In yesterday’s blog, we took a look at an Associated Press article by Tali Arbel that revealed the findings of a recent study concerning Facebook. The survey found that, with Facebook soon to sell its stocks on Wall Street, half of those who responded feel that the social networking website’s popularity is soon to fade.
With an estimated worth of $100 million and upwards of 900 million users worldwide, it’s hard to imagine Facebook going the way of the dinosaur any time soon. We, at Synergy, utilize our Facebook profile daily to post our blogs and provide pertinent information about changes going on in our company.
But not everyone is overly impressed with the social media powerhouse. Senior citizens, points out Arbel, aren’t as keen on Facebook as younger people. The Associated Press-CNBC survey found that only 21 per cent of senior citizens have a Facebook account. Meanwhile, an incredible 81 per cent of those who are aged 18 to 35 are reportedly Facebook users.
As Arbel explains, “young people aren’t just connected. They are constantly tethered to smartphones, tablets and notebook computers. Even with the rise of alternative social networks like Twitter and Google Plus, 55 per cent of Zuckerberg’s peers go on Facebook every day.”
The aforementioned Mark Zuckerberg is the co-founder, chairman and CEO of Facebook. Having turned just 28 earlier this week, Zuckerberg became the world’s youngest billionaire back in 2008. His creation has become part of the fabric of everyday living. Facebook’s growing popularity is undeniable.
Meanwhile, writes Arbel, the public seems divided on the future of the company. About 46 per cent of adults who took the survey believe that there is a short timeline for Facebook. 43 per cent believe in its staying power. One of the biggest concerns about Facebook, however, is the issue of privacy.
Arbel reports that “three of every five Facebook users say they have little or no faith that the company will protect their personal information. Only 13 per cent trust Facebook to guard their data, and only 12 per cent would feel safe making purchases through the site.” So why do people use Facebook if it is so “unsafe”? We’ll tackle that question in tomorrow’s blog.
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