31 Mar

Detailing An Exciting Time For Toronto Sports

Posted in News on 31.03.14 by John Meloche

Depositphotos_38268603_xsIt’s a very interesting time in the world of Toronto sports. Being headquartered in Toronto, Ontario, Synergy Marketing plays host to many a sports fan of the Raptors, Maple Leafs and Blue Jays. So a healthy number of our staff members are pretty enthusiastic about the chances that our city’s professional sports teams have in making waves this year. Well, some of the teams anyway.

The Raptors of the NBA have officially clinched a playoff spot for the first time since 2008. Currently leading the Atlantic Division, the Raptors are poised to take third spot in the Eastern Conference overall. This is quite a feat for a team that traded supposed-superstar Rudy Gay earlier in the season in what some deemed to be an effort to “tank” or purposely do poorly to secure a top draft pick in the offseason.

“It’s amazing,” commented one of our team members right after the Raptors clinched their spot last week, “People may not expect the Raps to do much in the postseason, but this young team has a lot of promise. They’re so much better since the (Rudy Gay) trade because they’re really playing like a team now. You can tell they’re having fun out there. They will be fun to watch.”

The Maple Leafs of the NHL are arguably Toronto’s most beloved team. As a result, they also happen to be the most disappointing. The Leafs are currently on an eight game slide. Those eight losses in a row have pretty much secured the team a spot outside of the playoff race. Currently battling for the final wild card spot that would see them enter the playoffs, the Leafs sit four points behind the Detroit Red Wings who hold that spot. Things don’t look so good.

“It’s heartbreaking,” said our rep, “Especially after the what happened in the playoffs last year (with the Leafs losing in Game 7 of the opening round after taking a three goal lead into the third period), you would think that the Leafs were going to really make a go of it this year. It seemed like a playoff berth was a sure thing. This losing streak has ruined everything. It really hurts as a fan.”

The Blue Jays of MLB, however, start a brand new season today with high hopes. Getting underway at 4 p.m. EST in Tampa Bay, the Blue Jays will kick off a season that many believe can’t possibly be worse than last year. With a number of highly touted offseason moves being made before last year’s season, the Jays were heralded as a World Series contender. That, of course, was not to be so.

Instead, the Blue Jays finished the season dead last in the American League East, leaving many a Toronto baseball fan dismayed. This offseason was a completely different story. Jays GM Alex Anthopoulos pretty much stuck to his guns, bringing last season’s roster back to the field for another try. One significant change was made behind the plate, however.

The underachieving J.P. Arencibia is out and Dioner Navarro is in. And as Brendan Kennedy writes in The Toronto Star, Navarro is looking for a “rebirth” in Toronto. Jays fans are certainly hoping that a “rebirth”, of sorts, takes place on the field this year. After all, on paper, the team looks stellar. Perhaps, without the heavy expectations that were placed on the club last year, they will perform at a higher level this year.

Welcome back Major League Baseball! Here’s hoping the Jays have an amazing comeback year, the Raptors have an exciting playoff run and the Leafs find a way to mend the hearts of Toronto sports fans soon!

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28 Mar

4 Proven Facts About The Power Of Promo Gifts

Posted in Promotional Products on 28.03.14 by John Meloche

Depositphotos_14088356_xsCanadian business owners have been using promotional products to grow their businesses for decades. Yet, there are still entrepreneurs throughout this country who are skeptical about how effective promo gifts can be. On Biznik.com, Erik Anderson addresses this issue by discussing a study conducted by PPAI (Promotional Products Association International) – a promotional products industry trade association.

PPAI surveyed 1,005 consumers to discuss promotional products they may have received in the previous 24 months. What the study discovered was incredibly telling. In today’s blog, we’d like to reveal some of the survey’s findings in an effort to boost the confidence of Canadian business owners who are thinking of utilizing promo gifts as part of their upcoming marketing campaigns.

Promo gifts give you the opportunity to reach a lot of people. Although less than have of those who took the survey could recall getting a promo gift in the last 24 months, a whopping 90.4 per cent of respondents reported that they currently owned a promotional product. Evidently, promo gifts remain with their recipients for long durations of time. Talking about staying power!

Promo gifts make customers feel good. Anderson writes that 83 per cent of the PPAI survey respondents admitted that they liked receiving promotional products with advertising messages. 48 per cent said that they would like to get their hands on promo gifts more often. 38 per cent of those who took the survey admitted that promo gifts serve as constant reminders about the advertisers who give them out.

Promo gifts serve a double purpose. Clearly, the objective of giving out promo gifts is to promote your business. But doing so also helps you to develop better relationships with your customers. They are great ways of saying “thank you”. The PPAI survey revealed that 73 per cent of respondents believe that the intent of the gifts were to promote a service. 56 per cent also took the gifts as expressions of gratitude. Evidently, promo gifts work double duty!

Promo gifts are long lasting. We’re not talking about business cards and flyers here. They often get thrown out in no time. According to Anderson, PPAI found that 58 per cent of respondents keep their promo gifts for anywhere between one and four years. In fact, 21 per cent keep their promotional products for more than four years! Now, how’s that for a long-lasting advertising campaign?

At the end of the day, the person who will best be able to determine just how effective promo gifts are in boosting your business is you. There is ample evidence to support the fact that promotional products are long-lasting, effective marketing tools that do exactly what they were meant for. They both thank customers while reminding recipients of where to shop.

The truth is that they do a lot more than “double duty”. They are useful items that can be put to use each and every day. They give your company a good impression as they allow for personal connections to be made between you and your customers. Order the promo product of your choice today. Simply call Synergy Marketing at 1-877-748-9884 to speak to one of our sales reps today!

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27 Mar

6 Of The Sweetest Promo Gifts You’ll Find!

Posted in Promotional Products on 27.03.14 by John Meloche

winner 6At Synergy Marketing, we speak to Canadian business owners on a daily basis. Because there are obviously so many different types of businesses throughout the country, it’s important that we offer a wide variety of useful promotional gifts to tend to the needs of each of these business types. We have the right promo gift for everyone! But what is the right promo gift for you?

Pens. To be completely honest, you simply can’t go wrong with pens. No matter how much the digital era is upon us, people still need these writing utensils on a daily basis. Giving out pens with your company name and logo on them is perfect way to give your customers daily reminders about your business. In addition to being among the most effective, they are also among the most inexpensive promotional gifts available.

Key chains. These are right up there with pens as some of the most practical promo gifts that you can give out. Although they are popular among those in the real estate industry, is there really any type of business that can’t benefit from giving out key chains? They are light and clearly easy to carry around. Key chains are used on a daily basis. This is a great way to make sure your company is never forgotten.

Water Bottles. With the warm weather coming around the corner (soon, we hope!), more people are bound to take to the outdoors for their exercise routines. Hydration is as important as ever in the warm weather. Water bottles are the perfect promo gifts for the active individual in all of us. Also items that are used regularly, water bottles with your company name and logo on them are excellent marketing tools.

Ice scrapers. Our awesome ice scrapers were one of the most popular promotional items this winter. And you can imagine why. Consider how often your business would have been thought about this winter when all of that ice and snow were covering our cars. These great ice scrapers are handy items that are useful all winter long. They work perfectly as promo gifts in the automotive industry.

Calendars. Naturally, these promo items are the perfect giveaway during the holidays and at the beginning of each year. You may want to seriously consider taking advantage of these great promo gifts at the top of each year considering that they work to promote your brand every single day for the entire year! Not to mention, they are among the gifts that will cost you the least to invest in.

Flashlights. Do you see the light? Flashlights are helpful items that can be used in a variety of scenarios. When the power goes out, when you’re searching for something in the car, if you’re out at night and so on…there are ample opportunities for your gift recipients to use these very useful promotional products. There are so many to choose from, it will be hard to choose just one.

Well, that’s what our friendly and experienced sales reps are here for. Experts in selecting the right gift for the right business, our staff members are standing by to assist you in making the choice that is bound to provide your company with the most benefits. Contact Synergy Marketing at 1-877-748-9884 to learn more about which promo gifts will best suit the needs of your business today!

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26 Mar

6 Ways To Combine Promo Gifts With Online Marketing

Posted in Promotional Products on 26.03.14 by John Meloche

Online shoppingThis week, the Synergy Marketing Blog has been focusing on the modern-day necessity for online business promotion. Last week, we blogged extensively about the greatness of promotional products. How about we combine the two concepts in today’s blog? There are many ways to promote your business online using promotional products. On Biggerfish.com, Nathan Allen notes that many business owners neglect this strategy.

“One thing I believe Internet marketers are failing to utilize correctly is promotional products,” he writes. He goes on to note that there are several types of promotional products that can do the trick and includes a list of ways that business owners can use the gifts to promote their companies on the internet and vice versa. These tips are simple and easy to execute!

Promote Your Company’s Website. Perhaps the most obvious way to add to your online marketing campaign using promo gifts is to place your website address on them. As Allen points out, this the first thing that comes to people’s minds when they think of how to best utilize their promotional products. At least, it should be anyway. Your website is arguably the best way to get your customers interested in your brand.

Find Promotional Items That Fit Your Niche. How about the reverse? Promoting your promo gifts online may be an interesting twist to your marketing campaigns. Maybe you can promote that you are offering free promo gifts to customers who buy particular items. Allen notes that you should choose gifts that fit your brand to build incentive. He uses the example of promoting the giving away of free water bottles to customers who purchase bicycles. You get the idea.

Free Contests and Drawings. Use your website to promote contests to get people to sign up for newsletters, while building more interest in your goods. Allen suggests that the winners of the contests should get promotional items with your company website on them. Everyone loves to win stuff, he reminds us. So this is a great way to gain more email addresses as well as interested would-be buyers.

Motivate Customers to Buy More. When you bundle your products with fantastic promotional products, it will encourage your customers to buy more. Create package deals that will entice your customers to purchase more of your items, knowing that they will be getting something for free in the process. It’s a win-win since you’ll be increasing sales and sending customers away with something to promote your brand. Promote this package deal on your website to boost interest.

Reward Your Best Affiliates. Rewarding and thanking your affiliates is one of the best ways to use promotional products. Allen writes that “this shows them that you truly appreciate the fact that they promote your products. You can send gifts to your affiliate partners when they reach a certain goal, or you can give gifts to your top affiliates during the holidays. By rewarding your affiliates, you build a stronger relationship with them.”

Thank Your Loyal Customers. Thanking your customers just might be the best way to use your promotional products. Who matters more to your business? Express your gratitude to those who spend the most in your store by giving them top-of-the-line promo gifts. As Allen points out, “promotional items remind your clients that the relationship you share with them is important to you.”

Contact Synergy Marketing at 1-877-748-9884 to select the promotional product of your choice today!

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25 Mar

Online Business Promotion: A Modern Day Necessity

Posted in Synergy Suggestions on 25.03.14 by John Meloche

Hand and shopping cart iconThe online presence of a business is integral to its success in 2014. Yes, we’ve blogged about the importance of promoting your brand online before. But with yesterday’s blog highlighting our decision to change our domain name from a dot-com over to a dot-ca, it further demonstrates the need to take advantage of the worldwide web. These days, if you’re not online, you’re non-existent.

At least, that’s what the majority of Canadian consumers believe. It’s not even news anymore to report that Canadian shoppers tend to visit company websites long before they visit physical locations. So what are you doing to ensure that your online presence is strong? On Yola.com, a list of ways to promote your business online is provided. In today’s blog, we’ll discuss that list in an effort to boost your brand recognition.

Build your website. Pretty obvious one, right? You’re not truly online if you don’t have a website. Yes, social media is important – and we’ll get to that – but as Yola.com points out, deciding upon a domain name, creating a compelling homepage and offering easy-to-follow navigation are key ingredients to making your business website work for you. Don’t forget the all-important contact page either!

Get your business on Facebook. This tip has been listed countless times on the Synergy Marketing Blog. And it’s something that we practice on a daily basis. Yola.com reveals that Facebook currently has 25 million active small business pages. In other words, being on Facebook is practically a mandatory step to take in the business-promoting process these days.

LinkedIn for your business professionalism. According to Yola.com, “LinkedIn is a great professional online presence to have, connecting you to potential customers as well as colleagues and others in your industry.” Consider it your online business card. It’s important to be able to connect with your clients and colleagues, so be sure to create a business page that includes your contact details.

Use a location-based service, if your business is location specific. Yola.com explains a “location-based service” as one that allows users to search for specific types of businesses in specific locations. You can also read reviews on these businesses. Yelp is used as one of the most popular examples. It works to influence buying decisions. So you may want to put your business on Yelp and ask your top customers to review you.

Be an expert – contribute to a blog in your industry. Blogging is yet another very popular tip found in many of our blogs. Go figure, right? If you’re an expert in your field – and you know you are! – share your expertise with others. Not only will contributing informative material help build your status in your industry, but it will work to get your website many new visitors through being picked up more often in search engines.

At Synergy Marketing, we post our blogs to our Facebook page every business day of the week. So, in many ways, the above mentioned tips can work in conjunction with each other. Nothing quite helps a business like placing links to its website in as many areas as possible. For more information on how to promote your business – especially with our amazing promotional products – contact us at 1-877-748-9884.

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24 Mar

Synergy Marketing Goes The Dot-ca Way!

Posted in News on 24.03.14 by John Meloche

Canada internet domainYou may have noticed that the Synergy Marketing website has gone through a bit of change recently. Yes, it’s a small change. Perhaps, so small you haven’t even noticed it. But, in the scheme of things, this change is actually making quite a big statement! Our website has changed from a dot-com to a dot-ca. And you may be wondering what the big deal is about such a change.

As Brian Jackson writes on ItBusiness.ca, a dot-ca website is intrinsically Canadian. He explains that “since its birth in 1987, the dot-ca domain has clawed its way to the 17th largest domain type on the Web.” He went on to discuss how the Canadian Internet Registration Authority (CIRA) is heavily promoting to Canadian business owners the need to have dot-ca web addresses to boost their market share in Canada.

“I think Canadians like to do business with Canadians,” says CIRA president, Byron Holland, “The likelihood of people who are behind dot-cas doing nefarious things is a lot less so than others.” Referring to security measures that one must go through in order to register a dot-ca web address, Holland notes that having such a website lends credibility to any Canadian business.

As well, Canadians already seem to feel an affinity for dot-ca websites. According to a 2005 Statistics Canada survey, three quarters of Canadians prefer to shop on these Canadian-based sites. Jackson writes that “of every $100 spent online by Canadians, $63 was spent with Canadian vendors. That’s a healthy slice of a $5 billion pie that Canadian consumers spent online in 2005.”

A dot-com website is generally considered more popular, but is tied mainly into American entities, Jackson also points out. As a result, there are ample opportunities for Canadian business owners to “scoop up” dot-ca domain names. And they are rapidly growing in popularity! At Synergy Marketing, we’re certainly hoping to expand our reach throughout Canada with our new domain name.

After all, servicing Canadian business owners is what we do. We’re very proud to be a Canadian brand and even prouder to be helping companies all across Canada grow their brands. And as the CIRA website points out, “a .CA domain name makes you or your company instantly recognizable as Canadian to Internet users around the world.” The site also lists a number of other benefits to choosing such a domain name.

It’s important to Canadian consumers, says CIRA. “89 per cent of Canadian Internet users think it is important for Canadians to have a .CA domain name,” the site reads. Canadian shoppers tend to prefer shopping Canadian, as well as doing their banking, getting their news and consuming entertainment through homegrown websites. According to CIRA, “a .CA domain name is the Canadian flag on your digital backpack. The respect our country enjoys internationally is reflected in your .CA domain name.”

Add that to the fact that “Canadians live online”, and you realize that to be successful in Canada, you practically need to wave the Canadian flag through your domain name. Well, Synergy Marketing now proudly boasts a dot-ca domain name. You can now log on to TheBestPromoProducts.ca for all of your promotional product needs. But, don’t forget that you can always call us up at 1-877-748-9884 to order the gifts of your choice.

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21 Mar

5 More Ways Promo Gifts Boost Business

Posted in Promotional Products on 21.03.14 by John Meloche

Businessman holding and offer  a giftWe certainly hope that you’ve been enjoying and learning a lot from our “Promo Product Week” blogs all week long. As you can imagine, we greatly believe in the power of promo gifts, here at Synergy Marketing. Our many years of experience have taught us that there is nothing quite like a branded promotional gift to develop a strong sense of brand loyalty within a customer.

Promo gifts can work for you too! According to Sherri Jones of BetterNetworker.com, “promotional items have been proven to largely increase sales for any business model. Some businesses are fearful of promotional items because they see it as extra expense and inventory.” But it’s important to remember that a marketing budget is always necessary. Your budget for promo gifts, however, doesn’t have to be that big at all.

In fact, promo gifts are among the least expensive marketing strategies that you can adopt. As Jones points out, “when used, promotional items are very cost effective and cause a great buzz in the industry and in the public eye about your business and what you offer.” She goes on to list her top five ways that entrepreneurs can market their businesses using promotional items.

Name Visibility. In general, your business name should pretty much be on everything you send out there for business purposes, believes Jones. That includes stationary, business cards, e-mail signature lines and so on. Naturally, promotional gifts such as note pads, pens and key chains should do the same. The only difference is that the latter three are a lot more useful and therefore noticeable on a regular basis.

Client/Customer Appreciation. Acknowledging your clients goes a long way. It is imperative that you remember just how important they are to your business. Is there anyone more important? Show your customers that you see their business as important to you. Adding that “extra touch”, as Jones puts it, will keep you in their consideration for future business.

Trade Shows/Vending Events. These are great places to meet new people. That means they are also great places to make lasting impressions. When you participate in trade shows, you want to make sure that you are remembered by those you come into contact with. Your promotional items will do just that. Be sure that everyone you meet walks away with something special to remember you by.

Employee/Team Recognition. As we mentioned in yesterday’s blog, your staff members should not be left out of the promotional gift-giving process. “Promotional products such as business tools or new inventory to use as performance incentives gives your team something to work towards in addition to their monetary bonus,” writes Jones. This will encourage them to reach higher levels of success.

New Product Introduction. There are various ways to introduce new product lines to your client base. When you get your customers through the door, use your promo gifts as incentives for them to return. Your gifts, remember, are all about keeping in touch with your client. In other words, they are great reminders about your business. With promo gifts in hand, your clients can’t help but recall your place of business.

Give Synergy Marketing a call at 1-877-748-9884 to order your promo gifts today!

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20 Mar

5 Solid Reasons To Promote With Promo Gifts

Posted in Promotional Products on 20.03.14 by John Meloche

Free gift concept.You know, when you really think about it, the reasons for using promotional products to promote your business are endless! We’ve been blogging about it all week. But realistically, we’ve been blogging about it since the inception of the Synergy Marketing Blog. Sure, it’s what our company specializes in – providing Canadian business owners with the best promo products in the business.

BUT – it’s also what we truly believe in! We understand that the average business owner doesn’t have an enormous budget to create a television commercial. We know that it’s important for entrepreneurs to gain customer loyalty, repeat business and referrals that help to continually grow their client bases. And we know that, for decades, promotional products have been able to do so in extremely cost-effective ways.

Yes, there are many reasons to use promo gifts to build your brand. And the internet is filled with blogs communicating this very message. In keeping with our theme of blogs this week, we took a look at a Top7Business.com article by Molly Mathis to locate a few more good reasons to take advantage of promotional products for your marketing strategies. In today’s blog, we’ll review some of her ideas.

Promote goodwill. Being involved in your community is an excellent way to give your brand a good name. You should attend as many community expos, trade shows, health fairs and other community service events as you can, believes Mathis. Providing the people of your community with both your presence at these events and reminders that you were there helps to establish yourself as a dedicated member.

Advertise your goods and services. At the end of the day, the products that you’re really trying to move are the ones that your company sells. When you hand out your promo gifts, you are giving away more than a business card. You are providing useful reminders about where customers can shop for what it is you sell. Never leave home without your promo gifts!

Build customer loyalty. As we often say, the key to building your business is not through blatant advertising. It’s through building relationships. Promo gifts give you the opportunity to start new relationships by making personal connections with the people you give the gifts to. Start conversations, learn and remember names and do your part to secure customer relationships for the long haul.

Build store and trade show traffic. “Going to your trade shows is one thing, getting people to your booth is quite another!” writes Mathis, “Have something interesting for them that they will not only hang onto, but others will see and say ‘Hey, where’d ya get that!?’” This is how promo gifts work to build you a reputation far and above those made by your competitors.

Thank your employees and customers for a great year. Never forget that your customers aren’t the only ones who should be able to go home with your promo gifts. Your gifts also make for great rewards and incentives to provide to your staff members. “You didn’t get where you are all by yourself — your employees helped, which you know well,” reminds Mathis.

Contact Synergy Marketing at 1-877-748-9884 to select the perfect promotional product to promote your business today!

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19 Mar

3 Reasons To Stop Skepticism About Promo Gifts

Posted in Promotional Products on 19.03.14 by John Meloche

Beautiful African American Teens holding shopping bagsSkepticism is common in the world of business. Firstly, customers are inundated with so many television commercials that they tend to believe they are all fictional. Not all of the products can be as great as these ads make them out to be, can they? Secondly, business owners themselves are often hesitant to take certain measures to promote their businesses for fear that they will be a waste of money.

At Synergy Marketing, we have many years of experience learning that this is true. We’ve encountered numerous entrepreneurs who are skeptical of the benefits that handing out promotional products can provide them. But as Ivan Widjaya of Noobpreneur.com puts it: “If you still think that giving promotional items is just a waste of money, think again.”

Promotional products have been proven to increase business. And there are many reasons why. All week long, we have been looking at the power of the promo gift on the Synergy Marketing Blog. In today’s blog, we’ll review a few of the points listed by Widjaya to help to dispel some of the fears that you may have about taking on this unique marketing strategy.

Your brand name ‘sticks’ to customers’ minds. Widjaya notes that it has been proven that promotional products are long remembered. Keep in mind that your gift does more than advertise. It’s a pen, a key chain, a marker, a water bottle – it’s something that can be used on a regular basis. That ensures that your brand name is being thought of practically every day.

Widjaya writes that a 2009 survey conducted by the  (PPAI) found that 94 per cent of it respondents could remember a promotional product they had received in the past two years. As well, 89 per cent of those who participated in the survey still remembered the advertisers in the promotional products they received.

People do keep the promotional items they receive. This promotional strategy doesn’t involve flyers or business cards. You know, those things that people tend to toss away seconds after receiving them? As mentioned, promo products are not only kept but used regularly. They are useful, handy items that work to improve the lives of their recipients. How’s that for staying on the minds of your customers?

Widjaya reveals that “83 per cent of the survey respondents said that they enjoy receiving promo items, 48 per cent would like to receive more giveaways and 69 per cent keep the promo items.” Evidently, when you hand out promo items, you gain favourable exposure. Consider how many people may also come into contact with the person who has received your promo gift while he or she is using it!

Promo items convert more customers than any other media. TV commercials come and go within thirty seconds. So are they really all that effective? Widjaya reports that the survey found that 20.9 per cent of consumers made a purchase receiving a promo gift. Print ads only converted 13.4 per cent of customers while TV commercials converted 7.1 per cent. Oh, and online ads – 4.6 per cent.

The choice to use promo gifts to promote your business is clear. Still skeptical? Speak to one of our representatives about which promo product may work best for your business. You’ll learn about many more benefits simply by calling Synergy Marketing at 1-877-748-9884.

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18 Mar

4 Factors That Make Promo Products Work

Posted in Promotional Products on 18.03.14 by John Meloche

Hands holding gift in package with blue ribbon isolated on whiteFor decades, promotional products have helped Canadian business owners grow their companies. Handing out promo gifts is a tried-and-true practice, known for building customer relationships, securing brand loyalty and garnering referrals. Have you taken advantage of this effective, yet inexpensive marketing strategy yet? All week long, we’ll be blogging about just how important it is for your business to use promo gifts.

But, as always, you don’t just have to take our word for it! The Ecommerce Blog insists that promotional products work. But it also lists a few key factors that make them work. As we’ve mentioned in previous blogs, promo products work best when you specifically decide upon your marketing objectives including who you wish to market to and what you wish to get from them. Let’s take a look how to achieve that.

Give people something that they want and need! What makes promo products work is that they are not “throw away” items. Business cards and flyers aren’t particularly useful. What do they really do other than attempt to advertise a business or product? Promo gifts, on the other hand, are useful items that can be put into action on a daily basis. They not only stay with, but are also used by their recipients on a regular basis.

As The Ecommerce Blog puts it, “the best promotional products are going to be ones that people use every day. Sticky pads, note pads, and pens are the most effective promotional products for most businesses. People need them, use them daily, and they are relatively cheap.” When business owners give out lanyards, stickers, folders and other things people don’t need, they usually go to waste.

Don’t skimp out! It’s important to insist upon quality when selecting your promotional gift. When you hand out a gift that breaks easily or doesn’t work, it clearly reflects poorly upon your business. At Synergy Marketing, we specialize in providing the best promo products in the business. Right on down to our pens – they are quality items that write well, don’t smear and feel good in your hand – factors the blog insists are important.

Design your promotional products properly! Your promo gifts are like your website, says The Ecommerce Blog, “your brand and information on your promotional products should be organized and usable.” It’s important to make sure that your business name and logo properly fit on them. Not all items will be able to fit your logo. Pens, for example, may only have space for the name and phone number of your business.

That’s fine. The key is to make sure that your contact information is printed clearly and is legible enough that you are guaranteeing the recipient of your gift access to you whenever he or she is ready to contact you. “You need to be absolutely sure that your information is very clear and professional,” insists the blog. How else can you ensure that your promo products are doing their job?

Quality targeting is more important than quantity! You should be giving out your gifts to two specific groups. According to The Ecommerce Blog, “the first is your current customers who are likely to make repeat visits. The second is non-customers who may make a purchase from you in the future. Not everyone is going to shop with you, and you need to minimize your potential losses by not sending your promo material to the wrong people.”

Call Synergy Marketing at 1-877-748-9884 to order your promo gifts today!

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