29 Nov
More Marketing Strategies For Happy Holidays
Posted in Synergy Suggestions on 29.11.13 by John Meloche
How much fun is the holiday season? There is a sense of joy in the air that shared among people who’ve never even met each other. There’s just something about the year-end holiday season that brings out the best in everyone. At least, this is what you would hope for as a business owner. You’re likely thinking that business is picking up better than at any time of the year.
And, in most cases, this is true. It doesn’t mean, however, that you don’t need to market your business. Yes, people are shopping more now than ever. And yes, for the most part, they are in good moods. So a sales boost is most likely to take place. And while many industries are happy to see the increase in sales, it is still a time of year when marketing your brand is important.
In fact, it’s more important now than ever. At least, this is what is suggested by Rieva Lesonsky on SmallBizTrends.com. She writes that some small business owners are worried that their holiday sales may not be as good as they were last year. So there must be some ways that these sales can be bolstered. For the past couple of days, we have been looking at her suggestions. We’ll conclude that look in today’s blog.
Try Texting. Suggests Lesonsky, “Ask customers to opt in to receive text messages from you and send them timely discount codes, limited-time promotional offers and more to drive them into your store.” This is yet another way to connect directly with your most loyal customers. It is often said that it is much easier to promote to your current customers than it is to market your brand to new ones.
Your current customers are your customers for a reason. There is something that you’ve done that brings them back. It’s not just what you sell, it’s how you sell it that counts. So never be afraid to communicate with them on a somewhat regular basis. Chances are they will appreciate hearing from you during the holiday season as they’re looking for ways to save money, while buying items they enjoy.
Give Them a Nudge. Speaking of communicating with loyal customers, they are the people who are most likely to refer your business to others. So there’s nothing wrong with asking for a referral now and again. With that said, feel free to remind them that you will provide them with all of their holiday shopping needs in the coming weeks. It only makes sense, right?
Lesonsky suggests that you “remind customers of the short shopping season and use marketing messages that encourage them to start early so they can finish shopping faster and with less stress. Creating a sense of urgency will prompt customers to act.” Marketing your brand can be done in many ways. And there’s no better time than now to do so.
There is also no better time of year than now to hand out your promotional gifts. This is the season of giving, is it not? Your gifts will go a long way in securing customer loyalty long after the holiday shopping season is done. At Synergy Marketing, we have a wide array of gifts to choose from including great holiday-themed gifts. For more information or to place an order, simply call 1-877-748-9884.
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