31 May
New Apple Toy Makes A Killing
Posted in News, Promotional Products on 31.05.10 by John Meloche
If there was any doubt that the internet is fast becoming the world's most effective and widely-used marketing tool, it should come to an end today. Not only is use of the internet rapidly increasing, but the various sources of technology used to source the world wide web are mounting as well.
Today, The Toronto Sun reports that Apple Inc's new iPad device has sold more than 2 million units in the past two months. As if people didn't know what to do before this new magazine-sized, keyboard-less computer existed, consumers are flocking to stores in abundance to grab this new gadget.
As today's QMI Agency report decribes it, the iPad is a ?half-inch thick multimedia device boasting a 9.7-inch touchscreen (that was) first launched in the U.S. on April 3.? Apple sold over 1 million of these new devices within their first month on the market. When Apple first introduced the iPhone, it took 74 days for 1 million units to be sold.
Demand, apparently, is outdoing the supply. In countries all over the world, customers lined up outside of stores for hours awaiting the purchase of the iPad when it debuted. For Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the U.K., that debut took place this past weekend.
Earlier today, Apple's CEO, Steve Jobs had this to say: ?Customers around the world are experiencing the magic of iPad, and seem to be loving it as much as we do. We appreciate their patience, and are working hard to build enough iPads for everyone.?
Michael Oliveira of The Associated Press, however, reports that the cost of the iPad is not all that welcoming to many other consumers. He explains that the release of the various iPad models in Canada this week came with price tags ranging between $549 and $879.
Jobs, of course, insists that it's all worth it. The iPad, he believes, will eliminate the need for small laptop computers. Oliveira notes, however, that ?many users have said the tablet is not quite a replacement for a real computer. There have also been quibbles about the fact that the iPad?s web browser doesn?t handle video and animation-rich websites that use the Flash plug-in. It also lacks a webcam and doesn?t yet allow multitasking.?
The question for many Canadians will be whether or not it is worth it for them. Depending on both your needs and your budget, you will either be part of the overwhelming herd of people clamouring for the gadget of the day, or someone who will go on living without out, just as you did before. Only time will tell how essential the iPad will become.
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