Throughout this week, we have been blogging about a variety of unique ways that business owners can promote their companies at the retail level. Yesterday, we reviewed an extreme example of in-store promotional campaigning through the story of a Florida-based car dealership that plans on giving away free vehicles if it rains on the 8th of April! So far, this strategy seems to be working.
Today, we would like to continue the trend by taking a look at a few other “cool” promotional ideas. As we’ve mentioned many times before, thinking outside of the box is the best way to show that your business is different than any other. Coming up with ways to dazzle your customers and create a buzz can be both fun and rewarding.
Nicole Ayers of eHow.com has a few ideas that you might find interesting. Her suggestions may not be for everyone, but it is undeniable that this type of innovative thinking can help certain companies stand out from their competition. One of the ways to do this, says Ayers, is to implement multilingual campaigns.
She advises business owners to cater to citizens from a variety of cultures. To do so, creating promotional materials in multiple languages will help to grow your client base as it will reach more communities. Be sure to distribute your marketing materials in various areas that are comprised of specific groups of people from different cultures.
In addition, hiring employees who speak the various languages that you use in your promotional materials will help you develop a much more powerful and far-reaching sales team. By the way, getting your company to accept various currencies from across the world will expand your client base to travelers to your area.
Have you ever wanted to be part of the music industry? Well, you don’t necessarily have to become a singer to do so. Ayers suggests that you create a mixtape style CD that includes singers, rappers and other musicians who have composed music that promotes your company.
“Hire independent musicians to record short announcements about your company that will be played between main tracks on the CD,” writes Ayers, “Instruct your employees to give away copies of your compilation CD to customers at music-themed retail stores.” Now you must admit that this suggestion is one that will add that “cool” factor to your company.
Finally, if music CDs aren’t your thing, you may want to hire a freelance fiction writer and illustrator to create an original comic strip that is centered around your products and services. Perhaps coming up with a superhero or mascot that represents your brand will be a great way to open your company up to a younger client base. Now, that’s “cool”!
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