Throughout this week, the Synergy Marketing Consultants Blog has been talking a lot about ways you can both stay ahead of your competition and give your customers the star treatment. The two essentially go hand in hand. If you can give your customers the type of experiences that will encourage them to keep coming back, you will guarantee yourself a loyal client base for years to come.
Of course, having that client base grow is always something that should be a concern to business owners everywhere. Earlier this week, OpenForum.com posted a blog with similar sentiments. There are numerous ways that you can have your customers fall in love with you. Many times, it’s the small things that they remember and cherish. And too many businesses are missing out on this.
Very simply, it is important to thank your customers. As we mentioned over the past couple of days, you wouldn’t have a business if you didn’t have your customers. There are many ways to thank them. And your simple gestures will help develop the type of “love relationship” that will have them supporting you for years, while getting others to do the same.
Giving your customers small gifts is one of the suggestions listed on OpenForum.com. Sometimes, going above and beyond the promotional gift, you may want to consider sending your favourite clients thoughtful gifts such as flowers on a birthday. Showing your gratitude will not be forgotten. It will help for you to be regarded warmly. And your business will reap the benefits of your customer’s continued loyalty.
If a customer has made a major purchase in your store, think of sending him or her a thank you card. Be sure to make it hand-written, advises OpenForum.com, as you will want to show that you are personally grateful for the support of your company. Expressing your appreciation to your highest spending customers is essential to getting repeat business in a big way.
Another way to woo your clients to have them choose their own rewards. Introduce a rewards program of some kind and allow your customers to select from a variety of either merchandise items or coupons. This is something you can offer to those who spend a certain amount within a month, suggests OpenForum.com. This encourages more spending which will help for a boost in sales.
It is likely that some or many of your customers are business owners themselves. Perhaps you can show your gratitude by referring others to the businesses owned by your favourite clients. “Pay it forward,” suggests the site. As long as they are not in direct competition with you, your referrals will surely be paid back.
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