30 Nov
Keeping In Touch Will Build Up More Trust
Posted in Synergy Suggestions on 30.11.12 by John Meloche
It has been all about trust in this week’s blogs. And trust us, we know that trust goes a long way. This is why it’s so important to us, here at Synergy Marketing, that we offer our clients the best possible promotional gifts to grow their businesses. Our sales reps know that all businesses are different. And therefore, not every promo gift works the same for every business.
Speaking candidly with your customers is one way to build trust. But as Charlie Cook has written on AddMe.com, there are several tactics that entrepreneurs can use to establish a strong sense of trust with their clients. In yesterday’s blog, we concluded by noting that it is important that you let your customers know that you can be contacted.
Make Contact Easy. Speaking of allowing your clients to contact you, making yourself easy to find is a huge way to gain a customer’s trust. There’s nothing worse for customer than having him or her call you only to find out that you are never available. That’s an easy way to lose trust. Be sure to put your phone number at the top of your marketing materials, says Cook.
Not to mention, these days many people are quicker to jump online to get in contact. So include your email address as part of your contact information. Of course, it doesn’t hurt to share your Twitter handle or Facebook profile either. If you haven’t established these social media profiles yet, you are already behind the times! Not only are they free, but they are today’s most popular ways for customers to keep in touch.
Stay In Touch. And while we are on the topic of keeping in touch, keep in mind that the more you speak to someone, the more that person will trust you. This is true when it comes to your closest friends and family members, isn’t it? Communication is critical, says Cook. So going that extra mile and reaching out to those who have supported your business can do wonders for your company.
Writes Cook: “If you sell services or high end products, a personal phone call is one of the best ways to answer prospects questions, and to establish trust. Contact your prospects and clients regularly and get feedback on what they are concerned about.” Clearly, converting prospects into clients and converting clients into repeat clients has a lot to do with establishing and maintaining trust in your relationships with them.
Don’t be afraid to make the first move, by the way. You don’t have to wait for customers to call you. Establish a mailing list by kindly asking customers for their email addresses. Be sure to use it, not only to advertise upcoming sales events and new products. But put in some time each day to send personal email thanking your customers for their patronage.
Not many business owners seem to do this. Sure, they could make the excuse that they are too busy. And if so, perhaps someone within the company should do the reaching out for them. The bottom line is that when effort is put into building relationships based on trust, those bonds will last life times. In turn, your business will succeed and only continue to grow.
Comments Off on Keeping In Touch Will Build Up More Trust