30 Apr
Setting Goals And Surpassing Your Targets
Posted in Synergy Suggestions on 30.04.13 by John Meloche
Are you getting excited yet? The NHL Playoffs begin tonight! And, as we ever-so-proudly announced in yesterday’s blog, Synergy Marketing’s home team Toronto Maple Leafs will be part of it for the first time in nine years! The kicking off of the Leafs’ first playoff run, in nearly a decade, tomorrow night helps to bring a few things to mind. One, is that anything can happen!
Two, it is always possible to not only meet, but surpass your business goals. Now the Leafs have met their goal of making the post-season. But will they surpass expectations? Perhaps, making it to the second round of the playoffs is all that is needed for the Maple Leafs to surpass expectations. But just ask just about anyone in Toronto, and they’ll tell you that they want Lord Stanley’s Cup – no matter how far-fetched an idea that may be.
As a business owner, you too should set out to not just meet, but surpass your business goals. It can be argued that the greatest of achievements are the ones that are unexpected – or at least, the ones that, at one time, seemed unattainable. But how can entrepreneurs surpass their goals before even attaining them? How can such success even be conceived if never before achieved?
The UK-based Sterling Business Coaching website contends that all businesses need a sense of direction in order to succeed, and that setting certain goals the right way will help them to exceed expectations. The site offers up a number of tips that aim to assist business owners in not only meeting but excelling past their intended goals. So let’s look into how you may win your own version of the Stanley Cup.
Goals must stretch you but be achievable. Take a look at what your business has achieved over the past year or two. Most business owners naturally take a look at their yearly numbers and hope to beat them the following years. But it’s important to have a specific plan in place to accomplish getting greater returns. It’s probably best to look at areas where you had the most success.
What can you do to better advertise those successful parts of your brand? What products and services do you have that are the most popular? Then take a look at the features that didn’t do so well for you. Is it time to stop offering them so that you can focus your energies on your winning strategies? Or can you come up with new ways to increase their popularity?
All targets need a timescale and deadline. The failure of many a business plan comes from not setting a timeline. Be fair and honest with yourself. Can your goals be achieved within a calendar year? How long do you think it will take for your plan to be effectively implemented? Be sure to outline the amount of time it will take to see your plans through. This should keep you on schedule to meet your targets.
In tomorrow’s blog, we’ll continue our look at the tips offered by Sterling Business Coaching. Admittedly, many members of our staff will also be taking a look at the Toronto Maple Leafs’ first playoff game in nine years against the Boston Bruins. We’re hoping that both the tips in our blog and the Leafs’ on-ice strategies will pay off in a big way!
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