17 Jan

Customers Come First

Posted in Synergy Suggestions on 17.01.12 by John Meloche

Customer service ranks at the top of the list when it comes to things that people want from companies they do business with. At least, this was the finding of an in-office survey conducted among members of the Synergy Marketing Consultants staff. In fact, most people admitted that they wouldn’t do business with a company who offered poor service, even if they offered superior products.

“How you are treated is really important,” said one of our reps, “If I go into a store and feel that I am not being looked at as a valued customer, it turns me off. I’ve even left stores when no one working there asked me if they could do anything to help me. It leaves a bad impression about the brand.”

We have often blogged about the fact that a “brand” has more to do with how a company makes customers feel over the products and services they offer. This is why the staff we hire, here at Synergy, are made up of the most energetic and knowledgeable sales reps in our industry. Their job is to make clients feel good!

“I love speaking to my customers,” exclaimed another member of our team, “It’s actually fun for me to offer help towards their businesses. They can tell that I’m enthusiastic about our products so it gives them a warmer feeling about doing business with me. The thing is though, I also listen. That’s what most important to customers – that you are considering their needs first.”

At Synergy, we offer a wide variety of the best promotional products available on the market. But we know that selling them means offering our clients ideal ways to promote their businesses. Listening plays a big role in the success of our reps as they are trained to offer their clients the most ideal promo gifts to help grow their reach.

“My customers come first. In other words, before I begin explaining a product, I ask about their businesses. This helps to develop a working relationship instead of just a salesman-customer type of conversation. I wish more businesses would use this approach. I probably wouldn’t have changed cell phone providers if that was the case!” revealed another team member.

If you have any questions about the type of promo products that may help grow your business, do not hesitate to call up one of our sales reps at 1-877-748-9884. They are standing by to provide you with the best possible customer service around. We trust that your next conversation with us will be one that will both enjoyable and beneficial!

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16 Jan

New Steel Coins On The Way

Posted in News on 16.01.12 by John Meloche

Back in November, we blogged about the release of Canada’s new one hundred dollar bill. The incredible new note is made up of a polymer base and is practically “unrippable”. Members of the Synergy Marketing Consultants staff actually tried to tear one to pieces in the office. They were unsuccessful.

Perhaps, they weren’t really trying all that hard. Who wants to destroy a one hundred dollar bill anyways, right? But the new bill, complete with transparent strip and maple syrup scent is one of the most innovative moves in bill printing that we’ve even come across. Last Friday, Bruce Cheadle of The Canadian Press released a report outlining yet another change in Canadian money making.

He reports that new loonies and toonies will soon be constructed of steel, replacing the current use of nickel to construct the coins. According to Cheadle’s report, Canada will be making new steel coins in order to save taxpayers approximately $16 million a year for their production.

Apparently, the new one dollar and two dollar coins will not only be cheaper to make but they will also be a bit lighter and harder to counterfeit. The new loonies and toonies, however, are bound to cause some problems for business owners. Cheadle notes that Canada’s coin-operated industries will be forced to spend about $40 million to recalibrate vending machines so that they recognize the new coins.

As well, business owners who count their coins by weight will be required to separate the new steel coins from the older nickel coins in order to determine the correct amount of their earnings. While the new coins were introduced as part of last year’s national budget, they only just received cabinet approval before the new year.

Apparently, most people will barely know the difference between the new and old coins. So why make them? Explains Cheadle: “The mint produces about 30 million of each coin annually, and the government says the elimination of the nickel element will reduce nickel demand by about 539 metric tonnes a year — just a tiny fraction of Canada’s domestic output.”

The new coins are expected to make their way into circulation by March or April. The wait mainly has to do with the fact that vending machines are not yet prepared to handle them. One thing is for sure though. We’re guessing that these coins won’t be any easier to rip apart than the new one hundred dollar bills!

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13 Jan

Call Up For A Great Gift

Posted in Promotional Products on 13.01.12 by John Meloche

Give us a call! Our amazing reps are standing by to hear from you. And they love nothing more than being on the phone with forward-thinking business owners who are interested in promoting their businesses. At Synergy Marketing Consultants, our experience has shown us that promo gifts are the most cost-conscious way to effectively grow a business.

Naturally, our gifts cost a lot less than your average advertising campaign that may involve television or radio commercials. In addition, our gifts also allow for greater “promotional longevity”. In other words, they are part of our everyday lives. Pens, mugs, keychains, knives – these are all items that are used on a regular basis. So they provide daily reminders about your business.

At their relatively low costs, when compared to other advertising campaigns, it’s hard to come up with a more effective way to market a company. Let’s not forget about the personal touch that promo gifts add to your business. Our clients often tell us that they get great joy from the simple smiles that they produce on the faces of the recipients of their gifts.

Handing out promo gifts creates a personal connection between a business and its customers. This was something one of our great reps insisted on pointing out earlier today. “No other form of advertising gives you a better feeling, in my opinion,” he humbly stated, “Our gifts allow a direct connection. In my experience, many of these connections last a long, long time.”

“What better way to say ‘thank you’?” a co-worker chimed in, “One of my clients provides gifts to customers and makes sure to thank them for their business. He has found that these customers not only come back, but they bring others back with them. Either that, or he’ll find that people come in saying that ‘so and so recommended you’ and do you have any more of those pens?”

Pens, by the way, are among the most popular promotional gifts to give. Chances are, you have several yourself from a number of businesses. The pens that Synergy offers, however, are easily the most unique on the market. We have such a wide variety of pens that it’s hard to choose just one design to hand out to your customers. Check out the pen section of our site and put in a quick call to our sales team to discuss the ones you like best.

No matter what type of business you own or what type of clients you have, there is a promotional gift that will suit you. Call us at 1-877-748-9884 and find out which one will take your company to the next level. Our sales staff is eager to hear from you. We look forward to speaking with you soon!

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12 Jan

Garnering Greater Growth In The New Year

Posted in Synergy Suggestions on 12.01.12 by John Meloche

Naturally, this is the time of year when many people are starting out with their new year’s resolutions. The thing is, resolutions just may be better known as “things people don’t stick to” versus “things that improve lives”. It is our hope that you will be able to stick to your resolutions this year – especially if they include any of the suggestions that we’ve been blogging about recently.

In yesterday’s blog, we took a look at a Miles Burke article on SitePoint.com that listed a number of resolutions targeted at business owners looking to build their businesses in the new year. At Synergy Marketing Consultants, we understand the level of importance that business owners place on the growth of their companies.

This is why we not only provide the best promo products in the business, but we are staffed with the most energetic and knowledgeable group of individuals in our industry. We care, not only about our products, but about the clients we sell them to. We know that when our clients are successful – our company is able to thrive. Perhaps, it’s because we follow Burke’s tip to learn something new about business.

Burke writes that the smartest business owners are willing to admit their own weaknesses. We can’t all be experts at everything, right? So sensibly, our staff members are interested in learning more about the business owners that make up their clients. This way, they are able to better assess what type of promo product would be best suited to help grow their respective businesses.

In your case, you may also want to engage in deeper conversations with your clients about what it is they need. Or, as Burke suggests, “find a course or books that can help you to learn more. There are plenty of short courses that only require an hour or two a week, as well as online courses, blogs and web sites that can help you boost your business knowledge.”

Don’t forget to take time for yourself, reminds Burke. When getting caught up in all of the “hoopla” that comes with business decisions, we sometimes need to remember that spending time with family and friends is the most important part of our days. Doing so will help you to better appreciate the time you put into your work, knowing that it is all in the name of a better life for yourself and your loved ones.

In addition, setting aside leisure time for yourself will allow you to get the adequate relax time necessary to re-energize when it’s time to get back to work. Bogging yourself down with stressful tasks without taking a break won’t do you or your business any good. Burke suggests you “take a walk with your children, go camping for a weekend, or head to a museum and turn off your phone.”

Finally, delegate effectively. Writes Burke: “We all want to work less and earn more. Here’s one of the greatest secrets of time management: successful delegation. Start by writing down every activity you undertake for an entire week, then review the results.” Good luck and have fun making this year your most successful one to date!

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11 Jan

Plan For Pumped Up Profits

Posted in Synergy Suggestions on 11.01.12 by John Meloche

Even though we are already two weeks into the new year, it’s not too late to begin thinking about your own new year’s resolutions. Naturally, we’ve been blogging a lot lately about various things that business owners can do to make 2012 their most lucrative year to date. So why stop now?

Everyone has their ideas, and of course, many of them get thrown around the Synergy Marketing Consultants offices on a daily basis. The members of our energetic staff all make it a point to discuss with their clients the different ideas they may have as to how to generate more sales, encourage more referrals and increase the size of their customer bases.

As well, the internet is abuzz with tons of tips, suggestions and recommendations for entrepreneurs on how to make resolutions that will inevitably turn into greater profits. SitePoint.com is just one of the many websites that have been providing new year’s resolutions tips for years.

Specifically targeting business owners in their quests to have more profitable years, Miles Burke’s list of business boosting tips on the website is definitely worth a look. One of the reasons we like to blog about such suggestions is that we know that the more information that we consume, the easier it is to formulate our own ideas and opinions about ways to run our own business.

Every little bit of help is worthwhile. And as always, we like to impart our readers with the knowledge that we have attained. For example, Burke’s list reinforces some of the advice that we have doled out over the past couple of weeks. It begins with setting goals. After all, if we haven’t pinpointed a specific goal to target, how else will we be able to reach it?

The site suggests that you should think of a goal as if it was the process of drawing a map of your future life. Once you have your goal figured out, you should write down a list of actions you wish to undertake in order to reach that goal. Begin with the goals that are most obtainable to help build your motivation and confidence. Now you’re on your way!

Ask a client for a referral, says Burke. This, of course, is one of the best reasons to hand out promotional gifts. One of their chief benefits is the garnering of referrals. Our promo gifts are known to increase customer loyalty. Not only do they make customers feel valued but they are constant reminders of how to find your business.

All business owners should make it a point to ask their existing clients if they know of others who would be interested in their products and services. The times when you hand out your promo gifts provide the best opportunities to make such requests! Check out tomorrow’s blog for the conclusion of this list.

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10 Jan

More Business Building Resolutions

Posted in Synergy Suggestions on 10.01.12 by John Meloche

In yesterday’s blog, we took a look at a StrategiesForBusinessGrowth.com article by Jim Malski that listed a number of business resolutions to help entrepreneurs get off to an amazing new year. He contends that business owners should write down their plans of action to be better able to see them through.

Among his resolutions is to “pump-up your personal vitality.” He reveals that “ninety percent of all adults do no physical exercise at all. More than half of us are overweight. A third of us still smoke. So, this year, resolve to enhance your physical, emotional and mental vitality.” If that’s not sound advice, we don’t know what is!

Increase your company’s presence, Malski also reminds us. In fact, it’s hard to find any list of business tips that do not promote the use of social media or networking groups. Developing your business into an industry leader evidently means staying consistently connected with members of your client base as well as other industry professionals.

Be habitually generous, he continues. Giving back is another common tip that we often come across. Always a win-win situation to provide to those who are in need, your good deeds will not go unnoticed. Attaching your company to worthwhile causes is perhaps, the best way to gain favour with a larger population of consumers.

Go on a mental diet,” says Malski. In other words, do what you can to avoid negativity, especially when it relates to others. It’s never a good idea to either openly bash your competition or make anyone in your office space feel bad. Using positive reinforcements to build up team morale is always the way to go.

And that goes for yourself as well. It’s important to have an appropriate work/life balance. It simply makes things a lot easier for you to be a good business owner when you allow your mind to not get bogged down with any one situation. You also don’t want to ever forget the concept of “family first”.

Be sure to continue revisiting your plan to see where you are in terms of achieving your goals. Malski suggests that you “make business planning a quarterly event or even a weekly event.” This is one of the reasons that writing your plan down is so important. Plans more easily become realized when you can visualize what you are setting out to accomplish.

Finally, “make your goals achieveable and measurable,” insists Malski, “Why create a goal that is so far out of reach that it’s impossible to obtain? Be realistic – take 3 goals to focus on for the quarter.” As always, we hope that these suggestions will help you. Here’s to making 2012 your best business year yet!

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09 Jan

Business Building Resolutions

Posted in Synergy Suggestions on 09.01.12 by John Meloche

Like all business owners, you are likely thinking of ways to take your company to the next level, now that 2012 is in full swing. As always, Synergy Marketing Consultants recommends that you attach your company name and logo to one (or more) of our great gifts and begin handing them out to your favourite clients.

For years, our promo gifts have proven to be very effective advertising tools that increase sales, grow customer bases and encourage referrals. And as always, our knowledgeable and friendly reps are standing by, eager to take your calls to begin discussing ways that our promo gifts can help boost your business.

In order to make 2012 your best year yet, it’s important to have a plan. Outlining some key goals that you would like to achieve this year is a great way to start. On StrategiesForBusinessGrowth.com, Jim Malski writes that business owners should put their thoughts down on paper.

This is the first step to implementing a strong business plan. He then offers a list of resolutions that will help entrepreneurs to meet their goals. We’d like to take a look at that list today and, as we always do, add our own spin to it. After all, one of Synergy’s goals this year is to continue our commitment to including sound business advice in our blogs.

So let’s start off with some optimism, shall we? Malski writes that we should always anticipate the most favourable outcome of every situation. It’s important to see the opportunity in every difficulty, he says. That way, overcoming obstacles will be an easier task. And every business owner knows that obstacles are inevitable. Why not be prepared to meet them head on?

Be the best at what it is you do. In other words, identify the most powerful benefit to working with your company and deliver it. Malski encourages business owners to pinpoint their company’s most unique selling point. Everyone should know what it is that makes their companies different from their competition.

If no one else can provide what it is that your company provides – be it a product or a service – then you can corner a market. Remember that it is the experience you provide your client base that will truly set you apart from your competitors. Give them reasons to keep coming back that they cannot find anywhere else.

Don’t forget to delegate. Malski reminds us to train our employees to take on tasks that will help to take work off of your plate. Trust in your staff by first, giving them all the tools they need to provide the best service possible. Secondly, give them the confidence that they can do a great job – and they will! Check tomorrow’s blog for more resolutions!

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06 Jan

Providing Proper Promo Products

Posted in Promotional Products on 06.01.12 by John Meloche

So the holiday season is over. You’re all gifted-out, right? Well, who says that the holidays are the only time of the year to give out gifts? Sure, it’s the perfect time to do so as everyone seems to be in generous moods. But then again, perhaps it’s better to stand out from the rest keep the trend going all year round!

Of course, as our clients are well aware, there really is no bad time of year to hand out promotional gifts. Naturally, you want your business to be successful all year round. In order to do so, it’s important to be focused on your goals. Over the past couple of days, our blog has focused on ways that you can ensure your business is headed in the right direction in 2012.

Give one of our great Synergy sales reps a call today to discover just how much the right promotional gift can help your business increase sales and develop stronger senses of loyalty among your current customers. One of the main goals is to keep your company on the minds of your customers on a daily basis.

This also helps to encourage referrals. “One of the great things about promo gifts is that they are great ways of spreading the word about your business,” reminded one member of our sales staff today, “When you are using a pen or wearing a hat with a business name on it, it sends out a constant message to the world.”

“People do take notice,” she continued, “If nothing else, your promo gift communicates that your business is willing to go to the next level to satisfy its customers. The gifts suggest that you are on top of things and are willing to stay ahead in your industry. And just as importantly, the gifts make their recipients feel valued. It’s always a win-win to give out promo gifts.”

“Let’s not forget how cheap they are in comparison to other ways to promote your business,” another team member chimed in, “Your average radio or television commercial is generally unaffordable to most small business owners. Promo gifts are not only commercials that last a whole lot longer, but they are far less expensive.”

Our great Synergy sales staff is standing by to discuss the strategies that you can employ when handing out promo gifts. Again, be focused about your goals and let our team know what they are. The right gift for the right company will develop the right results! We’re waiting to hear from you. Call us up at 1-877-748-9884.

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05 Jan

Build Your Best Business Year Yet

Posted in Synergy Suggestions on 05.01.12 by John Meloche

In yesterday’s blog, we began discussing the concept of building your business in 2012. More specifically, we reviewed a Eigil Jacobsen article from marketing company, CommWorld’s website that outlined a number of ideas that business owners can implement to grow their companies throughout this new year.

The key is to develop new good habits that will focus one’s business ideas so that they all become achievable. Among Jacobsen’s many suggestions is to “be distinctive.” It is important to be clear about the various benefits that your products and services can provide your customers.

“We are sure to be clear about the benefits of our promotional items,” offered one of our great staff members today, “Our products have long had the ability to grow businesses by giving customers friendly reminders of how much they are appreciated. Increasing customer bases and encouraging referrals are major reasons to give out promo gifts.”

We are very thankful for the staff that we employ, here at Synergy. It’s important to our company to have enthusiastic team members who truly believe in the products that they sell. As Jacobsen points out, you should “deliver through great people”. Asks Jacobsen, “Are you recruiting the best people you can afford? And are you engaging them in the vision for your business and rewarding their contribution appropriately?”

Of course, it’s important that you “develop your team“. For a strong 2012, you need a strong team. And that means providing adequate training that includes as much confidence-building exercises as it does product knowledge information. It’s up to you to train your team to do the best possible job for you.

Be the best you can be,” writes Jacobsen. A successful business needs a strong leader. Being able to communicate energetic and confident messages to your staff on a daily basis will be a big part of your success. If you are the captain who runs the ship, an integral part of your job is steering your staff in the right direction.

Do you have energy-filled and motivational meetings each morning? If not, this should become a constant in 2012. Start each day off right and you’ll notice more consistently positive results. As Jacobsen puts it, “be a victor, not a victim”. This is especially important when things don’t go they way you expected them to.

Writes Jacobsen: “Victims blame outside factors or other people so as to maintain their innocence…Victors see themselves as integral to the system or process that created the unwanted result and know that they are in absolute control of their own actions, decisions and behaviours. They take ‘response-ability’ – retaining the ability to respond.”

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04 Jan

Tips For A Terrific 2012

Posted in Synergy Suggestions on 04.01.12 by John Meloche

So have you gotten used to saying “2012” yet? Just a few days into the new year, we know that it’s still taking some people a bit of getting used to. But just as 2011 has come and gone, so too should some of your habits that may be keeping your business from reaching its true potential.

You know the saying “old habits die hard”? Well, perhaps 2012 is the year to finally kill off some of those habits. Maybe it isn’t so much that you have any bad habits. Perhaps, your new year’s resolution should be to develop a few good ones. After all, the beginning of a new year is the perfect time to reassess things in an effort to build a brighter future.

With that, we’d like to offer up a few ways that you can help to develop a greater focus on growing your business in 2012. With some help from CommWorld‘s Eigil Jacobsen, our suggestions should assist you in building better business practices to make 2012 your best year yet.

First off, Jacobsen insists that you “know what you want”. That means that you should consider what you wish to achieve personally from your business. Ask yourself how much of a “reward” you are looking to secure. You should also be able to clearly define what role you would like to play in achieving such a reward.

Knowing what you want and how you wish to achieve it will help you to determine just how much time and energy you should be putting into your business and how much assistance you will need to reach your goals. Be clear about what it is you are after and you should have a clearer path to getting it.

Start with an end in mind,” says Jacobsen. Both yourself and your team members should know where the business is expected to be by the end of 2012. It is your job to articulate your goals and targets to your team so that each member is on board with your vision. Be sure to measure what gets done throughout the year as well. It’s important to keep abreast of progress.

Assume nothing,” insists Jacobsen. Talk to your customers about their needs. Don’t assume you have the answers before they have even asked you any questions. This is common practice, here at Synergy Marketing Consultants. Our staff members make it a priority to ask their clients about their goals before offering any suggestions.

“This helps you to get a feel about what they wish to accomplish,” offered one of our staff members today, “You can only help someone if you know what kind of help they need. Offering clients the right product is something you’re able to do once you know what their goals are.”

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