28 Feb

Synergy Marketing Is Back On Twitter!

Posted in News on 28.02.14 by John Meloche

Depositphotos_35067017_xsOver the past several years, the Synergy Marketing Blog has championed the use of social media as a means of business promotion. Admittedly, we’re not experts in the field of social media usage, but we’re certainly no slouches either. We post a new blog each business day of the week and ensure that a link is placed on our official Facebook page. We also post links to our Twitter account.

Or so we thought! Having recently updated our Twitter profile, we realized that the links to our blogs were not regularly being posted. That has all changed! We’ve given our Twitter account a complete overhaul so that it now not only features a similar design as our Facebook account and website, but it too will be regularly updated with our blog posts.

As we’ve been blogging about, however, using social media goes a whole lot further than simply posting links. It truly is all about being social. So allow us the opportunity to invite you to socialize with us online. Please follow Synergy Marketing on Twitter and we’ll go ahead and follow you back! In addition, we’ll be sure to post interesting photos and comments from time to time to drum up conversation.

It’s about time we practice what we preach, isn’t it? We’ve featured many blogs over the past few years discussing the importance of responding to comments, asking questions and getting in on topics that are relevant within your industry. We admit that there isn’t always a whole lot of time in the day to do that. But that doesn’t mean that being social using social media should be neglected.

After all, promotional products are really all about being social anyways. Consider the fact that our products help to make personal connections between business owners and their customers. Unlike television commercials – which are FAR more expensive to invest in – promo gifts actually have long-lasting effects. They stay with their recipients and are actually handy items, so they can be used on a daily basis.

Promo gifts have also often sparked conversations that make for great ice breakers. The development of these new relationships is what makes our products excellent methods of marketing businesses. The personal connections made are not unlike what you’ll be able to accomplish through social media. Of course, it is a bit different. There is nothing like a face-to-face encounter to solidify a new friendship.

But when you stay active on Facebook and Twitter, it helps for those newly-developed relationships to grow. No matter what, social media provide free avenues to publicize your brand. You just need to be mindful that – like your customers – your profiles need constant care. Neglecting them won’t serve you much of a purpose. So we don’t plan on neglecting our Twitter account any longer.

We’d like to thank all of our current followers. Please spread the word about our account and we’ll do the same for you! Retweeting, after all, is a big part of what makes people so successful on Twitter. It’s all about helping others to spread the word about themselves so that they will do the same for you. But, no matter what, we’re always available to speak to you when you call 1-877-748-9884.

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27 Feb

Making Social Media Your Marketing Partners

Posted in Synergy Suggestions on 27.02.14 by John Meloche

Social Media SignWe’re not going to pretend that we’re social media masters, here at Synergy Marketing. But we have been active on social media for some time now. Readers of our blog know how much we advocate the use of social networking to help build business. And why wouldn’t we? For the most part, using sites such as Facebook and Twitter are free! But you don’t have to take our word for it.

SocialMediaToday.com writes that “Social media is now a crucial part of any successful businesses marketing plan. It offers us a platform to interact with existing and potential customers and can often provide us with feedback and new ideas.” The site goes on to reveal a few facts about today’s most popular social networking sites that further prove their importance in today’s business world.

According to the site, 50 per cent of Facebook’s users check their profiles out every day. To be honest, we’re pretty surprised by this statistic as we tend to think more people are using it a whole lot more than that. And, in fact, we’re right. The site goes on to mention that 23 per cent of Facebook’s users log on five times or more each day! Now, that doesn’t surprise us.

If we polled the Synergy Marketing offices, we’re sure we’d find that the majority of our staff members hop on to Facebook on a daily basis. Each entry into the Synergy Marketing Blog is posted to Facebook. So, it goes without saying that we log on every day! How often do you log on? SocialMediaToday.com reminds us that your logins are “opportunities to expose your followers to your brand through creative content and interaction.”

The site also informs us that using social media do a lot more than simply connect you with your existing customers. Your profiles help you to attract new ones. The website reveals that 54 per cent of marketers gained new customers through Facebook last year. And, it should go without saying, that this is a trend that will only continue to grow in popularity. This is likely because social media is all about being social.

Yes, they make for great advertising tools, but social networking sites are made with the purpose of getting people to communicate. Getting involved in conversations and giving your company a “voice” and a “face” are what attracts consumers these days. Your profiles allow you to give your brand a personality that people can attach themselves to in ways that never existed a decade ago.

And Facebook isn’t alone, of course, in accomplishing this. Twitter should not be overlooked, insists SocialMediaToday.com. Last year, 36 per cent of businesses gained new customers through Twitter. Who knew 140 characters could be so powerful? Remember that tweeting also allows you to post links to videos and pictures – two things that always seem to generate a lot of interest.

If you’re not using social media, you haven’t yet tapped into the most inexpensive yet effective sources of advertising for your business. Just last week, we blogged about how you can use your promotional products to boost the popularity of your social media profiles. For more information on how to get the promo gifts that are right for your business, call Synergy Marketing at 1-877-748-9884.

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26 Feb

Becoming A Marketing Plan Master

Posted in Synergy Suggestions on 26.02.14 by John Meloche

Basic RGBBusiness owners have quite the jobs on their hands. In addition to running the everyday goings-on of their companies, they’re obligated to market and promote their brands. This is no easy feat. And this is why coming up with a sound marketing plan is imperative if you want your business to be successful. In yesterday’s blog, we took a look at an article from SmallBusinessBC.ca that touched upon this topic.

A good marketing plan begins with understanding your target market. Once you’ve distinctly clarified who it is that makes up your customer base, you’ll be better acquainted with how to serve them. More than just serving them, however, your job is to “wow” them so that they choose your brand over your competition. This is why figuring out your market positioning is also an important part of your plan.

In today’s blog, we’ll review a few other key components of a strong marketing plan. Your business is important to you. And, therefore, it should be important to promote that business to a demographic that is most likely to support it. You may not have the world’s biggest budget. But a smart and creative approach to pleasing your customers will go a long way.

Your Pricing Strategy. A big part of outdoing your competition is how you’re able to provide your target market with greater value than anyone else. And that doesn’t necessarily mean being cheaper than your competitors. Remember, that often, being “cheap” means providing inferior quality. Sure, you want to be competitive when it comes to price. But is it ever worth underselling yourself?

Your Promotion Strategy. How you promote yourself will play a big role in how you’re able to price your goods and services. What value are you providing your client base that it can’t get anywhere else? What makes your customers more excited to work with you over your competition? As SmallBusinessBC.ca puts it, “promotion is the activity of informing, persuading, and influencing your customers’ purchase decisions.”

And there are a number of ways to promote your brand. Advertising, sales promotions, publicity and public relations as well as personal selling are all effective methods of promoting your business. Surely, there are numerous ways to advertise. The key is to focus on what it is that sets your brand apart. Sales promotions focus on short-term incentives in order to encourage sales, says the website.

Publicity and public relations (also known as PR) refers to finding ways to expose your company to the public. This involves developing news stories about you and your brand that may be picked up by local papers or broadcasters. Personal selling, of course, requires face-to-face encounters with your customers. Remember, when it comes down to it, you should be able to represent your brand better than anyone else.

At Synergy Marketing, we assist Canadian business owners with marketing their companies every day. Our promotional products are the perfect tools for those face-to-face encounters. They are known for encouraging brand loyalty and garnering referrals. The strengthening of the relationships between you and your customers is the mark of any strong marketing plan. For more information or to place an order, call 1-877-748-9884.

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25 Feb

Identifying Key Components To Your Marketing Plan

Posted in Synergy Suggestions on 25.02.14 by John Meloche

Marketing PlanAt Synergy Marketing, we use the word “marketing” a whole lot, for obvious reasons. To grow a business, there must be a plan to advertise and promote it. But, too often, business owners forget the “plan” part. Some figure that they just open a business and begin to tell people about it once that happens. The truth is that a business must be marketed before it even opens. However, once it opens, marketing must be stepped up.

Naturally, your marketing plans are bound to change over time. Once you get accustomed to the type of customers that your business attracts, you’ll need to revise your marketing plans to cater to them. After all, marketing truly does start with meeting the needs of your customers. At least, this is what is believed by SmallBusinessBC.ca. The British Columbia-based site offers some advice on how to devise a strong marketing plan.

“Your marketing plan details how you intend to meet your customers’ needs and communicate the benefits of your products or services to them,” says the website, “When deciding about market positioning, pricing, promotions, and sales, your customers should be top of mind.” With that, there some key components to your marketing plan that must be addressed.

Your Target Market. According to SmallBusinessBC.ca, “your target market is a group of customers that has a similar need for a product or service, money to purchase the product or service, and willingness and ability to buy it.” Your customers, it should go without saying, are the most important people to your business. Truly providing them with what they need will entail a few important things.

You’ll need to get to know your customers, understand what they need and discover why they buy. Of course, you can’t please everyone, reminds the site. But catering to a particular demographic that can most benefit from supporting your business is an important step to take. Define your customer base. Learn their age range, gender, family size, income, occupation, education, ethnicity and so on.

Your Market Positioning. According to SmallBusinessBC.ca, “Positioning is the image of your product or service that you create in the mind of your target market. Your goal is to create an image that’s unique, differentiated, and definable in the mind of your customers.” The site points out that your marketing material must all support the image of your brand.

You should also be well aware of who your competitors are. That way, you’ll know how to position your company in such a way that it gives you a competitive edge. Be sure to emphasize factors that your customers care about the most, says the website. Standing out from your competition is imperative if you want to get ahead, no matter what industry you are in.

In tomorrow’s blog, we’ll reveal a few more key components to creating a strong marketing plan. And, as always, the Synergy Marketing staff is awaiting your call so that it may help you to better market your brand. For many years, our incredible promotional products have been helping business owners across Canada improve their marketing efforts. For more information, or to place an order, call 1-877-748-9884.

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24 Feb

Winter Olympics Close Out With Canada On Top!

Posted in News on 24.02.14 by John Meloche

Flag of CanadaIt would be hard to imagine any Canadian waking up without feeling a great sense of pride this morning. As hoped for, the Winter Olympics in Sochi, Russia closed out yesterday with the Games’ biggest spectacle seeing Canada capturing a gold medal. That gold, of course, was awarded to the men’s hockey team who repeated as champions from the 2010 Winter Games.

It seemed as if everyone was awake bright and early to watch the game yesterday morning. Airing live at 7 a.m. EST (that’s four in the morning for everyone on the west coast!), the game created a party atmosphere throughout the entire nation. And it appeared as if there was no doubt that the final gold medal of the Olympics would be headed to the Great White North.

Team Canada, lead by captain Sydney Crosby, never trailed during their game against Sweden. In fact, the team never trailed at any point throughout the entire tournament. It was as dominant a performance as any Canadian fan of hockey could expect. And that’s even with the fact that Canada didn’t pile on the goals as much as other teams did during the tournament.

A big slice of the credit deserves to go the way of goaltender, Carey Price, who shutout both the United States and Sweden in the final two games. “He was phenomenal,” exclaimed one of our Synergy staff members who watched the game from a downtown Toronto bar, “Price stood on his head and kept everything out of the net for six periods straight. He was on a mission.”

That mission – to win a gold medal – was completed yesterday, placing Canada among the top three countries in the world to win the most gold medals at the 2014 Winter Olympics with ten. Only Russia (13) and Norway (11) had more. In total, Canada won 25 medals by adding ten silvers and five bronzes to the haul. That’s just one short of the 26 our nation won in Vancouver in 2010.

The most inspiring of all of the medals won this time around has to be the gold medal won by the women’s ice hockey team last week. Down 2-0 to their American rivals with less than four minutes left to go in the game, the Canadian women pulled out a seemingly-impossible victory by scoring two goals by the buzzer, and one in overtime. The win sent the nation into a frenzy.

“That was the most exciting moment of the Olympics for sure,” said our rep, “The men winning put the icing on the cake, but the women really showed some heart. How could you not be proud to be Canadian after watching what they did? You can’t write stuff like that. It just goes to show you that anything is possible when you put your mind to it. That’s what the Olympics is all about.”

On behalf of the entire staff, here at Synergy Marketing, we would like to send our most heartfelt congratulations to all of Canada’s Olympians. We’re even prouder today to be a Canadian company serving other Canadian companies nationwide. Here’s hoping that the 2014 Winter Olympics have inspired all Canadians to never give up on their dreams and to live every moment!

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21 Feb

Promo Gifts Can Generate Greater Social Media Buzz

Posted in Promotional Products, Synergy Suggestions on 21.02.14 by John Meloche

Social Talk BubbleIn yesterday’s blog, we touched upon a fairly new topic – the concept of using promotional gifts to promote your social media pages. As you’re likely aware, social networking is today’s greatest way to promote your business for free. If you’re not on Twitter and Facebook, at the very least, you’re simply not even trying to keep up with the times.

And in today’s business world, simply keeping up with the times isn’t good enough. Being “cutting edge” entails utilizing inventive marketing techniques to keep your company fresh and among the trend-setting brands that people truly care about. Yesterday, we reviewed an article by Carla Frogatt on SearchEngineJournal.com that suggested that promo gifts are excellent social media-building tools.

She suggested throwing both QR Codes and hashtags on to your promo gifts as very in-the-now, trendy ways to spark interest in your would-be customers to check you out online. But while QR Codes may help direct people to your online profiles, how would hashtags on your promo gifts boost your brand’s recognition online? Well, firstly they get people talking about you.

Hashtags, as Frogatt explains, are ways that people track trending topics on social media. She suggests that you print them on your promo gifts to promote “events, product launches and conferences. Use them in the preceding weeks to inform people about dates and speaker line-ups, then on the day to broadcast trending debates.” She also suggests using social media to promote your sales staff.

“Social media allows you to give a face to your brand,” writes Frogatt, “it is a way to humanize your sales executives, who were once only a faceless voice on the phone. People are naturally inclined to respond better to people they have developed a connection with. Use this to develop personal relationships with clients and in turn, increase the likelihood they will continue to invest in your brand.”

Encourage your staff members to use their social media profiles to keep in touch with their clients. It’s all the rage these days. So Twitter and Facebook accounts are likely among the easiest ways to stay connected to customers while humanizing your brand. Frogatt suggests that you use your promo gifts to strengthen loyal relationships. Using your gifts, you’ll be able to go the extra mile.

Advises Frogatt: “Go the extra mile and send out personalized promotional items to potential and existing clients. Increase engagement by choosing items which are relevant to their business.” At Synergy Marketing, we have a wide variety of promotional products to choose from. And, of course, it is your choice what you would like to print on them.

To order your promotional products, call us up at 1-877-748-9884. Our knowledgeable and friendly staff will be sure to help you choose the gift that would work best to promote your business. Whether you use them to generate buzz for a new social media campaign or simply to attract more customers to your store, our promotional products are proven to boost business!

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20 Feb

Using Promo Gifts To Boost Your Social Media Status

Posted in Promotional Products, Synergy Suggestions on 20.02.14 by John Meloche

Social MediaReaders of the Synergy Marketing Blog are well aware that we enjoy discussing the many ways in which promotional products can help boost businesses. This blog is also known for championing the use of social media to spread the word about your brand. It all adds up. The use of both promo gifts and social networking sites are inexpensive ways to significantly increase awareness about your company.

But can they work hand in hand? The obvious answer is “of course they can!” But how can one take advantage of promotional gifts and social media at the same time? Can they truly work in conjunction with each other? Carla Frogatt certainly thinks so. On SearchEngineJournal.com, she writes that “a promotional gift lasts longer than a tweet or a status.”

This is because “they are concrete, have utility and are a less disposable marketing tool than many assume,” she continues, “You can use the longevity they offer your brand campaign to increase traffic to, and awareness of, your social media efforts.” So, in other words, using your promotional gifts to enhance the popularity of your social media profiles can greatly elevate your company’s prestige. But how?

QR Codes. Also known as “Quick Response Codes”, these obscure-looking square designs can be found on nearly everything these days. They enable consumers to use their smart phones to scan codes that generally lead them directly to company websites, social media pages or blogs. Once you have one designed, you can have it attached to one of your unique promo gifts.

The benefit to placing QR Codes on your promo gifts is that they are bound to last longer than if they were printed on flyers. As you know, promotional products are useful items that can be used daily and last for many years. The more often they are used, the more often people will think about your business. In today’s internet-crazed world, a promo gift that directs people to your website is bound to grow your popularity.

Frogatt suggests you take the idea another step further. “Incentive your recipients by using the QR code to direct them to a competition,” she suggests. This is a great idea considering that promo gifts are often used as prizes for contests. And contests are always great ways to generate excitement about your business. Consider starting a contest and using your promo gifts as ways to promote it!

Hashtag Campaign. Hashtags are all the rage these days. What was once known as “the number sign”, the hashtag is now a popular way of underscoring a topic of conversation on Twitter, Facebook, Instagram and Google+. A few examples that would make sense to use in this very blog entry are #promogifts, #socialmedia and #SynergyMarketing. As Frogatt points out, hashtags are ways of tracking topics or trends on social media.

She suggests that you “devise inventive hashtags to create a buzz around your company or campaign. Puns and humorous phrases work particularly well; keep it light, fresh and ‘social’.” And what better way to promote your new hashtag campaign than to stick one on your new promotional gift? In tomorrow’s blog, we’ll delve deeper into how this concept can help grow your business.

To order your promotional products, call Synergy Marketing at 1-877-748-9884.

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19 Feb

7 Methods Of Establishing Brand Loyalty

Posted in Synergy Suggestions on 19.02.14 by John Meloche

Brand LoyaltyMarketing your business is important. And, if you’re a business owner, you know full-well that that’s the biggest understatement of all time. Marketing your business is essential if you want to run a business at all. So, over the past couple of days, the Synergy Marketing Blog has been offering marketing tips courtesy of Smarta.com. In today’s blog, we’ll conclude our view of this list of tips.

Run a competition. “Give something away and get people talking about your business,” recommends Smarta.com, “You could run a competition from your shop and advertise it online. This could get more people visiting your shop: more people will see your awesome products and ultimately buy from you.” There’s nothing quite like creating a competition to generate excitement. Why do you think the Olympics are so popular?

Offer to write for a trade magazine or website. If you can write a blog for your website, like we suggested yesterday, then there’s no reason that you can’t write for another publication. Doing so will help to expose your expertise to an audience that otherwise may never have heard of you. As the website puts it, “it’s another way of getting your business known and makes you look even more reputable.”

Try to win an award. You may be surprised to know how many award opportunities are about there. Smarta.com reminds us that sending in applications can be a fairly easy process that can provide pretty big payoffs. Winning an award, or at least being nominated for one, will help you to get some well-deserved press. Naturally, it will increase the buying public’s confidence in you as well.

Form a partnership. Most business owners approach their marketing strategies in such ways that they look to outdo their competition. And they should. But it doesn’t have to be a non-stop battle. Joining forces with like-minded business owners is another great way to strengthen your company’s image. As the website points out, partnerships help you to gain access to a whole new network of customers.

Help out a local charity. Goodwill is always a good thing. When you support local charities, you are placing yourself in high standing within your community. Helping those in need is a great thing to do, no matter what. But it goes without saying that your local contributions to your community will also help for your business to be regarded in a favourable light.

Ask experts to write on your website. Writes Smarta.com, “just like you, thousands of other businesses and people are looking to market themselves. If they’re relevant, why not allow them to write a comment piece and post it on your website? Regular updates help your website to climb the Google rankings and guest posts are great link bait: your blogger will tell everyone they know to read it!”

Use promotional products. This particular tip is one that you’ll always find on the Synergy Marketing Blog. Cost-conscious and constantly effective, promo gifts create personal bonds that help for your brand to develop strong senses of loyalty among its clients. Call us today at 1-877-748-9884 to order the promotional gift that is perfect for pushing your business and establishing brand loyalty.

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18 Feb

6 Strong Ways To Market Your Brand Online

Posted in Synergy Suggestions on 18.02.14 by John Meloche

Keyboard with Online Marketing Button.Welcome back to work, ladies and gentlemen! Those in Alberta, Saskatchewan and Ontario enjoyed an additional day off of work yesterday thanks to Family Day. Business owners, on the other hand, were likely busy working no matter what province they’re from. And this is because of the importance of marketing one’s business. There are no days off from that.

In yesterday’s blog, we reviewed a list of advertising tips found on Smarta.com. This same list, however, points to an all-too-important fact about modern-day business promotion: you need to have a strong presence online. With the majority of Canadians taking to the internet before they take to the stores, it’s important to have a strong grasp of how to market your brand on the worldwide web.

Use Twitter. There’s no surprise seeing this tip on this list, is there? As mentioned yesterday, some tips are worth repeating. And using a Twitter account to spread the news about your business is pretty much a no-brainer in today’s world. Remember to be social. It’s all about starting conversations and getting people interested in what you have to say. Twitter is a great way gain attention.

Use Facebook. Well, you didn’t think this social media giant was going to be left off of the list, did you? Remember that using social media is free. Smarta.com recommends that you take advantage of Facebook by uploading photos of your products while updating your status to let customers know what you’re up to. Being on Facebook is a surefire way to look professional to a mass audience.

Use YouTube. People love videos. Seriously. People really love videos! So much so, that YouTube has become one of the most popular websites in the world. There’s almost nothing that can’t be found on YouTube. So why can’t people find your business on this site? “Film yourself building your latest project,” says Smarta.com, “If done well, it can show customers that you really care about what you’re creating.”

Set up a website. If you’re using social media, but you don’t have your website up and running, you’re pretty much shooting yourself in the foot. It’s an online world. This is a topic that we’ve blogged about often. And because it’s true, you’re doing your business no favours by not regularly updating your website. Remember that, these days, customers take to Google a lot faster than they do to walking into your store.

Start a blog. Speaking of regular updates, blogs are arguably the best way to keep your website relevant. As Smarta.com puts it, blogs “encourage people to spend longer on your website and will encourage repeat visitors. You should style yourself as an expert on your particular field or industry. It’s the perfect way to enforce brand messages and engage with customers.”

Email marketing. Let’s not forget how easily email can send your brand messaging to a wide audience in a short span of time. Encourage your customers to fill in forms with their email addresses, advises the site. You can also have them sign up for more information on the “Contact Us” portion of your website. Avoid spamming, but be sure to contact your list with exclusive offers.

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17 Feb

There Are No Days Off From Brand Marketing

Posted in Synergy Suggestions on 17.02.14 by John Meloche

MarketingWe certainly hope that you’re enjoying your Family Day long weekend. In Ontario today, we have been given an additional day off of work to dedicate more time to our family lives. Alberta and Saskatchewan residents are observing the day as well. Family Day, you may be interested in knowing, isn’t actually a national holiday. So if you’re at work today, we certainly hope that it’s as an enjoyable one as possible.

And then we have business owners. At Synergy Marketing, we are in constant communication with business owners all across Canada on a daily basis. So, we know that the average business owner never really takes a day off. No matter if you are physically in your office or not, your mind is likely racing about the various ways in which you can help to take your business to the next level.

And there’s nothing wrong that. Business owners can’t help it. It’s the trait that makes them want to run their own businesses instead of working for someone else’s. As a result, it’s important for entrepreneurial-minded individuals to be aware of the many different ways that they can market their brands. Strong marketing strategies are key ingredients to a company’s success.

On Smarta.com, a list of advertising and marketing tips is listed. The majority of these tips will cost business owners nothing to implement. Many of the ideas put forth, you’ve likely read before. But that doesn’t mean that they shouldn’t be reiterated. Instead, revisiting such tips should reinforce their importance. Because when it comes to promoting your brand, there are no days off.

Write a press release. Many business owners concern themselves with marketing budgets before deciding how to promote their brands. And this makes sense, of course. You have to be mindful of what you spend. Writing a press release, however, is a great way to shine light upon your company without having to spend a penny. “Target all relevant newspapers, websites, magazines and radio,” advises the website.

Convert your customers into promoters. There’s nothing like a good referral. In fact, this is one of the best benefits provided by our promotional products. They often encourage recipients to tell others about your business. Word-of-mouth promotion can’t be beat. So offer gifts, discounts and other benefits to those who recommend your business to their family members and friends.

Turn your customers into fans. Remember that you represent your brand. So what makes customers want to support you will be based on a lot more than what you sell. People want to attach themselves to the brands that they support. So it’s all about providing positive experiences. Earn your brand loyalty by giving customers something to talk about. In addition to your free gifts, your positive interactions will go a long way.

Get happy customers to tell you. Referrals and testimonials work hand-in-hand. There’s no better way to promote your business than to have your customers do it for you. Ask your happiest customers if they’d be willing to email you a short testimonial that you can use on your website. As Smarta.com reveals, “people will be more willing to use you if they see that other customers have had a positive experience.”

To order your promotional products, call Synergy Marketing at 1-877-748-9884.

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