20 Dec

Happy Holidays From Synergy Marketing!

Posted in Synergy Suggestions on 20.12.13 by John Meloche

Blue bird with balloon and Santa hatWelcome to the last Synergy Marketing Blog entry for 2013. It’s been an amazing year for Synergy Marketing and we sincerely hope that we’ve helped to make it an amazing year for you as well. In 2014, we will remain dedicated to serving you with the best promotional products in our industry. We will also remain committed to keeping our blog informative and interesting in ways that will help to boost your brand.

In our last blog for 2013, we’d like to take the opportunity to thank each and every one of our readers and clients alike. We know that, thanks to you, we have been able to grow exponentially as a company. Serving business owners all over Canada is a great joy for our staff. This is, in part, because we know that when we help their businesses to grow, our business grows as well.

As readers of our blog are well aware, Synergy Marketing goes a lot further than selling promotional products in order to help Canadian business owners. Our blog is often filled with helpful tips that cover business advertising in a variety of ways. We enjoy researching the internet for various perspectives and taking looks at the many pieces of expert advice that are out there.

This week has been no different. We’ve been studying an article by Krista Bunskoek on SocialMediaToday.com that details a number of ways that Twitter can be used to promote your business during the final week of holiday shopping. All week long, we’ve been reviewing her tips in hopes that that they will help your brand boost its sales before Christmas. In today’s blog, we’ll review her final tip.

Show Your Product. “When you do tweet about your products – show them,” writes Bunskoek, “Always keep your customer in mind, too. Craft your message to explain how your product will solve a customer problem.” Keeping in mind that your job as a business owner is essentially to be a problem solver, use Twitter to literally show how your products can lives easier.

You may also want to include links to short demonstration videos that you’ve posted on YouTube to show just how fun and easy it is to use your products or services. The personal tone you use in both these tweets and videos will go a long way in securing new customers. “Include a link directly to your product on your ecommerce site. Make it easy to buy your product during the busy holiday times,” reminds Bunskoek.

Twitter is a great place to advertise your promotional gifts, by the way. In 2014, you may want to utilize this social media giant as your way of drawing in new business by promoting your gifts. In other words, offer all new customers who come into your store the opportunity to walk away with a free gift. For decades, promo gifts have proven that they encourage customer loyalty – and this will only continue.

Give us a call today at 1-877-748-9884 to order your promotional gifts so that they will be available to you to begin your new advertising push early in 2014. Today is our last day of operations in 2013. We will be closing our offices and reopening them on Monday, January 6th. We look forward to speaking with you in the new year and wish you the happiest of holidays until then!

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19 Dec

Using Twitter To Attract Last Minute Shoppers

Posted in Synergy Suggestions on 19.12.13 by John Meloche

Blue Christmas BirdTwitter is used worldwide by millions of people on a daily basis. It’s no wonder that Krista Bunskoek of SocialMediaToday.com believes so strongly in its ability to promote businesses. With Christmas Day almost here, there is no doubt that Twitter can help to spread awareness about your brand and all it has to offer in the days leading into the big day next week.

This week, the Synergy Marketing Blog has been dedicated to analyzing Bunskoek’s take on how Twitter can help to boost your holiday sales in the final days of the holiday shopping rush. There are still a lot of last minute shoppers out there! How can you get them into your store? In today’s blog, we’ll look at a few more tips that should help to increase your sales before Christmas.

Twitter Ads. Now we all know that the use of Twitter is free. But Bunskoek reminds us that if you have some of your holiday advertising budget to spare, you may want to invest in Twitter’s Promoted Tweets. As she informs, “they’re super highly targeted, and you only pay when people engage with your ads.” That way, you know you’re not throwing your money away.

Using Promoted Tweets, says Bunskoek, is a great way to get a step up on your competition. When people are searching for information about your industry, this strategy will help to put your tweets in the forefront. She advises that you promote your most engaging tweets, such as the one that contain images, links to your online store or even videos that you’ve put together that are filled with holiday spirit!

Be Easy to Contact. Clearly, all of these Twitter tips are meant to provide your company with one specific outcome: get more customers. So it’s important that your Twitter account makes it easy for all of your potential new followers to get in contact with you using methods outside of this huge social media platform. “Put your contact info on the right hand side of your Twitter page,” suggests Bunskoek.

You may even want to design a new Twitter background that includes your contact information. It would be a good idea to make this new background holiday-themed simply to increase the festive concept of your new push on social media during this time of year. Don’t forget to include information such as store locations, hours of operation and your phone numbers.

Ask for a RT. Retweeting is “a classic on Twitter,” writes Bunskoek. It’s as easy as writing “please RT” somewhere in your tweet. This encourages your followers to retweet your message so that their followers can read it. You may even want to provide incentives to those who retweet your message by offering them discounts if they visit your store.

Bunskoek reminds us that a great way to engage your customers is to ask questions in your tweets. Sometimes you can garner responses by asking for “Retweets” from those who agree or identify with your messages. For example, “Retweet if you still have last minute holiday shopping to do”. That way, you’ll accumulate a lot of knowledge about those who may directly benefit from the discounts you plan on providing.

In tomorrow’s blog, we’ll conclude our look at Bunskoek’s tips on how to use Twitter to boost your holiday sales and wrap up our blogging for 2013!

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18 Dec

Boosting Holiday Sales Through Twitter

Posted in Synergy Suggestions on 18.12.13 by John Meloche

Cute blue christmas bird with speech bubbleThe holiday season is a fun time for a lot of people. And business owners are no exception. This is the time of year when shoppers are looking to spend more money and purchase more items than at any other time of year. This also means that business owners need to step it up in order to ensure that shoppers are not going to the competition for the products and services that they see as great gift ideas.

There are tons of ways to promote your brand during the holiday season, and we’ve been looking at many ideas over the past couple of weeks. But this week, we’re taking a look at how using the hugely popular social networking site known as Twitter as a means of advertising can be beneficial. On SocialMediaToday.com, Krista Bunskoek offers an array of ideas on how to use Twitter to boost sales. Let’s look at a few more today.

Seasonal Hashtags. If you’re familiar with Twitter, then you are certainly familiar with hashtags. Very often used in tweets, these hashtags help to spread your messages that much further. Simple hashtags including #giftideas, #lastminutedeals, #discounts, #coupons, #holidayshopping and more can help for your tweets to become part of conversations that involve a great deal of people.

People often research such key words on Twitter in order to get in on some these conversations. You may be surprised at just how many new people will discover you thanks to the hashtags you’re including in your comments. Bunskoek even reports that Google is now including hashtags in their searches. Therefore, “using seasonal hashtags can get your tweets found beyond Twitter.”

Share your @mentions. “Use @mentions to connect directly with customers and partners,” writes Bunskoek, “Use it to respond to people who’ve tweeted to you, or used your brand or campaign hashtag. Use it to send out messages to people about your sales or events.” Now a lot of people who use Twitter may not know this, but when you begin a tweet with an “@mention”, it only appears to the person you’re mentioning.

Bunskoek points out that in order for all of your followers to see your tweet, you should include words in front of your “@mention”. For example, write “Thanks to” or “Happy Holidays” before the person’s handle in order to both communicate a message to that person as well as allow your list of followers to see your tweets in their timelines. This is a handy tip that will help to increase your brand’s popularity.

Personalize Your Tweets. As we have previously mentioned, you don’t want all of your tweets to be strictly business-oriented. In fact, the more you show your “human side”, the more likely it is that you will gain new followers. This is because people have shown that they enjoy reading tweets that they can relate to. The more people you can relate to you, the more likely it is that they will buy from you.

Use personal tones, advises Bunskoek. She suggests the use of pronouns like “you”, “me” and “us”. She also reminds us to include photos in your tweets that highlight the personality of your brand. Tweeting photos of your happy and friendly staff will go a long way. The pictures will present your business as one that is inviting and enjoyable to visit. This will help increase your holiday traffic.

Check back for tomorrow’s blog as we reveal some more amazing Twitter tips for the holidays!

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17 Dec

More Twitter Tips To Top Up Your Sales

Posted in Synergy Suggestions on 17.12.13 by John Meloche

Blue bird in christmas cap.It’s beginning to look a lot like Christmas! And that’s because the big day is just over one week away. It also means that stores will be packed with last minute shoppers all week long. But that’s no reason to assume that you don’t need to promote your brand any further. In yesterday’s blog, we began looking at ways that you can use your Twitter account to boost sales over the course of the next week.

On SocialMediaToday.com, Krista Bunskoek explains that Twitter is a great way to increase your brand awareness without having to pay an additional penny towards your holiday advertising budget. Promoting your business doesn’t always have to come at a cost. And during the time of year when you have the potential to increase your customer base more significantly than ever, it’s definitely a time to tweet! But what about?

Holiday Contests. Who doesn’t love a good old contest? Will there ever be a time when people aren’t interested in winning something? Contests are always fun, and this is especially true during the holiday season. As Bunskoek writes, “Contests generate excitement, and increase engagement with your customers. Use holiday themed contests to increase sales in both your local stores, and your online shopping sites.”

One of the ideas she suggests involves the giving out of gift cards. These prizes make holiday shopping that much easier for your customers. Not to mention, they pretty much guarantee increased traffic to your store. With only a week of shopping days left until Christmas, consider the power that giving out at least a gift card a day can have in popularizing your brand in the new year.

Add Some Goodwill. “The holiday season is also a time for charity and giving, “writes Bunskoek, “Show that you are a company that cares. Support a charity, and tweet about to your Followers.” There is no time of year when giving back to your community is a bad idea. But during the holiday season, people sure do need examples of goodwill a whole lot more.

Not only will this be a great thing that you’re doing for those who are in need of helping hands, but it will shine a great light upon your business. Bunskoek suggests that you choose a charity that suits your brand. For example, if you own a restaurant or grocery store, you may want to support a food bank. No matter what charity you use, be sure to tweet about it and follow their handle, encouraging others to do the same.

Recipes. Not all of your tweets need to be directly based on advertising your business. In fact, social media experts have advised that you keep the majority of your tweets generally-based. This way, you’re not turning away Followers who may lose interest due to constant advertising. Tweeting about tasty recipes during the holidays is a great way to generate interest without directly advertising.

And you would still be doing your customers a great service. “You can solve your customers’ lifestyle problems by showing them great recipes and entertaining tips,” says Bunskoek, “Use images in your updates, and tweet links to either your own blog with recipes – or someone else’s.” This is also a great opportunity to learn a few new recipes from others who are likely to tweet you back.

Be sure to check back for tomorrow’s blog where we will be furthering our look at Bunskoek’s tips on how to top up your holiday sales through Twitter!

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16 Dec

Tweeting Boosts Your Last Minute Holiday Sales

Posted in Synergy Suggestions on 16.12.13 by John Meloche

Cute christmas birdsHere we are, just a little over a week to go until Christmas Day! Shoppers all over Canada are still rushing through the malls looking to do their last minute shopping. And you may think that you’ve all done all you can to promote you business for the holiday season. Even if you’ve taken every tip doled out by the Synergy Marketing Blog over the past couple of weeks, there is still some last minute promoting left to do.

Hopefully, you haven’t forgotten about the power of social media. Arguably, the best possible way to communicate with your target market these days, sites like Facebook and Twitter are insanely popular. Millions of people across the world post comments, pictures and questions using each entity on a daily basis. Are you? No matter what you’ve done so far to boost business this holiday season, there is still plenty of time to tweet!

At least, so says Krista Bunskoek of SocialMediaToday.com. She writes that if your marketing methods – including those done online – aren’t necessarily getting the results you need, there are some simple rules to follow in order to increase awareness about your brand. Using Twitter, she notes, is a great way to boost your holiday marketing efforts at the last minute.

Images. Tweeting is great. Tweeting pictures is even greater. According to Bunskoek, “Images have always been a big driver of engagement. Photos and videos deepen the connection with your Followers. They let you show – not tell – your product and brand story.” She goes on to reveal that that Twitter has recently made some changes to make tweets more “image-rich”.

That means that it’s a perfect time to take advantage of the fact that Twitter can help your marketing strategy become that much more appealing. Take some pictures of your products and tweet them. Take photos with some of your happiest customers and send them out into the Twitter universe. Never lose sight of the fact that social media are meant for engaging others. Pictures are great ways to do so.

Discounts & Coupons. Undoubtedly, last minute holiday shoppers will be looking for deals and discounts all week long. A great way to drive more of them into your store is to offer specific discounts and coupons to those who are following you on Twitter. Not only is this strategy likely to gain you more followers, but it’s bound to get more people visiting your physical store location.

Bunskoek also suggests that you offer the coupons to those who wish to make purchases directly from your website. Be sure to make your coupon “mobile enabled”, she writes, reminding us about the popularity of using smartphones to research products and make purchases. Making coupon apps, she continues, only takes a matter of minutes. Be sure to Google instructions if you’re doing so for the first time.

In tomorrow’s blog, we’ll continue our look at Bunskoek’s list of tips on how use Twitter to boost your last minute holiday sales. And, as always, our Synergy Marketing sales reps are standing by to assist you with ways that you can promote your business well into the new year. Start 2014 with a fresh new perspective on building your customer base. Order your promo gifts today by calling 1-877-748-9884.

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13 Dec

Talking About Your Perfect Marketing Strategy

Posted in Promotional Products on 13.12.13 by John Meloche

Call centre agents at work and smilingAt Synergy Marketing, we certainly enjoy a good chat. Our friendly and knowledgeable sales reps spend a great deal of time on the phones each day hamming it up with business owners from all across Canada. We have a pretty energetic group in our offices, and that ensures that the work space is always buzzing. These chats, by the way, are more than your average talks about business.

They are business-boosting ventures that we have proudly made part of the Synergy Marketing fabric. Our goal is to assist business owners from all across Canada to achieve higher levels of success than they did before they engaged in those conversations with our team. From experience, we know that the marketing strategy promoted by our company works.

Cost-effective. Promotional products are cheaper than your average marketing strategy. Not necessarily the most important aspect of what we do, the fact that it costs business owners a lot less to invest in our promo gifts than other promotional ideas is one that generally sparks their interest. Consider the fact that television commercials, radio spots and print ads can all cost a bundle.

These age-old methods may still be in use by big name companies, but are they the right choices for small and medium-sized businesses? Such advertising would simply get lost in the mix. The return on the sizeable investment would not be worth it. And that’s not just us saying so. Our daily conversations with business owners across the country have affirmed this stance for us.

Long-term Benefits. Promo gifts, on the other hand, have long-lasting effects. Firstly, they present a generous gesture that is not soon forgotten. Who doesn’t like getting something for free? When customers get promo gifts, they are getting useful items that cost them nothing. This adds value to the experience they have shopping at your store or doing business with your brand.

This helps to encourage them to become loyal customers. Often, this turns into referrals. Your promotional gift costs you less than the average commercial, but gives your business the chance to add value, garner loyal customers and encourage referrals. Consider, as well, the functionality of your promo gifts. They actually do something! 30-second TV ads , these are not!

Handy and Useful. Pens, mugs, calendars, key chains, sunglasses, rulers, markers and so much more – our promotional products are items that can be used on a daily basis. What that means is that they serve as daily reminders about your business. Every time they are used, they remind your customer about where to shop or about where to get the services that they need. The value they provide your business is truly far-reaching.

Every business is different. And therefore, getting the right promotional gift to promote your specific business is an important step to take in your marketing efforts. As you may have guessed, the members of our sales staff would love to speak with you about your choices. They’re always up for a call. Simply dial 1-877-748-9884 to speak with one of our reps today!

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12 Dec

Making 2014 Your Most Lucrative Year Yet

Posted in Synergy Suggestions on 12.12.13 by John Meloche

businessman putting money on a piggy bankAll week long, we have been blogging about New Year’s Resolutions for business owners. Susan Ward of About.com has assisted us with a great list of tips for entrepreneurs to follow when it comes to settling on these resolutions. In today’s blog, we’ll conclude our look at this list in hopes that it will make your 2014 the happiest of happy new years!

Don’t make do, get a new one. Do you have office equipment that is outdated or simply won’t work? Working with old machines will only slow the progress of your work space. It’s time to get what you need and make your office run like a well-oiled machine. You may even be using equipment that is unnecessary. Is there a big fax machine taking up space in your office?

Many business owners will regard this tip as a costly one. But consider the costs that your business may incur if it doesn’t spruce things up around the office. It’s important to be up on the latest advances of technology. We live in a very internet-savvy world, so getting yourself better acquainted with online business practices will do your brand a great service in 2014. And that may mean buying up-to-date computers that work!

Drop what’s not working for you and move on. “All products aren’t going to be super sellers,” writes Ward, “all sales methods aren’t going to work for everyone, and all suppliers or contractors aren’t going to be ideally suited to your business. If a technique or a product or a business relationship isn’t working for you, stop using it. Don’t invest a lot of energy into trying to make the unworkable workable.”

It may be time to simply move on from some of those business practices that you’re used to. Some business owners get stuck doing things that have never worked, but they are simply accustomed to doing those things. That’s what New Year’s Resolutions are all about! Make 2014 a year of new beginnings for you and your brand. Your re-energized approach to promoting your business may be just what it needs.

Make use of your promotional products. This particular tip may not have made Ward’s list. But it makes every list of tips given by Synergy Marketing. Our many years of experience have proven to us that when business owners hand out promo products to their customers, they work wonders! The generous gestures help to foster new relationships that last for years.

These relationships become loyal ones. Your customers will remember you more than they will your competition when they get to go home with useful products that are branded with your company name and logo. Give out the gifts that keep on giving to you all year round. Keep your brand name on their minds while giving them yet another reason to enjoy doing business with you.

To order the promotional product that is right for you, contact Synergy Marketing at 1-877-748-9884. Speak to one of our experienced and friendly reps today and find yourself the promo gift that will make 2014 your best year yet. There’s no bad time of year to hand out these gifts. But starting the new year utilizing this proven marketing strategy is a perfect way to ensure the picking up of your business.

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11 Dec

Targeting Resolutions For A Successful New Year

Posted in Synergy Suggestions on 11.12.13 by John Meloche

New Year 2014 Business Goal2014 is around the corner. So naturally, this is the time of year when people begin making New Year’s Resolutions. Among the classic choices are to exercise, stop smoking and to eat a healthier diet. And while those are all admirable resolutions – provided that they’re stuck to – there are some other important ones that business owners need to consider.

On About.com, Susan Ward writes of the various New Year’s Resolutions that can help your business excel. For the past couple of days, we have been blogging about her ideas. In today’s blog, we’ll continue our look at her list in hopes that it will help your brand to achieve new and never-before-reached successes in 2014. We think we’ve found some pretty good ideas!

Give something back to your community. This will never be a bad idea. Let’s first discuss the primary benefit to this tip. Giving of yourself in generous and thoughtful ways will provide immeasurable help and assistance to those who need it the most. This is especially true during the holiday season, so this is a tip you may want to consider before the new year rolls around.

Secondly, the amazing impression that your community service will provide for your business will pay dividends well into the future. Advises Ward, you should make your new year one when you “serve on a committee, be a mentor, volunteer, or make regular donations to the groups in your community that try to make the place you live a better place.”

Put time for you on your calendar. Even while considering all of the marketing strategies that we have been suggesting over the past couple of days, it is still important that you make time for yourself. Believe it or not, that is a marketing strategy itself. You need time to recharge and refresh, Ward insists. Having a healthy work-life balance is integral to running your business right.

“All work and no play is a recipe for mental and physical disaster,” writes Ward, “So if you have trouble freeing up time to do the things you enjoy, write time regularly into your schedule to ‘meet with yourself’ and stick to that commitment.” After all, no one said that you shouldn’t enjoy your work! And being able to enjoy your life because of the work you do is one way to guarantee that.

Set realistic goals. Business owners are known for their goal-setting skills. In 2014, be sure to set goals that you believe will be achieved. The last thing you want is to add a stress to your team based on a target that is far-fetched. Give your staff the confidence that working together will truly bring about great results. Don’t promote “unrealistic pipe dreams that are so far out of reach they only lead to frustration,” says Ward.

At the same time, you don’t want to set goals that are far too easy to reach. Each goal you set should be a challenge. You should work towards excelling past your previous accomplishments to ensure business growth. You also want to give your team something to strive for. Simply meeting the goals that you’ve set in the past will make your business culture one of complacency.

In tomorrow’s blog, we’ll conclude our look at Ward’s list of New Year’s Resolution suggestions for business owners.

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10 Dec

Helping Your Business Break Through In 2014

Posted in Synergy Suggestions on 10.12.13 by John Meloche

Hand with 2014 tattooThe new year is fast approaching. Time really does seem to fly, doesn’t it? As a business owner, knowing this fact must inspire you to react quickly to the ever-changing trends in your industry. Regardless of your industry, the new year is always a time for new beginnings. Many businesses tend to have sales in December to clear out older inventory and make room for new products in the new year.

And while sales and discounts are always bound to arouse some attention, there are other very important elements to your marketing strategy that can help for the turn of the calendar to mark a great new start for your brand. On About.com, Susan Ward writes of a few ways that you can make your New Year’s Resolutions work to boost your business in 2014. We began our look at these ideas yesterday. Today, we pick up where we left off.

Make business planning a weekly event. “Planning is vital if you want a healthy, growing business,” writes Ward, “Business planning lets you take stock of what worked and what didn’t work, and helps you set new directions or adjust old goals.” The importance of business planning should never be understated, Ward believes. Therefore, it would be wise to focus on this on a weekly basis.

Entrepreneurs tend to have monthly reviews or even quarterly meetings. Not enough, says Ward. Weekly business planning can help you to avoid making mistakes and then repeating them. Regular maintenance, if you will, helps you to be more focused on what is helping your business and what is hurting it. Naturally, this will help you to make decisions a lot quicker in order to move things along in the right direction.

Learn something new. You’re never too old to learn something new. And Ward suggests that you educate yourself in areas that are both related and unrelated to your business. You may be wondering how this new knowledge will make things different – especially if it’s not necessarily business-related. For one, it “adds a new dimension of interest to your life”, says Ward.

Think of the various new conversations that you can enter with your clients simply because you have become well-versed in unique new areas. You will be adding to both your knowledge and your skill set, helping you to achieve an even greater work-life balance. Learning something new will help you to meet new and interesting people who may just become your newest customers.

Join a new business organization or networking group. Talking to other business people is an ideal way to spark new ideas, says Ward. Making contacts, as you very well know, is a main ingredient to building your customer base. So getting involved in more networking opportunities in the new year is a perfect way to get your brand noticed all that much more.

The more you network, the better. And while social media websites like Facebook and Twitter have become the norm, there is still nothing quite like the face-to-face meet-and-greet. Developing new relationships will go a long way in getting your business noticed. In 2014, be sure to make an effort to participate in more events that will help for your brand to get the recognition it deserves.

Be sure to check out tomorrow’s blog as we continue to look at Ward’s list of suggestions for business-boosting New Year’s Resolutions.

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09 Dec

Brand-Boosting Resolutions For The New Year

Posted in Synergy Suggestions on 09.12.13 by John Meloche

Depositphotos_34150721_xsWith just a couple of weeks away until Christmas, you’re likely having your busiest time of the year. But in the midst of dealing with all of those extra customers, it is still important to consider your next move for the next year. Obviously, there are only a few weeks left in 2013, so thinking of ways to begin anew in 2014 is a task that should be on the top of your priority list.

That is not to say that your company needs a complete overhaul. You’ll want to make note of the things that have worked for you over the past year and consider moving away from the things that haven’t panned out. Reflecting on your last twelve months is a key component to figuring out how to increase your success in the coming year. That way, you’ll ensure yourself a happy new year!

On About.com, Susan Ward lists a number of suggestions for business owners who are looking to pick things up in the new year. The creation of your New Year’s Resolutions is basically about to begin. These tips will hopefully gear you towards meeting them so that you see significant growth in the twelve months ahead. Hopefully, 2014 will mark your best year ever!

Learn how to delegate and do more of it. Many entrepreneurs get so caught up in the everyday goings-on of their businesses, that they assume that they must handle everything themselves. You can’t. In fact, trying to take care of everything on your own pretty much guarantees that not everything you want to get done will get done. Instead, be sure to delegate responsibilities to the appropriate parties.

Naturally, this entails entrusting certain tasks to your top employees. This tip underlines the importance of hiring competent staff and maintaining a strong training program for new hires. It’s important that your entire team is on board with your vision for what your company is all about. Are there specific customer service practices that you wish to highlight?

Are there specific products that you wish to promote more than others? Be sure that each and every member of your team is behind what you’re doing. Then relax. Put your trust in your employees and focus your energies on the tasks specific to being the boss. As Ward points out, “delegation is the key to a healthy work-life balance.” You can’t forget that you need time to relax as well.

Promote your business regularly and consistently. Obviously, you can’t spend too much time relaxing! We believe, here at Synergy Marketing, that promoting your business on a regular basis is a top task. However, “too often the task of promoting a small business slips to the bottom of the to-do list in the press of urgent tasks,” notices Ward, “If you want to attract new customers, you have to make promotion a priority.”

She suggests that you make one of your New Year’s Resolutions hiring a marketing expert. You may either want to do that or take the time to create your own new marketing plan that will see you gain increased interest in your brand. There are a number of ways to promote your brand in cost-effective ways. And, as you can imagine, the use of promotional products is one of them.

Give Synergy Marketing a call at 1-877-748-9884 to order the perfect promotional products for your business. And be sure to check out tomorrow’s blog for more excellent tips on how to boost your brand in the new year!

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