30 Jan
Promo Products Are Perfect Business Branding Tools
Posted in Promotional Products on 30.01.15 by John Meloche
All throughout this week, the theme of our blogs has been about the power of promotional products. And while the Synergy Marketing Blog quite often provides a wealth of information based on business promotion in general, it should come as no surprise that our hearts are attached to the concept of handing out promo gifts to customers in order to secure their loyalty. Of course, that’s just one of the benefits to giving promotional products out to your customers.
As our blogs have revealed all week long, there are numerous benefits of using promotional products for your business. And today’s blog will be in keeping with that theme. Keep in mind that, no matter what type of marketing strategy you decide to employ, marketing your business is mandatory. Without getting the word out about your business, there’s no way to attract customers to it.
On NCBA.ca, Keira Rose agrees with our sentiments. “Branding is an important part of every business,” she writes, “High quality products and good services are not enough to get the competitive edge in the industry. You need to inform people of your presence in the market.” So what is the best way to market your business? Of course, every business is different. So the answer to that question will vary from one business to the next.
One thing is for sure though. Promo gifts are both cost-conscious and highly effective when it comes to attracting positive attention to your brand. “Adding value to your business is essential and business promotional products are the best way of doing it,” insists Rose, “Promotional gifts serve as a perfect medium to stay connected and turn the existing customers to loyal repeat customers. Offering give-away items to your customers is the best strategy to increase sales.”
Rose goes on to note that there is no shortage of places and times to hand out promotional products to new and potential customers. Naturally, you could hand your gifts out to everyone who enters your store. But they are uniquely designed to make great impressions at a variety of other venues. “Promotional gifts are cost effective items that are usually offered during seminars, exhibits, trade shows, road shows, special events and product launches,” Rose reminds us.
In yesterday’s blog, we posed the question “Are Pens The Kings Of Promotional Products?” It can be argued that pens can suit the promotional needs of just about any business type. They are both useful and very friendly to any marketing budget. Rose concurs. “Notepads and pens are the most practical promotional items that can be used for promoting your brand,” she writes, “They are inexpensive yet effective.”
At Synergy Marketing, we’re proud to offer a wide array of pens. One of the coolest selections we have is the amazingly inventive Ballpoint Pen and Highlighter. It contains a metal ballpoint pen on one end and a yellow highlighter on the other! It’s one of the many unique 2-in-1 promotional products that we have to offer. With a space to place your business name and logo on them, these pens are guaranteed to make quite the favourable impression on their recipients.
“Every time a company gives out a promotional product, it gives an existing or a new customer a good reason to continue choosing their business over their competitors,” says Rose, “This form of promotion gives a business a good opportunity to create more number of new customers through ‘word of mouth’ advertising from the current customers.” To order the promotional product of your choice, call Synergy Marketing at 1-877-748-9884 today!
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