31 Jul

Reviewing Great Ways To Market Your Brand

Posted in Promotional Products, Synergy Suggestions on 31.07.13 by John Meloche

two 3d humans look at human with megaphoneIt’s time for a refresher. Every so often, the Synergy Marketing Blog likes to put in some research online and locate different ideas on how businesses should be marketed. Sure, we find a lot of information that is similar. But it’s always important to draw from those patterns to determine what the best marketing practices are. On Yahoo.com, Jennifer Mullins lists several great ways to market your business.

In our next two blogs, we will be analyzing this list in an effort to get business owners to branch out from their norms and try new ideas. You may have heard of some of these ideas before. But have you tried them? Sometimes the most simple of ideas are the ones that are the most effective. Keeping in mind your need to work within a budget, this list may help you find that marketing your company doesn’t have to be so hard at all.

Free Merchandise. The first tip Mullins provides is to give away some of your merchandise. Of course you want it to sell. But sometimes free samples are the best commercials for those very products. This is the same concept as giving away promo items. It provides your clients with the ability to try something new without having to pay for it. This gives them a sense of value that they will appreciate.

She notes that post it notes make great promotional tools. At Synergy, we can do you one better by offering the 4-in-1 Tape Measure that comes with a note pad and a pen. Extremely handy and useful, such a promo gift is one that will stay with its recipient for a good amount of time. This will make sure that he or she keeps your company in mind for the long haul.

Pens are another great piece of merchandise that will end up being passed around,” writes Mullins. Naturally, we completely agree. Arguably the most useful and common of all promotional gifts, pens are used frequently. Each time your client goes to write something down, if they do so with a pen bearing your company name and logo, you’re bound to be visited again soon. It’s constant marketing.

Word of mouth. This type of promotion is often heralded as the best kind around. What could be better than having a customer recommend your business to another person? That’s as good a sales pitch as you can get. Achieving referrals is as simple as offering the greatest form of customer service imaginable, indicates Mullins. The word about your efforts is sure to be passed on.

Referral programs. Then again, perhaps the best way to get referrals is to start a referral program. Mullins suggests that you even make the request on your business cards. Simply have “REFERRED BY” followed by a space for a name printed on the back of the cards that you hand out. When someone comes into your store with one of those cards, offer an award to the person who referred you. Your client base is bound to grow.

Rewards programs. Referrals aren’t the only reasons to give out rewards. The more your customers shop with you, the more benefits they should receive. Consider using a special “punch or signature” system on a shopping card that can help your clients earn their way towards free merchandise or other prizes. After all, people love getting things for free. At Synergy Marketing, we should know!

Call us at 1-877-748-9884 to order your promo gifts today. And be sure to check out tomorrow’s blog for more great tips on how to market your business.

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30 Jul

5 Tips For Tackling Conflict In The Office

Posted in Synergy Suggestions on 30.07.13 by John Meloche

Resolve-ConflictIn yesterday’s blog, we revisited the topic of addressing conflict in your workplace. The sad thing is, it’s inevitable that conflict will arise from time to time. Then again, perhaps that’s not a sad thing after all. Perhaps, addressing and resolving conflict is what makes the best business owners. Being a true leader entails knowing how to recognize conflict and handle it quickly.

On Forbes.com, Mike Myatt offers up five tips that are made to help entrepreneurs effectively handle conflicts on the job. When conflicts arise, they actually present opportunities to make your company better. Building trust amongst your team members as well as a respect for your authority and problem-handling skills can certainly go a long way.

Define Acceptable Behaviour. Be sure to make clear what constitutes acceptable behaviour on the job. This will help to avoid conflict as there should be no misunderstandings about what is and what is not appropriate. Make certain that you have each job description clearly defined so that all of your employees will know exactly what is expected of each of them. Make public what will and what won’t be tolerated.

Hit Conflict Head-on. Conflicts can’t always be prevented. However, “seeking out areas of potential conflict and proactively intervening in a just and decisive fashion…will likely prevent certain conflicts from ever arising.” Myatt continues by noting that if you spend time trying to identify areas of your workspace where natural tensions may occur, you can nip them in the bud early.

Understanding the WIIFM Factor. Everyone is listening to the same ‘radio station’. WIIFM. Ever heard of it? It stands for “What’s In It For Me”. And, at the end of the day, this is all people truly care about. Know what motivates the members of your staff. When you help people achieve their own objectives, there is less likely a chance that there will be conflicts.

The Importance Factor. “Pick your battles,” insists Myatt, “and avoid conflict for the sake of conflict.” Remember that for a conflict to be worth addressing, the end result must have benefit. Not all conflicts, however, are worth getting into. Be sure that your staff members are able to handle small disputes on their own – preferably outside of the office. There’s no need to get into the middle of everything.

View Conflict as Opportunity. As mentioned earlier, conflicts can often help to present opportunities to make your company better. Clearly, there is a lot to be learned when a conflict arises. Getting through them will help for great learning and development. As Myatt puts it, “Smart leaders look for the upside in all differing opinions.” So try to regard conflicts as chances for you to better yourself and your business.

Resolving conflicts isn’t easy. It requires several admirable traits. Among them are “turning the other cheek, compromise, forgiveness, compassion, empathy, finding common ground, being an active listener, service above self, and numerous other approaches.” Myatt concludes by offering, “when all else fails and positional gaps cannot be closed, resolve the issue not by playing favorites, but by doing the right thing.”

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29 Jul

Confronting Conflict In The Workplace

Posted in News, Synergy Suggestions on 29.07.13 by John Meloche

iStock_000001145681XSmallYou’re a business owner. It’s your job to do everything that is in the best interests of your company. Sometimes, that means you’re not going to be everyone’s best friend. You’ll make decisions that don’t necessarily make everyone in your organization happy. After all, you’re the boss. You’re bound to have an employee or two who isn’t a big fan of yours. It’s all part of the job.

That being said, there’s no way that having constant conflict in the workplace could ever be a good thing. Having peace and harmony on the job is essential to your staff all doing their jobs well. So what to do when conflict arises? Is conflict even avoidable? According to Mike Myatt on Forbes.com, “leadership and conflict go hand-in-hand.” In fact, he goes so far as saying that “leadership is a full-contact sport.”

Therefore, it’s important to brace yourself for impact anytime you are dealing with your employees. The greatest leaders, according to Myatt, are the ones who are able to quickly recognize conflict, understand its nature and bring about a swift resolution. There are many businesses that don’t succeed simply because their owners did not know how to handle conflict.

“Conflict rarely resolves itself,” writes Myatt, “in fact, conflict normally escalates if not dealt with proactively and properly. It is not at all uncommon to see what might have been a non-event manifest itself into a monumental problem if not resolved early on.” So there have got to be ways to properly address problems quickly, right? The key to doing this is to realize the two main reasons for conflict: communication and emotions.

Communication. A lack of information, poor information, no information or misinformation are all reasons for conflict to arise. Myatt insists that clear, concise, accurate and timely communication of information will help to reduce conflicts as well as their severity when they occur. It’s important to understand that misunderstandings play a big part in the creation of problems.

Emotions. Too often, people let emotions dictate their decisions. When this takes place in the workplace, drama is bound to ensue. Some people place their egos before the greater good of the company. This can only lead to bad news. Fits of rage allow for people to spew regrettable utterances that they can’t take back. Jobs are lost, productivity is halted and futures are tarnished.

So how do we ensure that we have communication that is clear without allowing our emotions to cloud our intentions? Writes Myatt, “While having a conflict resolution structure is important, effective utilization of conflict resolution processes is ultimately dependent upon the ability of all parties to understand the benefits of conflict resolution, and perhaps more importantly, their desire to resolve the matter.”

In tomorrow’s blog, we’ll list a number of tips provided by Myatt that will help for business owners to more effectively handle conflicts in the workplace. They are, after all, bound to happen. This is normal no matter what industry you work in. These problems – when controlled and handled well – can actually help to turn things around and turn your business into the success you want it to be.

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26 Jul

Highlighting The “Why” Behind Your Rewards

Posted in Synergy Suggestions on 26.07.13 by John Meloche

staffOffering your symbols of thanks and recognition is an excellent business practice. As you would expect, Synergy Marketing believes strongly in this concept and, as a result, we provide the best promo products in our industry. As we’ve been detailing over the past couple of days, however, there are many ways to offer thanks in addition to promotional products.

This offering of thanks, let us remind you, should be directed toward both your customers and your staff members. But as Susan M. Heathfield writes on About.com, there must be sentiment behind the recognition so that it is properly taken. In other words, you’re not just giving out rewards for no reason. Your show of thanks is also your way of communicating what you expect from your employees in future.

Heathfield offers up a number of effective ways to recognize your employees. In this case, it’s not so much about how you acknowledge them, but instead why you are acknowledging them. Making clear your reasons for offering your show of thanks is what will make the gesture most effective. As she writes, “employee recognition is a communication tool that reinforces and rewards the most important outcomes people create for your business.”

“All employees must be eligible for the recognition.” There should be a message of equity in your office. And that is that all members of your staff are potential reward-recipients. What you want is a motivated staff that feels that they are each equal to their co-workers. That way, when members of the team are rewarded, it is known that individual efforts are being recognized, and that it’s not about favourtism.

“The recognition must supply the employer and employee with specific information about what behaviors or actions are being rewarded and recognized.” It is important to be crystal clear about what is being celebrated. Rewards don’t work as well when they are given out randomly – and to everyone. Your show of thanks is also your way of saying “this is what is expected of you going forward.”

“Anyone who then performs at the level or standard stated in the criteria receives the reward.” As mentioned earlier, your office should be one that provides equal opportunities. This means that unless an employee is performing at the level required to receive recognition, he or she won’t be recognized with a reward. However, several people can be acknowledged at once if they all make the grade.

“The recognition should occur as close to the performance of the actions as possible, so the recognition reinforces behavior the employer wants to encourage.” In other words, don’t delay. If you want a productive staff, be sure about being diligent in the way you recognize its members. Provide your rewards as often as necessary. Keep motivating your team to work towards being recognized.

Finally, Heathfield writes that “you don’t want to design a process in which managers ‘select’ the people to receive recognition. This type of process will be viewed forever as ‘favoritism’ or talked about as ‘it’s your turn to get recognized this month.’ This is why processes that single out an individual, such as ‘Employee of the Month,’ are rarely effective.”

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25 Jul

Rewarding Your Staff Goes A Long Way

Posted in Synergy Suggestions on 25.07.13 by John Meloche

Trophy2In yesterday’s blog, we revisited the concept of rewarding your staff for jobs well done. It’s important to remember that your team of employees is a huge reason that your company is the success that it is – or can be. Without them, where would you be? So while we always champion the cause of providing your customers with promo gifts, don’t forget to save a few for your top workers.

Of course, there are many other ways that you can reward your staff members. As pointed by Kentin Waits on OpenForum.com, there are a variety of things you can do to show your appreciation – and many of them don’t have to cost you a cent. Naturally, there will be times when throwing your money around the office – so to speak – will serve in the best interests of your company. Let’s look at a few ideas.

Throw a party. Plan your surprises, says Waits. In other words, have your staff clear their schedules for a couple of hours one afternoon for a “meeting” that is really a party. No appointments, waiting clients or calls to return – just some fun moments for employees to relax, enjoy their time together and reflect on the achievements of the entire team. Your party will be hugely motivational.

Treat a lunch bunch. Not much of a party animal? Treat an entire department to lunch, suggest Waits. You can even recognize a single employee by making a group reservation for that person and five close friends or colleagues. What you’ll find is that rewarding top-performing staff members with things that may hit home personally will not soon be forgotten. Their loyalty is yours for good.

Let them decompress. Give your top employees some true relaxation by offering them gift certificates for a spa visit. This is quite the reward. Who couldn’t use a massage after a long and grueling project that required putting in extra hours? Suggests Waits: “to sweeten the deal, don’t let those muscles tense up again afterwards—give them the afternoon off.”

Make them a member. Waits also suggests you consider covering the cost of a year’s membership for an association of the employee’s choice. As he notes, annual fees can be “daunting”. You increase the value of one’s life when you provide him or her with a greater opportunity to enjoy it. As Waits reminds us, “this sort of reward not only thanks your employee, it can create valuable business connections down the road.”

How often to you actually utter the words “thank you” to your team members? Make it a habit. And do it in writing too. Handwritten notes are great signs of appreciation that haven’t lost their touch in this digital-crazed world. Make true human connections with your staff members and they will work even harder for you. Your reward to them is declaring how valuable they are to you on a regular basis.

It’s all about how specific you get. Be sure to let your employees know why they are being thanked. Pinpoint the things that you believe constitute a job truly done well. Let your workers know what sets them apart from others. Encourage them to keep working hard by letting them know that their efforts will always be recognized. Such rewards will only reward you back in the long run.

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24 Jul

Have A Blast Rewarding Your Staff

Posted in Synergy Suggestions on 24.07.13 by John Meloche

QuintLoyalty-Employee-Job-RewardPromotional gifts go long ways in making great impressions. At Synergy Marketing, we have many years of experience that has proven this to us. One of the reasons we believe so strongly in the power of the promotional gift is the fact that it has helped to increase the customer bases of our clients from all over Canada. Promo gifts give recipients warm feelings of appreciation.

While you’re working on building that client base, however, it’s important to never lose sight of the members of your team. Your staff is an obvious, necessary part of what makes your business function so well. But what may not be so obvious is that – like your customers – your staff needs to be shown appreciation as well. Sometimes, a pay cheque isn’t enough of a thank you.

On OpenForum.com, Kentin Waits writes that “we often think that rewarding employees means big bonuses, which can affect the bottom line. But recognition for a job well-done can come in all shapes and sizes.” Sometimes, it’s the small tokens of appreciation that mean the most to your staff members. Providing them with well-deserved recognition can help motivate them for years to come. And there are many ways to do that.

Get flexible. According to Waits, one of the things that employees appreciate the most is a flexible schedule. We all have lives outside of work, so when work allows us the time to tend to personal matters, it makes our lives so much easier. Give your employees a “vote of confidence,” says Waits, and trust them to self-manage during hours that they are not in the office.

Go remote. Are there ways that you can have your employees work off-site? This too, can greatly help your team members with their work-life balances. It helps to avoid long commute times, parking hassles and other stresses that come with coming into work each day. As Waits puts it, “one energetic and happy employee in pajamas can perform better than two frazzled commuters in corporate casuals.”

Snag rock-star parking. As you can tell by now, many of your rewards don’t have to cost you a thing. How about giving up your parking space every now and again? Or is there a perfect sought-after parking spot that you can rotate among your star performers? Offer up this spot as a revolving incentive for your best employees. You may be surprised at how much they will compete for it.

Reward effort. Sometimes your team doesn’t meet its bottom line. But it’s not for a lack of trying. Although we often tend to focus on the end results, there are times when it’s important to acknowledge the efforts put towards achieving it. Show that you appreciate the efforts of your staff and they will continue to put forth great effort. Don’t forget to recognize individuals personally. They each may need the boost of confidence.

Give a freebie. Naturally, Waits is speaking our language with this tip. Our amazing promotional gifts are not for your customers alone. Peruse through our catalogue and think of what promotional products your staff members may get the most use from. Be sure to contact one of our amazing staff members for help on ordering yours today. Call 1-877-748-9884.

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23 Jul

Doing Your Part To Dump Your Slump

Posted in Synergy Suggestions on 23.07.13 by John Meloche

slump2In yesterday’s blog, we revisited the concept of slumping businesses. Not unlike the Toronto Blue Jays this season, many companies experience poor performance even after a promising outlook is made. On About.com, Wendy Connick writes of a number of ways that business owners can either avoid or dig themselves out of a financial slump. Let’s look at a few more of those methods.

Examine the “why.” You can’t fix a problem if you don’t know what caused it, says Connick. So what is the reason your company got into its slump? She suggests that there are two possible causes: external and internal. “External causes are ones that are imposed on you from outside, like economic slowdowns or industry problems,” Connick explains, “They will usually affect your co-workers’ numbers as well as your own.”

Soften the effects of external causes. You can’t control external problems, she assures us. Sometimes your sales will be affected no matter what you do. Perhaps your entire industry is experiencing a downturn. A hit to your bottom line may be hard to avoid. You can soften the blow, however, by addressing the issue directly. Figure out a new pitch for your brand that addresses the problem.

Come up with ways to show that your product or service can help resolve problems. Utilize your PR department to drum up good arguments that can help deliver a new impression about your brand. It’s all about standing out and apart from your competition. The key is to be different. Give your customers reasons to trust you over and above all others.

Resolve the internal causes. Some of your problems may be coming from within. Is your personal life affecting your performance? Has your pitch gotten stale? Have you been relying for too long on the same set of leads? Perhaps you are bored with your own pitch. If so, you’re likely boring your prospects as well. Get out of your comfort zone and try something completely new. You’ll need to change your emotional outlook to help bring about more positive results.

Use social media. In a tip that has found its way on nearly every list of business tips you can find online, Connick suggests that you “try firing up the social networking tools like Facebook or Twitter.” These social media sites are free to use and undoubtedly popular. If you’re used to marketing that is void of internet use, you’re living in the stone ages anyway.

Then again, Connick admits that “if you normally do lots of e-marketing, get out and pound the pavement with some door-to door calling.” The key, of course, is to switch things up. You may be in a slump because you continue to use the same marketing strategies regardless of their results. Monitor what works and what doesn’t and make wise choices about your strategies as a result.

“By making radical changes to your technique, you can get your mental juices flowing and generate some energy and excitement,” writes Connick. Perhaps, if the Toronto Blue Jays employed this concept, they’d be doing a lot better than last place in the American League East. Nevertheless, many members of our Toronto-based staff will keep cheering for them. More importantly, they’ll be here to help you whenever you need them.

Feel free to call them for marketing advice and access to promotional gifts at 1-877-748-9884.

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22 Jul

Sliding Your Company Out Of Its Slump

Posted in Synergy Suggestions on 22.07.13 by John Meloche

slumpAfter a very exciting offseason, the Toronto Blue Jays had their entire city excited for the start of this year’s Major League Baseball season. As we all know, the performance of this newly-stacked team has been less than stellar thus far. Sitting dead last in the American League East going into the All-Star break, the Jays were hopeful that the start of the season’s second half would show promise.

Sadly, for Toronto baseball fans, that hasn’t been the case just yet. In fact, things have gone from bad to worse. The Blue Jays were swept by their division rivals, the Tampa Bay Rays in their first series following the break. Many a Blue Jay fan now considers the season a complete loss. Currently sitting seven games under .500 with a 45-52 record going into tonight’s game, things are not looking good.

“They’re not giving us much to hope for,” commented one of our staff members who is an avid Blue Jays fan, “You’d think that with a strong start to the second half, that maybe the Jays could make a run. But losing to division rivals as bad we have been make it a sure bet that we’re not going to make it into the playoffs this year. It’s hugely disappointing.”

The lacklustre season that the Jays are currently mired in can be compared to the type of slump that many businesses go through. Often, business owners make moves to improve their companies – spending big budgets in the process – only to find that no significant changes are made. Unfortunately, some moves that are made only serve to hurt the business as they turn customers away.

On About.com, Wendy Connick writes “weathering a long sales slump is tough but not impossible, if you take the time to prepare for it. And once you’re in a slump, you can take action to get out of your slump ASAP.” She notes that both financial and emotional pain come with the territory. But there are ways to escape the slump if you follow certain steps.

Build up a “rainy day” account during fat months. “What is your magic number?” asks Connick. This refers to the amount of money you spend on essentials every month. Any time you make any overage, it’s important to place those excess funds in a special account. This will serve as your emergency savings account in the event you encounter financial strain in future. Preparing for a slump is a great way to avoid it.

Establish a network. “Business contacts are another kind of money in the bank,” writes Connick, “If your usual sales tactics just aren’t working, you can turn to your network for help. Remember that this needs to be a two-way street; if you give leads to your contacts, they are much more likely to help you in return.” It’s all about that old adage, “scratch my back, and I’ll scratch yours.”

Keep your existing customers happy. It’s important to never forget the people that are most important to your business – your current customers. Give them calls, offer them holiday cards and be sure to keep them fully stocked with your latest promotional items. Keep them happy by showing them you appreciate them. Satisfied customers are inclined to refer you to others.

Call Synergy Marketing at 1-877-748-9884 to order your promo gifts. And be sure to check out tomorrow’s blog to learn more ways to get your business out of a slump.

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19 Jul

Taking Your Company To The Next Level

Posted in Synergy Suggestions on 19.07.13 by John Meloche

next levelIn yesterday’s blog, we continued our look at Kay Singh’s effective marketing strategies on SocialMediaToday.com. These excellent tips are great ways to not only boost your brand, but save you money as well. In today’s blog, we’ll round out this list looking at a few ideas that may cost your some money, but will be just as worthwhile. After all, it takes money to make money, right?

Consider Paid Advertising on Social Media. Singh writes that “if you are new and do not yet have a large enough following on social media, you can consider paid advertising on social media. Social networks like Twitter, Facebook and YouTube offer cost-effective advertising options for businesses.” Once you have your fan base going, it won’t cost you anything to keep your sites fresh in order to attract more people.

Make Sure Your Site is Accessible to Mobile Users. This is important. These days, many people surf the internet on their smart phones. Be sure your site is optimized so that it can be viewed on mobile devices. Singh writes that only a third of businesses have websites that have effectively accomplished this. Be sure to work this out with your web designer. It will only increase your traffic and accessibility.

Leverage Content Marketing. Try to produce as much quality content relevant to your audience as possible. Articles, infographics, videos, webinars and more are all suggested by Singh as ways to provide your audience with this content. The best kind is interactive. Remember, engaging your audience is what will make them want to respond to, take part in and support your brand.

Have an Editorial Calendar. Of course, all of this takes time and effort. Singh warns that “a haphazard approach will lead to a waste of valuable resources and not produce the expected results. This is where a publishing schedule or editorial calendar can help.” Being organized and timely in the carrying out of your marketing strategies will be a key component to your brand’s success.

Have an Ongoing Optimization Strategy. People need to find your website in search engines. Singh recommends that, to do so, you must “work on your website continuously, monitoring your statistics closely and refining your website accordingly. You will also need to update your site frequently with keyword rich content and work on building quality back-links to your site.”

List Your Business On Popular Local Directories. There are a number of local business directories that can help you including Google Plus Local, Bing Local and Yahoo Local. Singh reminds us to have a good website description so that it grabs the attention of the consumers visiting those directories. Don’t forget to include a link to your website so that people can easily visit it!

List Your Business on Location Based Services and Apps. Writes Singh, “Location based services such as Yelp and Foursquare are very popular among consumers. Listing your business on these services is a great way to market your business and attract new customers.” This concludes our look at Singh’s list of tips. As always, we hope they’ll help you take your company to the next level.

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18 Jul

Boost Your Brand Without Breaking The Bank

Posted in Synergy Suggestions on 18.07.13 by John Meloche

break the bankIn yesterday’s blog, we began taking a look at Kay Singh’s list of effective marketing strategies on SocialMediaToday.com. Naturally, all business owners need to consider ways to promote their businesses. But they also need to consider how to not spend a ton of money doing so. In today’s blog, we’ll continue our look at this list, providing insight on how business owners can boost their brands without breaking the bank.

Distribute Press Release Once A Month. Get more buzz for your business by writing press releases and editorials that are newsworthy. This can help you to generate more interest online but can also make you a star in your community. Contact local media, suggests Singh, and see if they will publish your press release. It’s worth a try. The results can be amazing.

Take Steps to Boost Conversions. Getting traffic is one thing. But it isn’t worth much if you’re not generating new leads. Singh writes that there are many ways to convert traffic into sales include using call to action on your website. In other words, provide your website visitors with incentives to make direct purchases. Offer discounts or special deals for new customers. Bottom line – make it easy for them to spend money with you!

Learn From Other Businesses. There’s no shame in learning from other business owners who have gained success. Take a look at various websites and social media profiles to see different ideas on how to do things right. Researching your competition may just be the best way to learn how to better them. If you want to know how to generate more customers, find out from those that have a lot already.

Offer Discounts and Deals. Who doesn’t love a sale? As Singh writes, “Every consumer loves a discount. Offering discounts and deals are a great way to market your business and reward customers. Make sure to promote your offers on your social media profiles and through articles and blog posts. There are also many deal websites that you can take advantage of. This is a great way to get extra coverage for your business.”

Run Competitions. Who doesn’t love a contest? Give your customers the chance to win something and they’ll show up in droves. Even those who don’t enter the contest are bound to hear about it and start talking about your brand. And that’s the whole point. Building a buzz and generating more sales comes from getting people to talk about you. Use your Facebook and Twitter pages to put out the news about your competition.

Start Using Videos To Market Your Business. Of course, YouTube is another very popular website used to promote businesses. Videos are very successful ways to market your brand. They also provide your customers with an insight to your company’s personality. Show that you’re a people person and you’ll end up meeting more people. Demonstrate what your products and services do on film and put it out there!

Be Active on Social Media. In case this point wasn’t already made clear, you should be active on your social networking sites. Singh suggests that, to make the most of them, you should keep updating your profiles with new information several times per week. You also want to increase your friends and followers by sharing content that is of value to them. Don’t forget to comment and retweet others to grow your fan base.

Be sure to check out tomorrow’s blog as we conclude our look at Singh’s list of effective marketing strategies.

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