13 Feb

6 Promo Strategies That Won’t Blow Your Budget

Posted in Synergy Suggestions on 13.02.15 by John Meloche

Depositphotos_22783106_xsOne of the reasons that our promotional products have been so effective for so many business owners across Canada is that they are so wallet-friendly. Sure, it’s incredibly effective to use a promo gift over a business card for its sheer usability. Promo products are not quickly thrown out. Because they are so handy and useful, they have staying power. When your marketing material is kept in the possession of its recipients, it has the ability to push your brand for a long time.

But back to how cost-effective promo gifts are, it’s important to note that not all small business owners have the luxury of working with large marketing budgets. Making use of what limited marketing funds you may have is a huge part of keeping your company successful. On Wordstream.com, Megan Marrs gives small business owners the assurance that “there are plenty of marketing tactics you can make use of that won’t blow your budget.” Here are six.

1. Publish great content. This is a key component in popularizing your website. The more interesting content added to your site, the better your chances are of attracting new visitors. To get picked up in search engines more often, you’ll want to post a lot of content that is relevant to your industry. This is why we add a new post to the Synergy Marketing Blog each business day of the week. We also post links to each blog on our Facebook and Twitter profiles!

2. Develop a customer referral program. There’s arguably no better way to grow your company’s popularity than to have your existing happy customers refer it to their friends and family members. Word-of-mouth promotion simply can’t be beat. “Offer existing customers a free product, free month of service, or some other reward for referring new customers,” suggests Marrs, “Remember, word-of-mouth is powerful stuff, so friends telling friends about your business is incredibly valuable.”

3. Industry partnerships. In yesterday’s blog, we highlighted the importance of teaming up with other business owners to help along in the referral process. Marrs agrees that this is a worthwile promotional tactic. “Partnering with another business means twice as much notice,” she writes, “If you’re partnering with an industry-relevant business, you’re getting introduced to a whole new audience related to your niche. People pay big money for that kind of access!”

4. Email marketing. It’s important to stay connected. Develop an emailing list by requesting addresses from the customers who visit your store. Be sure to make your newsletters personalized pieces of communication and not just spam-like direct advertising messages. “Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers,” says Marrs.

5. Online contests. As we’ve mentioned many times, people love to get things for free. And contests have always had the ability to get people excited over the idea of winning something great. You may be thinking that running a contest may be more costly that you would like. But, as Marrs tell us, “the number of participants and new potential leads you get will be well worth the price…You don’t technically need a super expensive prize to get participants. Even a couple high-end water bottles or fancy backpacks might be enough of a draw for some users.”

6. Give away balloons at local events. “Get a few hundred custom balloons printed with your business name, rent a helium tank, and watch the smiles roll in,” she continues, underlining our belief that free giveaways make great impressions. The way we see it, however, you can do a lot better than balloons! Give Synergy Marketing at a call at 1-877-748-9884 to discuss the many different promo gifts we have that can help you to boost business without blowing your budget!

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12 Feb

5 Ways To Get Creative With Your Marketing

Posted in Synergy Suggestions on 12.02.15 by John Meloche

StarsIt’s not easy being a business owner. Among the many tasks that you have to handle on a day-to-day basis, it’s also your job to come up with ways to promote your brand. That’s where we come in, at Synergy Marketing. We make it our job to provide you with ways to elevate the status of your business in the minds of the general public. And while our promotional products have long been known to make great impressions, they are best utilized as part of bigger marketing plans.

On CreativeSocialBlog.com, this idea is communicated. “Marketing is transitioning from monologue to dialogue, making consumer engagement absolutely essential when introducing a new brand,” reads the site, “Compete among the best with creative promotion strategies that will help an audience remember your brand.” As you may know, the Synergy Marketing Blog often unveils lists of advertising ideas to help you along the way.

And we never tire of bringing you new and inventive ways to grow your brand’s reach. Especially in today’s internet-obsessed world, it’s important to be able to go online and use your social media profiles to connect with the public. There are many different ways to attract attention online, of course. CreativeSocialBlog.com comments upon a few. Here are five ways to get creative with your marketing.

1. Viral Video Branding. This isn’t the first, nor will it be the last time you find this suggestion on our blog. As the Creative Social Blog puts it, “videos make the online world go ’round.” It’s no secret that YouTube is insanely popular. Are you sharing videos using this social media giant? “Include your brand name in a video that goes viral and you’re golden,” insists the blog. Just shoot something attention-grabbing and pair it up with your brand’s image!

2. The Power of Limited Edition. People love the idea of getting their hands on something that’s exclusive or rare. When they own something that most others don’t, it is considered special. As CreativeSocialBlog.com notes, “this brand promotion strategy is perfect for businesses that sell collectibles, such as dolls, paintings or books, as these items are usually rare by default.” It goes on to state that this marketing methods also works well when small batches of your special products are sold to loyal customers.

3. Go Guerrilla. Well known for its low-cost nature and high-effectiveness rates, guerrilla marketing continues to grow in popularity. It’s important, however, to find the “stunt” that captures your company’s personality in a positive way. “Doing so will allow you to create a more personal connection with your audience and build a favourable image for your business,” reports the Creative Social Blog.

4. Cross Promote. There’s nothing wrong with asking for a helping hand from a fellow, non-competing business owner. It’s a great way to welcome in new customers without having to dip into your advertising budget. Be sure to locate a business that will compliment your brand, the blog reminds us. Whatever cross-promotion strategy you go with, remember that it’s important that it benefits both companies.

5. Host a Free Event. If we know one thing, here at Synergy Marketing, it’s that people love getting things for free! “Everyone loves free stuff,” CreativeSocialBlog.com agrees, “Make an impact with event marketing…Hosting an event not only encourages consumer engagement, but it also creates a positive brand image. Marketing events also have the added benefit of openness. In other words, attendees are already open to hearing about your company and what is has to offer.”

For more information on how Synergy Marketing’s promo gifts can help promote your brand, call 1-877-748-9884.

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11 Feb

3 Ways To Create Great Visual Marketing Campaigns

Posted in Social Media, Synergy Suggestions on 11.02.15 by John Meloche

Visual Communication“You gotta see it to believe it!” This phrase has been made popular in various advertising campaigns throughout the years. And it’s a statement that holds relevance to this day. At Synergy Marketing, our many years of experience have proven to us that when our clients see our fantastic promotional products, they are immediately impressed. Of course, the same goes for their customers when they become recipients of these fine gifts!

When customers can get their hands on your marketing materials, your promotional campaign tends to have a lot more staying power. There’s a big difference between “feeling” your advertising strategy and just seeing it. That’s not to say that visual marketing isn’t important. In fact, it will never go out of style! Giving your target market something to see that will impress them is an important step in growing your client base. Here are three creative visual marketing ideas.

1. A product collage. On Business2Community.com, Penney Fox suggests that you “make a collage of your products or focus in on just one product that you’re promoting.” This doesn’t take a professional photographer to pull off either, she insists. In fact, taking your own snazzy photo of your awesome products is a great way to make use of your social media profiles. Fox mentions that using your phone to snap a pic and post it to Instagram is bound to get some attention.

She also gives a few details on how to stage the best photos. “Study the layout, the staging (what other objects did they bring into the photo) and the placement of the product (is it being used or sitting on a table),” she advises, “Then have some fun and play with your camera phone’s internal photo options. Experiment with these ideas: shoot from different angles, like going down to the product’s level, close-up shots or wide-angles.”

2. Fan contributed photos. Speaking of using social media, there’s arguably no better way to take advantage of your profiles than to involve your friends and followers in your marketing campaigns. “Think about ways you can start collecting photos of your fans,” suggests Fox, “Try running an Instagram or Facebook challenge and ask your fans to take photos of themselves using your products.”

One of her suggestions is to run a “Before & After contest of your fans using your services.” This can certainly work wonders for such businesses as hair and nail salons, tanning salons, gyms and weight loss programs. Fox also recommends a “monthly customer spotlight.” “Use photos of your customers using your products or services, add in a quick testimonial and you’ve got a great marketing message while spotlighting one of your top customers,” she describes.

3. Creative company images. How many different images out there represent your business? Fox reminds us that no business is represented by its logo alone. There are various pictures that you can post to give the general public a better idea about what your brand is all about. She suggests highlighting your city by taking photos of various places around town. Fox also recommends that you take photos of yourself holding your products during different times of the year.

In addition, she poses a very important question. “What do you love most about your work?” asks Fox, “Show pictures of you doing a personal coaching session or making your next order. Show us something about you so we can get to know more about you as a person, not just someone trying to sell us something.” And, of course, don’t forget to add your company logo to one of our great promo gifts. To order, call Synergy Marketing at 1-877-748-9884 today!

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10 Feb

5 More Ways To Secure A Booming Home-Based Business

Posted in Synergy Suggestions on 10.02.15 by John Meloche

Real Estate Concept. House with calculator and Piggy BankAs any business owner will tell you, running a business is no small feat. But that’s especially true for the entrepreneur running a business from home. In yesterday’s blog, we delivered a number of great tips to help home-based business owners find some new ways to grow their independently-run entities. There’s really no limit to what a home-based business owner can accomplish. Many have gone on to achieve massive success!

“Apple computers, Hershey’s, Mary Kay cosmetics, and Ford Motor Company all started out as home-based businesses,” Howcast.com reminds us. So just think of the possibilities! Arguably, running a business from home can be the most lucrative way to run a company. To begin with, you would have very little in terms of overhead and start up costs. Not having to rent a space will save you a lot of money, for starters.

Dummies.com also offers up some great encouragement. “Although no one can guarantee that your home-based business will bring you the fame and fortune you hope it will, if you work hard, price your products and services right, and keep your customers satisfied, you stand a good chance of doing just that,” reads the website. It goes on to provide some excellent suggestions for how to make your home-based business succeed. Here are five.

1. Do what you love. No job is easy to do if you don’t enjoy it. And when you’re the owner of a company, chances are that you made the decision to go into business yourself because you love what you do. This is an important step in being able to make sure you go somewhere with your brand. What could motivate you more to succeed than the enjoyment of working every day? “Doing what you love also sometimes requires that you ignore what other people want you to do for a living,” Dummies.com reminds us.

2. Set aside a real home office. It’s really important to treat your business like a business, the website insists. Even though you are working from home, your working environment should be conducive to working. Make a space that is exclusively for your business. Naturally, this will require such necessities as a desk, a chair, a computer, writing materials – you get the picture. Try not to visit this space outside of designated time to work. It will help to keep you focused.

3. Become an expert. Working from home should say something about the prowess you possess within your chosen field. It should not connote that you have a lazy nature that prevents you from wanting to go to work. It’s the opposite! You specialize in what you do. Dummies.com strongly suggests that you promote that about yourself. “People respect those who know more than they do,” says the site, “It makes good business sense for your clients to hire an expert instead of someone less experienced.”

4. Charge what you’re worth. One of the best (but also potentially hardest) aspects of running your business from home is that what you charge goes predominantly into your own pocket. So short-changing yourself isn’t exactly the best of ideas. It may be difficult to set prices that you think may be frowned upon, but it’s important to prove that you’re worth it. Dummies.com insists that “an instant going-out-of-business plan” includes charging your clients less than what you’re worth.

5. Ask for referrals. We’ve often blogged about the fact that there’s no better way to promote your brand than through word-of-mouth. And, in your case, it’s practically mandatory. If you’ve done your due diligence to make your current customers happy, ask them to pass along the word about your great work. “Word-of-mouth referrals are probably the least expensive and the most effective way of getting new business,” reads Dummies.com.

The promotional products offered by Synergy Marketing have long been known to encourage referrals. Learn more about how they can help to boost your home-based business by calling us at 1-877-748-9884 today!

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09 Feb

6 Steps To Ensure Your Home-Based Business Success

Posted in Synergy Suggestions on 09.02.15 by John Meloche

Safe real estate“Small is beautiful,” says Rosalind Resnick on Entrepreneur.com. And we, at Synergy Marketing, couldn’t agree more! With small business owners all over Canada making up the majority of our client base, we know just how hard they work and how dedicated they are to their customers. Small business is the backbone of our nation, as far as we’re concerned. And we’re very happy to know that our promotional products help for so many small businesses to grow.

Some small business owners have businesses so small that they don’t even have a business location to speak of. There’s nothing at all wrong with that, by the way. Some of the most successful entrepreneurs in Canada operate from home. And home-based business owners, arguably, have to work harder than their industry counterparts. That’s because they often have it harder. As a result, there are a few steps that home-based business owners should take to ensure success. Here are six.

1. Focus on a single product or service. According to Resnick, it’s important to develop a speciality that your brand can be known for. “Market it, sell it, promote it – do everything you can to increase sales of that one product or service,” she insists. She recognizes that it may be tempting to expose all of the great products and services that you may be able to provide, but it’s a lot less risky to pick a product or two that you know you can execute really well.

2. Find ways to increase sales to your existing customers. It’s very often said that marketing to your existing customers is a lot easier and more profitable than attempting to secure new ones. And this goes double for the home-based business owner. Focus on selling more to the customers that you already have. “One easy way to do this is through volume discounts,” Resnick advises, “Another common practice is to reward loyal customers by giving them a punch card that entitles them to a free product or service for every 10 items they buy.”

3. Hire someone to help you out. Just because you run a home-based business doesn’t mean you have to run it alone. In fact, you could certainly make use of all the help you can get. Resnick suggests you secure the assistance of “an employee, a freelancer, an intern, an independent contractor (or) even your kids. Not only does this free up cash flow by adjusting your expenses to the level of work you bring in, but it also enables you to cultivate a large network of talented people you probably couldn’t afford to hire full time.”

4. Create a website to advertise your company or sell products online. To be honest, this particular tip should probably have topped the list. Not only should all companies have websites, but a home-based business owner practically depends on it. After all, with no official storefront, how else do you plan on getting your products and services to your clients? “Thanks to the Internet, it’s no longer necessary to open a store to reach retail customers,” Resnick reminds us.

5. Join forces with another business to promote your company. Partnering up with someone in a related industry is an excellent idea for an entrepreneur in your position. It’s also “one of the cheapest and easiest forms of marketing that you can employ,” Resnick insists. It also serves as a great form of word-of-mouth promotion as other business owners who have secured relationships with their clients will be deemed as reputable when they are recommending you. This goes a long way.

6. Show off your expertise. To get ahead in your marketplace, you’ll have to show how special you are. Resnick suggests that you send out e-mail newsletters, do guest-speaking gigs or teach a class. “Grassroots marketing techniques cost far less and are often much more effective,” she writes, “Most chambers of commerce and community groups are more than happy to provide a forum to a local business owner who’s willing to share his expertise at no charge.”

And, by the way, don’t forget to order up some great promotional gifts with your business logo on them by calling Synergy Marketing at 1-877-748-9884!

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06 Feb

Small Businesses Should Focus On Customer Retention

Posted in Synergy Suggestions on 06.02.15 by John Meloche

Excited group of business people-isolatedThe fallout from last weekend’s widely-watched Super Bowl continues. And while people may still be talking, around the water coolers, about the various commercials that were aired during the broadcast, a question lingers in the air. Did the advertisements work? And we don’t just mean that they worked in the way that it got people talking about them. Have the advertisements earned their advertisers more money?

As Dave Lavinksy of Forbes.com puts it, “while the American public may rave about a funny Budweiser commercial…the Board of Directors isn’t even going to giggle until they see a healthy return on investment.” He goes on to note that small business owners need to take on a very different approach to growing their companies. While big-named brands spend millions of dollars on trying to get new customers, Lavinsky insists that small business owners do the opposite.

Focus on your current customers, he says. “The fact is that most businesses spend way too much money advertising to get new customers,” he writes, “And once they get them, they don’t fully leverage them. Rather, by advertising to your customers, they will buy from you more often, buy higher priced items, tell their friends about you and so on. The fact is that your customers already have a track record of buying from you. They know you and typically trust you.”

So what are the best ways to advertise to your current customers? Lavinsky again suggests that thinking the opposite of a large corporation is the key. In other words, don’t focus on television commercials, radio spots or newspaper ads. Instead, it’s important to go the route of direct mail, newsletters, email and social media. The bottom line, he asserts, is that it’s all about customer retention over customer attraction for the small business owner.

“Clever business owners figure out how to sell to their existing customer base by ensuring they have high value adjacent products or services,” says Lavinsky. For example, do you sell products that your business can also service if they are in need of repair? “Almost all car dealerships have a service centre that is typically more lucrative that the sale of the car,” he states. Perhaps, you can also offer seminars at your place of business that teach the value of your products and services.

As well, it’s important to focus on the referral process. One of the best ways to attain new customers is to encourage your current ones to tell others about you. It has often been said that there is no better way to advertise your brand than to have its loyal customers spread the news by word-of-mouth. It’s arguably the best possible way to promote your business. It works for many professionals, as Lavinsky points out.

“Did you know that some businesses do not advertise at all?” he asks, “Everyone has heard of doctors or lawyers whose services are so desirable you have to wait months for an appointment. Successful family doctors stop accepting new patients. How do they do this? By treating each customer exceptionally well and providing the very best products and services. Treat your customers like gold and not only will they remain your customer, they will become your personal marketers.”

Earlier, we mentioned the need for small business owners to make use of social media. This can’t be reiterated enough. In today’s world, there’s likely no better way for word-of-mouth promotion to spread. “Social networks such as Facebook and Twitter have given word of mouth immense power,” Lavinsky writes. So don’t worry about not being able to afford a Super Bowl commercial. Focus your efforts on the customer base you have in order to help it grow!

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05 Feb

3 Important Steps To Growing Your Brand

Posted in Synergy Suggestions on 05.02.15 by John Meloche

Steps to success metaphorAdvertising a small business doesn’t take the huge budgets that are needed to create Super Bowl commercials. So small business owners really shouldn’t worry about spending too much on the methods they choose to spread the news about their companies. As we’ve been blogging about all week, there are various methods that entrepreneurs can use that won’t even cost them a thing. The use of social media, for example, is often heralded as a smart practice for small business owners.

As Owen E. Richason writes on Chron.com, “the best advertising and business promotions can be accomplished via low cost methods, such as fliers, sponsoring a charity event, referrals and press releases. No matter which methods you choose as a business owner, the key is to keep the advertising rate going, and take advantage of market conditions to promote your business.” So what important steps should small business owners be taking to grow their brands? Here are three.

Step #1: Write about your business and your industry. According to Richason, “business owners can take advantage of local publications and trade publication’s need for content.” So that means that, as an industry professional, what you have to say is valuable. His first recommendation is for you to get in touch with local publications to see if you can submit articles that you have written about your industry.

Secondly, he recommends that you write blogs that focus on your marketplace. Not only will your blogs help to encourage more traffic to your website, but they will position you as the industry professional that you are. This will shine a very favourable light on your brand as people reading your blogs will develop a higher rate of trust in you and a greater degree of respect for what you have to say.

Step #2: Teach a class. You may be thinking, “hey, I’m no teacher!” But again, if you consider yourself an expert in your field, then discussing the ins and outs of your industry should come naturally to you. As Richason writes, “municipalities hold all kinds of classes for their residents, such as fitness classes, music classes, and how-to classes. Find out if your local government holds classes on business ownership, running a business, or anything related to business practices.”

Teaching a class will help you to meet people who are clearly interested in what your company has to offer. It will make you some excellent contacts that may enable you to grow your reach within your marketplace. But it also connects you with your community. Teaching will put a face and voice to your brand that people will get to know and respect. Consider the impact it will have on your company if you grow your reputation as an industry expert willing to share his knowledge with others.

Step #3: Take advantage of the Internet. There’s no question that you’ve received this tidbit of advice before. And you’re certain to receive it again. If you’re yet to take advantage of Facebook and Twitter, you’re already slipping behind the times. Even Richason admits that “though it sounds obvious, some business owners do not use the Internet to advertise because they believe their ads will be lost in a sea of information.”

Do not get lost in this train of thought. It is practically mandatory for your company to have a website, and for you to be utilizing social media in order to bring it more attention. “Website design software is increasingly less expensive, and most offer templates that do not require programming or design knowledge,” Richason notes, “In the alternative, web hosting services typically offer low cost website design and self publishing.”

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04 Feb

6 More Small Business Advertising Solutions

Posted in Synergy Suggestions on 04.02.15 by John Meloche

825a298a-cab2-41a3-9046-b91a9c5bfba8In yesterday’s blog, we revisited the topic of small business advertising. For the most part, our clients are small business owners who know that there isn’t always room in the budget to go all out with major marketing campaigns. In other words, advertising during the annual Super Bowl is out of the question. But, as we mentioned, such elaborate campaigns aren’t necessary for the small business owner. Direct communication with customers is the key.

On EvolutionCP.com, Jeffrey Kadlic explains that there are a number of ways that small business owners can advertise their brands without having to go over budget. In fact, many of his methods can be implemented free of charge! In today’s blog, we’ll continue to take a look at his list of ideas. At Synergy Marketing, we’re all about helping to promote small businesses. Here are six more great ideas for how.

1. Be active on social media. Yesterday, we highlighted the importance of blogging. The point must be underlined by stating that the use of Facebook and Twitter should practically be a mandatory part of your daily routine. It’s certainly a part of ours. “Social media is not only a way of marketing your small business for free,” says Kadlic, “it’s also a way to engage with existing customers while building relationships with new ones.”

2. Send out those e-mails. Clearly, your use of the internet plays a big role in your company’s success. “The art of e-mail campaigns can be difficult, but they’re a tried and true method of inviting a previous customer back to your site or business,” he continues, “Additionally, e-mail lists for various industries are also available, providing companies like yours with a directory of consumers who have purchased products or services similar to those you offer in the past.”

3. Be sure to keep in touch. When a new shopper comes into your store to make a purchase, you are given a great opportunity to secure a loyal customer. It’s important to take measures to encourage that person’s return. “Never let a customer make a transaction without finding some way of attracting them back for repeat business,” Kadlic insists, “This can include getting their e-mail address, business or home address, or phone number.”

4. Become a public speaker. You’re the face of your company. People should also get to know that face along with its voice. Who better to speak about your company than you? “Seek out opportunities to share your knowledge with both students and entrepreneurs like yourself,” advises Kadlic, “There are a number of organizations looking for subject-matter experts covering topics you are knowledgeable in. Not only can you help educate others, it also positions you as a credible expert in your field.”

5. Make use of printed marketing material. Although Kadlic champions the use of brochures, product data sheets, business cards, company fact sheets and press kits in an effort to market your brand, we believe strongly in the promo product. Our useful and handy promo gifts come complete with your company name and logo on them. Our experiences tells us that there’s is no better way to both impress and stay on the minds of your customers than to hand out these amazing free gifts.

6. Brand everything you have! To reiterate the effectiveness and importance of handing out promo gifts, Kadlic writes that “business cards and marketing collateral makes perfect sense, but so does putting your company logo and messaging on pens, t-shirts, letterheads, mugs, and other items that are not only useful to those receiving them, but consistently keep you in their line of sight.”

Learn more about the great promo gifts offered by Synergy Marketing by calling us at 1-877-748-9884 today!

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03 Feb

5 Ideal Ideas For Growing Your Small Business

Posted in Synergy Suggestions on 03.02.15 by John Meloche

Growing green businessIn yesterday’s blog, we commented upon some of the more interesting Super Bowl commercials that were broadcast during the big game this year. This is a topic that we tackle (pun intended) every year as the Super Bowl broadcast is known as the biggest annual advertising opportunity for a wide variety of companies. Clearly, however, we’re talking about some pretty big brands. Considering that 30-second slots command millions of dollars from advertisers, they’re not exactly made for the small business owner.

Of course, there are many other ways for small business owners to promote their brands. In fact, we often argue that small business owners have certain advantages over their big-named counterparts. As a small business owner, you have the opportunity to interact with your customers on a more personal basis. And it’s your personal interactions with them that help to grow your company’s reputation and secure their loyalty.

So what are those ways that small business owners can grow their relationships? On EvolutionCP.com, Jeffrey Kadlic writes that there are a number of methods that actually cost entrepreneurs nothing to implement. Whether you’re looking to jumpstart a new business or grow the one you’ve been running for years, his ideas are certainly worth considering. Here are five of his best.

1. Write a press release. No one knows your business better than you do. There are certainly worse ways to communicate your brand’s mission statement than to email your subscribers on a regular basis. “Believe it or not, press releases are still useful in generating buzz around your business, and can be a cost-effective way of informing consumers and other businesses on what makes your company stand out in its field,” writes Kadlic.

2. Participate in community outreach. There is arguably no better way to encourage the members of your community to support your brand than to give them your personal time and generosity. In some cases, sponsorships can help to promote your business for many months on end. As explained by Kadlic, “sponsoring a little league football or baseball team, volunteering at charity events, or openly contributing to a non-profit not only shows you’re a business who’s engaged locally, it adds to your overall value as an organization.”

3. Don’t forget to network. Even in this social media-crazed world, there are few things more effective than getting out there to meet people face-to-face. Especially when those people live in the area where your business is located, taking the time to popularize yourself among others can go a really long way. “Spend some time getting to know others in your area of influence, even if they are competitors,” advises Kadlic.

4. Keep a regularly updated blog. Talk about taking our own advice, right? Writing daily blogs has worked wonders for growing our reach online. They also help to showcase our extreme knowledge of our industry. As Kadlic affirms, “You’re likely an authority on the items and services you sell, so share your expertise with the public by writing a weekly blog post detailing the finer points of your small business. You can even expand your reach by writing on subjects you’re passionate about but don’t directly relate to your company.”

5. Provide discounts and giveaways. If there’s anything that customers love more than getting items at discounted rates, it’s getting them for free! “There are fewer ways to generate interest from consumers who are still on the fence about purchasing your products or service than offering considerable discounts or giveaways on your website and social media pages,” informs Kadlic. We couldn’t agree more!

This is what makes promotional products so effective. Learn more about the great promo gifts offered by Synergy Marketing by calling us at 1-877-748-9884 today!

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02 Feb

Super Bowl Commercials Continue To Have Big Impacts

Posted in News on 02.02.15 by John Meloche

Hand with TV Remote, Beer, Chips and footballEach year, the Synergy Marketing Blog takes a special look at Super Bowl Sunday. And, no it’s not just because it seems as if the majority of North Americans are taking in the NFL’s championship football game. It’s because the Super Bowl broadcast is very well-known for showcasing some of the most elaborate commercials ever made! Many viewers admit to tuning in for the commercials more so than for the game itself.

It’s no secret that big-named advertisers have spent millions of dollars on 30 second slots, knowing that the viewership of each Super Bowl game is enormous. And yesterday’s affair was no different. All of the major players returned. And we’re not talking about Tom Brady, whose New England Patriots captured their 4th Super Bowl championship in 14 years following their narrow 28-24 defeat of the Seattle Seahawks.

Among the advertisers with Super Bowl commercials were auto companies such as Jeep, Toyota, Lexus and Nissan; fast food chains like McDonald’s and Carl’s Jr.; junk food snacks including Skittles, Snickers and Doritos; beer brands such as Budweiser and Bud Light and web hosting companies including Wix.com and the ever-present GoDaddy.com. So what were among the most intriguing of all the ads?

Wix.com arguably actually had one of the most appropriate and respectful Super Bowl ads we’ve seen in some time. Naturally, it makes sense to appeal to football fans during the Super Bowl. And this company that offers website creation and hosting did just that with their ad starring a number of retired NFLers including Brett Favre, Terrell Owens, Emmett Smith and Larry Allen. Each former pro was shown running a new post-football career business complete with website.

The ad could easily be considered one of the more “tame” commercials to appear during a Super Bowl. However, its use of highly heralded NFL superstars of the past leant itself to best resonate with the viewing audience. So just how successful does Wix.com intend to be following the release of this commercial? SuperBowlCommercials2015.com suggests that the company is about to become a major player in its industry.

“By investing in a Super Bowl spot for the first time, Wix hopes to turn themselves into a household name in America and to become the go-to website builder for small businesses and individuals in America,” says the website, “Founded in 2006, Wix now boasts over 59 million registered users worldwide.” It should go without saying that airing a commercial during the Super Bowl can have a major impact.

Insurance company, Nationwide has apparently planned on having a major impact itself. Its Super Bowl ad has been discussed as one of the most depressing in the broadcast’s history. That doesn’t mean it wasn’t effective, however. It depicts a young boy explaining that all of the experiences that young boys generally enjoy while growing up will be missed due to his own untimely death.

“Nationwide completely killed the mood at Super Bowl parties across the country with a shocking ad to promote the prevention of childhood deaths,” writes Nick Schwartz of USA Today, “After being kissed by a girl for the first time and flying through the air, a young boy reveals that he never had any of those experiences because he drowned in a bathtub.” Talk about a downer!

Which SuperBowl commercials did you like best? Feel free to watch them HERE and tweet us at @synergymkt!

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