27 Feb

3 More Ways To Reward Your Clients Online

Posted in Social Media, Synergy Suggestions on 27.02.15 by John Meloche

Bonus Laptop Shows Perks Rewards And ExtrasJumping online these days is a daily routine. Long before most customers visit your store, they have already surfed the internet looking for products and services related to your industry. If you’re not properly represented online, then chances are you’re not getting nearly the amount of business that you’re capable of getting. It’s important to have a strong website. For that very reason, we recently revamped our site to better display the great promo gifts we have available.

It’s also important to be active on social media. For that very reason, we regularly update our Facebook and Twitter profiles. But what can you do to not just advertise your business, but reward your customers using social media? In yesterday’s blog, we looked at some ideas provided to us by Belle Beth Cooper on SocialMediaExaminer.com. In today’s blog, we’d like to continue our look at that list of ideas. Here are three more ways to reward your clients online.

1. Customer-made ads. Now how can you get your customers involved in your company’s advertising campaigns? Perhaps, it’s all about offering them their “15 minutes of fame”, suggests Cooper. Yesterday, we discussed the concept of creating contests to get your clients excited about your brand. Cooper goes on to suggest that having your customers create their own ads for your brand may be an excellent way to make them feel valued as your supporter.

But how exactly can you encourage them to advertise your business?  “Whether it’s as a billboard designer, a spokesperson in a television or radio commercial or a model for your poster advertisement, offering customers their own ‘15 minutes of fame’ is sure to be just reward for their efforts in promoting your brand,” encourages Cooper. She advises that you make the requirements for your ad “clear and simple” to encourage as much involvement as possible.

2. Accept feedback. Customers like to know that their opinions matter. And, after all, their opinions should matter to you. The more you accept customer feedback and actually implement changes based on the suggestions you get, the more you’ll find customers supporting your brand. It’s that simple. You need to make it all about them. Rewarding them in that way will encourage them to keep rewarding you with their loyalty.

But how exactly can you implement this idea?  Cooper cites Starbucks as an example of a company that uses customer feedback to improve upon their customer satisfaction. “’My Starbucks Idea’ is a platform designed to collect ideas and suggestions for improvement from Starbucks’ customer base, and allow other users to vote on suggestions they agree with,” Cooper writes, “The most popular ideas are then implemented throughout the coffee chain.”

3. Say “thank you”. Perhaps, the easiest and most simple way to reward your customers online is simply to acknowledge that you appreciate them. Follow those who follow you back on Twitter. Include their Twitter handles in your tweets. Leave comments on your Facebook page that specifically acknowledge certain customers, thanking them for their support. The simple act of saying “thanks” can really go a long way.

But in what other ways can you use this strategy?  Cooper suggests that you accept feedback forms online. You should also “monitor conversations on Twitter and Facebook about your brand, your industry and your product; and most importantly—listen.” According to Cooper, “listening to your customers and implementing their ideas is where the real magic happens. If they’ve taken the time and effort to get in touch with you and tell you what they think, reward them by taking their suggestions onboard and find a way to execute them.”

And remember, there’s no better way to thank your customers than to give them free promotional gifts. To order the perfect one to advertise your business, contact Synergy Marketing at 1-877-748-9884 today!

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26 Feb

3 Ways To Reward Your Customers Via Social Media

Posted in Social Media, Synergy Suggestions on 26.02.15 by John Meloche

News Word On Laptop Shows Media And InformationEver since The Oscars took place last weekend, the Synergy Marketing Blog has been focused on the idea of presenting awards to those who matter most to your business. When you think about it, our company is all about presenting others with tokens of appreciation all year long! For many years, our great promotional products have served to acknowledge both company employees and customers with awesome symbols of gratitude.

And as you know, the gesture of handing out promo gifts has gone a long way in securing customer loyalty for companies all over Canada. These days, there are many ways to reward your customers for their loyalty. And social media are arguably among the best methods. Today, people communicate via Facebook and Twitter more than they do phone calls and in-person conversations. So here are three ways to reward your customers through these online methods.

1. Stickers, badges and pins. Now here’s a concept we haven’t delved into before on our blog. On SocialMediaExaminer.com, Belle Beth Cooper writes that on “applications like Foursquare, GetGlue and Gowalla, collectible stickers, badges, pins, medals, stamps, items or trophies add a game-like competition to the user experience.” She notes that creating a competition-based atmosphere around these apps encourages users to get involved.

But how exactly does the strategy work to boost business?  “This strategy is perfect for businesses that thrive on frequent repeat purchases,” she informs us, “It could be used to reward repeat purchases, similar to the idea of ‘buy 5 coffees, get 1 free’ you might see at your local café, or to reward customers for recommending friends to your business.” Apparently, stickers, badges and pins can help add to the customer experience with your brand.

2. Digital discounts. It’s hard to beat getting an item for a discounted price. People love saving money. And when your business allows them to do so, it’s bound to attract more buyers. Cooper suggests that you begin offering discounts through your online profiles. Making the discounts available exclusively online is bound to increase the number of friends and followers you have. This will help to get people talking about your business a lot more.

But how exactly does the online discount strategy work?  “You may want to offer coupon codes for a discount in your physical store, which users can print from your website, which will drive traffic to your site and sales to your store,” informs Cooper, “Or you could offer regular discounts or special offers to your email subscriber list. This will encourage new customers to sign up, and give you a bigger and more receptive customer base to send news and information to.”

3. Contests and competitions. Contests have always been great ways to spark excitement and get people involved. To engage new customers and reward your existing ones, you may want to give away free prizes to those who enter contests that you’ve set up online. As Cooper points out, it will help to provide you with free publicity, as people will be visiting your social media profiles to learn more about the contest and to enter it.

But how exactly does running a contest help your brand?  “A great prize will encourage people to enter a competition, but it’s also true that the majority of online customers are content consumers, not creators,” says Cooper, “Therefore, to have a content-creation competition be successful, the prize needs to be more impressive to encourage more effort from users.” At Synergy Marketing, we have some fantastic prize ideas to choose from!

Don’t hesitate to give us a call at 1-877-748-9884 to order your promotional gifts today!

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25 Feb

6 More Ways To Show Customers You Value Them

Posted in Synergy Suggestions on 25.02.15 by John Meloche

Shopping woman sending a textYour customers deserve to know how much you appreciate them. In yesterday’s blog, we listed a few ways that you can reward them for their loyalty. Building upon your customer relationships is an excellent way to secure their patronage for many years to come. So it’s important to always come up with ways to show those who support your business that you truly value them. The rewards that you get in return will be well worth it!

There are so many ways to reward your customers that you don’t have to simply rely on discounts and freebies to do the job. Of course, those are two of the best ways to thank your customers, as we pointed out yesterday. But, in today’s blog, we’ll continue to tackle this theme in an effort to help you settle on the perfect customer-reward idea for your business. Here are six more ways to show your customers you value them.

1. Offer partnership discounts. Perhaps, the only thing better than offering your customers discounts in your store is being able to also offer them discounts in other stores that you are affiliated with. This will bring greater value to working with your brand. On the UK-based Marketing Donut website, this suggestion is made. “A classic example is a sports clothing shop that offers discounted membership at the local gym for purchases above a certain value,” says the site.

2. Make them laugh. All customers appreciate getting good value from the products they buy. But all customers value excellent customer service as well. Throw some humour into your interactions with them. On CustomerServiceInsight.com, Michele McGovern writes that some companies are known for the way they humorously interact with their clients. It goes a long way in establishing a reputation as a people-pleasing brand.

3. Take them on dates. Okay, now this may sound like a far-fetched and even inappropriate suggestion. To be more specific, Marketing Donut recommends that you take your best, high-value customers to a dinner or other social event. “What about an annual day out at for a handful of your top customers – a trip to the races, for example?” the site asks, “It could become a fun fixture that customers look forward to.”

4. Allow your reps the freedom to reward. You can’t do all the rewarding by yourself, can you? McGovern writes that you should pass along some of the responsibility to your employees. “The manager at an office supply company gives her reps a small stipend to reward a few customers every month in a way the rep sees fit,” she describes, “The key here: Front-line reps, who’ve built or are building relationships with customers, have the authority to do something special.”

5. Offer preferential service terms. “A few big customers may be responsible for a large proportion of your profits, so it’s important to provide them with a special level of service,” says The Marketing Donut, “This might be anything from waiving minimum order quantities to offering an out-of-hours service.” Pleasing your biggest supporters is an important step in ensuring the long-term support and success of your brand.

6. Follow up. Don’t let your customers walk in and out of your store without making efforts to encourage them to return. Making your customers aware that you value their business is a reward they will appreciate. So keep in touch with them. “When the transaction is over, some organizations go silent,” says McGovern, “But most real estate professionals don’t — even though it isn’t likely their customer will have a need for them in the near future (after all, people don’t buy houses that often).”

As far as we’re concerned, Synergy Marketing’s promotional products are some of the best ways to reward your customers. Contact us at 1-877-748-9884 to order the promo gifts of your choice today!

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24 Feb

6 Ways To Reward Your Customers For Their Support

Posted in Synergy Suggestions on 24.02.15 by John Meloche

Depositphotos_53915107_xsIn yesterday’s blog, we discussed the importance of rewarding your employees for their contributions to your business. The members of your staff are, quite obviously, integral to the success of your business. Without their hard work, your company would not be able to function. Therefore, it’s always important to acknowledge the jobs well done of the individuals that make up your team.

Your customers, of course, are also individuals that deserve your gratitude. Without them, your company would not be able to thrive. It’s important to show your customers that you value their business. And while you many not necessarily wish to hand out awards in much the same way The Oscars are handed out, there are various ways to reward those who are loyal to your brand. Here are six ways to reward your customers for their support.

1. Offer discounts. The people who love shopping at your store still have options. They may find items in other stores that they prefer over yours. However, when you offer discounts on selected items, you will be encouraging them to stay loyal to your brand. On the UK-based Marketing Donut website, this is advised. “Limited time offers can encourage prompt purchases, but you must make sure you publicise the scheme,” reads the site.

2. Create exclusive clubs. It’s important to make your loyal customers feel special. Perhaps, you can start an emailing list – if you haven’t already – that offers special deals to those who subscribe. You may even want to begin a loyalty program that gives members points for every purchase they make. On CustomerExperienceInsight.com, Michele McGovern writes that certain companies also organize community events for loyal customers to take part in.

3. Show gratitude for referrals. Your happiest customers are the ones who are most likely to refer your company to their friends and family members. The Marketing Donut suggests that you show your gratitude towards those who promote your brand through word-of-mouth. “Give customers a reason to recommend you to friends by offering them discounts and free gifts in return for every new customer they introduce to your business,” says the site.

4. Go over and above. Are you in the repair business? Do you own a company that offers maintenance on the products it sells? If so, you always want to make a great impression on the customers you serve. And we don’t just mean by completing the job at hand. Making the repair is what the customer asked for. Returning the item looking completely brand new is going over and above the call of duty. McGovern suggests that this is a gesture customers will appreciate.

5. Offer freebies. This is a big one, here at Synergy Marketing. Naturally, we’re big on providing customers with free gifts. Marketing Donut advises that you should invite customers to special events where they may try out your products and services for free. “Asking trusted customers to give you feedback on a new offer before you launch it will give them a sense of ownership over the product which is likely to result in sales later on and good word-of-mouth recommendation,” suggests the site.

6. Offer bonuses. People love getting things for free. This is a point that we believe has been made pretty clear. So when a customer spends a lot of money at your store, it is worthwhile to give him or her a little extra. It will go a long way. “Offer additional products and services at cost,” says The Marketing Donut, “This works particularly well if the products or services are associated – for example, safety equipment to go with machinery.”

Synergy Marketing’s promotional products are, in our opinion, the best giveaways that money can buy. Contact us at 1-877-748-9884 to order the promo gifts of your choice today!

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23 Feb

5 Awards To Present Your Best Employees

Posted in Synergy Suggestions on 23.02.15 by John Meloche

Star award wooden table and on the background of blue curtainLast night’s Academy Awards paid tribute to the best achievements in film over the past year. Commonly referred to as “The Oscars”, the award show is one of the most popular annual television broadcasts. The film, Birdman, came out on top as a big winner, securing four Oscars including the highly-coveted Best Picture award. It is expected that a lot of today’s water cooler talk will surround last night’s award show.

Perhaps, this is the perfect opportunity for you to take advantage of the entire “awards” concept at your place of business. People don’t just love watching award shows. They love winning awards even more! Handing out awards to deserving recipients in your office is an excellent way to promote employee morale. And, as is often said, the happier your employees are, the more productive they will be.

On SuccessFactors.com, a list of award ideas is provided. At Synergy Marketing, our amazing promotional products have very often been used to reward employees for their jobs well done. And we’re not just talking about our own staff. Our clients often tell us how great our promo products work as incentives for their staff members. Here are five ways to present your employees with awards.

1. The “Golden (symbol of your company or department) Award”. According to the website, this is a way to commemorate employees of the month in a special way. Acknowledge the outstanding achievements of a new employee each month by giving out an award (monetary, perhaps) that is more prestigious than the average mention. Making this “golden” award your company’s equivalent of the Best Actor or Actress Award at the Oscars is a great way to promote productivity and results.

2. The “Queen/King of the Hill Day Award”. This award acknowledges the special achievements of an employee, on a monthly basis, by giving the outstanding employee the closest parking spot, treating her/him to lunch and letting her/him off early with a gift certificate to the movies. Now, if that’s not an award that your employees would vie for, it’s hard to imagine what else would make them happy! Your awards should seek to make your employees happy they work for you.

3. The “Above and Beyond Award”. Sometimes you need to go the extra mile to please your customers. And when a member of your staff has taken the liberty to do even more than he or she is generally asked to do, it’s important to truly thank that person for the additional efforts. SuccessFactors.com suggests that you “pay for the employee and a friend to go to a local all-you-can-eat restaurant” to acknowledge such work.

4. The “Squeaky Clean Quality Service Award”. When your employees provide outstanding service, they make your company look good. It’s only fair that you help for your employees to look good in return! The website suggests that you award an outstanding employee with free dry cleaning. It’s a nice and “clean” way to show your staff that you appreciate those who provide top-of-the-line customer service.

5. The “Lean and Mean Award”. SuccessFactors.com also recommends that you show your gratitude to the members of your staff who have been able to save your company money. When someone performs the type of work that is cost-effective or saves you from overspending, you should offer that person a three month membership to the nearest gym. Giving the gift of health may arguably be the best gift you can give.

Then again, Synergy Marketing’s promo gifts are pretty hard to beat! To order yours today, call 1-877-748-9884!

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20 Feb

5 Reasons To Revamp Your Company Website

Posted in Synergy Suggestions on 20.02.15 by John Meloche

computer keyboard image prepared for the update, rasterAs you’re likely well aware, the Synergy Marketing website received quite a facelift this week. As we reported in our blog yesterday, the new site presents our brand in what we feel is a sleeker and more professional light. Company growth is just one of the many reasons that a company website should change. It makes sense to communicate that growth by the ways in which you present your brand to the general public.

Because Synergy Marketing continues to grow its client base, we knew that it was time to display our “ever-growing” status. And we have you to thank for that! To the many business owners throughout Canada who take advantage of our fantastic promotional products to advertise their companies, we are truly grateful. We are confident that your promo gifts will help for your business to grow quite significantly.

And when it does, perhaps revamping your company website would be the next logical step. According to Jessica Hill of HubSpot.com, “these days, your audience’s first impression of your business is based almost exclusively on your website … so redesigning your website isn’t a task to take lightly. It requires a good deal of thought, time, and potentially money, but the upside can be enormous.” Here are five reasons to revamp your company website.

1. You want better results. Is your current website communicating the right message about your brand? It may look unbelievably appealing and professional, but if it’s not bringing you the results you want, a change is likely needed. Hill notes that your site should include ways to convert visitors into leads and customers. Consider the image that your website presents of your business and ask yourself if it is truly representative of your brand. Make changes accordingly.

2. You want it to work better. Have you ever visited a website and found that certain links simply aren’t functional? Do the pages take forever to load? If your site isn’t working properly, there’s a definite need for an upgrade. “Functionality should be a paramount focus for you — if it’s not, your traffic and lead gen efforts could suffer,” writes Hill. It’s important that navigating your site isn’t a confusing process. You don’t want your important content to be hard to find.

3. You want it to be mobile friendly. According to Hill, “more than 17% of all web traffic comes from mobile devices.” And, to be honest, we wouldn’t be surprised if that number is actually a bit higher. It seems as if everyone with a smart phone these days uses it to surf the net. It’s important that your site is compatible with such devices. “Mobile users have made it clear they want to have a great UX (user experience) on their devices — the same ones they have on desktops,” Hill reports.

4. You want to incorporate better content. With so many websites on the internet – they’re practically countless – your website has some stiff competition. The more informative, interesting and relevant content your site has, the more likely it is to be picked up in search engines. “Having fantastic content on your site can improve everything from customer retention to SEO,” says Hills. If your site doesn’t have a regularly updated blog, it’s time to get one going!

5. You want to outdo your competitors. Take a look at your competition’s websites. How does it look? How functional is it? Is it mobile friendly? Is it easy to navigate? Does it have a blog? Now go and make your website better! “If you spend some time on a competitor’s site and realize it could meet your goals far better than your own site does, it’s time to roll up your sleeves and get busy,” insists Hill.

Take a look at the many great promo gifts we have displayed on our new website and be sure to give Synergy Marketing at call at 1-877-748-9884 to order the gifts of your choice today!

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19 Feb

Check Out The Brand New Synergy Marketing Website!

Posted in News on 19.02.15 by John Meloche

Depositphotos_9800054_xsSurprise! You may have noticed a little bit of a change in Synergy Marketing’s online world. If not, please accept our invitation to have a look around the brand new Synergy Marketing website. We’ve been working on revamping our site for quite some time now. And we decided to keep it a surprise from most people until it was ready to launch. In case you can’t tell, we’re pretty excited to announce that our totally revamped website is now here!

For regular readers of the Synergy Marketing Blog, our new and improved website is an exercise in practicing what we preach. We often blog about the various ways in which a company’s online presence can bring about more business. Updating your site and being active on social media are common themes in many of our blogs. Thankfully, our measures have paid off. Our Facebook likes and Twitter followers grow by the day!

Our social media-championing blogs have also made much mention of the fact that every time we post a blog, a link is placed on each of our social media profiles. These links, quite obviously, bring online users back to our website. And we thought it was about time that we stepped up our game and improved our website to a level that we felt matched the high-quality standards of the products that we sell.

So what’s new? Well, firstly our homepage has been revamped to display a much more clean and bright first impression. Using white as our template, we feel that our website has a much sleeker and professional look to it. We just love the images we see when you log on to the all new TheBestPromoProducts.ca. And speaking of images, that brings us to one of the primary reasons we felt the need to spruce up the Synergy Marketing website.

There are many new image on our main page that represent the many new promotional products that we have to offer. Among them is our Illuminator™ line of flashlights and key chains. With no less than eight incredible designs to choose from, these incredibly useful and sturdy gifts are among our most sought-after products. No matter your industry, it’s practically impossible to go wrong by giving out Illuminator™ brand promo products to your customers.

Xcaliber™ Escape Knife. Another one of our newly-featured items is this awesome auto rescue knife that is made by Xcaliber™. This black carbon fibre metal jack knife functions as a seatbelt cutter, window smasher and thumb stud so it opens easily with one hand in emergencies. It also comes in a nylon pouch and gift box and the price includes a one location engraving on the handle. This is one impressive promotional product!

Protour™ Executive Golf Clip. Our Protour™ line of promo gifts is another of our newly-featured items on our brand new website. And this particular gift is bound to be a huge hit for the golf lovers who are part of your customer base. The Executive Golf Clip is a multi-purposed tool that includes a golf spike wrench, divot tool, ball marker and cigar cutter. It also comes in a waterproof case with a clear lid and interior form-fit mold for protection and easy identification.

These are only a few of the many new promotional products that we have to offer. Please take a few minutes to peruse our awesome new home page which contains several new photos of our brand new products. As always, there’s no one better to discuss the promo gifts of your choice with than the Synergy Marketing sales team. Don’t hesitate to call us at 1-877-748-9884. We hope you enjoy our new website!

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18 Feb

3 More Ways To Show Customers Social Media Love

Posted in Social Media on 18.02.15 by John Meloche

Phone With Red HeartIn yesterday’s blog, we revisited the topic of showing love to your customers. But we’re not just talking about any kind of love. We’re talking about social media love. A popular topic on the Synergy Marketing Blog, social media platforms of all kinds have taken over as the most popular ways for people to communicate these days. With their ability to host photos, videos and comments of all sorts, the Facebooks and Twitters of the world have become daily necessities.

Are you using your social media platforms to the best of your abilities? It’s a lot more than simply promoting your brand. In fact, it’s often recommended that you don’t blatantly advertise on social media. Instead, it’s important to engage your audience with useful information. On Business2Community.com, Ryan Pinkham writes that it’s also important to highlight your customers on social media. Here are three more ways to show your customers some social media love.

1. Thank them. People love to be appreciated. And your customers deserve to know that you care about their business. As mentioned yesterday, some of the smallest gestures can have the biggest impacts. And how hard is it to say “thank you” anyway? Pinkham notes that simply showing appreciation on social media is a great way to grow your network. It encourages loyal supporters who are willing to tell others about you.

“You know how difficult building an audience on social media can be,” he asserts, “You put a lot of work into your Facebook Page and other social networks, and have likely had some challenges along the way. Hopefully the result of all that hard work has been an audience of loyal fans who support your business and look forward to seeing your updates each day. Let them know how much you appreciate them with a simple thank you message.”

2. Be available. Business owners or representatives who are hard to get in touch with often top the lists of pet peeves had by customers. Simply put, it’s important that you are easy to reach. When customers feel like they can’t find you, they begin to lose faith in your business. So show your supporters that you are there for them when they really need you. Facebook and Twitter has made getting in touch so easy.

They have become today’s most popular ways to reach out. “More and more people are turning to sites like Facebook and Twitter to connect with businesses and get their questions answered,” writes Pinkham, “In fact, many people turn to social first, rather than calling a business or sending an email. Take the time to monitor and respond to any feedback you receive. All of the top social networks have the option to receive notifications on your mobile device so that you can respond as quickly as possible.”

3. Reward them. This is a sentiment that we strongly agree with, here at Synergy Marketing. For years, our excellent promo gifts have been used by Canadian business owners to reward their favourite clients. Pinkham points out there are ways to utilize social media to reward your customers as well. He notes that making your social media profiles the “go-to” places to receive relevant content and information about your brand will help to drive sales.

“When you give your audience the information they want, and don’t clog up their feeds with irrelevant messages, you’re already rewarding them in a big way,” he says, “Take things a step further and create a special offer just for them. You can post a simple thank you message and tell your audience to ‘mention this post’ to redeem an offer. Or use a tool like Constant Contact’s Facebook Promotion campaign to create a coupon fans can print out or show on their mobile device.”

To reward your customers with promo gifts bearing your company name and logo, be sure to call Synergy Marketing at 1-877-748-9884 today!

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17 Feb

3 Small Gestures That Have Big Impacts On Social Media

Posted in Social Media on 17.02.15 by John Meloche

Social media conceptJust because Valentine’s Day has officially come and gone this year, it doesn’t mean that the time to show love is over. As a business owner, one of your most important jobs is to ensure that your customers are feeling the love. Providing top-notch products and impeccable customer service is, quite obviously, a year-round job. But are we all doing our jobs right? It’s important to be mindful of the tried-and-true ways to show your customers love.

In today’s world, it’s a lot easier to communicate your appreciation for those who support you. Social media have literally placed the power to please in the palm of your hand. Ryan Pinkham highlights this fact on Business2Community.com. “When it comes to building relationships on social media, a small gesture can make a big impact on how fans view your business and the likelihood that they’ll do business with you again,” he writes. Here are three ways to do it.

1. Mention them. It’s as simple as that. Pinkham notes that simply making mention of your customers on Facebook and Twitter can go a long way. Firstly, it’s important to establish a social media following that includes following your fans back. That way, when you mention them by using their handles, they will receive immediate notifications. Pinkham notes that such a notification was received by his girlfriend, Ashley following a yoga class.

Her yoga teacher had mentioned her on Facebook. “What may seem like a simple gesture from the studio was really a WOW! moment for Ashley who continues to be one of the studio’s biggest fans,” writes Pinkham, “Look for similar opportunities when interacting with your own fans — online and in person. If you have a great conversation with a loyal customer or meet someone new at a local event, use social media to follow up and keep the conversation going.”

2. Share their stuff. Retweeting is very popular practice these days. And it couldn’t be an easier thing to do. Retweeting a message that one of your customers has posted is literally as simple as clicking one button. That’s it. When you see a post on Twitter that you like, clicking the “retweet” button allows for your followers to also see that post. Naturally, the original tweeter will receive a notification that you’ve gone ahead and retweeted his or her message.

Doing so is bound to encourage others to do the same thing for you. “You want people to share your content so that you can reach a wider audience and hopefully introduce new people to your business,” says Pinkham, “Keep an eye out for other opportunities to celebrate the great work your customers are doing. They’ll appreciate the support.” You’d be hard pressed to find an easier way to endear yourself to your customers online.

3. Feature them. Is there space on your Facebook page for photos of your customers? Of course there is! Perhaps, you should get in the habit of taking pics with your customers when they visit your store. Naturally, this suggestion will play out better if you’ve already developed friendly relationships with those who you plan to request pictures from. Posting those pics to your Facebook page along with a thankful caption is bound to secure some customer loyalty.

“Your social media presence can tell a lot about your business,” writes Pinkham, “If you’re a business that puts people first and values its customers, you want your Facebook Page and other social networks to reflect that.” You may also wish to encourage your customers to post pictures and stories about your business on their Facebook pages. Arguably, there is no better “scratch my back and I’ll scratch yours” way of doing things than using social media.

Be sure to check back for tomorrow’s blog as we continue to look into ways you can use social media to show your customers some love.

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16 Feb

Enjoy Your Family Day!

Posted in News on 16.02.15 by John Meloche

Happy familyToday is Family Day in the Canadian provinces of Alberta, Manitoba, Saskatchewan, British Columbia and Ontario. As a result, Synergy Marketing’s Toronto-based headquarters will be observing the holiday. However, our offices will be open and ready for business first thing tomorrow morning! Today, we’d like to take the opportunity to offer everyone who is observing Family Day a very joyous day with their loved ones.

We know, however, that as a business owner, it’s difficult to take any days off. Even when you’re not in the office or at your store, you’re likely thinking of ways to improve business operations throughout the rest of the week. It’s important to remember that you deserve a break every now and then. So don’t forget to enjoy today in the spirit of the holiday. After all, nothing beats spending quality time with your family!

That said, we do know that keeping the best interests of your business in mind is of key importance. So we’d also like to take this opportunity to encourage you to consider an inventive way of promoting your brand that won’t exceed your marketing budget. Promotional products have been helping Canadian business owners to grow their companies for many years now. And we’re happy to say that we offer the best promo products in the business!

The sales reps, here at Synergy Marketing, are the best people to speak to about which promo products would work best for your business. We have so many to choose from that, sometimes, making the choice can be difficult. Certain gifts suit certain businesses better than others. Our Transulcent Ice Scrapers, for example, are big hits in the automotive industry. But given how cold it has been in Toronto lately, we can’t imagine that anyone couldn’t use these great gifts.

“It’s so freezing,” commented one of our colleagues this past weekend, “Any gift that helps people out with the effects of winter is bound to go over well.” Naturally, ice scrapers are made to be durable and effective in clearing your windshields of snow and ice. One of the biggest nuisances for drivers during the icy-cold winters is the task of scraping the ice off the windows of their cars before they can hit the road. In many cases, this has to be done in a hurry!

Our extremely strong and compact Translucent Ice Scrapers are the answer to your problems. Available in black, blue and red, these ice scrapers are the sturdy and convenient solutions to quickly getting your vehicles road-ready in wintery weather conditions. And given that we’re experiencing below freezing temperatures all week, it would be hard to go wrong with these babies. Obviously, Toronto is not alone in experiencing quite the frosty winter.

So don’t hesitate to give our sales reps a call tomorrow morning by dialing 1-877-748-9884. And, in the meantime, enjoy your Family Day. Toronto residents are being offered a wide array of activities to participate in today. As reported by Leslie Ferenc of The Toronto Star yesterday, the options include “free activities at any YMCA of Greater Toronto health and fitness centre, including swimming.”

In addition, you can take in either the Cold Creek Winterfest or the Markham Museum Winterfest. There are also events taking place at Hillary House National Historic Site, Museum of Inuit Art, Winged Canvas, Bata Shoe Museum, Willowgrove and Elman W. Campbell Museum. Check out The Toronto Star’s website for more information. Have a great Family Day! We look forward to speaking with you tomorrow.

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