In yesterday’s blog, we took a look at The Ecommerce Blog to help add strength to our steadfast belief that, when distributed properly, promotional gifts are extremely efficient advertising tools. In fact, our experience has shown us that they are likely the least pricey and most rewarding ways to grow a company’s customer base.
But as we said yesterday, you don’t have to take our word for it! The Ecommerce Blog lists four key factors in making promotional gifts work for you. Two of the factors covered yesterday outline how your gifts should be practical, useful and of high quality. Today, we’d like to share with you two other important factors in using promo gifts to your advantage.
“Design your promotional products properly,” insists the blog. Remember that a key component to your gift is the fact that it bears your company’s name and often its logo and contact information. At Synergy, we ensure that there is at least one location engraving on each and every item so that your information is clearly seen.
You want your gift to be a distinguished representation of your business. So attempting to fit your company’s entire mailing address on a pen, for example, is probably a bad idea in the cosmetic category. How your gift looks will help convey how your business should be regarded.
Finally, “quality targeting is more important than quantity,” says The Ecommerce Blog. It notes that there are two groups that should get your promotional gifts. The first group is your current customers who are the most likely to keep visiting your store. The second group is made up of non-customers who may make a purchase from you in the future.
It’s very important to determine who makes up your target audience. You don’t want to throw your promotional items away on people are not likely to ever pay your store a visit. The blog suggests that you use “web analytics programs to find who your repeat customers are.”
That way, you can determine trends including purchased products, titles and locations for you to mail out promotional material to. “Just use some common sense,” writes The Ecommerce Blog, “If someone makes a purchase for a product that requires continuing upkeep or additional supplies, make sure you are getting them promo material. If someone makes even a single repeat order make sure you include them as well.”
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