17 Jul

Doing Cost-Effective Marketing Right

Posted in Synergy Suggestions on 17.07.13 by John Meloche

cost effectiveAs a small business owner, you live day to day with one burning question on your mind. How can I effectively market my business? No doubt, you’ve come up with many ways in the past. Some may have worked to your liking while others may not have. One thing that binds business owners is their need to promote their brands without blowing big budgets.

At Synergy Marketing, we know this all too well. Our clients are made up of Canada’s most savvy entrepreneurs. They not only know what it takes to boost their businesses, but they know how to save money while doing it. Promotional gifts offer business owners the ability to truly connect with their clients. Our gifts are signs of appreciation that don’t go unnoticed.

When a customer receives a gift, he or she is generally appreciative of the sentiment. “It helps them to feel valued,” commented one of our clients this week, “They like knowing that we actually care about them. These are the people that keep coming back with their friends saying ‘I told you this place was great’. Of course, that gives us a good feeling.” Helping with those good feelings is the saving of money.

Compared to traditional modes of advertising, promotional gifts are incredibly cost-effective. And as mentioned earlier, the act of saving money while promoting your business is of major importance. On SocialMediaToday.com, Kay Singh writes that “how to market effectively is one of the biggest challenges faced by small businesses and entrepreneurs today.”

He provides an extensive list of effective marketing strategies that entrepreneurs can use to their advantage. As we like to do, here on the Synergy Marketing Blog, we’ll be taking a look at this list over the next couple of days in an effort to pinpoint some ways that you may grow your brand without spending a bundle. Of course, it takes money to make money. But how can it be used most effectively?

Make Sure Your Website Can Deliver Results. It’s important to have an attractive website in order for your business to come off as professional, says Singh. It’s all about functionality though. Customers should be able get the information they need easily. You may also want to ensure that they can find your contacts if they are unable to buy directly from your site. Look for an affordable website service to make sure you’re on point.

Make Blogging a High Priority. The Synergy Marketing Blog is updated daily. Blogging makes for an excellent marketing tool. Set aside time regularly to provide your readers with interesting and useful content. As Singh point out, “Studies show that businesses that blog regularly are more than two times as likely to generate leads via their website as businesses that don’t. It also builds trust in your business.”

Start Building Your Email List From Day One. It’s important to take advantage of the email marketing. Like blogging, this may take some of your time, but not necessarily your money. Singh notes that simple email sign-up forms on your website can help you to greatly expand your reach. In your emails, write informative yet interesting newsletters to engage your readers so that you build interest in your brand.

Be sure to check out tomorrow’s blog as we continue to examine Singh’s list of effective marketing strategies.

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16 Jul

Making Moves To Motivate Your All-Star Staff

Posted in Synergy Suggestions on 16.07.13 by John Meloche

fully-motivated-engaged-team-membersTonight, the Major League Baseball All-Star Game takes place. The best in baseball will take to the field – Citi Field in New York, to be exact – to show off the skills that got them selected as All-Stars. Do you have all-stars on your team? If you were to choose the best employees on your staff to create a true group of champions, what criteria would you use when making your choices?

Hiring talented staff is a major part of running a good business. There are many traits that make up a top-notch worker. What makes someone an all-star, however, actually has a lot to do with his or her boss. That’s right! You have a great deal of influence on the productivity of your staff members. Encouraging them to always be committed to jobs well done will help your team to excel.

On Entrepreneur.com, a list of tips is given that can help business owners create what the site calls “a desirable company culture”. Keep in mind that because you are the boss, your job doesn’t just entail outlining tasks for your staff members to complete. It also includes being diligent in handling your own responsibilities as a leader. As a result, you’ll be able to create your own all-star team.

Put your employees first. The best employees want to work in an environment where people are treated with respect and consideration at all times, says Entrepreneur.com. Your job as boss means providing constant motivation and encouragement. Give your employees reasons to not only want to work, but to be the best at what they do. When you recognize their efforts, they will take pride greater in their work.

Maximize your best employees. Place your best employees in positions of great influence, suggests the website. Create job titles that reflect the talents and abilities of your top employees. Give them additional responsibilities that prove that you trust them. People enjoy being acknowledged for what they do that others cannot. Use this to your advantage by giving your all-stars the chance to shine.

Stay involved and use emotional intelligence. Don’t allow anyone to have greater authority than you when making your hiring choices. According to Entrepreneur.com, one of the worst things a business owner can do is disengage himself from the hiring process. If you want to establish the culture within your office, it’s up to you to take the responsibility of filling it with the right people.

Stay flexible. This is important. “If an employee you hire proves to be a good fit for your company but not for the specific position filled, try moving them to another position that capitalizes on their strengths and experience,” the website advises, “Employees who are a good fit organizationally can be hard to find.” Don’t be afraid to try some of your staff members at various positions.

You don’t want to be too hasty either. In other words, before thinking of firing someone, consider the skill set of that person and consider other positions that he or she may be better suited for. All in all, your role in creating an all-star staff is huge. Be sure to offer as much encouragement as possible in order to motivate your team to be the best they can possibly be.

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15 Jul

Creating Your Team Of All-Stars

Posted in News, Synergy Suggestions on 15.07.13 by John Meloche

jaysMajor League Baseball’s All-Star Week is finally upon us! It all gets started tonight with the ever-popular Home Run Derby. The official All-Star Game takes place tomorrow night. And it all goes down at Citi Field in New York, which is the home of the Mets. No less than four Toronto Blue Jays will be taking part. Jose Bautista, Edwin Encarnacion, and Brett Cecil were all originally chosen as All-Stars.

Reliever Steve Delabar made it in through fan voting last week as the fourth Jay. The team led an excellent #RaiseTheBar campaign that gained the attention of baseball fans from all over Canada. Now that the All-Stars are ready to take the field, it brings to mind the concept of recognizing a job well done on your team. Baseball All-Stars, after all, are chosen based on the excellence of their play thus far in the season.

To truly create all-stars at your business, it’s important that they be recognized. The recognition in and of itself can help inspire your team members to do better jobs on a regular basis. On Careerealism.com, Susan Ruhl lists a number of methods to help business owners get the most out of their employers. Looking to acknowledge your own all-star team? Here’s how…

Connect Individuals To The Bigger “Why”. Ruhl asks entrepreneurs a number of questions. What inspires you? What gives you passion? Consider the answers to those questions and attempt to inspire your employees. They should be on board with you when it comes to doing a good job for the betterment of the entire organization. Find out what makes them tick and tap into it to get them to want what you want.

Personalize Recognition. It’s important to recognize individual achievements. That’s exactly what Major League Baseball’s All-Star Game does. It doesn’t matter how well the team is doing, people who excel deserve personal acknowledgement. This will, in turn, inspire the other members of the team to step their games up. Be sure to publicly thank your individual employees for jobs well done.

Reiterate The Significance Of Each Role. Remind each contributor on your team of the importance of each role they play. They need to know that their involvement in your projects really matter. You should keep your team members informed of how their roles help the company to achieve its greater purpose. Include them and their contributions in your meetings and newsletters.

Celebrate. Bonuses. Wage increases. Promotional gifts. There are a number of ways to show your team members that you appreciate them. Who says you can’t throw a party because of their great work? Give your employees reasons to enjoy their work and they will work better, as a result. If you want a team of all-stars, you need to inspire them through creative and fun activities as well as prizes that reward their work.

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12 Jul

More Ways To Win Over Your Clients For Good

Posted in Synergy Suggestions on 12.07.13 by John Meloche

handshakeFor decades, promotional products have helped to form bonds between Canadian business owners and their customers. Of course, the bond must be strengthened with much more than the promo gifts themselves. Business owners need to build upon what they’ve initiated in order to develop long lasting relationships that benefit their companies.

In yesterday’s blog, we took a look at Matt Polo’s take on how to build those relationships in his guest article posted on Freshbooks.com. He noted that your products and services may be great, but that won’t necessarily ensure that your customers will stick around for good. It’s important to give them more than what they need so that you can build trust and develop loyalty. Let’s look at a few more ways to do that.

Network. Polo suggests that you make yourself open to sharing contacts. Putting your clients in touch with others who may be able to provide them with relevant products and services will keep you in their good books. It will help for your clients to develop confidence in your advice and your referrals. In return, you are sure to be connected with contacts that will help you to grow your own business.

Referrals are actually quite a big part of a company’s success. The larger you grow your network, the more opportunities you give your business to succeed. “I always recommend my friends,” mentioned one of our clients this week, “And in turn, they always recommend me. Because we are good at what we do, I’m not scared of disappointing people who I refer. It helps out a lot.”

Manage Time and Meet Deadlines. Yesterday, we highlighted the importance of completing work on time. As Polo writes, “getting work completed well and on time is essential to maintain client relationships. If you have planned the project timeline clearly and realistically, fitting it into your overall work and life schedule, then this shouldn’t be a problem.”

Your best bet, he says, is to overestimate the amount of time that you’ll need to complete a project. That way, you give yourself time to potentially finish early. This will clearly be looked upon with favour. Making your client happy and even surprised at your ability to be efficient will go a long way in ensuring that they work with you again. Giving yourself extra time also helps you to overcome any wrong turns or surprises.

Be Honest and Be Yourself. “All human relationships work best when both parties are open and honest,” says Polo. This is true for both personal and professional relationships. Misleading your clients will only lead to disappointment and failure. They are bound to find out if you can’t live up to your word, so be sure to make your words as genuine as possible.

Be yourself, he reminds us. There’s no need to pretend that you’re a big shot. People tend to take to humble and down-to-earth individuals. In many cases, it’s personality that wins people over. If you can be flexible and personable throughout the course of the relationships you develop with your clients, you are bound to keep them around for a very long time.

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11 Jul

Steps To Building Strong Customer Relationships

Posted in Synergy Suggestions on 11.07.13 by John Meloche

stepsBuilding strong relationships with your customers is what will propel your company well into the future. Throughout the week, we have been blogging about the many different ways that you can reward your customers so that those relationships are formed and hopefully kept strong. At Synergy Marketing, we consider ourselves experts in the “building relationships” game.

In a guest article for Freshbooks.com, Matt Polo writes that “building and maintaining client relationships is a central part of working life, and this is particularly important for freelancers and small businesses.” No matter how great what you sell may be, you simply cannot afford to treat your clients badly. There are some simple steps, says Polo, to ensuring that you keep the relationships that you start for the long haul.

Clearly Plan Projects. Sometimes your clients may be vague or unsure of what it is they are looking for. It is up to you to clearly outline your projects so that there is an expected outcome on both sides of the fence. The sooner you are able to establish this outline, the sooner you will be able to accurately complete the work, says Polo. Begin with clear objectives and go from there.

You should also ensure that you are meeting your deadlines for completion. Be open to communicating with your client so that he or she is well aware of any snags in the road that may prevent you from reaching your goals on time. Again, you may complete great work. But if the client is upset with the way in which you delivered the service, it may be the last time you work together.

Communicate Openly and Effectively. As mentioned in the previous step, communication is key. As Polo points out, there are countless way to communicate with each other in today’s world. That includes phone calls, texting, email, Facebook, Twitter and even snail mail for those who still wish to use it. Always make yourself available. Nothing is more annoying to a client when you are not.

“Regular updates on project progress ensure smooth development and helps iron out any problems as soon as they arise,” writes Polo. This is especially important for freelancers who don’t necessarily keep a 9 to 5 schedule. Let your clients know what hours work best in terms of being able to reach you. Be sure to send them friendly reminders of when you may be unavailable so that it doesn’t seem as if you are avoiding them.

Share Your Knowledge. Try to solve more than the singular problem that you may have been hired to fix. If you want to develop client relationships for the long haul, you may have to go over and above the call of duty now and again. Share your knowledge and wisdom, going beyond being a service provider and becoming a teacher as well, advises Polo.

“By doing this for free you will boost your client’s confidence, potentially leading to a wider scope of projects, extra work and extra pay,” he writes. In tomorrow’s blog, we’ll round out Polo steps to building long lasting relationships. And, as always, the staff here at Synergy Marketing is happy to help you spark new relationships with the help of our promo products. Call us up at 1-877-748-9884.

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10 Jul

Rewards Build Long Lasting Relationships

Posted in Synergy Suggestions on 10.07.13 by John Meloche

longlastThis week, the Synergy Marketing Blog has been taking a close look at an Aaron Lee blog that can be found on his website. The blogger lists several great suggestions on how business owners can reward their customers. Customer rewards, he contends, are great ways to grow your client base into a large and loyal following. We wholeheartedly agree. For decades, business owners who have rewarded their customers with promo gifts have reaped countless benefits.

“It gives customers a great feeling to know that the people they buy from actually notice,” a member of our team offered this week, “Business owners need to look at their customers as friends or family members. They need to consider their feelings in all of their actions. This is what helps for a brand to gain popularity and a lot of favour in the general public.” In today’s blog, we’ll conclude our look at Lee’s suggestions on how to reward your customers to help you gain that popularity.

Reward Programs. Who said that providing a reward should happen only once in a blue moon? Perhaps, your best bet is creating a program that encourages customers to keep coming back. Naturally, the more they shop with you, the more they should be able to get from your program. Reward programs are well known for building brand loyalty among customers. They increase the value of each purchase by ensuring more will be received down the line.

Make Brand Ambassadors. Lee suggests that you take it one step further and see if some of your most loyal customers would be willing to do some legwork for you. Perhaps you could begin a referral program where customers will receive perks such as discounts or free items whenever they refer new customers to you. It needs to be highlighted that the best type of promotion is word of mouth promotion. Find ways to encourage that.

Don’t Try To Sell 24/7. Your customers can actually be your friends – legitimately. Building honest relationships is good not just for your business, but for your personal life. We all make friends at work. There’s no reason why getting to know people who shop in your store should stop at the owner/customer relationship. This doesn’t mean that you should force a friendship on anyone. Just remember that being you and not trying to sell your brand can actually help you sell your brand.

Get Customers To Play A Role In Your Business. You never know who your customer base is made of. They could be amazing graphic designers, writers, singers and business people who may be able to push your brand for you. The more you get to know them, the more you may be able to find new ways to work with them. Utilizing the skills of people who already support your business is also a great way to save time and money.

As you can tell, the ways in which you can reward your clients are practically endless. Keep in mind that it’s all about relationship building. Focusing on creating strong bonds is actually more beneficial than trying to grab the attention of as many people as possible. You want your success to be long lasting. To do that, you need relationships that are long lasting. Find ways to reward your customers, and you will find long lasting success.

And as always, Synergy Marketing is here to help. We provide the best promo products in the business and have a wide array of gifts to select from. No matter the industry, no matter the size of your company, we have the right promo gift for you. If you’re looking to grow your client base and build new, long lasting relationships, it’s time to hand out promotional gifts as rewards. Call up one of our sales reps today at 1-877-748-9884.

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09 Jul

Rewards Reel In More Customers

Posted in Synergy Suggestions on 09.07.13 by John Meloche

HandshakeIn yesterday’s blog, we began outlining a number of great ideas listed by blogger, Aaron Lee on his website. The ideas all focused on ways to reward your customers. At Synergy Marketing, rewarding customers is what we’re all about. We’re big believers that small gestures – that truly don’t have to cost you much at all – can go a long way in building loyal bonds with your customers. In today’s blog, we’ll continue to explore Lee’s ideas.

Hand Deliveries. Many of our clients express that they enjoy handling deliveries themselves. The personal touch added to the delivery gives customers greater senses of value. “They feel special knowing that the owner took his time to take care of things personally,” one of our clients shared, “To me, I just want them to know that I appreciate their business. Taking the time to deliver items myself has helped me to form special bonds.”

Be Exceptional. Lee reminds us that it is never a good time to take time off from being at your best. Exceptional service, products and customer care should always be priorities. One bad experience could mean the difference between a customer remaining loyal and never returning again. Don’t forget the power of word of mouth. One bad experience could also mean the turning away of many other customers.

Say Thank You. Now how easy a tip is this to follow? Even still, you’d be surprised to discover just how many business owners are “too busy” to remember to utter this simple gesture. The impression of your business is almost always determined most by the treatment you provide your customers with. The “pleases” and “thank yous” that you were brought up being taught to say should not ever leave your vocabulary.

Avoid “Silly Rebates”. If you’re going to provide your customers with discounts, simply do so in a straight-up fashion. People enjoy saving money but don’t like to be put through a hassle, Lee reminds us. Provide incentives that are easy to redeem. Remember that it’s the customer experience that is bound to keep your customers coming back over the actual products and services that they receive from you. Your job is to make lives easy.

Respond To Customers ASAP. If it’s one thing that customers hate, it’s waiting. Waiting on the phone, waiting in line – wasting time isn’t fun for anyone. The worst is probably when a customer is in clear view and an employee pays him or her no mind. This can be incredibly frustrating. “I know someone who walks out of a store if a worker doesn’t acknowledge her with the first minute of her being there,” reported a member of our sales staff this week.

Avoid Limited Time Offers. According to Lee, if you’re going to offer something, offer it for good. Customers appreciate deals that don’t seem like scams. This is not to say that a limited time offer is a scam. However, your customers should feel encouraged to shop with you at all times – not just some of the time. Don’t give them the impression that there are times of the year when it’s best to avoid your business.

Free Stuff. Naturally, this is a suggestion that is highly supported by us, here at Synergy Marketing. The question is “what do you give out for free?” The answer can be provided to you by one of our friendly sales associates. They are experts at choosing the right promotional product for the right business. Hand them out to your customers whenever they make purchases, suggests Lee. Get yourself the right gift to give out by calling 1-877-748-9884.

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08 Jul

Reap The Rewards Of Rewarding Your Customers

Posted in Synergy Suggestions on 08.07.13 by John Meloche

RewardsHere, at Synergy Marketing, we talk a lot about rewarding your customers. Our promotional products are predominantly used as ways to let customers know that they are appreciated by the business owners who are giving them out. Promo gifts, you see, are excellent ways of communicating appreciation. For decades, they have proven to be the most cost-conscious and effective marketing tools available to entrepreneurs.

It should go without saying that people like being rewarded. Being recognized is something that gives people a sense of self-worth that they sometimes may not have discovered. This is not to say that promotional gifts have been known to change lives. They have, however, been known to change business relationships. And the key to growing your business can be found in the strengthening of those relationships.

Blogger Aaron Lee affirms this stance on his website when he writes that “it’s the small things that make a big difference”. He insists that small business owners don’t require big budgets in order to invest in the small things that can make that difference. In additional to promotional products, there is actually a list of great ideas on how business owners can reward their customers and build stronger bonds with them. Let’s take a look.

Don’t Forget Your Old Customers. Lee reminds us that your older customers “have a higher life time value”. Too often, business owners get so focused on attracting new buyers that they offer incentives only to new customers. But what about the customers who have been loyal to the business over the years? They certainly don’t deserve to be left out in the dark. Be sure to offer them your promo gifts and any other incentives you would give your new customers when promoting your brand.

Random Acts of Kindness. This can come in many different forms, of course. Lee notes that picking up the tab now and again is a start. This works wonders in service industries such as hotels or restaurants. Your kindness doesn’t always have to be money related though. You can bring your customers’ purchases to their cars for them if you see they may need assistance. You can offer to hold the last available item for someone who desperately wants it. Again, it’s the small things that count.

Listen and Act. We live in a social media world. It’s important that your Facebook and Twitter games are strong. Lee writes that you can use social media to reward customers who tweet or mention you online. You may even want to offer incentives to your clients. Small discounts, your promo gifts and other gestures to reward an online mention is a great way to drum up more business and please those that choose to do business with you.

Provide Upgrades. Lee suggests that you offer upgrades to your customers by way of customer statuses and memberships. If you haven’t established any kind of membership status at your business, you may want to start one up. They will greatly help for your customers to feel like they are part of something bigger than simply making purchases. Being part of a club, so to speak, will encourage them to be a lot more loyal to your brand.

Hand Written Notes. Yes, this sounds like a very old school idea, but who said “old” was bad? People appreciate kind gestures. And while a small note won’t cost you anything but a few moments of your time, the results could end up being lifetimes of support from the people who matter most to your business – your customers. In tomorrow’s blog, we’ll outline a few more ideas on how to reward your customers. Be sure to check it out!

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05 Jul

How To Heat Up The Sales This Summer

Posted in Promotional Products, Synergy Suggestions on 05.07.13 by John Meloche

heatIn yesterday’s blog, we started looking at some savvy summer marketing tips listed by Rachel Hartman on Intuit.com. Naturally, it’s important to market your business all year round. But during the summer, you may need that extra push to pick up sales when they may usually be slow. The weather is hot, so why shouldn’t your business be hot as well? Let’s look at a few more ideas on how to make it so.

Make some noise. And we don’t mean turning the volume up on the radio or investing in a blow horn! It’s time to spread the news about your business at all of the events that the warm summer weather allows to happen. In fact, it’s a good idea to create an event yourself. If you have access to the parking lot of your business, you may want to throw a barbeque there.

Perhaps, you can use a nearby park to host a company party in an effort to generate as much buzz about your brand as possible. The event will be a great place to hand out your promotional gifts, reminds Hartman. Be sure to give out prizes as well. They don’t just have to be from your company. Your event will provide a great opportunity to partner up with other organizations.

Give discounts for spreading the love. We live in a social media world in case you were unaware. Jumping on Instagram, Facebook and Twitter is an important part of getting the word out about your business in modern day society. With that said, you may want to offer special deals to those who tweet you or comment upon your Facebook posts. Be sure to include hashtags, as well, to help grow conversations about you.

Go where the people are. Writes Hartman: “Take advantage of places that attract summer crowds, such as local festivals, outdoor shopping areas, and nearby beaches or recreational areas. Bring flyers to pass out or set up a stand and hand out water bottles featuring your company’s logo.” This is one of the best things about summer – there are more people out!

This is also why summer is arguably the best time of year to promote your business. It can also be argued that the summer provides business owners with opportunities that are the most fun to pursue. Be sure to put on your game face when going where the people are. And, by that, we mean a big smile! You are representing your business, so be sure to give the people you meet impressions that look favourably upon your brand.

Show customers your appreciation. This is especially important when it comes to your most important clients. It will go a long way to show them that you value them. Try not to lose touch and use the summer as the time of year when you reach out. “Take them to a baseball game or treat them to a round of golf,” suggests Hartman, reminding us that you may be able to deduct some of the costs during tax time.

You may also want to host a barbeque and invite special “V.I.P.’s” only. No matter what you decide to do, “your gestures will demonstrate that you’re thinking of customers this summer — and will be there for them when the season ends, too,” says Hartman. To discuss some of these ideas and how you can implement your promotional gifts as part of them, give one of our reps a call at 1-877-748-9884.

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04 Jul

Spice Up Your Marketing Strategies This Summer

Posted in Promotional Products, Synergy Suggestions on 04.07.13 by John Meloche

summerSummer is here! And, for most people, it’s quite an exciting time. If you’re a business owner, there’s no doubt that you should be excited. Many of you will be experiencing a spike in sales over the coming months as students are out of school and there’s a lot more time for them to be making purchases. Depending on the industry you are in, the summer may just be your best season.

But let’s suppose that the summer presents more of a cool down for your business than it does a warm up. That means that extra efforts will need to be made in order for your company to succeed between now and the fall. On Intuit.com, Rachel Hartman provides a list of summer marketing ideas to help business owners boost their sales throughout the warmest time of the year. Let’s check them out, shall we?

Lower prices as the temperature rises. It’s hard to argue that customers are attracted to sales and discounts. Hartman suggests that you use the weather to your advantage. One idea is to offer $10 off of every purchase if the temperature reaches above a certain level. It’s up to you to decide what temperature that would be. If you adequately promote this concept, you’ll be doing your business a great service.

Think about it. Each day of the summer, your customers will be taking a look at the weather and thinking about your business at the same time. You may want to consider a few different scenarios so that you don’t give your customers reasons to stay away. In other words, you may also want to offer a special or a discount on any day that it rains, as well.

Reach for the chalk. If you own a storefront, use chalk to advertise special deals on the sidewalk, suggests Hartman. There are a number of other things you can do with chalk including drawing colourful summer scenes or even your business logo. “Chalk art can do more than catch the eyes of passersby,” writes Hartman, noting that it will help increase your reach on social media.

With apps such as Instagram all the rage these days, it will be important to give people reasons to take pictures of your business that include its products and its exterior. The cooler and more interesting your chalk art is, the more likely it is you will be getting people to snap shots of it. With that being said, it’s important to establish and promote your own social media profiles so that you can be tagged, liked and followed!

Give away seasonal items. As always, the lists of tips we locate on the internet include advice on giving away promotional gifts. At Synergy Marketing, we provide the best promo products in the business. Considering that it is the summertime, you may want to consider giving away items that suit the season, just as Hartman suggests. Sunglasses, for example, make great gifts for your most important clients.

Water bottles are also very popular gifts in the summer. Flying saucers are also excellent as they are both a lot of fun and quite inexpensive to invest in as promo gifts. There are various ways to present your clients with these great gifts. Hartman recommends, as one example, that when your clients come in for their appointments that you consider giving them your summer-related items as a “thank you”.

We’ll continue to explore this list in tomorrow’s blog!

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