31 Jan

5 Ways To Gain Greater Social Media Exposure

Posted in Synergy Suggestions on 31.01.14 by John Meloche

Computer mobility and cloud computing conceptIn yesterday’s blog, we listed a few ways that you could use social media to boost your brand. Being accessible and offering new and inventive approaches to wowing your customers were just a couple of the suggestions listed. After all, social media allow you to communicate with a vast number of potential customers in ways that were once thought to be unimaginable.

Well, just imagine what you could accomplish if you were utilizing your social media profiles that right way! It’s okay if you don’t consider yourself an expert. Most of us are still getting a handle on using our social media accounts regularly – never mind, correctly. But, as they say, practice makes perfect. So, in today’s blog, we figured it would be worthwhile to give you some practice tips.

In fact, we decided to research some advice from a social media expert ourselves. Sofie De Beule is one such expert. On SocialMediaToday.com, she writes that “making your social channel a lively and vibrant community, isn’t such an easy task.” Therefore, she provides what she considers to be five powerful ways that you can boost your social media presence.

Provoke engagement. “Social” is the key word in “social media”, she De Beule points out. It’s important to not consider your profiles ways to communicate one-way. Instead, to keep your audience interested, you should fill your feed with a variety of different content that promotes interactivity. Ask questions and be sure to provide answers to ones you find yourself. It’s all about getting involved in conversations.

Be human. De Beule reminds us that our audience is human. Remember that people join social media to follow people, not brands. So it’s important to give your social media channels “a personal touch”. Don’t pretend that you are someone that you’re not, she insists. And don’t underestimate the value of being human. Give your followers someone they can relate to. You’ll be rewarded with a lot of attention.

Don’t be afraid to add some ‘fun’. “Running a company is always serious business,” writes De Beule, “but this should not necessarily be reflected in your social media channels. Social media offers you the perfect opportunity to add a ‘fun factor’ to your business, no matter what industry you’re in.” So be witty. Tell jokes. Become a character that people enjoy interacting with.

Support charities people care about. It’s hard to find a list of promotional tips that doesn’t involve the advocating of charity work. “Brands are important cultural influencers,” says De Beule. The ways in which you support your communities will say a lot about the person you are and the brand you represent. When you show support for what your customers care about, it goes quite a long way.

Get out of your comfort zone. Using social media may be an out-of-the-norm experience for you to begin with. So don’t be afraid of exploring this new concept in ways that you wouldn’t normally be comfortable with. Use it as an opportunity to learn new things about others while divulging things about yourself that others may not know. You’ll open yourself up to a whole new world of opportunities!

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30 Jan

5 Ways To Amaze Customers Using Social Media

Posted in Synergy Suggestions on 30.01.14 by John Meloche

Social media conceptWe all want to boost our brands. It’s the trait that binds us all as business owners. Who doesn’t go into business wanting to defeat their competition? Who doesn’t want to succeed in greater ways with the passing of each year? If you’re not up for building upon the success that your business has already enjoyed, then there’s no point in continuing to run a business. Is there?

We don’t mean to be harsh. But the harsh reality is that your competition is working on ways on beating you out. Your complacency should be non-existent. There is always something new that you can do to elevate your company’s level of success. On Forbes.com, Karsten Strauss addresses the topic of brand boosting through his interview with Taylor King.

King is the associate account manager of Inward Strategic Consulting. This Boston-based consulting firm has advised such brands as Walmart, HP and Campbell’s. So what does he suggest are the keys to boosting one’s business? Not surprisingly, he points to one’s use of social media and how it can gain a greater deal of respect for your brand. He offers some tips on how to make this so.

Authenticity. It’s great to offer special deals, run contests and throw engaging events. “This may draw a bump in interest but ultimately does nothing to set them apart from the pack,” says King. But what will truly set your company apart from its competitors? Come up with a way to generate publicity for your brand in ways that no other company has before. Do something that is uniquely you. Generating buzz has a lot to do with being original.

Reputation. Getting customer feedback and making it public is a great way to build a strong reputation. Perhaps, this is one way you can promote the authenticity of your brand. Ask your customers to review your business in their own blogs or in their statuses on Facebook. As King points out, “with so many social media outlets and a myriad of voices being projected and heard in real time, being aware of what people are saying has never been more important.”

Response. Social media doesn’t just give you the ability to share information about your business, it allows you to respond to the information being shared with you. Twitter and Facebook can be the perfect avenues for you to address customer complaints. Not only do they give you quick and direct access to your customers, but they showcase to other friends and followers examples of your professionalism and courtesy.

Romance. Don’t think you have to take your customers out to dinner. But King does note that building closer relationships with your customers is important. And social media certainly helps you to do that. “Taking in feedback from the masses and collecting metadata on customers is fine but for a closer relationship with individuals, companies and brands have to go the extra mile and offer tailored experiences,” he says.

Availability. Social media allows you to be so much more accessible to your customers. Nothing is worse than not getting back to a client who may be in need of something you offer. Poor examples of customer service will lose you customers no matter how great your products and services are. Utilize social media to be in constant touch with those who mean the most to your company.

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29 Jan

5 Benefits To Promotional Product Advertising

Posted in Promotional Products on 29.01.14 by John Meloche

Depositphotos_7759171_xsFor decades, promotional products have been helping business owners all across Canada to grow their customer bases in ways that traditional advertising cannot. Handing out promo gifts sparks a personal connection between business owner and customer. This personal connection cannot be achieved through television commercials and radio spots – which cost so much more to make!

Instead, promo gifts help for conversations to be started. They are kind gestures that are most often met with great appreciation. Promo gifts often create bonds that turn into referrals. And we all know that there is no better type of promotion than word-of-mouth promotion! Let’s not forget that promo gifts are useful items. That means that they actually perform functions that ensure your brand is being remembered daily.

Pens, flashlights, key chains, sunglasses, rulers, markers, calendars and so many more products that are used on a regular basis can be part of your best promotional campaign ever! Of course, once your business name and logo is attached, the possibilities are endless. But, as always, you don’t have to take our word for it. On Examiner.com, Joshua Cintron provides five benefits to promotional product advertising.

Stand above the competition. Cintron writes that promo products give your company a “unique, creative flair” that helps it to stand out from other companies. He notes that promo gifts help you to open up lines of communication with your customers. They make for great icebreakers that encourage your recipient to pay greater attention to the things you have to say. What better way to outdo your competitors?

Actual and inexpensive advertising solutions. Cintron reiterates that promo gifts are far less expensive than radio or television advertising. For a fraction of what it would cost to run a print ad or billboard, your promo gift will literally live with its recipient. Commercials come and go within seconds. The impact is minimal. A useful promo gift becomes part of your customer’s life. You can stay on the minds of your best clients with these very cost-effective gifts.

Useful, tangible items for giveaway. “These products are useful items that people can keep with them at all times for future reference,” writes Cintron, “The usefulness of the item goes beyond the person who receives it. If the product is unwanted, it is typically passed along to the next person who may use it and benefit from it.” So you’re not only securing customer loyalty from a recipient, you’re gaining greater attention from others too!

Flexibility of items purchased. There are so many different promo gifts to choose from, there is literally no end to your promotional possibilities. At Synergy Marketing, we are experts at selecting the right gift for the right business. As Cintron points out, many items are flexible and can be made to match the theme of your business. For example, we have gifts such as Ice Scrapers that are perfect for the automotive industry.

Unique way to introduce a new product to a target audience. According to Cintron, “this is a unique way to introduce a new product into the market. The target audience can evaluate the product, determine if it is good or not and then the company can collect data to perfect the product. Not only does this work to improve the new product but will also increase consumer confidence in the new item if the target audience finds them useful.”

Contact Synergy Marketing at 1-877-748-9884 to order the perfect promo product for your business today!

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28 Jan

5 Avenues For Cost-Conscious Advertising

Posted in Synergy Suggestions on 28.01.14 by John Meloche

Depositphotos_17437129_xsIncluded with all of the hoopla over this coming Sunday’s SuperBowl game is the talk about the various commercials that will be aired during the event’s broadcast. In yesterday’s blog, we revealed that many of those commercials are already available for viewing online. For most business owners though, having a SuperBowl commercial made is out of the question.

After all, with ad space commanding upwards of $4 million for a 30 second slot, only the “big boys” truly can afford it. However, not being included in such as esteemed circle doesn’t mean that you don’t run a successful business. There is room for companies of all shapes and sizes. It’s just that some of them require advertising means that aren’t so expensive. Not to fear, there is plenty that you can do on a budget!

On WikiHow.com, a list of cost-effective promotional suggestions is listed. So even though SuperBowl Sunday is on its way, there’s still time to adopt ways that you can boost your brand without worrying about forking over major cash. At Synergy Marketing, we know a thing or two about advertising on a budget. So we’d like to offer our views on WikiHow.com’s list.

Use free publicity. The site writes that “sometimes this is even better than paid advertising because it is news and that impresses people.” So what you may want to do is write a press release that provides an interesting story related to your field. You could discuss your company’s anniversary, the hiring of a new employee, the celebration of one or more of your employees or whatever else will catch some public interest.

Write articles for your local newspaper. Hopefully, if you’re in the writing mood, you can submit an article to a newspaper. This is a great way to show off your expertise while getting your company a free plug. Can you share repair tips or recipes? Do you have interesting ideas on how to save money or use products more wisely? Offering useful advice to readers is bound to garner greater interest in your brand.

Host an event. There’s nothing like a good party to get people interested in what you’re doing. WikiHow.com suggests that you have a cookout and serve free food and drinks. Yes, it’s the winter time, so an indoor event may work best. Here’s an idea: throw a SuperBowl party at your place of business this Sunday! You’d be hard pressed to find people not interested in that!

Volunteer. Of the many lists of tips that we’ve come across, there are very few that do not suggest the volunteering of your time. Giving back to your community is always a win-win situation. It offers assistance to people who are most likely to truly need it and it shines a great light upon your brand. It certainly pays to get to know the people in your community as well.

Advertise. Well this tip is obvious, isn’t it? But how can you do so on a budget? As they often say, there’s nothing better than word-of-mouth promotion. And, at Synergy Marketing, we’ve learned that handing out branded promotional products is one of the best ways to generate such advertising. For more information on what promo gifts would work best to advertise your brand, call us up at 1-877-748-9884.

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27 Jan

Super Bowl Commercials No Longer Need Super Bowl

Posted in News on 27.01.14 by John Meloche

Football Fans Watch SuperbowlWell, it’s that time of year again. In many circles, this time of year is referred to as the biggest week for advertising all year round. And that’s because the Super Bowl is coming! Just in case you’ve been living under a rock – or you’re just not that big a sports fan – the National Football League’s annual showdown for the championship goes down this Sunday, February 2nd.

This year, the Seattle Seahawks will be taking on the Denver Broncos for the coveted title of Super Bowl Champions. But, let’s be honest, a good portion of the millions of Super Bowl watchers this coming Sunday will barely be interested in the outcome of the game. Many will be tuning in for the commercials. Each and every year, the Super Bowl commercials make as big, if not bigger headlines than the final score.

Interestingly though, there is a new trend arising from the world of Super Bowl commercials. And that is the fact that people don’t have to wait until Super Bowl Sunday to see them anymore. It kind of takes away the fun of the whole event, doesn’t it? Nevertheless, the almighty internet has taken over the television as the first medium to showcase the illustrious multi-million dollar ads.

One look at AdAge.com is all you need to see that for yourself. Last week, the site detailed the various commercials that will be appearing during the Super Bowl broadcast next Sunday. Not only that, but the site embedded links to numerous commercials for online visitors to check out well in advance of the big game. The usual beer and car commercials will be making their obvious appearances. But there’s more.

Everything from snack foods to financial institutions will be advertised during the Super Bowl. And many of the brands being advertised have gone to great lengths to stand out from their competition. Big Hollywood celebrities including Scarlett Johansson, Don Cheadle, Laurence Fishburne, Ben Kingsley, Terry Crews and Steven Colbert all landed roles in Super Bowl commercials this year.

There is even an ad reuniting the three father figures from the “Full House” sitcom! You can see many of these ads right now on the AdAge.com website. It makes you wonder if the allure of Super Bowl commercials is even the same anymore. Considering that you don’t have to wait until the SuperBowl to watch them, are they as interesting to see? AdAge.com features no less than ten of the commercials already.

The website suggests that no internet viewing will diminish the importance of running a commercial during the Super Bowl. It notes that Fox Sports, who is broadcasting Super Bowl XLVIII from MetLife Stadium in East Rutherford, New Jersey on Sunday, commanded an average of about $4 million for 30 seconds worth of ad time. One can only imagine the return on investment each of the advertisers are expecting.

As enjoyable as the Super Bowl commercials are to watch, most advertisers can’t even imagine spending that much money to promote their businesses. At Synergy Marketing, we completely understand this. This is why we’ve been working with Canadian business owners for many years, providing them with an inexpensive solution to boosting their brands. Give us a call at 1-877-748-9884 to learn more!

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24 Jan

7 More Money-Saving Marketing Strategies

Posted in Synergy Suggestions on 24.01.14 by John Meloche

Marketing strategy direction road sign.In yesterday’s blog, we revisited the concept of advertising your business in ways that are either cheap or free. It’s not impossible! Companies don’t necessarily require big budgets to build business – they just need to be creative. On PCMag.com, Kathy Yakal lists several tips to help business owners take their brands to the next level without having to break the bank. In today’s blog, we’ll review a few more.

Spruce up your Web site. “Stale sites don’t attract business,” writes Yakal. Your website is arguably your best way to communicate to the world that your company is up-to-date and with the times. So, if your site is rarely updated, it will appear as if nothing has changed with your company. It can even give the impression that you’re out of business! It’s important to show you have a “vibrant and active business.”

Provide free, helpful information to your customers. There’s nothing like a kind gesture to secure loyalty. It costs you nothing but a short moment of your time to provide helpful tips, hints and other information that can make the days of your customers that much better. Even if you don’t sell what your customer is looking for, chances are he or she will be back if you provide honest advice that is of assistance.

Offer your noncompeting business customers a link exchange. You know the old saying, “scratch my back and I’ll scratch yours”. Yakal believes that this still works wonders. It’s so easy to add links to your website. If you do so in exchange for other company websites including links to your site, you’re bound to increase traffic. This, in turn, will help you to welcome new customers through your doors.

Use downtime for marketing. Most likely, you are always busy. But even the busiest of businesses have some type of downtime during the year. Yakal suggests you use this time very wisely. “When times are slow, keep employees busy contacting customers,” she advises, “Create e-mail marketing documents your employees can send to individual customers. Personal contact with customers gets results.”

Get a toll-free phone number. Believe it or not, this can make your company look a lot more professional. Not to mention, it allows you to expand the reach of your business as it allows customers from outside of your local area to contact you without worry of long distance charges. It will be worth the cost. And as Yakal points out, “the fees aren’t as high as you might think.”

Launch a blog on your site and update it daily. The power of blogging should never be understated. For years now, the Synergy Marketing Blog has been updated each business day of the week. It has helped us to increase traffic to our site while gaining us more likes on Facebook and most importantly, more interested customers. As Yakal points out, a blog that isn’t regularly updated screams “I don’t care”.

Use Facebook and Twitter. Not only was this point made in yesterday’s blog, but it’s brought up in nearly every list of marketing tips out there today. Remember, post pictures, ask questions and give your company a “human face”. Social media wasn’t meant for you to barrage your would-be customers with non-stop advertisement after advertisement.

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23 Jan

Boosting Business Without Breaking The Bank

Posted in Synergy Suggestions on 23.01.14 by John Meloche

saving moneyBusy business owners have a lot on their plates. Taking on the task of running a business is no easy feat. They have staff members to look after, products and services to sell and a large market to advertise to. This is where Synergy Marketing comes in. We know, from many years of experience, the impact a business owner can have by intelligently marketing his or her business.

It can never be taken for granted that products and services can sell themselves. This is why, with the help of promotional products, businesses from all over Canada have been able to make better names for themselves. Growing customer relationships makes for better business. So with all that is on a business owner’s plate, the need to advertise is perhaps the biggest task.

We all know that marketing is important. But that doesn’t mean that all entrepreneurs can afford big advertising campaigns. Luckily, promo gifts don’t require big budgets. As well, effective advertising doesn’t have to be expensive – just creative! On PCMag.com, Kathy Yakal writes that there are numerous ways to advertise your business that are either cheap or free.

Increase visibility in your community. There’s nothing like becoming a pillar of the community to encourage local residents to have faith in your brand. Yakal suggests that you join local organizations that will help you to gain more access to networking opportunities. You should also do volunteer work as donating your time to charities will go a long way in building your reputation, and therefore your company’s image.

Participate in online marketing groups. By now, advising you to join Facebook and Twitter should be unnecessary. But once you have your social networking sites all up and running, you should get involved in marketing chats. There are a number of them that take place on Twitter. Get yourself known and get involved in conversations that can help you to showcase your expertise in your field.

Submit information to blogs. “Blog writers are always looking for content for their sites. Target appropriate ones and send them press releases or descriptive e-mails,” writes Yakal. Don’t forget to start your own blog, as well, if you haven’t already. There are very talented blog writers out there who can help provide your website with content if you’re too busy to write them on your own.

Reward existing customers. This is one of the big benefits of handing out promo gifts. When customers receive rewards, they are generally very grateful. You, in turn, will be rewarded with their loyalty. Be sure to let your regular customers know that you appreciate them. In addition to promo gifts, you may wish to provide them with other incentives such as discounts on your most popular items.

Get your customers to bring in new customers. Ah, there’s nothing like a good old referral to welcome new clients to your business! Yakal recommends that you “offer an incentive like a discount to customers who get a new customer to make a transaction with your business.” This is an age-old marketing strategy that is brilliant in its simplicity. As they say, there’s no better promotion than word-of-mouth promotion!

Be sure to check out tomorrow’s blog for more cost-effective marketing tips.

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22 Jan

Becoming A Top Content Marketer

Posted in Synergy Suggestions on 22.01.14 by John Meloche

SEO SwitchPromoting your business will always be at the top of your to-do list, won’t it? As a business owner, you’re likely always thinking of ways to gain more customers. But, as we’ve been pointing out over the past couple of days, content marketing is one of the smartest and most cost-effective ways to get your business more attention. And it’s more about providing information than it is straight advertising.

Content marketing involves you getting active online by blogging and sharing information that others will find useful. By proving that you’re an expert in your field, you will attract attention from people who will likely be interested in what it is you have to sell. Content marketing is effective because it sells your brand without having to blatantly advertise it.

In today’s blog, we’ll wrap up our look at an article about content marketing by Mark Lerner. On SocialMediaToday.com, he lists a number of tips for entrepreneurs looking to gain greater attention in their respective marketplaces. Have you started your blog yet? If not, don’t worry. There are a few more tips that we’ll be providing today that will help you get well on your way to being a top content marketer.

Embrace Videos. Right up there with Google is YouTube when it comes to the most popular places on the internet that people search for content. Lerner points out that creating videos is easier than you think. You can even film them with your smart phone! That said, it’s a good idea to create a video that will gain some interest and attention and post in your website.

Of course, you should include the link to your video on your Facebook and Twitter pages too. Your videos can include just about anything. Consider them your visual blogs. You can provide some useful insight on industry-related issues. Share your expertise that may help to solve some problems and answer some questions. Or just be funny! You never know what will go viral.

Optimize for SEO. It’s all about boosting traffic to your site, Lerner reminds us. So he suggests that for all of your content, you create catchy titles and use important keywords so that it can be easily found online. You want to be found in search engines, right? So consider the words that best describe your content and be sure to include them in your descriptions and write ups.

Promote via Social Media. As if this point wasn’t already made obvious, do your best to keep all of your profiles updated on a regular basis. You’d be surprised just how powerful tweeting can be. As Lerner writes, “Social media is one of the best ways to distribute your content. Networks such as Facebook, Twitter, LinkedIn, Google+…this is where your target audience is and the most effective way to reach them.”

Now that you’re an expert in the field of content marketing, it’s time for you to take your business to the next level! At Synergy Marketing, we’re confident that our promotional products can do just that. For decades, promo gifts have helped business owners to grow their businesses, garner referrals and secure loyal customers. To place an order, call Synergy Marketing at 1-877-748-9884.

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22 Jan

Branding Through Logo Merchandise

Posted in News on 22.01.14 by John Meloche

Your branding efforts are ultimately going to lead to your company’s success. Without branding you won’t be able to stand above the rest. You’ll simply remain as another product or service provider in the crowd and that won’t bring your company to the higher levels that you are dreaming of.

Logo Merchandise & Business Promotional Items

Logo promotional items bring your name into people’s homes where you want it to be. A simple pen, for example, may be used 100 times or more. This means that your company logo is being placed right in front of a potential client’s eyeballs at least 100 times. Not bad when you compare the price of placing 100 ads on TV, on a radio or using Google advertising.

Distributing business promotional items is one of the least expensive ways to get your name out there and recognized. It’s easy to get these items printed up and the results are amazing.

Let’s say that you are running a tax consulting business. Providing pens, fridge magnets, cups and even household tools with your name and logo on them will put your presence into the minds of people using the items – if even only on a subconscious level. The next time that person needs some tax consulting though, who do you think he will think of first?

Targeting a market

The idea is to get as many of these logo promotional items into the hands of people as you can. Smart marketing involves identifying your target market and then making sure that most of these promotional tools fall into the hands of those that would require your services the most.

In the case of a tax consultant, you’d want to target businesses or affluent individuals that need a consultant. Attending trade shows and home improvement events would be one way to distribute your logo merchandise to the right market.

Appreciate your existing customers

The clients and customers you have now are the lifeblood of your business.  Let them know just how much you appreciate their continued loyalty by offering them a special item. These small things can make an incredible difference when it comes to retaining existing clientele. When you have a chance, give a gift that bears your company logo on it to say “thank you” and to keep the promotion rolling.

Your logo is a direct reflection of everything that your company stands for. It’s the best marketing tool you have that can lead to name recognition within your community or even nationwide. Logo merchandise is the vehicle that you can use to spread your name far and wide and it works. In fact, reaching new and existing clients through branding has always worked and is one of those success factors that simply cannot be ignored by any company.

Business Promotional Items with Logos

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21 Jan

Easy Steps For Effective Content Marketing

Posted in Synergy Suggestions on 21.01.14 by John Meloche

Steps to success metaphorIn yesterday’s blog, we began to take a look at an article by Mark Lerner on SocialMediaToday.com. In it, he explains that content marketing is a big part of what will bring your business success in 2014 and beyond. The key to such marketing is to ensure that you are utilizing the internet to spread the good word about your business – by not advertising.

As strange as that may sound, Lerner brings to light a fact about modern day advertising. Cramming sales pitches down people’s throats is not the way to go. Instead, it’s all about providing useful and interesting information that can engage would-be customers into conversation. Getting people to respond to your posts, pictures and comments online is the best way to attract new business nowadays.

In today’s blog, we’ll take a look at a few more of Lerner’s ideas on how you can become a top content marketer. If you’re not yet familiar with some of today’s online trends, it would certainly be advisable that you get yourself acquainted with them. Using the internet to your advantage is practically mandatory if you want your business to be successful these days. Here are some more ways how.

Blog Blog Blog. As if doing our very own daily blogging wasn’t proof enough that we practice what we preach, our blogs have often commented upon the importance of keeping your website regularly updated with interesting content. As Lerner points out, “hosting a blog on your website is the easiest and most effective method of boosting SEO, sharing your content, and ensuring that your site is live.”

He reminds us that with every new blog posted on your site, you give your business the opportunity to boost its rankings in web searches. He recommends blogging no less than two to three times a week and to make sure that you’re consistent. We’ve found that our blogs have worked wonders in gaining us more followers on Facebook and greater interest in our brand overall.

Repurpose Content. According to Wikipedia, a “white paper is an authoritative report or guide helping readers to understand an issue, solve a problem, or make a decision.” And according to Lerner, “writing a whitepaper can be a daunting thought.” He goes on to note, however, that the content you create through your blogs can be used for other purposes.

Creating a whitepaper with your blogs will enable you to better market your brand. “Combine a bunch of those wonderful blogs; add an intro, conclusion, and cover page and you’ve got a great and marketable whitepaper,” insists Lerner, “Stick that whitepaper behind a registration form and you’re armed with a great tool for lead generation…With an open mind and a little creative re-working, your content can easily be put to multiple uses.”

In tomorrow’s blog, we’ll conclude our look at Lerner’s tips for effective content marketing. As always, we’ll be providing our two cents for each pointer he doles out. And, as usual, we’ll be keeping our lines open to speak to you directly about how Synergy Marketing can help to boost your business with our fantastic promotional products. Simply call us at 1-877-748-9884.

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