07 Dec

Post And Tweet To Make Your Holidays Sweet

Posted in Synergy Suggestions on 07.12.12 by John Meloche

The holiday season is arguably the most joyous time of the year. And it should go without saying that it’s a time when you will be able to enjoy welcoming more customers into your stores than at any other time of the year. Of course, it’s a good idea – actually a no-brainer – to take advantage of the extra traffic by marketing to your new clients.

Bluegrass.com points out that the holiday season is also an ideal time to get heavier traffic to your social media profiles. In yesterday’s blog, we listed several tips that business owners can use to engage their clients and generate more interest in their brands. In today’s blog, we’ll offer a few more tips to get you off to your happiest holiday season yet.

Highlight Your Company Culture. Facebook and Twitter both serve as quick and easy ways to post pictures. Bluegrass.com suggests that you share pictures of such things as your company holilday parties, your staff in Halloween costumes or your participation in charitable events. Remember that social media helps to give your company a personality that people can relate to. This is a great way to spread that message.

Host A Contest. Twitter makes holding contests super easy. Ask your followers to retweet any time your brand posts a specific message and offer to give a prize to the first one who does so. For example, any tweet with the word “Christmas” can offer your followers the chance to get a special discount or even a free item when visiting your store. Hopefully, this will encourage more visits to your place of business.

Get Creative With Sales. Bluegrass.com suggests a “12 days of Christmas sale”. For the twelve days leading up to Christmas, send out a tweet and a Facebook posting per day that offers a special discount on a new item on each of the days. The site insists that this will “build anticipation and reward fans for consistently visiting your social profiles.”

Set Up An In-Store Photo Op. When customers visit your store, take their pictures using a special Christmas display as the background. Offer them a discount if they tweet the photo or share it on Facebook. This will encourage more visits to your store as well as get the word out through social media that your place of business is a fun place to shop.

Share Gift Ideas. This doesn’t necessarily have to include products sold in your store. People will genuinely appreciate the helpful advice. Let’s be honest, sometimes it’s just plain hard to know what to buy for friends and family. Your tweets could go a long way in helping people out during their shopping adventures. They may just visit you after all.

Christmas Day Tweets. The average person takes Christmas Day off. But no one seems to ever stop tweeting. Recommends Bluegrass.com, “offer to retweet the first 10 followers who tweet a picture of their favorite gift.” This will help you to make great impressions on people who will likely not just follow you, but help you spread the word about your business through social media well into the new year.

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06 Dec

Social Media Marketing During The Holidays

Posted in Synergy Suggestions on 06.12.12 by John Meloche

This holiday season is upon us and joy is in the air. Or is that noise? With all of the extra shoppers in the malls, things are not only busy, but loud! And there’s no reason why you can’t turn up the volume as well. No, we’re not talking about cranking up the Christmas music in your store – although we’re sure not many holiday shoppers would mind.

We’re talking about your efforts to grow your customer base this holiday season. In our blogs so far this week, we’ve discussed a number of things that you can do without touching upon the importance of utilizing social media. By today’s standards, a business without any online presence practically doesn’t even exist. But that means a lot more than just having a website.

It’s important to be connecting to people on a regular basis through such social networking sites as Facebook and Twitter. At the very least, Synergy Marketing updates each of the profiles we have with links to our daily blogs and therefore our website each day. The main purpose, of course, is to keep in constant communication with our target audience and encourage traffic to our site.

On Bluegrass.com, it is explained that staying busy through your social media outlets is extremely important during the holidays. The site lists several tips that entrepreneurs can use to market their business in the best way possible at this time of year. Following these tips may just help you have the most successful holiday shopping season your business has had to date.

Start Early. According to Bluegrass.com, you should “use your social profiles to build buzz leading up to holidays rather than just focusing on holidays as they are happening.” Tweet about what sales you will have going on, what products they can find and why your place of business is the best place to go for holiday shopping before the holidays even start. If you missed the mark this year, keep it in mind for the next!

Decorate Your Profiles. The site also recommends that you “design a seasonal branded image to match across all social networks and the company site.” On Facebook and Twitter, it’s pretty easy to switch backgrounds and add banners. Having your profile picture also reflect your holiday spirit is a great way to advertise your business during the holidays. It will draw more attention to your pages.

Engage Your Clients. Go on Facebook and post questions as your profile statuses. Ask your customers about their holiday customs and encourage them to respond. It can be as simple as asking things like “What is your favourite Christmas present you’ve ever received?” Or “What is your favourite holiday meal?”. This gets people talking and draws more attention to your profiles.

Offer Advice. Your social media profiles can also be used as excellent advice columns. Another way to draw more attention to your company is to post suggestions about various holiday challenges such as gift-giving. Bluegrass.com suggests that you create a special holiday hashtag that people can use to join the conversation while on Twitter. In tomorrow’s blog, we’ll be sure to offer up a few more social media holiday marketing tips.

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05 Dec

Give Your Business The Gift Of Loyalty

Posted in Synergy Suggestions on 05.12.12 by John Meloche

The holiday season is in full swing. And, as a result, more customers are swinging by shopping malls now more than at any other time of the year. This is the time of year that business owners should be most concerned about making good impressions. There are several ways to do so. And giving your clients practical and useful promotional gifts is one of those ways.

On WAHM.com, a few other ideas are listed. In yesterday’s blog, we noted that getting involved in your community and offering huge discounts are two excellent ideas that are bound to grow your customer base. In today’s blog, we’ll review two other tips that can help you to have your happiest holiday season yet.

Craft an Email Marketing Campaign. According to WAHM.com, “your holiday marketing efforts should include a solid email marketing campaign to draw in customers. If you don’t already contact your customers on a regular basis with emails or newsletters, start doing so right away. Ask for email addresses at all points of contact, such as a newsletter sign-up box on your website.”

Keep in mind that when you are sending out your emails, you don’t just want to advertise your products and push for sales. That may only push customers away. Instead, offer solutions that will help for their holiday seasons to be great. Give tips on how you can help them save money, decorate their homes or throw the best parties.

In other words, it’s important that you remember that your level of expertise doesn’t have to be specific to your business. Do you know how to bake? Throw out some recipes! Show your clients that you are a person, not just a company. This will encourage them to keep in touch by offering responses, asking questions and best of all, visiting your store!

Be Available. This is a gift that customers love to get all year round. But during the holidays, it’s especially hard to get in touch with business owners. Moreover, people are so busy that not all of them are able to shop during regular business hours. WAHM.com suggests that you should consider posting longer customer service hours during the holidays even if your store is closed.

“Let clients know that you’re available during the holidays, even if your hours remain the same,” says the site, “You don’t want people to move to your competition because they couldn’t reach you during a critical time in their buying lives.” Stand out from your competitors and offer your clients the type of service that will make them stay loyal to you.

The Synergy Marketing staff can be very helpful in getting you what you need to boost your sales during the holidays. Call up one of our friendly reps at 1-877-748-9884 and learn more about the power of the promotional gift. As WAHM.com points out, “the holidays are no time to take it easy.”

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04 Dec

Give Your Business A Boost This Holiday Season

Posted in Synergy Suggestions on 04.12.12 by John Meloche

As we discussed in yesterday’s blog, marketing your business throughout the holidays is of extreme importance. Arguably (or maybe not), there is no better time of year to promote your business. Naturally, we believe that handing out promo gifts should be at the top of your advertising plans list. But there are a number of other strategies you can also employ.

WAHM.com insists that “Holiday marketing is a great way to boost sales during an otherwise slow year. Every business owner should come up with seasonal promotions to advertise their business, no matter what product or service they sell.” And with that, they list a number of suggestions for how business owners can make the most of the season.

Get Out into the Community. Sounds easy enough right? However, most business owners are so caught up in the goings-on of their businesses, that they tend to forget about what’s going on outside of their companies’ doors. Your community should be well aware of what your company is all about. And to do that, you need to know what’s going on with your community.

WAHM.com suggests that you take advantage of the various opportunities that the holiday season provides. Business associations, non-profit organizations and other groups often put on holiday events. Perhaps you can serve as a speaker, buy booth space or at the very least, show up to the event with your promotional gifts.

The marketing material that you hand out is bound to go a lot further than the standard business card. Your gift, of course, is useful and therefore won’t be thrown out. Just as importantly, the relationships that you will be able to create at these events will help you to establish yourself in a much stronger and more personal way with the people who live closest to your place of business.

Offer Huge Discounts. Obviously, there will be a whole lot more shoppers coming into your store over the next few weeks. And most of them won’t be looking to pay full price. By offering seasonal promotions, you’ll not only increase your sales but encourage new customers to keep coming back. How so? People love a good deal, right?

If your business offers that good deal, people will want to buy more products from you. As WAHM.com notes, “You should prepare yourself financially ahead of time to go with the flow and offer larger than usual discounts. You’ll land more clients and customers and help to gain even more loyalty from your repeat customers.”

In tomorrow’s blog, we’ll look at a couple of other tips from the website that will help your company make the most of the holiday season. These marketing ideas for your business are bound to make your customers happy. But even better, they’ll give your business an even bigger boost than what is normally expected during the holidays.

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03 Dec

Get Into The Season Of Giving

Posted in Promotional Products, Synergy Suggestions on 03.12.12 by John Meloche

It’s December! And you know what that means. The season of giving is in full swing. Of course, here at Synergy Marketing, the time to give continues all year-round. But our experience has proven to us that the holiday season is the best time for business owners to give their customers promotional gifts bearing their company names and logos.

Why? Well, people are already in a festive mood. And naturally they’re in a shopping mood as well. It should go without saying that during the Christmas rush, there are more customers out shopping than at any other point in the year. So it’s a great time to take advantage of all of the extra traffic coming into your store by securing their loyalty.

Promotional gifts make customers feel valued and appreciated. They are ways of saying “thank you” that don’t just remind your clients of where to shop. Promo gifts show that you care about your customers and that you recognize their importance to the success of your business. This provides them with a good feeling – one that often results in referrals.

And that’s the point, isn’t it? Once the Christmas shopping season ends, you’ll want those customers to keep coming back, bringing their family members and friends with them. Investing in promo gifts for the holiday season is the ideal way to increase your client base well into the new year.

Of course, Synergy Marketing has all of the gifts you could possibly need to impress your customers and secure their loyalty. Choose from pens, mugs, water bottles, key chains, knives and tools, sunglasses and even our great line of holiday gifts. No matter what type of business you own, a holiday-themed gift is sure to put smiles on the faces of your clients.

Among our most popular gifts is our Holiday CD & Greeting Card. The holiday CD is comprised of 12 memorable classics that celebrate the season while the exquisitely designed card is undated – so you may give them out in the years ahead. At only $5.49 a piece, this card and CD combo is about the same price as a store-bought card without the CD! Well worth it.

Another amazing way to get your customers thinking about you all throughout the holiday season is to give them our Christmas Tree Ornament with Beaded Accents. Available in tree, star and snowman shapes, these elegant ornaments will keep your business on the minds of your clients each and every holiday season. Only $5.99 a piece!

Call up one of our experienced sales reps today at 1-877-748-9884 and order up the promotional gift of your choice. Get in on the season of giving and give yourself the gift of knowing that you will be securing a loyal customer base for years to come. That’s one way to guarantee yourself that you will have very happy holidays!

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