15 Jun

Being Different Means Being Ahead

Posted in Synergy Suggestions on 15.06.12 by John Meloche

All week long, we have been blogging about the concept of standingout from your competition. Even on Tuesday when we discussed the Los Angeles Kings capturing their first-ever Stanley Cup championship, we highlighted the fact that beating your competition is a key to success in any industry.

Being different. Being unique. This has been our week-long theme. But some business owners may be asking themselves how they would know whether or not what they are doing is different? How can one keep tabs on his or her competition? Let’s not forget that it is the year 2012 and we are all living in quite the digital age.

The internet is definitely your go-to source for checking up on your competition. Especially considering that social networking websites are so popular, chances are that it will be easy to find your competitors on Facebook and Twitter. After all, you should have those profiles set up yourself. You do, right?

On the PitneyBowes website, Jane Applegate writes that researching your competition’s social media pages is a great way to keep up with them. She advises that you visit these sites at least once a week. Applegate even goes so far as recommending that you do business with your competitors as a consumer just to see what it’s like to be a customer of theirs.

She writes: “Follow them on Twitter, visit their Facebook fan page and order their products. If you don’t want to place the orders, ask a friend or relative to make the purchase. Examine all their marketing materials and see how they pack and ship products. Read their instruction manuals and brochures.”

You have to admit. If you actually become one of their customers, you’ll know everything you need to know about them in order to outdo them! Consider what they charge for shipping. Can you beat their rates? Think about the products they offer. Are yours more intriguing?

Applegate suggests that you “jazz” things up by doing things that your competitors do not. Perhaps you can offer free gift wrapping or set up a gift registry. “Encourage new customers to switch by offering a substantial discount on their first order,” she writes. Clearly, being different means being ahead.

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14 Jun

How To Display Your Difference

Posted in Synergy Suggestions on 14.06.12 by John Meloche

In a couple of our blogs this week, we have discussed the concept of being different in order to dominate. If your business is seen as unique and can truly stand out from its competition, its bound to garner an ever-growing client base. On BusinessKnowHow.com, John Jantsch shares a number of ways that entrepreneurs can effectively become different.

Sure, it’s easy to take advice. But it’s another thing to implement it. How do you really discover if what you are doing is truly different? How will you know if you are really “wowing” your customers? How can you measure their happiness after you have done business with them?

Uncover The Difference. There are certain clues to look for when trying to uncover your difference, says Jantsch. Remember that the success of your business all comes down to its customers. So let’s start with them. It’s important to look at the clients that you currently have in order to determine if you will be able to add more numbers to your string of customers.

Think about the commonalities between them all. Perhaps, you should interview them. Now, we don’t mean taking them into a room and grilling them with questions. It isn’t an interrogation! But simply ask them why they chose to work with you. Ask them what would make them stay and if they would refer you.

There’s nothing better than hearing it directly from the horse’s mouth, right? Just don’t call them horses! Asking questions is probably the easiest way to determine what you can do better. Find out what you don’t do that maybe they would like you to do. You’re most likely to get honest answers as customers tend to want things to be easy. So make it easy on yourself!

Communicate The Difference. As Jantsch notes, once your have discovered what strategy you will implement to uncover your difference, it’s time to communicate it! All of your advertising and promotion should be “shouting” about that difference. This is why our promo products work so well.

Our clients often tell us that their customers are usually “surprised” when they receive promo gifts. This example of “wowing” helps for customers to remember businesses and think about them the next time they are in need of products and services that they offer. In addition, promo gifts make for great advertising tools.

Commit To Your Difference. Writes Jantsch: “Commit to it, stay at it and resist the temptation to wander off in the next new direction. Building a brand, and that’s what I’m talking about, takes time and patience. The payoff, however, is what differentiates the winners from the losers in this big marketing game.”

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13 Jun

Doing Your Thing To Dominate

Posted in Synergy Suggestions on 13.06.12 by John Meloche

In Monday’s blog, we took a look at an article by John Jantsch on BusinessKnowHow.com that explained the need for businesses to be different. Being different helps you to dominate, he insisted, noting ways in which business owners can work to make their respective companies stick out amongst their competition.

Providing top-choice offers, having unique products and even more unique services in addition to being able to solve problems were all among the suggestions made by Jantsch. In today’s blog, we’d like to complete that list of tips while offering our own words of encouragement to business owners who may need to take things in a new direction.

Message of Value. Perhaps, your message isn’t being properly communicated. Do your clients know about the “extras” you provide? It’s important to be focused on delivering a clear message about what your business does. Customers should know exactly what you sell and exactly how they can get their hands on it. Make your messages have value.

Unique Habit. Can you offer something that it out of the ordinary? Here’s an interesting observation made by Jantsch: “I know a financial planner who has his client’s car detailed right out in his parking lot when they come in for their annual review. They can’t help but rave to their friends about this unique touch.”

Guarantee. In Monday’s blog, we asked if you were willing to make any guarantees. Jantsch’s list of tips reiterates the importance of doing something that perhaps, no one else in your industry is doing. You should guarantee your work anyways, he mentions. So why not make your customers know about that? Be bold, be brave and be successful!

Customer Service. This always has been and always will be hugely important. Word of mouth advertising is what you’re looking for. And there’s no better way to get it than to “wow” all of the customers who visit your place of business. One way to do so is to deliver on your first customer contact, says Jantsch. There’s nothing like a great first impression, right?

Against The Competition. Writes Jantsch: “Many times you can create your category niche by looking for holes in the offerings of your competitors. If every one in industry fails to address a certain problem, boldly grab on to solving that problem and use your competition as the point of difference.”

The moral of the story? Make a difference between your business and your competition, and you’ll make a killing!

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12 Jun

The Kings Win The Cup

Posted in News on 12.06.12 by John Meloche

Last night, we all experienced a first in the world of pro sports. The Los Angeles Kings defeated the New Jersey Devils to capture their first-ever Stanley Cup…and truly become the kings of hockey. Around the Synergy Marketing offices this morning, many members of our sales team were abuzz with their impressions of the series.

“I have to admit that I was cheering for the Kings,” admitted one of our reps, “I generally root for the underdog when my team is not competing. Having never won a Cup before, the Kings deserved it. Especially considering that the odds were against them going into the playoffs.”

The Kings, you see, were seeded eighth in the Western Conference. In other words, they just barely made it into the playoffs as only the top eight teams in the conference get to vie for Lord Stanley’s cup. The improbable Kings, however, beat the Canucks, Blues, Coyotes and eventually the Devils to capture what is arguably the hardest trophy to win in all of pro sports.

“The amazing thing about it,” mentioned another team member, “is that the Kings were so dominant all throughout the playoffs. They definitely didn’t play like an eighth-seeded team. The organization made some incredible changes like hiring Darryl Sutter as the coach and they really paid off.”

Not everyone at Synergy is excited about the Kings’ first-time championship. A group comprised mostly of Toronto Maple Leafs fans, our staff felt that last night’s close to the NHL playoffs aroused a bit of bitterness. “It really makes me think of how bad things are with the Leafs,” commented one rep.

“It isn’t fair,” chimed in another, “When you think about it, Toronto is so in love with hockey and we get no playoff hockey. It’s been over seven years! L.A. doesn’t seem like much of a hockey town and they get to celebrate a championship. The Leafs really better get their act together next season!”

Of course, when discussing hockey around the office, it’s generally all in good fun. After all, our staff knows how to have fun – it helps for our office to be a very vibrant working atmosphere. But with the hockey season now officially over, we can only look forward to next year before that type of fun (or disappointment) begins again. Go Leafs Go!

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11 Jun

Giving The Gift Of Being Different

Posted in Synergy Suggestions on 11.06.12 by John Meloche

At Synergy Marketing, we do more than simply provide our clients with great promotional gifts. We go all out to offer advice and helpful tips to business owners so that they may use our gifts to their full advantage. And how can they do that? By implementing a variety of marketing methods to truly help them to stand out from their competition.

And what do we mean by that? On BusinessKnowHow.com, John Jantsch explains that it is important to be unique. Offering an experience to your customers that cannot be found elsewhere is a key to gaining a larger client base. What do you do that no one else can? Finding the answer to that will elevate your business to levels it has never enjoyed before.

To assist you in the process of making that happen, Jantsch writes about a number of ways that entrepreneurs can differentiate in order to dominate. We’d like to take a look at some of these suggestions in hopes that it will help you to think of new ways to utilize your skills and build upon what you have started for your company.

Product. Jantsch writes that your products need to be extended. What does that mean? If your products aren’t completely unique or trendy, can you find ways to make your services more valuable? Do you provide guarantees or competitive return policies? Do you allow free samples to demonstrate what your product can do? Think outside of the box and encourage customers to come to you instead of a competitor.

Service. Speaking of service, how can you make your brand unique? Services can be packaged as a product, says Jantsch. He writes that “packaging a consulting engagement based on an outcome, with defined deliverables and fixed package price is a very effective way to differentiate a service offering. Don’t forget to give the service a powerful name!”

Offer. As we alluded to in the point about “product”, if you can provide your clients with an offer that can’t be beat, it will be hard to turn down. Do you feel confident offering a 100% money back guarantee? This often attracts customers who are looking for reliable and dependable businesses to work with. Just be sure that you are willing to keep to your word.

Solve a Problem. Good businesses are always able to solve problems. Making the customer experience as pleasant as possible is important. But if you can resolve an issue for a customer to make him or her happy, you will have secured yourself a loyal client for a long time to come.

In upcoming blogs, we will continue to round out this list of tips on how to differentiate your business in order to dominate your industry.

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08 Jun

Business Marketing On A Budget

Posted in Synergy Suggestions on 08.06.12 by John Meloche

All week long, the Synergy Marketing Blog has been listing ways that entrepreneurs can advertise their businesses for free. Our sales team is well aware that a major concern on the minds of most business owners is their advertising budgets. Of course, this is what makes our promo products so great.

They are much cheaper than traditional modes of advertising. You know, television commercials, print ads and billboards? Each of these methods are quite expensive. And none of them provide the personal touch that promo gifts do. But, of course, there are a number of free ways that you can bring more customers into your stores.

We’ve been taking a close look at CheapRevolution.com this week, as it has served as a helping hand with respect to this topic. Yasmine Mustafa has offered a number of ideas in a recent post – all of which serve to assist business owners with growing their companies without spending a bundle. Let’s round out that list, shall we?

Write An Interesting Article. This isn’t the same as writing a blog. This is something that can be shared with the news media. As Mustafa advises, “Writing articles is a great way to establish credibility and drive traffic to your site.” What knowledge can you impart to others? What areas of expertise do you have that you can show off?

Write about them and get your name out there. It’s important to work yourself into a position where you can be viewed as an expert in your field. Even if your article is a simple how-to list, it can provide helpful tips to interested readers. Hopefully, such readers will become customers in the future.

Write A Press Release. Suggests Mustafa, “Write a noteworthy press release in third person and submit it yourself at free online sites such as prweb.com…You can also send the press release to the local media around your area. To gain a better chance of getting it picked up, include a cover letter that showcases how the information in your release benefits your local community.”

Start A Contest. This is a great way to build rapport with new customers who are encouraged to visit you in an effort to win something. Contests make marketing your company easy. They are also excellent ways to begin mailing lists to keep your new clients informed about future discounts and sales.

We hope you’ve been enlightened this week about some new ways to take your business to the next level. Now go to it!

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07 Jun

Get Your Craigslist On

Posted in Synergy Suggestions on 07.06.12 by John Meloche

At Synergy Marketing, we specialize in providing our customers with the best promo products in our industry. Handing out promo gifts is a proven marketing strategy that costs significantly less than traditional modes of advertising. It works! Attach your name to useful and practical gifts today and start handing them out to your customers.

Choose from pens, mugs, hats, sunglasses, flashlights, knives, key chains and so much more! It’s your way of saying “thank you” to your customers for their support of your business. To place your order, or to get more information, give one of our awesome sales reps a call at 1-877-748-9448.

Now, how’s that for a Craigslist posting? According to Yasmine Mustafa of CheapRevolution.com, posting ads on Craigslist is not only free, but a great way to connect with upwards of 10 million unique visitors to the site on a daily basis. The first two paragraphs of today’s blog is pretty much what we write in our Craigslist posts. And we definitely stand behind every word written.

Craigslist ads can be that simple. In fact, the simpler your ad is, the better. Since there are so many ads posted on the site, you don’t want to overdo it and inundate your potential readers with too much information. What you’re looking for is an intriguing post that will encourage the reader to want to contact your business to get more information.

Be sure to include all relevant contact information in your Craigslist posts. The website allows you the option of having your email address shown above the post, changing or anonymizing it (so that you can be contacted without revealing your actual address) or hiding it altogether.

But why would you want to hide your contact information, right? We make sure to include our email address, website and phone number in all of our Craigslist ads. The site has likely become so popular because people can literally find anything on Craigslist. It is used by both business and everyday people alike and is very user-friendly.

We have even used Craigslist to post information about our hiring sprees. Many companies have located experienced candidates by placing their job postings on the site. Keeping in mind that using Craigslist is free, can you find any reason not to take advantage of it? We can’t either!

Happy posting!

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06 Jun

Feel Free To Grow Your Business

Posted in Synergy Suggestions on 06.06.12 by John Meloche

If anyone understands the concern about spending money to advertise a business, it’s the amazing sales team, here at Synergy Marketing. On a daily basis, it is their jobs to speak with business owners about the ways in which they may advertise their businesses at low costs.

As we mentioned in our first blog of the week, it takes money to make money. But it doesn’t always take a lot of money to advertise. In fact, sometimes it takes no money at all! Over the past two days, we have been reviewing an article by Yasmine Mustafa on CheapRevolution.com.

Want to promote your business in cost-effective ways? This website – as you may have guessed from its name – knows exactly how to do just that. In her article, Mustafa reminds us that using social media, offering incentive programs and volunteering in your communities are all very cost-effective ways to build your brand. But what else can you do?

Create A YouTube Video. In our first blog of the week, we suggested that you hold a seminar or consultation for your customers to demonstrate your expertise in your field. Why not demonstrate your products and services in a video? That way, it can be viewed several times over by a wider audience.

YouTube has joined the likes of Facebook and Twitter as an extremely popular social media site. It allows you to create your own channel and upload your own videos. YouTube is making stars out of regular people. Why can’t it make your business a star in its own right?

Post Ads On Craigslist. This is a tip that we have definitely doled out before. But as Mustafa puts it, “Posting is free and it’s not just for buyers and sellers. Reach the estimated 10 million unique visitors per day by posting your product/service.” This is something that we do, here at Synergy, on a daily basis. Why don’t you post on Craigslist?

Blog. How’s this for practicing what we preach? We write daily blogs to keep our website and social media pages regularly updated. This not only communicates to our customers that things are happening but it also sets our site up with more keywords that are instrumental in helping online users find us.

As always, we hope you enjoy reading our blogs. Check back for another one tomorrow!

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05 Jun

Business Promotion The Cheap Way

Posted in Synergy Suggestions on 05.06.12 by John Meloche

In yesterday’s blog, we took a look at a Yasmine Mustafa article from CheapRevolution.com. It listed a number of ways in which business owners may advertise their businesses for free. At Synergy, we’re used to speaking to clients who are very interested in growing their businesses, but are concerned about the expenses required to do so.

Luckily for our clients, our awesome promo products cost a fraction of what traditional advertising would cost them. Your promo gifts can be given out in a variety of ways. As mentioned yesterday, setting up a seminar or consultation where you can strut your stuff is an ideal way to connect with customers. Not to mention, it provides the perfect opportunity to hand our your gifts.

Give Back To Your Community. You can also promote your business by volunteering in your area. Not only will it provide you with a great feeling of helping others in need, but it will assist you in spreading the word about your company. You’ll make a lot of great connections, says Mustafa. VolunteerMatch.org will help you get started by introducing you to volunteering opportunities in your area.

Start An Incentive Program. As Mustafa asks, what could be a better way to attract new customers than to have your current ones refer you to others? This is one of the greatest benefits that promo gifts provide. They have been proven to leave such good impressions that they encourage referrals.

If you offer an incentive to your customers who introduce you to new clients, it will motivate them to refer you more often. Provide a special discount or even a free product or service as your way of saying “thank you” to those who have recommended your business to other people.

Social Media Outreach. Now where have we heard this piece of advice before? Let’s be honest. By now, if you’re not all set up with a Facebook and Twitter profile, you’re simply not trying to get ahead. These days, it’s imperative that you have a strong online presence. Social networking sites are the best buzz builders of today.

Did we mention that they are all free to join? Remember that social media is all about making connections. They are less about advertising and more about meeting new people, building relationships and sharing information. In the end, this all means more advertising for your brand – for free!

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04 Jun

Spend A Little And Make A Lot

Posted in Synergy Suggestions on 04.06.12 by John Meloche

What’s the point of owning and running a business? To make money, of course! But as every entrepreneur knows, it takes money to make money. At Synergy Marketing, we specialize in assisting business owners with making money – without asking them to spend a whole lot.

You see, you don’t have to overspend for our unique style of marketing. In fact, for decades, promo gifts have proven to be a leading source of business advertising that works. And one of the best things about the strategy of handing out promo gifts is the fact that they are so cheap when compared to traditional modes of advertising.

And you don’t just have to take our word for it. The people at CheapRevolution.com know a thing or two about “cheap”. On the website, Yasmine Mustafa lists several different ways that business owners can grow their businesses without spending a thing! Seems impossible, right? Well, it isn’t. It’s actually pretty easy!

Use An Ad Exchange. Have you heard of AdGridwork.com? Mustafa’s recommendation had us checking out this site and it seems pretty interesting. It allows you to advertise your website completely for free by creating attractive advertisement blocks with text links. They are promoted to a targeted audience allowing you to define exactly what type of sites you would like your ad to appear on.

Registration is free and quick. All that is required is that you allow for advertisements on your website to appear for those sites that are allowing you to advertise on theirs. Hence, an “ad exchange”. It’s pretty much a “scratch my back and I’ll scratch yours” type of deal. Sounds like a great resource to us.

Offer Something For Free. Keeping with the theme of free advertising, remember that the entire concept goes both ways. In other words, when you provide something for free to others, it will be remembered and will end up paying you in the long run. Mustafa recommends that you offer a free one-hour consultation to attract prospects.

Showing your expertise in your field can only bring you closer to your customers. It should be entertaining and informative, not to mention provide the venue for you to exchange contact information. Better yet, it allows you to hand our your promo gifts in a way that is sure to have your clients think very highly of you. That will keep them coming back!

Speaking of which, come back to our blog tomorrow to learn of more free ways to advertise your business.

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