28 Jun

Making Your Business Boom Online

Posted in Synergy Suggestions on 28.06.13 by John Meloche

market2In yesterday’s blog, we revisited the topic of marketing your business online. This is an important facet of any business in any industry. We all know that you need to have an easy-to-navigate website. We’ve also blogged ad nauseum about the importance of using social media sites such as Facebook and Twitter. But what else can be done to make the most of the internet?

Bell.ca offers up a number tips. We began looking at this list yesterday and would like to conclude our study of it today. One thing is for sure. Having a strong online presence is an essential part to the growth of your business. Utilizing the internet in all the right ways can help to foster substantial growth. And you want to be a leader in your industry, right? Well, here’s how you can make that happen.

Keep communicating with customers. One of the most important tips that must be reiterated time and time again is to make things all about your customers. They are obviously the most important aspects of your business. Without them, you’d have no reason to open your doors. That means keeping them in the loop and making them part of your decisions.

Send out email newsletters and request feedback. Highlight your products and services as well as your events and promotions, but also ask questions. Find out what makes them tick. Hold contests and offer prizes. Make things interesting at your place of business and get people talking about you. The bottom line is ensuring that customer satisfaction is always your main priority.

Use social media. Now, where have we seen this tip before? It is likely to pop up in just about every blog you read about using the internet to your company’s advantage. And why wouldn’t it? Social media networks such as the ever-popular Facebook and Twitter are free to use! If you’re looking for a cost-effective way to market your business online, social media is where it’s at.

As you may know, social media is truly about being social. The best way to advertise on these sites is to not bombard your friends and followers with advertisements. Instead, connect with your customers through engaging conversations. Post pictures, ask questions, tell jokes – these are all quick and easy methods of drumming up interest in your brand.

Measure, measure, measure! What sense does it make to put all of this effort into these online marketing strategies if you don’t measure the results? Bell.ca suggests that you use such measuring tools as Google Analytics to determine just how effective your marketing strategies have been. Once you have solid numbers, you’ll be able to make even better decisions for your company.

You should know how often people come to your website, what they are doing while on the site, how long they spend there and how many times people click on links to specific pages or promotions. Using the internet can be as fun as it is beneficial to your business. So review our last three blogs as many times as you need to. By using these online marketing strategies, your business is bound to boom!

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27 Jun

Use The Internet To Make This Year Your Biggest Yet

Posted in Synergy Suggestions on 27.06.13 by John Meloche

globe, group of the people and notebook on white backgroundAt Synergy Marketing, we speak to business owners across Canada on a daily basis. This gives our staff a pretty good handle on the main needs and concerns of our nation’s entrepreneurs. If they have one thing in common, it’s they all are interested in ways to effectively market their businesses without overspending. This is a legitimate concern, of course.

All business owners need to be on top of their advertising campaigns. Especially in today’s world where so many people flock to the internet to learn of the latest trends and goings-on, a business must have a strong online presence. On Bell.ca, it is stated that “online marketing is a must for every business, no matter what industry you’re in.” But that doesn’t mean that you have to spend a bundle.

In fact, one of the biggest benefits of marketing your business online is that it is generally a lot cheaper to do than traditional modes of advertising. Take television commercials, for example. Most small business owners can’t afford to either create or broadcast them. It’s also hard to quantify exactly how effective they are. Thankfully, Bell provides some simple tips to help business owners effectively market their companies online.

Build your website so visitors can find the information they need. Bell admits that this tip sounds basic. But it’s a very important point to make. Some business websites simply don’t do the job they are supposed to. They are hard to navigate and unclear about how customers can make purchases. It’s important that your website makes it easy for customers to track you down.

Avoid cluttering the home page, says the Bell website. When you have too much content, things can get confusing. Provide just the essential information that online consumers can use to make wise buying decisions. Clearly, your site should be enticing to encourage them to spend their money on your brand. Showcase key products and services and make sure your contact information is easy to find.

Have a presence on other websites. If you think your website is the only place that customers should be able to find you online, you’re highly mistaken. There are a variety of things that you can do to ensure that your site gets noticed in other places on the internet. Bell suggests that you take measures to get your company noticed by sites that post customer reviews.

You may also want to post blogs on subjects related to your business. As you can tell, we do that, here at Synergy Marketing. We post blogs on a variety of topics that help our readers become more engaged with our brand. Just as importantly, it gives our website the opportunity to receive more hits in search engines. You should also register your site with such online directories as YellowPages.ca and Canpages.ca.

Optimize your website for search engines. This tip helps to highlight why blogs are so important. They help for you to continually add key words and links on your website that will help it to rank higher in search engine results. As Bell.ca points out, search engines analyze nearly every page on the internet to determine the content and relevancy to the terms that people type into their searches.

Be sure to check out tomorrow’s blog for more tips on how to use the internet to make your business boom!

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26 Jun

Online Marketing Done Right

Posted in Synergy Suggestions on 26.06.13 by John Meloche

Types-of-Internet-Marketing-2The internet is popular. We’re willing to bet that the first sentence of today’s blog would win an “Understatement of the Year” contest. As we are all aware, today’s world is a digital one. Who rents movies from a video store anymore? People are most likely to stream films online or view an on-demand flick using their cable connections. We live in a world that makes it easy to get what you want fast.

Naturally, that means that your business needs to utilize the power of the internet. Many a Synergy Marketing blog has been dedicated to the concept of promoting your business online. We’ve discussed the advent of social media platforms such as Facebook and Twitter and the power they have in connecting you with the rest of the world. But how can you ensure that you’re connecting with the right people?

On Webs.com, Brian Spero writes that companies need to ensure that their brand images are supported by their marketing campaigns, and that those very campaigns are supporting their brands. In other words, it’s important to send the right message to the right people. Using the internet to promote your business is not as simple as sending out random tweets. Spero lists a number of tips to help you use it the right way.

Define Your Mission. What is your business all about? Spero suggests you have this question answered before unveiling your marketing campaign. Your target audience should have a good understanding about your company’s identity. You’re not just selling products and services. You’re selling an image. Your message should hit “the sweet spot with your demographic,” says Spero.

Bring Your Plan Into Focus. What are your goals and who do you want to reach? Your branding will be determined by what you say and how you say it. The tone of your campaign should be clearly outlined in your game plan. It’s important to list your long term goals, as well. Your marketing campaign should focus on serving your customers for the long haul.

Carefully Choose Outlets. What avenues best serve your needs? “Be choosy about the social media outlets you engage,” says Spero. You should also be clear about the types of advertising that you wish to invest in. Most business owners are concerned about overspending on advertising. This, of course, is one of the chief reasons that promotional gifts make such great investments!

Brand Content by Design. How impactful is your company logo? As Spero points out, some companies have iconic symbols to represent them. Think Apple and Coke. Making sure you have a memorable and easily-definable logo will be a key part of your marketing. It should be included in literally everything that you release, whether it’s through social media posts or paid advertisements.

Test and Adjust. How are you measuring your data? Perfecting your online marketing efforts means continually staying abreast of your progress. Encourage customer feedback, monitor their responses and identify what is and what is not working about your brand messaging. Learn how to make changes, when necessary, to grow your brand and provide the ultimate in customer satisfaction.

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25 Jun

Blackhawks Win The Stanley Cup

Posted in News on 25.06.13 by John Meloche

hawksWell, it seems like Toronto Maple Leafs fans were able to get their revenge after all. Last night’s Game 6 of the Stanley Cup Finals saw a finish reminiscent of the Leafs’ last game of their season. In the opening round of the NHL playoffs, the Leafs lost a Game 7 that many thought would be an automatic win. That is, of course, because they were up 4-1 with about ten minutes to go in the third period.

Then, as hockey fans know all too well, the roof caved in. The Leafs gave up three goals – two of them in the dying seconds of the period – forcing an overtime period where they inevitably lost to the Boston Bruins. The Bruins, as we all know, went on to meet the Chicago Blackhawks in the Stanley Cup Finals. There were mixed emotions about The Bruins’ success in Toronto.

“I actually wanted them to win the Cup,” shared one of our Synergy associates last night, “That would actually make it look a lot better on the Leafs. The way I see it, it’s much better to be beaten by a legitimate champion than a random weak team. If the Bruins had been beaten in the next round, it would have made our loss look worse. The Leafs played well against a great team even in defeat.”

“Not me!” another team member quickly retorted, “Bruins fans got exactly what they deserved – a heartbreaking loss.” As mentioned, the finish of last night’s game could be seen as a bit of revenge for heartbroken fans of the beloved Buds. With under 90 seconds to go in the third period, Boston was up 2-1. With their goalie pulled, Chicago scored an equalizer.

Then the unthinkable happened. Just 17 seconds later, another goal! The tide was quickly turned. Boston had gone from being a minute away from forcing a Game 7 to losing the Stanley Cup in heartbreaking fashion. Undoubtedly, fans of the Bruins are feeling a sting quite similar to that of Leafs fans after their Game 7 collapse. The pain, however, may actually be a bit worse.

“(The Leafs loss) was in the opening round,” reminded our associate, “This is the Stanley Cup Finals. There is no worse game to lose. (The Bruins) may not have won the Cup (last night), but when you force a Game 7, anything can happen. It’s got to hurt knowing that you were so close. They had a good run, but that’s a tough way to lose. Two goals in a matter of seconds changed everything.”

Nevertheless, last night’s game marked the end of a very unique NHL season. Cut to 48 regular season games from the regular 82 following a lockout, the season was close to not even happening at all. It brought about some pretty interesting happenings including the Maple Leafs making it to the playoffs for the first time in nine years. Next season is bound to be an interesting one.

It will show what Synergy’s hometown team is really made of. The hope, of course, is that the Buds will not only make it to the playoffs but go a lot further than the first round. The picking up of goalie Jonathan Bernier in a trade with the Los Angeles Kings this week is perhaps, one sign that that will be the case. Only time will tell. For now, NHL hockey is done, and the Chicago Blackhawks have won!

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24 Jun

Going For 12 In A Row

Posted in News on 24.06.13 by John Meloche

jaysSince April, the Synergy Marketing Blog has been following the Toronto Blue Jays baseball season. Being headquartered in Toronto means that our staff is comprised of many a Blue Jays fan. But the news hasn’t been so good for the better part of the past three months. For the most part, any blog dedicated to the Blue Jays has centered on the team’s disappointing performance.

Well, things have certainly changed! At present, the Blue Jays are enjoying an 11-game winning streak. This is not only a monumental achievement for the team this season, it’s a huge accomplishment for the history of the franchise. If the Jays win their game tonight, they will have pulled off the first-ever 12-game winning streak in the history of the club.

“It’s unbelievable,” commented one of our sales staff this morning, “So many fans had already lost hope in the season. Now, the Jays are playing the best baseball in the entire league. Tonight’s series is super important too. Beating the Tampa Bay Rays means that we would finally leapfrog ourselves out of last place in the American League East. If you’re not excited about tonight, you simply don’t like sports.”

Our staff member is correct. The Jays are now sitting two games above .500 for the first time all season. That currently puts them in a tie with Tampa Bay. Less than two weeks ago, the Jays seemed completely out of the picture. Today, they are just five games behind the first place Boston Red Sox – a team they will play after the series with the Rays concludes.

“This is definitely the most exciting part of the season so far,” mentioned another member of our team, “These series couldn’t have come at a better time. We just swept (the) Baltimore (Orioles, another team in the same division) and now we have a chance to do the same against the Rays and the Sox. We could end up in first place by this time next week!”

Another correct statement. Clearly, things are heating up in Toronto thanks to the newly invigorated Blue Jays team. The city, which is widely known for its love for hockey, has seemingly gotten over the sting of the Toronto Maple Leafs being ousted from the playoffs. Well, perhaps not completely. A Chicago Blackhawks win tonight against the Boston Bruins in Game 6 of the Stanley Cup Finals may help.

The Bruins, of course, are the team that bested the Leafs in their opening round series. It took seven games and an overtime comeback for Boston to end the hopes of Toronto hockey fans. Perhaps, the Jays are setting the city up for a little revenge. “It would be amazing if the Jays knock Boston out of first,” said our first rep, “It would make all the pain we got because of the Leafs all worth it.”

Will the Jays be able to pull off a record-breaking 12th straight win tonight? Baseball fans all over Toronto – and arguably Canada – sure hope so. Here’s hoping our future Blue Jays blogs will be commenting on a first place team. At the very least, we’re hoping the Jays will be the competitive playoff-bound team they were expected to be at the beginning of the season.

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21 Jun

Bringing Your Business Out Of Its Slump

Posted in Synergy Suggestions on 21.06.13 by John Meloche

slumpIn yesterday’s blog, we began to take a look at a UK-based article from The Guardian, written by entrepreneur, Gem Misa. In it, she explains that dealing with setbacks is a part of business. However, business owners who allow for pitfalls to bury their companies are missing out on the many benefits that come with strong senses of perseverance. It’s impossible for things to always go your way.

Overcoming hardships is the best way to learn how to be a master in your field. Having had tough experiences herself, Misa writes of a few ways that business owners can strive past the strife and become champions in their respective markets. In today’s blog, we’ll pick up where we left off yesterday and peruse through a few more helpful tips on how to bounce back from bad times.

Spend modestly – if you can do it yourself, do it. Sometimes, you just have to get things done yourself. Especially if you’re struggling to come up with the start-up costs to run your new business, you may not be able to hire staff immediately. In many cases, entrepreneurs are their own secretaries, PR representatives, promo directors and blog writers. The key is not to spend too much too early.

Get out of your comfort zone. Some business owners get themselves into trouble simply because they are too lazy or impatient to handle the so-called boring parts of the business. “You must remember that this is your business,” writes Misa, “and any hiccups or failures can only be blamed on yourself.” Understanding all aspects of the business will help you in the long run. Your staff shouldn’t be able to outsmart you anyway!

When someone says no, get creative. You’ve heard the advice “never take ‘no’ for an answer” before, right? Same rule applies here. Misa suggests that you not take it personally, and instead become more personable. To get her own salad dressing business off the ground, she sent summer picnic baskets to retailers who wouldn’t return her calls. The result: booked business meetings!

Learn how to harness the power of the crowd. You may need additional funding along the way to grow your business. In fact, you definitely will. But that doesn’t mean the banks will be willing to support you. You may need other sources of financing so prepare to join forces with sponsors or other businesses that may be willing to help promote you if you promote them. Again, being creative will be important.

These tips can help any business owner in any sector. Take the Toronto Blue Jays, for example. It’s no secret that the Synergy Marketing staff is comprised of some big fans of the team. After all, our offices are headquartered in Toronto. So the excitement for the season to begin was at an all-time high this past off-season. With many new acquisitions, the Jays seemed poised to become champions for the first time in twenty years.

And then the season started. The Jays began to experience a wild and unfortunate combination of injuries and poor play. As a result, they have been a losing team all season long. But wait! As of today, the Blue Jays are on an 8-game winning streak and seem to be on their way to even greater success. Never say die, people. It’s not over until it’s over. With this attitude, you’ll be the best at bringing your business out of its slumps.

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20 Jun

Perseverance Produces Champions

Posted in Synergy Suggestions on 20.06.13 by John Meloche

champsWell, tonight’s the night! It all comes down to Game 7 in the NBA Finals pitting the defending champion Miami Heat against the San Antonio Spurs. No doubt, basketball fans are still in awe after the incredible back-and-forth match up that was Game 6 this past Tuesday night. The Spurs seemed destined to capture their 5th championship.

Near the end of the fourth quarter, Heat fans were leaving the building under the impression that their season had been lost. Then Ray Allen hit a three-pointer heard across the world. The game went to overtime only to see the Heat climb back from the dead to win and force a seventh game. So what’s the lesson in all of this? Never leave a game before the final buzzer! But there is another lesson to be learned as well.

You can never give up. In business, we all come to points in our careers when we think that it’s impossible to succeed. Self-doubt and a lack of motivation to reach new heights can kill a business. As a business owner, it’s up to you to dig deep and find ways out of seemingly impossible-to-escape holes. Just a few years ago, Canada was facing a recession.

Naturally, many businesses were affected and undoubtedly some had to close their doors. Others, however, persevered and are more successful today than ever before. So what is the secret to overcoming the odds? According to Gem Misa from UK-based, The Guardian, you have to plan for curve balls. In other words, prepare yourself against your worst-case scenario.

Having started her own company, Misa became all too familiar with financial difficulty. But through her experiences, she found that it’s important to leave room for unplanned expenses and potential pitfalls. She lists a number of helpful tips that can help entrepreneurs avoid such pitfalls – or at worst, help dig themselves out of holes. We’d like to share a few.

Learn how to adapt. As mentioned, there are bound to be bumps in the road. You would be wise to expect them. You can write a business plan, says Misa, but it’s important to draft a Plan B. There may be issues that you didn’t think of that you’ll have to address along the way. Be prepared to revisit your plan and make changes if things don’t go the way you originally expected.

Make room for errors (emotionally and financially). Writes Misa, “When putting together your business plan, you would normally list your sources of income, compare it against a list of expenses, and from there you would work out your profit…Make sure to leave room for those unplanned expenses and attempt to make a profit, or at least break even, on the most conservative and even the worst case sales scenarios.”

In tomorrow’s blog, we’ll continue to take a look at Misa’s tips. Tonight, however, the team that has learned the most from their hardships will likely be crowned the 2013 NBA Champions. If you’re looking to be a champion in your industry, you’ll have to learn how to bounce back from crushing defeats. Here’s hoping that you won’t have to suffer too many along the way.

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19 Jun

How To Make Your Customers Fall In Love

Posted in Synergy Suggestions on 19.06.13 by John Meloche

fall in loveOver the past couple of days, we have been blogging about the concept of happy customers. More specifically, we have been focusing on the ways in which business owners can make their customers happy. At the end of the day, this should be the mission of every entrepreneur out there. No matter what you sell, your job is to make your customers fall in love.

Our blogs have been examining suggestions made by Brian Honigman on Kissmetrics.com. Relationship-building is a theme throughout his tips. In today’s blog, we’ll conclude our look at his suggestions. As a business owner, implementing these tips will be necessary to help grow your client base. In other words, the more smiles you make, the better business will be. And how can you achieve that?

Follow Through on Your Word – Follow Up on Promises. “Your word is your bond,” insists Honigman. One way to truly disappoint a customer is to not follow through on a promise that you’ve made. How do you expect to build trust if your customers can’t depend on you? Being caught in a lie or not following through on a guarantee is a surefire way to lose business.

“Following up on your promises helps show the transparency of your business, while helping to build a feeling of trust and dependability with your audience,” he writes, “Manage the expectations of your customers to ensure realistic goals are set and can be met. By remaining consistent in your messaging, your customers will learn what they should expect from you in the future.”

Recognize Responsibility – The Customer is Always Right. For some business owners, this is a hard pill to swallow. Nevertheless, Honigman insists that “no matter the circumstance, the customer is always right.” The best way to communicate this is to create a customer policy that puts your buyers in the driver’s seat. Keep in mind that your mission is making them happy. Your rules should all focus on doing just that.

One of the most important ways to pull this off is to have a defined way to deal with unsatisfied customers. In many instances, you may have to go over and beyond the call of duty. Sometimes, simply apologizing isn’t enough. Does your customer deserve something for free? Are you willing to waive shipping charges? Can you reimburse them fully? Be sure to make your policy clear.

Always Say “Thank You” – Kindness and Gratitude will Take You Far. How hard is it to give thanks? You’d be surprised how many entrepreneurs forget about this simple and appropriate courtesy. Honigman reveals that as many as three out of four customers will stick with a company based on a good experience. Clearly, it’s important for your customers to enjoy the time spent shopping at your place of business.

Writes Honigman, “Kindness and gratitude for a customer’s business is an undeniable way to further enchant them for the long term. Craft every thank you sent out from your company to be specific to the customer, relevancy is key. Be as appreciative as possible to your customers for taking the time to go through the process of resolving their issue. Finally, follow up with a good old fashioned ‘Thank you.’”

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18 Jun

Make Customer Happiness Your Top Priority

Posted in Synergy Suggestions on 18.06.13 by John Meloche

top priorityDon’t worry, be happy.” Sure, this is a song that most of us would like to forget even exists. But its sentiment remains absolutely relevant after all these years. Bobby McFerrin’s 1988 smash hit had a simple premise that still rings true to this day. It’s all about being happy. And this is exactly what your customers want from you. If you own a business, making customers happy should be first on your everyday to-do list.

On Kissmetrics.com, Brian Honigman writes of a number of ways that business owners can put smiles on the faces of their customers. At the heart of each of his tips is the concept of relationship building. Getting and maintaining a loyal client base is more about communication than it is about advertising. Make your customers feel valued. Then you won’t have to worry about their happiness. Let’s look at a few more ways to do this.

Treat a Customer Like a Valued Partner – Communication is Two Way. Ask for customer feedback and truly pay attention to it. Who better to help you with your business than those who actually buy from you? It’s important to show your clients that their opinions matter to you. Implement some of their ideas and prove that you’ve been listening. Value your customers as partners and they’ll reward you with loyalty.

Build Trust – Alert Customers to Large Scale Changes, Good or Bad. According to Honigman, “it takes 12 positive service experiences to make up for 1 negative experience.” Evidently, trust is a sensitive issue. One of the members of our Synergy staff admitted as much when discussing his neighbourhood car dealership recently. He still is unable to trust it after a bad experience.

“Dealing with them that one time was a nightmare,” he reported, “I’ve only returned once or twice for minor maintenance because they are so close by. Those experiences have been fine but it’s hard to completely remove the bad taste from my mouth.” Be informative when it comes to your customers. Keep them in the know when it comes to changes in your products and services. Eliminate any possibility for a negative experience.

Be Transparent – Honesty is Crucial When it comes to Mistakes. A recent episode of “The Simpsons” makes a strong point about being honest in business. At a car dealership, Marge Simpson speaks with a salesman about a car she is interested in buying. The salesman spikes the price by $4000 when he realizes that she is shopping without her husband.

Meanwhile, Marge shows that she is a lot more business-savvy than she is being credited for. For every lie the salesman makes, she is able to call him on it by viewing his company website and Facebook profile on her smart phone. The scene is a lot funnier than this description, of course. The message, however is clear. As Honigman points out, “Being transparent in the digital age is a must.”

In tomorrow’s blog, we’ll conclude our look at Honigman’s list of tips. You’ll notice that they focus primarily on your relationships with your customers over the products and services that you offer. This is where most entrepreneurs go wrong. They concentrate on what they’re selling and not how they’re selling it. It starts with a smile. Keep one on your face and make it contagious!

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17 Jun

Putting Smiles On The Faces Of Your Customers

Posted in Synergy Suggestions on 17.06.13 by John Meloche

Shopping!Putting smiles on faces – when it’s all said and done, this is truly the mission of every business owner. You can come up with the most elaborate marketing strategies in the world, you can spend tons of cash and you can offer the best products in your industry – but if you don’t put smiles on faces, none of it matters. Making your customers happy is job #1.

Any business owner will tell you that it’s easier to advertise to current customers than it is to ones you’ve never had. The best way to get new customers into your store is to have your current customers bring them in. And what’s the best way to do that? On Kissmetrics.com, Brian Honigman writes that it’s all about nurturing relationships. It’s about truly communicating with those who support your business.

This is especially true during an era when people regularly communicate with each other through social media. The last thing you want is for your customers to relay bad experiences they’ve had with your company through their Facebook and Twitter profiles. So what can you do to ensure your customers are happy? Honigman lists a number of important methods.

Treat your Customers Right – Genuinely Interact. According to Honigman, “Happy customers who get their issue resolved tell 4 to 6 people about their experience.” You want word-of-mouth promotion? Then be sure not to act as a “nameless of faceless business”. Instead, drum up genuine conversations and take interests in the people who visit your store. Remember names and begin to treat your clients like friends.

Don’t Come on Too Strong – Respect Your Customers. Remember that the key here is to develop strong relationships. So, like any other relationship, you don’t want to be too forceful during your interactions. You’ll have to go through some “getting to know each other” stages. Honigman reminds us that more than half of the customers who have bad experiences with companies tell others about them. Let’s avoid that.

Always Listen – Hear What Your Customers are Saying. Don’t forget that communication is a two-way street. You shouldn’t assume that you need to do all of the talking. Be sure to listen attentively to what your customers are saying, especially when it comes to their concerns. You’re the person who should be able to address such concerns and solve their problems. You can only do so if you are truly listening.

Continue to Satisfy – Offer Ongoing Support and Specials. Customer service over products and services – this is what customers want the most. Believe it or not, consumers want to enjoy their buying experiences no matter what products they are buying. This gives you great opportunities to grow your client base. Honigman suggests that you respond quickly and enthusiastically to customer questions.

You may also want to prepare yourself to offer special discounts and bonuses to provide further incentives to your client base to keep visiting you. If you want your clients to buy more from you, it’s important that they are able to enjoy doing so. Never lose sight of the fact that your job is satisfying the needs of your target market. It’s all about customer satisfaction.

Be sure to check out tomorrow’s blog as we continue to explore ways to make your customers happy.

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