This week, the Synergy Marketing Consultants blog has placed the spotlight on the theme of branding. Essentially, your brand is your message to your audience. It also involves, however, your audience's message to you. In other words, how is your company perceived in the eyes of the public? This is the all-important question.
We weren't alone in discussing this topic as EzineHippo.com joined us in blogging about branding this week. Yesterday, the website commented upon the various ways in which companies can strengthen their online branding. By this point, it goes without saying that the internet is arguably the most important advertising tool that a company can utilize.
Online marketing, of course, is a topic that this blog has touched upon many times in recent weeks as well. That being said, EzineHippo.com agrees that the internet ?makes it straightforward and reasonably priced to make a reputation for yourself and construct your on-line reputation?.
The site goes on to offer up five ways to enhance your business' online branding. The first is to ?Design and Publish and Business Website?. According to EzineHippo.com: ?This web site will function your primary on-line presence and will act as a headquarters of types for all your on-line promotional efforts. Your website should be distinctive, simple to navigate, and filled with helpful information.?
You will want to establish what merchandise you would like to promote directly on your site. It should also allow for e-commerce capabilities as many people enjoy making purchases directly over the internet. To increase sales, you will also want to ?Improve Your Search Engine Visibility?.
This is also a concept that we have touched upon in previous blogs. EzineHippo.com points out that up to 90% of your site's visitors will have come directly from the most popular search engines. Analysis has shown that the majority of online shoppers trust websites that generally exist at the top of search engine page results.
Our favourite tip, perhaps, is to ?Utilize Blogs to Create a Following?. Since the inception of this very blog back in October 2009, we have heralded the power of the blog and its ability to drive traffic to websites, keep your clients updated and well informed and garner greater interest in your brand. Connecting quickly and efficiently with your customer base, your blog will help establish a personal connection with readers that encourage them to revisit your site often.
?Take Benefit of Phrase-of-Mouth Marketing,? says EzineHippo.com. Establish an online buzz by giving your readers something to talk to others about. Customers are more likely to trust your online business if it has been recommended by someone they know. Finally, ?Guarantee Consistency in all Advertising Supplies?.
Says the site: ?It doesn?t matter what instruments you are utilizing to advertise your brand online, you always need to make sure that your message and tone are consistent…If users are confused about precisely what your online business is or does, your branding efforts can be far much less effective.?
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