30 Jun

4 Reasons Why Canada Is So Awesome!

Posted in News on 30.06.14 by John Meloche

Flag of CanadaOkay, so this may not come as big news to you or anything, but it’s a pretty cool thing to be Canadian. As the nation gears up for Canada Day tomorrow, we can’t help but think about all of the things that make us so very proud to be a Canadian company. We may not be the biggest nation in the world (about 35 million people over the second largest land mass on the planet makes us pretty unique) but we’re a top-notch country if there ever was one.

Forget all of the talk about how cold it is up here and how many of us live in igloos – we’ve all heard those jokes before – we’re an awesome country made up of very diverse individuals from all walks of life who believe in one principle: hockey rules! Okay, so that’s another stereotype. Canada is a thriving nation, and at Synergy Marketing, we’re very proud to know that our promo gifts have assisted Canadian business owners to grow their brands for years.

So what makes you proud to be Canadian? Interestingly, this topic came up during a number of conversations we had with some of our clients in the past week. With Canada Day approaching, many of our clients commented upon the plans they have to celebrate. Not surprisingly, many of them will be working. Restaurant owners, for example, have big plans. But what is it that makes our nation so special?

1. Nice People. “It’s the people,” commented one of our great clients who happened to immigrate to this country in the 1980s, “Canadians have a way about them that sets them apart from everyone else in the world. It’s not just that they are usually polite. They are helpful and considerate in ways that they don’t have to be. I remember watching a lady help another customer to find items in my store. She doesn’t work for me. But I should have hired her. She was great!”

2. Awesome Snacks. The Huffington Post has also commented on why Canada is so great. Among the many reasons to love our great nation, the publication listed a number of snacks that apparently have Canada written all over them. Ketchup chips, Coffee Crisp, poutine and a variety of items made by President’s Choice are listed among the favourites. But the strength our economy, however, was also pointed out as one of Canada’s top features.

3. Great Economy. The Huffington Post writes that “according to Forbes, Canada is the best country in the world to do business and it’s not because of the climate. Chalk it up to a lower corporate tax rate, excellent infrastructure and a well-educated populace. The U.S. and Europe’s recent economic woes don’t help them either.” Not only is Canada a great place to conduct business, but perhaps its most important attribute is that it’s an awesome place to live.

4. High Livability. “Ours might be smaller and fewer in number but Canadian cities consistently rank above American cities on livability,” reads the publication’s website, “In the most recent Mercer survey of livable cities, Canadian cities took 4th, 14th, and 15th place, while the highest-ranked American city was 33rd.” We’re guessing our hometown of Toronto is definitely included in that esteemed list.

We’d like to take this opportunity to wish everyone in Canada an amazing Canada Day tomorrow! No matter if you’re working or taking the day off, be sure to take the time to enjoy being Canadian. As you know, there are many reasons to be proud of where you live – too many to list in today’s blog. At Synergy Marketing, we’re very proud to say that we are a Canadian brand, and more importantly, a Canadian family. Enjoy your day tomorrow Canada!

tags: , , , , ,

Comments Off on 4 Reasons Why Canada Is So Awesome!

27 Jun

3 Ways To Hit The Mark With Your Small Business Promotions

Posted in Synergy Suggestions on 27.06.14 by John Meloche

To hit the markAs you should probably know by now, the Synergy Marketing Blog proudly presents a wealth of knowledge in the small business promotional world. We enjoy scouring the internet for various tips and pieces of advice for how entrepreneurs, like yourself, can help to bring their businesses to higher levels of success. At Synergy Marketing, we know that, most often, it is creativity over spending a lot of cash that gets the job done.

Over the past few days, we have been blogging about the kind of business tips that help small business owners grow their brands without having to spend a lot of money. And in today’s blog, we’ll continue that trend. You see, promoting your small business is a practice that is different than promoting a big-named corporation. You have the opportunity to communicate directly with your customers. That’s what works best.

Keeping it simple, in fact, is often the smartest way to go. On CycloneStrategies.com, this point is strengthened. “One of the easiest ways to gain some quick exposure for your small business is through a simple promotion,” reads the website, “It doesn’t need to be anything complicated or fancy, but it should hit the mark and create some valuable awareness.” It goes on to list some great ideas for how to hit that mark.

1. Giveaways. It bears repeating that giveaways are excellent marketing ideas for small businesses. You’ll notice that we’re not the only ones recommending this idea. As CycloneStrategies.com points out, everyone enjoys getting something for free. This is why our promotional products have worked so well for so long. And there are many ways that you can implement them in your advertising campaign.

“Host a giveaway where entrants get a chance to win one of your products or services for free,” suggests the website, “Not only will they be willing to participate if entry is simple, but it gives you some easy exposure to anyone interested. Having your business name, slogan, logo, and all that repeated every time they see something about your giveaway raises awareness that you exists.”

2. Free Trials. In keeping with the whole giveaway idea is the concept of allowing your customers to try out your products for free. What better way to show your client base how great your brand is than to have them use your products for themselves? As CycloneStrategies.com notes, “a free trial or test trial is an excellent way for them to get the product in their hands and trying it out.”

3. Contests. Another popular tip, contests provide winners with awards, but provide your business with an entirely new way to get people excited about it. You can make either your promotional gifts or your free trials part of the prize. All in all, it will generate greater interest in your brand and work to get more customers coming into your store. Not to mention, running a contest can be a lot of fun!

Contact Synergy Marketing to get your hands on the perfect promotional product to advertise your brand today! They can be used as simple giveaways or as part of your contest prizes. No matter how you use them, you will assure yourself of making the type of personal connections with your customers that bigger corporations generally cannot. Our sales reps are standing by to speak with you. Simply dial 1-877-748-9884.

tags: , , , , , ,

Comments Off on 3 Ways To Hit The Mark With Your Small Business Promotions

26 Jun

5 More Small Business Marketing Tips

Posted in Synergy Suggestions on 26.06.14 by John Meloche

Set of pens and pencilsPromoting your small business may be a full time job. But it doesn’t have to take your full bank account to do it! Many small business owners, however, feel this way. To gain a larger audience, a huge marketing campaign must be rolled out, right? Not necessarily. In fact, according to Eric V. Holtzclaw on Inc.com, it’s not necessary at all. He writes that creative ideas over big budgets are what really help for small businesses to grow.

After all, in yesterday’s blog, we pointed out that small business owners have an advantage over larger corporations in that their advertising techniques involve more of a personal touch. Developing strong relationships with members of your client base is the real way to go. And we listed some ideas on how to accomplish that. In today’s blog, we’ll continue our look at Holtzclaw’s list of suggestions. Here are five more small business marketing tips.

1. Be Helpful. There are various ways to show that you can be of service to your clients. And they don’t always have to end in a sale. Something as simple as offering directions to someone who is lost can help your business gain favourable attention. Be as helpful as you can and that trait will go a long way in securing fans of your brand. The more people know that they can depend on you, the more often they’ll walk through your doors.

2. Send a Weekly E-mail. “If you want to stay in relationship with your customers, there is nothing simpler than creating a weekly e-mail that provides something of value,” writes Holtzclaw. Providing your subscribed customer base with interesting and relevant information is a great way to keep them in engaged with what’s going on with your business. Don’t make your emails strictly about advertising. Send out useful information that’s always worth a read.

3. Support a Cause. If you don’t stand for something, you stand for nothing. We’re not sure where we’ve heard that before, but we tend to think that it rings true. When you show your support for a cause, you’ll practically automatically gain fans of those who support the cause along with you. Be sure to let your customer base know what causes you support and how they may help you to support them as well.

4. Sponsor an Organization. “Many local organizations are not that expensive to sponsor for a year if you consider the so-called per meeting cost,” says Holtzclaw, “If your product or service is a good fit with their audience, you will get exposure every time the organization sends out an e-mail and a mention every time they meet. Attendees always remember and appreciate companies who sponsor their favourite organizations.”

5. Create a Cool Giveaway. Interestingly, Holtzclaw’s final point echoes his first one from yesterday’s blog. And, as you know, Synergy Marketing couldn’t agree more. Promotional gifts are generally seen as the coolest of giveaways because they are actually useful items. He notes that your giveaway shouldn’t be something that people will want to throw away or easily lose in a desk or bag.

In other words, order up a promotional gift that will best work to promote your business by impressing its recipients. Call one of our friendly reps at 1-877-748-9884 to discuss which promo gift or gifts would work best to advertise your brand to your target market. In keeping with Holtzclaw’s list of suggestions, our promo gifts won’t cost you a bundle. But they can definitely provide you with big results!

tags: , , , ,

Comments Off on 5 More Small Business Marketing Tips

25 Jun

5 Ways To Get Your Small Business A Larger Audience

Posted in Synergy Suggestions on 25.06.14 by John Meloche

Audience Listening To Presentation At ConferenceSmall business owners have quite the tasks on their hands. They own great companies but don’t always have the financial resources to promote them. At least, they don’t have the amount of cash that they’d like to have on hand in order to advertise their companies to the masses. But that’s the thing. They don’t have to. In fact, as a small business owner, you have opportunities that big corporations do not.

And that includes being able to make personal connections with the people that support your business. For you, promoting your company doesn’t have to cost a lot of money. As Eric V. Holtzclaw writes on Inc.com, “you don’t need fads or gimmicks.” Instead, following through on a few creative ideas can get your business well-known and well-liked by a much larger audience than the one you’re used to. Here are five suggestions that he provides.

1. Give Your Stuff Away. Well, we’ve always been advocates of giving things away for free, here at Synergy Marketing. But in addition to your promotional products, Holtzclaw suggests that you offer your customers free samples of some of your most impressive goods. This works especially well for restaurants and other eateries where free appetizers and drinks can go a long way in encouraging bigger orders.

2. Attend Networking Events. We’ve always advocated the attending of networking events as they present the perfect opportunities to meet, mix and mingle with other important individuals in your industry. Naturally, these are also great places to pass out your promotional products so that you’re able to make the best and most memorable impressions possible. Be among the first to come to the minds of the people who meet you once these events are over.

3. Create Your Own Event. Holtzclaw writes that you don’t have to wait for a networking event to take place in order to go to one. Host your own, he suggests. You may not necessarily like the ones that you attend, so you may want to come up with your own way of connecting with other like-minded entrepreneurs in your industry. Be sure to create an event that will spark interest in your brand and give you opportunities to highlight its best attributes.

4. Volunteer to Lead an Organization. It’s important to show that you are a leader in your industry. But sometimes it’s important to just show that you are a leader. Often, the best way to promote your business is not to promote it at all. Not directly anyways. Your participation in a worthwhile cause will help for you to build quite the reputation within your community. This can only lead to good things for your brand.

5. Start a Podcast. The internet is huge. Big understatement, right? That means that you need to utilize it as much as you can to get would-be customers interested in your company. As Holtzclaw points out, “people love to tell their story, and by highlighting them on a podcast you make an instant and meaningful connection. It’s also a great way to get an education on a topic you are interested in.”

In tomorrow’s blog, we’ll continue our look at Holtzclaw’s suggestions as they each make strong points about the ways in which small business owners can succeed. Creativity over cash is the rule of thumb. And this is why promo gifts works so well. They’re impressive little items that stay with their recipients as constant reminders about where to shop. Call Synergy Marketing at 1-877-748-9884 to order yours today!

tags: , , , ,

Comments Off on 5 Ways To Get Your Small Business A Larger Audience

24 Jun

5 Ways To Grow Your Business Without Spending Big Bucks

Posted in Synergy Suggestions on 24.06.14 by John Meloche

Depositphotos_22783106_xsGrowing your business is a full time job. There really is no time that should be taken off from advertising your brand. Of course, for that to be the case, you can’t do it all by yourself. You’ll need a little help along the way – sometimes a lot – in order to make sure that the good word about your business spreads. So how do you do that? Especially when traditional advertising campaigns generally cost a lot of money, you may not be able to hire a big team.

Well, you don’t have to. Often, getting others to help spread the word for you doesn’t have to cost you much at all. In fact, this is why promotional gifts work so well. They don’t cost what your average advertising strategy would cost you and they greatly help to garner referrals and impress customers to the point where they enjoy telling others about you. There are, of course, a number of other ways to grow your business without spending big bucks.

1. Hire your customers. Okay, you don’t necessarily have to add your customers to your sales staff. But people who support your business are the best possible candidates for promoters of your business. What could be better than a happy customer to spread the word about your brand? Kindly ask your favourite customers to offer referrals to their families and friends and provide incentives to them to make it worth their while.

2. Blog about your business. Talk about practicing what we preach, right? With each daily blog that we post, we make sure to get active on our social media profiles. Each day, our Facebook and Twitter accounts are updated with our blogs in an effort to connect with more people online. It has helped us to generate more traffic to our website, and therefore, more interest in our products. If you’re not much of a writer, you can always hire a blogger!

3. Use social media. While we just finished making this point, it must be reiterated that using social media requires you to be social. In other words, you can’t just jump online and push your products and services. It’s important to engage your friends and followers in conversations and debates about business-related topics or even current events. Be sure to like posts and comment on them yourself. Each time you do, it creates a link back to your page!

4. Run a contest. It can be as simple as asking for a customer’s email address any time one of them makes a purchase. Simply say that by entering into your emailing list, they are eligible for a free giveaway. Offering up one of your products for free will be a worthwhile investment when you consider just how much you’ll be able to grow your number of contacts. Be sure to use it wisely by not spamming, but instead updating your customers with pertinent information that benefits them.

5. Use promotional gifts. Yes, we mentioned this earlier. And yes, we mention it all the time! But why wouldn’t we? For decades, promo gifts have proven that they help business owners to grow their companies at a fraction of the costs of television commercials, print ads and billboards. They help to make personal connections that are not soon forgotten. Say “thank you” to your customers with useful gifts that will impress them every time.

Contact Synergy Marketing at 1-877-748-9884 to order your promo gifts. We have such a wide array to choose from that it’s always a good idea to go over a few with our knowledgeable and friendly sales reps. Each business is different. And that’s why selecting the gift that best suits the needs of your specific customers will most greatly help your business. Let’s get you growing your business without spending big bucks today!

tags: , , , , ,

Comments Off on 5 Ways To Grow Your Business Without Spending Big Bucks

23 Jun

You Can’t Go Wrong With Pens And Mugs

Posted in Promotional Products on 23.06.14 by John Meloche

Cup with pins V5Giving someone a gift that he or she will actually use and enjoy is a surefire way to make a good impression. This very practice in the business world is what makes promotional products such excellent marketing tools. If you really want to make a good impression, a gift recipient must be able to get some good use out of the gift received. Promo gifts work because they are not just advertisements, they are useful items.

But what are the best promo gifts to give out? The answers vary from business to business. Depending on your industry and the nature of your company, the types of promo gifts that are best suited for your next marketing campaign can change. That said, there are some go-to gifts that work wonders for entrepreneurs no matter what type of business they own. On TopTenReviews.com, Danny Chadwick points a couple of them out.

Pens. “There is a reason that pens are the most common promotional item you see,” writes Chadwick, “And that is because they are effective.” We’ve said it before and we’ll say it again. Pens remain popularly-used items on a daily basis regardless of how much of a digital world we now live in. When your company’s name and logo is seen on something that is used every day, it leaves an impression.

As Chadwick notes, “pens, despite being small, have a good deal of prime branding real estate for communicating crucial information. If people use pens with your logo, website and phone number on them, that information sticks in their heads.” Keep in mind, as well, that pens don’t just advertise to their recipients. Pens are commonly borrowed. The more they get passed around, the more your company receives acclaim.

“Pens have a way of finding multiple owners over the course of their useable lifetime,” says Chadwick, “It creates an effect that’s almost like word-of-mouth, only the word is a physical item and the mouth is people swapping pens.” The next time someone wants to borrow your pen, be sure that it has your company name and contact information on it. Then tell that person to keep it! You will be rewarded in the long run.

Drinkware. It seems like the majority of Canadians simply must have their morning coffees. Even in the summer, for most, there’s no resisting that hot beverage first thing each day. So why not have your business be part of that popular morning routine? Place your company name and logo on a coffee mug, and just like with pens, you’ll be advertising your business on a daily basis. Chadwick speaks to this point as well.

“There’s something about a free coffee mug that makes people want to keep it around forever,” he writes, “It’s possibly because they’re thick and heavy and feel good in your hand. But more likely, it’s because they’re a functional thing that people use every day. When people use something every day, they keep it around for a long time. This longevity makes mugs and glasses ideal promotional gifts.”

At Synergy Marketing, we offer high-quality pens and drinkware. Among our most popular items, these gifts have lasting power. Why put your company name and logo on something that will just get thrown out? Your business card may not have as much effectiveness as you think it does. Contact one of our friendly sales reps today at 1-877-748-9884 to order the pen, mug or water bottle of your choice. You can’t go wrong!

tags: , , , ,

Comments Off on You Can’t Go Wrong With Pens And Mugs

20 Jun

5 More Ways To Expertly Grow Your Brand

Posted in Synergy Suggestions on 20.06.14 by John Meloche

diagram graph for finance businessIn yesterday’s blog, we began looking at an article on TheGuardian.com that listed a number of “expert” ways to grow your business. A common theme throughout the tips is a particular insistence upon good communication. Keeping in touch with your clients is one thing. But ensuring that they are aware that payments are due is another. In other words, you have to work to make sure your bottom line is satisfied.

Stick to your word in order to encourage others to do the same. If you do the job, you need to be paid for it. That’s how running a business works, doesn’t it? Well, while it’s important to create and build strong relationships on the job – even ones that you can call “friendships” – you can never forget that you are running a business. Earning money is the only way that the business is going to stay afloat.

In today’s blog, we will conclude our look at the list of tips provided by TheGuardian.com. As always, we’ll offer our two cents in an effort to provide further insight into what may be the best course of action for you to take to grow your business. The Synergy Marketing Blog has long been dedicated to providing helpful business advice. Let’s take a look at five more ways to expertly grow your business!

1. Make your website one of your strongest marketing tools. Your website, if you haven’t already figured it out, is the face of your business. In other words, it is often going to be the first thing that would-be customers see when they hear about your brand. We live in a world of people who surf the internet regularly. Be sure that yours is top-notch and that it uniformly resembles the rest of your marketing materials.

2. Be objective. In other words, don’t take things personally. You may love your ideas. But not all of your customers are bound to share your enthusiasm. Be open to the fact that some of your ideas may need some massaging in order to get them to better suit the needs of your target market. As the website notes, “your stock is your stock – if you can make a living selling something that appeals to you, great, but it’s only ever something to sell.”

3. Make equipment serve you, not the other way around. Are you technologically-inclined? Or are you somewhat of a gadget-haphazard? TheGuardian.com encourages you to work within the means of your abilities and not worry about spending money on the latest computer equipment if it’s not going to suit your needs. Manage your business using devices that are not only efficient, but user-friendly.

4. Treasure your customer. There’s no such thing as being too nice to a customer. Make your clients want to keep coming back to you by letting them know how much you appreciate them. The website recommends that you give them incentives for supporting you and for making referrals to others about your company. A happy customer, the site points out, is your best advertisement.

5. Don’t spend unnecessarily on marketing. This is a point that Synergy Marketing has been making for years. Often, business owners spend tons of cash on marketing campaigns that are not proven, thinking that the amount of money they spent is bound to increase their sales. The truth is that smart marketing doesn’t have to be expensive. Case and point, our promotional products have been helping business owners advertise for years at very affordable costs!

To order your promotional gifts today, call Synergy Marketing at 1-877-748-9884.

tags: , , ,

Comments Off on 5 More Ways To Expertly Grow Your Brand

19 Jun

5 Ways To Run Your Business Right

Posted in Synergy Suggestions on 19.06.14 by John Meloche

Competition in businessStarting a business can be a harrowing task. But it can have countless rewards if you do it right. An important thing to keep in mind is that success takes time, and a lot of hard work. Some entrepreneurs get too easily discouraged when they are starting out and this hurts their chances of growing their businesses. In many cases, small steps must be taken. And much patience needs to be practiced.

When it comes to taking steps, it must be noted that each step is needed in order to get to the top. It’s just like a literal flight of stairs. Without taking each step – or trying to skip some of them – you may end up faltering. Consider how important your business is to you and remember that taking the necessary steps to achieve success will be worth it in the long run. So what steps need to be taken in order to ensure that your business grows?

On TheGuardian.com, there are ten steps listed that are considered to be those taken by “experts”. In today’s and tomorrow’s blogs, we’ll be analyzing this list by providing our take on each of the steps. As usual, the Synergy Marketing Blog seeks to provide unique insight into an important topic to all of us. Business promotion is the name of the game. Let’s look at five ways in which you can do it right!

1. Make a thorough business plan and revisit it often. This is surprisingly something that too many business owners seem to overlook. A plan must be written out, analyzed and reworked a number of times to ensure that it will help your brand to succeed. As the website points out, “if circumstances change, you might have to alter your sights more than slightly, and this isn’t a bad thing.”

2. Keep communicating. That means staying on top of everyone involved in the creation and running of your business. Your bank, phone company, lawyers and investors should all be available at the touch of a button. Your staff members, suppliers and clients need to be kept in constant touch. In other words, make sure that you keep everyone informed of how their relationship with you is important. It will improve your bottom line for the long haul.

3. Never be afraid to ask for the money. If a client owes you money, simply ask for it. Don’t feel that it’s impolite or outside of your boundaries to request payment. Depending on your business type, there are times when you’ll have to complete a project and then receive payment once it is done. If you’ve held up your end of the bargain, there’s no reason to wait around for your cash. Be sure to have an agreement in place so that there is no confusion about when payments are due.

4. Never mistake an invoice for cash. Don’t assume that you’re guaranteed a payment simply because you’ve invoiced your customer. According to TheGuardian.com, “customers can unfortunately go down as well as anyone else in the current financial climate. It’s easy to look at a strong order book and assume everything’s going to be fine when the last batch of invoices is paid, and things might well be; there’s also the chance, unfortunately, that a customer will be unable to pay.”

5. Do what you say, when you say. Customers hate broken promises. Once you’ve lost a customer’s trust, it’s nearly impossible to get it back. So be sure to live up to your word. As TheGuardian.com points out, “this means delivering services or goods and getting it right.” It can also entail being on top of the so-called small things such as returning phone calls promptly. Stick to your word and your customers will stick around.

Be sure to check back for tomorrow’s blog in order to check out more great ways that business owners can expertly grow their brands.

tags: , , ,

Comments Off on 5 Ways To Run Your Business Right

18 Jun

4 Ways The Written Word Can Help Your Bottom Line

Posted in Social Media, Synergy Suggestions on 18.06.14 by John Meloche

Tips penThe Synergy Marketing Blog has existed now for nearly five years. It’s hard to believe that, back in October of 2009, when we introduced our blog with an entry entitled “Welcome To The Best Blog On The Internet”, we would come this far. You may be wondering just how far we have come. And you may also be wondering just how writing daily blogs have helped us to come anywhere at all.

Well, blogging, you see, works wonders for delivering more traffic to your website. With a plethora of new content updated on our site on a daily basis, we give online users the opportunity to find us a lot more often in their web searches. We know this, in fact, because we keep finding Synergy Marketing pop up when we search for such key words as “smart promotional ideas”. When you type these words into Google, our recent “6 Smart Promotional Ideas” blog pops up as 5th on the list of finds!

The point is that blogging has certainly helped Synergy Marketing to grow. We are a lot more active on social media because of it, and we find that we are engaging a lot more with the clients who call us. Blogging opens up the lines of communication. And any good relationship has good communication at its base. After all, that’s what you’re looking for, isn’t it? Good relationships with your customers are key ingredients to a successful brand.

On Writtent.com, Christina Walker lists a number of creative marketing ideas for small business owners and other entrepreneurs. Interestingly, she begins her list with a number of tips insisting that the entire process of writing and providing your online visitors with relevant and interesting content is of paramount importance. Let’s take a look at just four of her ideas so that you get a better picture of how the written word can help your bottom line.

1. Create relevant content on your website. As we mentioned earlier, having the Synergy Marketing website updated daily has helped us grow our reach on our Facebook and Twitter pages. Our blogs have introduced us to a much wider client base – many of whom have taken advantage of the benefits of handing out promotional products to their customers. Make your blogs interesting and informative. It will help for your website to pick up steam.

2. Reuse content. A member of our Synergy Marketing sales staff recently mentioned that we have so many blogs that we could publish a book. Walker actually recommends that you do just that with your content. “Blog posts can be collated into an ebook,” she suggests, “a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless.”

3. Write a book or ebook. You don’t necessarily have to simply turn your blog into a book. With all the expertise you have about your industry, perhaps penning a helpful book will be the best way to grow your reach as a professional. “Books have more value than most other types of content and establish your expertise,” says Walker, “You can sell them or offer them for free in exchange for email addresses.”

4. Try article marketing. We all know that marketing your business can cost you big bucks. But it doesn’t have to. The written word is one of the least expensive ways to get your word out about your business. According to Walker, “publishing articles online creates good backlinks to your website, shows expertise, builds credibility, and more. It’s also relatively affordable and easy to outsource.”

Speaking of inexpensive ways to market your business, our promotional products are the best in the business. Order yours today by calling 1-877-748-9884.

tags: , , , ,

Comments Off on 4 Ways The Written Word Can Help Your Bottom Line

17 Jun

6 Intelligent Ways To Increase Business

Posted in Synergy Suggestions on 17.06.14 by John Meloche

Creative business ideaAlthough you may not always think about it this way, you have a lot in common with your fellow business owners. Sure, you may employ different marketing techniques to promote your respective businesses and you obviously don’t run the same type of company as every other entrepreneur you know. But, at the end of the day, you are all bound by a similar need to grow your companies to the best of your abilities.

You all can’t do so in the same way. So the key is to locate the ideas that best fit the needs of your particular business. This is why the Synergy Marketing Blog remains so dedicated to providing insight into the various ways in which you can grow your business. On TheSelfEmployed.com, Steve Strauss assists us with doing just that by offering up some intelligent ways that business owners can increase the flow of traffic towards their companies.

1. Get bigger clients. Strauss recommends that you start off by working with people in the know. There are bound to be a number of business owners in your industry who have come before you. He offers examples of how when entrepreneurs do their best to learn from those who have paved the way, they will enable themselves to gain bigger and better clients. Grow your resources by doing your homework.

2. Find a teammate. Speaking of learning from others, it doesn’t hurt to get a little help along the way by partnering up with someone who is like-minded and hard working. “Having more people on your team can bring a lot to the party,” writes Strauss, “contacts, money, and extra pair of hands, and someone with whom you can bounce off ideas. The whole can be greater than the sum of the parts.”

3. Get no-up-front-cost help. There are various ways to get assistance without having to pay upfront, notes Strauss. They include hiring commissioned salespeople, bringing in interns, hiring part-timers and hiring independent contractors. That way, you are giving yourself the ability to either only pay out your employees when you get paid first or only pay for the time you need when you need it.

4. Get free publicity. There’s nothing quite like “free”, is there? While it costs a bundle to advertise on television, that doesn’t mean that it has to cost you a thing to get on television. Can you get a local TV station to do a story about your business? If you have a newsworthy angle to pitch, it will pay dividends to have your story broadcast on the evening news or appear in the local newspaper.

5. Create new recipes. We’re not talking about becoming a chef or a baker here! Strauss writes that sometimes you need to approach your marketing efforts in different ways than what you may be used to. For example, you don’t necessarily want to build a team before you’ve made your first dime. According to Strauss, “the essential idea is to get more business, then hire the help, and not the other way around.”

6. Advertise and market more. It goes without saying that advertising your business is important. There are, of course, various ways to do so. And, as you know, we at Synergy Marketing recommend that you employ the use of promotional products to do so. For decades, they have proven to be very cost-efficient ways of effectively getting businesses increased customer base sizes and better reputations.

To select the promo product that is perfect for the promotion of your business, call us at 1-877-748-9884.

tags: , ,

Comments Off on 6 Intelligent Ways To Increase Business