17 Jul
5 Tips On How To Talk Your Way To The Top
Posted in Synergy Suggestions on 17.07.14 by John Meloche
There are literally countless ways to promote your business. And readers of the Synergy Marketing Blog have received hundreds upon hundreds of pieces of advice on how business owners can grow their brands over the past few years. We enjoy surfing the internet to gain a greater perspective on how different business professionals handle the tasks of advertising their companies. And no piece of advice is ever wrong.
The thing is we can’t take every single tip we receive and put them into practice. The key is to find the ideas that work best for our respective brands and adopt them into our own marketing campaigns. Have you found the promotional plan that works best for your business yet? If not, don’t worry. Trial and error is often a part of the process for us all to determine what ideas work and which ones don’t.
It’s the business owners who go through these ups and downs to figure out the best choices who end up making the biggest successes of their companies. In today’s blog, we’ll continue our tradition of providing promotional ideas in hopes that you may find the perfect one or ones to promote your business. But there is a special focus on “talking” in today’s blog. We’ll review five ways that you can talk your way to the top!
1. Call your customers. Many businesses utilize call centres as part of their approach to advertising. You may think that telemarketing is an outdated resource, but the truth is that there is nothing like the good old telephone to reach out and touch somebody! Often, small businesses go unheard of if they are not putting out cold calls. The key is to have a friendly and professional approach to advertising your brand to intrigue new prospects when you call them.
2. Talk to your customers in person. Okay, if there is anything better than giving someone a phone call, it’s speaking to him or her in person. Yes, even in today’s modern era when we all love to communicate via social media, you simply can’t beat the face-to-face encounter. Be sure to approach your customers when they walk through your doors in an upbeat and friendly matter and get to know them. Making new friends this way can be very lucrative in the long run.
3. Be a live guest speaker. There are bound to be seminars, trade shows, lectures and other opportunities to speak in your community. If you’re an expert in your field – and you should feel confident that you are – reach out to community centres, schools and other organizations that may be holding events in the coming months to see if you can participate. Again, being able to talk directly to people is a great way to represent your brand.
4. Be a guest speaker on the radio. Not all speaking engagements have to be in front of an audience that you can see. Look into local talk radio programs to discover if they are looking for guests. You never know when a topic of discussion that you are an expert at will be the subject of a show. The hosts may even wish to interview you specifically about your business and how you got it started. It’s all about being unique and interesting. Do you have it in you?
5. Join a community group. Arguably, there’s no one better to support your business than those who live closest to it. So perhaps the most talking you should do about your business should be with those in your surrounding area. Look into community groups to find out how you may be of service to them. It should go without saying that giving back to your community will help you gain great favour with your neighbours – an obvious plus for your business.
We’d love to talk more with you about how to grow your business. So we remain available to take your calls at 1-877-748-9884 in order to get you the perfect promotional gift to help with your advertising campaign. Call us today!
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