31 Aug

3 Plans For Making Business Rise This Fall

Posted in Synergy Suggestions on 31.08.15 by John Meloche

Message AUTUMN SALE on ascending arrow above bar graph of Wooden small cubes isolated on black background. Chalk drawing on blackboard. Business Concept image.We hate to say it. But with today being the last day of August, for some people, it represents that last day of summer. Sure, we have a few more weeks to enjoy this season. But with school about to start and the weather about to change, we can pretty much call the summer of 2015 completed. As a result, it’s important for there to be changes in your business that reflect the changing of the season from summer to fall.

As always, the ways in which you promote your brand will help to determine how successful it is. To be honest, all forward-thinking business owners have been considering the ways in which they plan on advertising their companies for the fall since the beginning of summer. But now that summer is winding down, it’s time to implement those changes. If this is the first you’ve thought about it, not to worry. As always, we’re here to help!

Here are three plans for making gains this fall:

1. Choose a campaign start and end date. All marketing strategies require start and end dates. This helps you to focus your energies on specific campaigns for specific amounts of time. There’s no sense in just coming up with one advertising strategy for the entire fall season. You’ll need one for back-to-school, another for Thanksgiving and another for Halloween – just some examples. This helps to establish new focuses for each campaign.

“For marketing campaigns that are time-limited (like marketing a new mastermind group, class, or special offer with a deadline), pick the end date of the campaign,” advises Karyn Greenstreet on PassionForBusiness.com, “For example, say that you are going to offer a special deal on one of your services or products. You might choose to start your marketing campaign on September 7 and end it on September 17 — a ten day campaign.”

2. Establish a marketing technique you haven’t used before. Doing something different is bound to generate a buzz. If your customer base has gotten used to what they may refer to as the “same old same old” when it comes to your business, then your advertising campaign may not produce the results you’re hoping for. Try a new strategy. Try to “wow” your audience with something new and exciting to pick things up this fall.

“DO NOT get lazy here and do what you’ve always done (unless what you’ve always done gives you stellar results),” insists Greenstreet, “Look at the marketing techniques you’ve used in the past, and determine which ones gave you the best results for the time, effort and money you put into them. Discard the rest. Now, pick a new technique you’ve been wanting to try and add it to your marketing mix.”

3. Have a specific goal in mind. It’s great to want to increase sales and generate more revenue. But do you have a specific target that you’re shooting for? If not, how will you know if your new campaign is a success or not? Be specific about your goals and work your marketing plans in an effort to meet them. It’s important to know what type of results you’re looking for before deciding upon the marketing strategy you plan on implementing.

Greenstreet recommends that you find the answers to the following questions: “What results do you want from the marketing you’re doing? How will you track the results so you know whether it’s working or not? Which techniques will you use on which dates? What prep work do you need to do over the summer to be ready to launch this campaign? What resources do you need to gather and who needs to be involved?”

And, to wisely add promotional products to your fall campaign, call Synergy Marketing at 1-877-748-9884!

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28 Aug

3 Reasons Golf-Related Gifts Are So Well Received

Posted in Promotional Products on 28.08.15 by John Meloche

golfball-logo-black-1024x1269To some people, golf is a boring sport. Here is how one of Synergy Marketing’s colleagues once described it: “Some aging guy in a collared shirt and slacks hits a ball that isn’t even in motion and then hops in a buggy to chase after it and hit it again? No thanks!” We couldn’t help but laugh at his description of one of the world’s most popular games. And while there are likely many people who would agree with our colleague, there are many more who would not.

Just take a look at the sports highlights shows on any sports television station on a nightly basis. Coverage of golf tournaments involving both men and women competitors are regular occurrences. These days, there are many more golf stars than just Tiger Woods. And the sport continues to grow in popularity. This is why handing out golf-related promotional products is a fantastic idea. They can go a long way in helping your company to grow its reach!

Here are three reasons golf-related gifts are so well received:

1. It’s a great way for everyday people to spend leisure time. You don’t have to be a golf pro in order to enjoy a golf-related promotional gift. Golf (for all of its “boring” aspects) is often recognized as a great way to get some light exercise. Many people enjoy heading to golf courses in order to enjoy some free time with their family members and friends. Just ask the people at WiseGeek.com.

“Eighteen holes of golf mean at least a couple of hours spent outdoors, with plenty of fresh air and sunshine,” explains the website, “While many people cringe at the idea of working out, golf is often a great way to get much needed exercise, as well as enjoy the great outdoors. The combination of being able to play a game while doing something that is good for the body can make for a very appealing package.”

2. It’s a great way to build business contacts. You’ve heard of business meetings taking place on golf courses, haven’t you? While it may lend strength to the idea that golf is not a very taxing sport that requires a great deal of energy, the fact that the game can help you to develop relationships with potential business partners makes it very enticing. Not to mention, is there a more perfect opportunity for you to pass along your golf-related promo gift?

“Many people enjoy playing golf to the point that a sales professional may treat a client to a Saturday morning of golf,” WiseGeek.com tells us, “The time spent away from the office and the business environment can allow both parties to build a stronger rapport that will in turn spill over into the working relationship. Persons have found better jobs and gained customers while spending time on the golf course.”

3. It’s a great way to relieve stress. When people are golfing, they’re not generally thinking of all of the things that are stressing them out. “A golfer will often remark that part of the reason people like playing golf is that the sport is a way to remove the mind from day to day cares,” WiseGeek.com reports, “Golfing provides an ideal way to stepping back from the cares of living, providing a much needed break.”

At Synergy Marketing, we have an awesome array of golf-related promotional gifts to choose from. We highly recommend that you check out our catalogue of great golf gifts HERE. Then give one of our sales reps a call at 1-877-748-9884 to place your order. Attach your company name and logo to a great golf-related gift today and watch your brand’s reputation soar! Soon, you’ll be calling out “FORE!”

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27 Aug

6 Perfect Promotional Pen Choices

Posted in Promotional Products on 27.08.15 by John Meloche

img-wolf-pen-rev-1024x1269In yesterday’s blog, we detailed the popularity of pen use in the modern era. In spite of how much people are in love with typing and texting, writing with pens is still a common practice. As a result, handing out a promotional pen as a means of advertising your business is still a very rewarding practice. Practical, handy, lightweight and very useful, promo pens are among the most popular promotional products that Synergy Marketing offers!

Here are six perfect promotional pen choices:

1. Wolf Banner Pen. These are some of the most unique pens you’ll ever find anywhere! They include pull out banners that include First Nation parables about the battle of the “two wolves” inside us all. The parable is meant to bring about drug and alcohol awareness. So, it should go without saying that the Wolf Banner Pen is not your average promo gift. Available in blue, black, green and red, they go for just $4.95 each.

2. Metal Pen Rubber Grip. Some pens just feel better than others when you are using them to write. These awesome ballpoint pens have real rubber grips allowing for a better hold and ability to use. They each come in velveteen sleeves and allow for the engraving of your company name and logo. At only $3.69 each, the Metal Pen Rubber Grip is one of the most cost-effective promo gifts that Synergy Marketing has to offer.

3. Large Bling Pen. The name itself connotes how stylish and classy these promo gifts are. So much so, that these pens are considered to be among our higher-end products. The Large Bling Pen is made up of high-quality crystal stone that is filled with a twist action metal ballpoint pen. They are available in black, teal, pink and white and include space for your company name and logo. They go for $19.95 each.

4. Kressman™ Classic Pen – Gold. These classic pens are available in both the gold and silver variety. The Kressman™ brand name speaks of elegance and class. You know you’re using a top- tier writing utensil when you use one of these. And your gift recipients will appreciate you for it! These solid brass barrel ballpoint pens feature beautiful black lacquer finishes and come with your choice of either 18k gold filled accents or chrome filled accents. They are just $7.95 each.

5. Kressman™ Ballpoint Stylus. Perhaps, you’re not looking to go so high-end. No problem. Another fantastic Kressman™ product, this medium point stylus pen is only $3.95. However, its quality remains top-notch. It writes in black ink but comes in red, blue and black designs. It is also packaged in an elegant velvet sleeve within a gift box and has space to engrave your company’s name and logo.

6. Aluminum Pen with Highlighter. Not all of our promotional pens are pens alone. The Aluminum Pen with Highlighter doubles as a two writing utensils in one! It’s a ballpoint pen on one side and a yellow highlighter on the other. So after you have written down your great idea, you can highlight it! At only $3.95, this great gift is one of the most unique and cost-effective gifts that Synergy Marketing offers.

Of course, we have many more styles of promotional pens that you can choose from. We’d be happy for you to check out our catalogue of great promotional pens HERE. Then give one of our sales reps a call at 1-877-748-9884 to place your order. You can’t go wrong! As we mentioned yesterday, promo pens continue to be among the most popular and effective gifts that Canadian business owners can give out!

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26 Aug

4 Reasons Pens Make Perfect Promo Gifts

Posted in Promotional Products on 26.08.15 by John Meloche

versailles-pen-group-1024x1269A couple of days ago, our blog entry began with a comment about how tech-savvy our world has become. Chances are that you have been on the internet several times over the past week. After all, if you’re reading this blog, you’re on the internet right now! However, we also pointed out that in spite of how technologically-advanced we’ve become, there are some age-old items that continue to stand the test of time.

While our two-day old blog pointed out the undying need for key chains in the modern era, it also mentioned pens as items that are still necessary. Sure, most people tend to type and text the words they write in order to communicate their messages on a daily basis. But pens continue to be required for writing in all facets of life. Whether for personal or professional reasons, the use of a pen is still a pretty popular activity.

“There have been many regular-use items which have a lot of staying power in the market. Out of all these items, pens have always been the most popular and powerful,” states PensXpress.com, “They can be very useful, and whether you’re at school, home, office or college…Even though technological advancements continue to change the way we work, pens have remained to be indispensable.”

Here are four reasons pens make perfect promo gifts:

1. They are compact, lightweight items. It’s pretty easy to pass along gifts to people when they aren’t inconveniences to the recipients to carry along with them. Obviously, the small sizes of pens allow them to be very easy-to-carry-around items. They are handy, practical items that easily fit into most pockets. In fact, many people still carry pens around with them on an everyday basis. For this, pens are often considered “go-to” promo gifts.

2. They are used daily. As we mentioned, pens continue to be used on a daily basis. Therefore, when used as promotional items, pens give business owners the ability to advertise their brands every day. As constant reminders about your business, your promotional pens can increase your popularity in your market. “You can easily present them to your clients and customers, while realizing that they’ll be used on an everyday basis,” says PensXpress.com.

3. There are so many to choose from. Obviously, there is no one type of pen. They come in such a large array of designs and colours that you could give them out as promotional gifts for decades and always have something “new” to provide your recipients. As well, as PensXpress.com points out, “it is also easy to personalize these items with special messages and business logos.”

4. They are inexpensive. If you’re looking to promote your brand on a budget, promotional pens are arguably your best option. “The best part is that even a single pen can advertise a business on a very large scale to a much wider audience without making a huge investment,” says PensXpress.com, “Almost every business organization in the modern world needs to look for ways to promote and advertise products and services without exceeding its budget.”

At Synergy Marketing, we have so many different pens to choose from. We highly encourage you to check out our catalogue of great promotional pens HERE. Then give one of our sales reps a call at 1-877-748-9884 to place your order. It’s a very wise investment. Practical and useful pens continue to be among the most popular and effective promo gifts that Canadian business owners can give out!

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25 Aug

5 Ways That Flashlights Can Protect You From Harm

Posted in Promotional Products on 25.08.15 by John Meloche

img-illuminator-9000-logo-1-1024x1269At Synergy Marketing, we have so many amazing promotional products to offer our clients that we sometimes forget just how necessary they are to daily living. In other words, we strongly advocate the practice of giving away gifts to your customers, clients and co-workers as they serve as excellent advertisements for your brand. However, many gifts have the ability to serve even higher purposes.

According to Barb Daniels of TheSurvivalMom.com, a flashlight can save your life! Now, we’ve always recognized flashlights as some of our most popular and handy gifts. Their benefits are obvious. Being able to see in the dark during the evenings and especially during blackouts is incredibly important. However, there are many other instances when having a flashlight can keep you safe from harm.

Here are five:

1. They can help you to ward off assaults. Daniels points out that criminals tend to work in darkness. Sadly, this is why the majority of attacks occur at night. Carrying around a flashlight, she believes, can help to repel potential assaults. “An LED flashlight is your best bet for spotting a potential attack before it occurs,” Daniels insists, “Walk with confidence, and shine your flashlight into any shadows where someone may be hiding.”

2. They can help to fend off home invaders. On Babble.com, Whit Honea writes that many smartphones come equipped with flashlight apps. However, a real flashlight can often do more to protect you than a smartphone can in the worst of situations. “You see, flashlights are big and sturdy,” she explains, “and if you must defend yourself against an intruder/shadow then it is better to have something that will damage the thing you are hitting rather than the thing you are hitting with.”

3. They can send emergency signals. As we’ve been pointing out, there are more uses for flashlights than simply to emit light for the purpose of better vision. Daniels notes that LED lights come in especially handy for those who are lost in unfamiliar places. “More than one lost hiker has been found by search and rescue teams thanks to intelligent use of an LED light,” she reports, “To signal for help with your flashlight, send three rapid pulses of light at a time, as the strobe effect is more likely to grab someone’s attention.”

4. They will help you to not injure yourself in the dark. One of the most common uses for flashlights is to see in the dark during blackouts. Obviously, your ability to see will help prevent you from bumping into walls or falling down the stairs. “Should there be some sort of emergency in which you are without power for an extended period of time, it is smart to have a separate source for light than to drain your smartphone battery,” Honea points out.

5. They can prevent animal attacks. It sounds unimaginable, doesn’t it? This circumstance may appear unlikely and far-fetched. But who is to say that you may never encounter it? Here’s hoping that you never will! But as Daniels reminds us, “not all threats are of the human variety. If you encounter a dangerous animal at night, a blast of light in the eyes may disorient it enough to scare it away.”

Synergy Marketing proudly offers its clients a wide array of promotional flashlights to choose from. Please take a few moments to peruse through our various designs by checking out our catalogue HERE. Then give one of our sales reps a call at 1-877-748-9884 to place your order. You’ll be glad you did. Promotional flashlights are among the best promo gifts you can give out. You may even be saving lives by doing so!

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24 Aug

4 Reasons Promotional Key Chains Are So Effective

Posted in Promotional Products on 24.08.15 by John Meloche

7-key-logo-group-1024x1269Even in today’s tech-savvy, digital-crazed world, there are many different items that have stood the test of time as daily requirements. Pens are among them. No matter how popular texting and tweeting has become, it seems there will always be a reason to write things down on paper. Key chains are also among today’s age-old necessities. We continue to use keys to open the front doors of our homes and turn the ignitions in our cars, don’t we?

So are promotional key chains viable advertising tools? Perhaps, PubArticles.com puts it best when it reads “there is also some great business and marketing innovations related to key chains. Such as, advertising your business with a free give away of key chains featuring your company logo and contact information, or new product branding with product pictures and information. After all, everyone loves free useful gifts.”

We obviously still have use for those simple, yet handy devices that keep our keys together. As a result, it’s practically impossible to go wrong with key chains as a promotional product source to advertise your business. With people continuing to use key chains every day, it stands to reason that they can serve as excellent daily reminders. So why not use promotional key chains to give your business a boost?

Here are four reasons promotional key chains are so effective:

1. They keep people organized. Keeping all of your keys connected is a practice that has been around for years. By having them all in one place, it helps for them to not get misplaced. The obvious purpose of a key chain is so that you remain more organized. At the end of the day, this simply makes life a lot easier. “Key chains are usually designed in a way that avoids tangling and allows for easy access,” PubArticles.com reminds.

2. They can make fashion statements. Not all key chains are kept in pockets. Some people prefer to showcase them as parts of their wardrobes. In fact, many have chosen to wear their key chains as pendants to necklaces. According to PubArticles.com, “some different styles allow for easy clip on to your belt while others can provide you with great access to cool car accessories used in daily life. They can add a warm personnel style that can be a great fashion accessory as well.”

3. There is beauty in simplicity. We all know that key chains are relatively inexpensive. But they are as handy and useful as gifts can get. They fit perfectly well in the “less is more” category of gift-giving. “Simplicity in promotions refers to using promotional gifts that can be readily given without any modifications and more designing,” reports GetPromotionalKeychains.com, “This is the reason why many promotional companies opt to use promo gifts that can create an impact in the targeted market.”

4. They protect against loss. It goes without saying that keys are very important. One of the most stress-inducing things that can happen to a person is to lose his or her keys. There goes the ability to drive yourself home or even get into your home when you arrive. “Key chains can provide us protection against loss,” reminds PubArticles.com, “As well as make it possible to securely attach them to your persons or belongings.”

At Synergy Marketing, we offer a wide array of key chains. Please take a few moments to peruse through our various designs by checking out our catalogue HERE. Then give one of our sales reps a call at 1-877-748-9884 to place your order. You’ll be glad you did. Promotional key chains remain among the most popular and effective promo gifts that Canadian business owners can give out!

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21 Aug

5 Reasons To Drink Water On A Daily Basis

Posted in Promotional Products, Synergy Suggestions on 21.08.15 by John Meloche

Portrait of cheerful young attractive woman drinking water, outdoorsOver the past couple of days, the Synergy Marketing Blog has been both examining the importance of drinking water to stay hydrated and providing great solutions to help you do just that. Check out our incredible catalogue of promotional water bottles! It provides ideal gifts to advertise your business with. But, as we’ve been mentioning, the necessity that is drinking water on a daily basis should not be discounted. FamilyDoctor.org explains just how much water you should drink each day.

“Most people have been told they should drink 6 to 8 8-ounce glasses of water each day, which is a reasonable goal,” says the site, “However, different people need different amounts of water to stay hydrated. Most healthy people can stay well hydrated by drinking water and other fluids whenever they feel thirsty. For some people, fewer than 8 glasses may be enough. Other people may need more than 8 glasses each day.”

Here are five reasons to drink water on a daily basis:

1. It prevents you from being dehydrated. Perhaps, the most obvious reason to drink water every day is because it is necessary for you to stay hydrated. How necessary? Well consider what the symptoms are of those who are dehydrated. According to FamilyDoctor.org, they include dry mouth, fatigue, extreme thirst, headaches, confusion, dizziness and even an absence of urine and tears. Needless to say, your body needs this essential fluid.

2. It gives you healthier skin. Water provides benefits to both your insides and outside! Of course, it is used for bathing. But did you know that drinking water can help to reduce the signs of aging? According to Jeff Behar on BodyBuilding.com, “ensuring that you are properly hydrated will prove to be a far better solution to preventing or decreasing wrinkles than the many expensive and in most cases barely effective products being marketing to the public.”

3. It strengthens teeth and bones. Most of us likely grew up hearing the slogan “Milk does the good”. But did you know that the intake of calcium provided by milk is not the only solution to healthier teeth and bones? Behar points out that water aids in that area as well. “Water makes teeth and bone stronger,” he states, “The additional fluoride added to the water supply provides extra strength and bone density to teeth and bones.”

4. It lubricates your joints. Your body is made up of a lot of moving parts. Similar to your car, your body parts require a little oiling – so to speak. “Water is extremely important to the joints,” insists Behar, “Synovial fluid contains water; if you become dehydrated, less synovial fluid is available to protect the joints. This is dangerous to a bodybuilder since they sweat (lose fluids) and put great stresses on their joints through intense workouts.”

5. It assists your digestive system. Water is necessary for the absorption of the nutrients you get from the food you eat. Without it, your food becomes a lot harder to digest. “Water helps improve the digestive process and is imperative in maintaining a healthy urinary tract and digestive system,” says Behar, “Water is important to properly metabolize food. Drinking sufficient amounts of water will help reduce constipation.”

At Synergy Marketing, we believe that you just can’t go wrong by handing out promotional water bottles as gifts to your customers. We all need to drink water each and every day, so there is no doubt that your gifts will come in very handy. With water bottles being used so frequently, your gesture gives your business the opportunity to be advertised to others on a daily basis for years to come!

Order the water bottle of your choice by calling us at 1-877-748-9884!

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20 Aug

Synergy’s 6 Spectacular Hydration-Busting Promo Gifts!

Posted in Promotional Products on 20.08.15 by John Meloche

img-foldable-water-bottle-logo-1024x1269In our last blog, we revisited the concept of drinking water on a regular basis in order to stay properly hydrated. And although it was inspired by the hot and humid day we had in our hometown of Toronto yesterday, it’s important to note that staying hydrated is a daily requirement no matter what the weather is like outside. Naturally, it helps to bring a water bottle with you everywhere you go. And, of course, Synergy Marketing can help you with that!

We have a number of fantastic promotional water bottles that you can attach your company name and logo to in order to help others carry on the healthful practice of staying hydrated. And, perhaps, more importantly for your business, they will grow the favourable reputation that will secure you a loyal client base for many years to come. It doesn’t matter that summer will be winding down to a close within a month. There’s no bad time to use a water bottle!

Here are Synergy’s six spectacular hydration-busting promo gifts:

1. Aluminum Water Bottle. This classic water bottle carries 26 ounces of water (or the beverage of your choice) and comes with a plastic sports spout cap. It’s the ideal companion to any workout. Available for just $9.99 a piece, this water bottle comes in blue, grey and red designs and is presented in a white gift box. An excellent way to advertise your business, giving out these promotional water bottles will do your favourite clients great favours.

2. Foldable Water Bottle. These unique, folding water bottles carry 16 ounces of fluid and are incredibly lightweight. As you can tell from its name, this water bottle can be folded up allowing for easy storage. But don’t worry – it isn’t about to leak on you. It comes with a leak resistant push and pull lid as a well as a carabiner hook. As well, the Foldable Water Bottle is BPA free! At just $4.95, you’ll have yourself a very impressive, yet cost-effective promotional device.

3. Terrain Water Bottle. Making up one of our more higher-end promotional products, the Terrain Water Bottle is a Stainless Steel design that holds 25 ounces of fluid and comes with a very handy drinking spout. It too is BPA free. For those who enjoy hiking or going on long excursions, this great water bottle is ideal. Strong and sturdy, it’s built for “roughing it”. They are available for $14.95 each.

4. Pink Breast Cancer Water Bottle. We have an excellent idea for this great promotional product. A great way to both advertise your business and donate to a worthwhile cause is to offer these unique collapse-able Pink Breast Cancer Water Bottles for small donations. Providing these donations to breast cancer research will not only help to fund very important studies, but also reveal a very charitable side of your brand.

5. Stainless Steel Travel Mug. This isn’t exactly a water bottle. But it can certainly hold water all the same! If travel mugs are more your thing – or more suited to satisfy your customers – this great promo gift is ideal. These double walled mugs help to keep your beverages either hot or cold, depending on their temperature. Each mug holds 16 ounces of fluid and comes with a safety lid. They go for $13.95 a piece.

6. Tumbler with No Handle. Part water bottle, part mug, the Tumbler with No Handle also makes for an awesome hydration-beating gift. Like the Stainless Steel Travel Mug, it holds 16 ounces of fluid, is double walled and comes with a safety lid. But, as its name informs, it has no handle – giving it a water bottle feel. At $14.95 each, the Tumble with No Handle is one of our most popular higher-end promo gifts.

To get your hands on the water bottle or mug of your choice, please call Synergy Marketing at 1-877-748-9884!

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19 Aug

The Importance Of Keeping Yourself Hydrated

Posted in News, Promotional Products on 19.08.15 by John Meloche

Gym woman drinking water from a bottleIt’s a hot and muggy day today in the City of Toronto, where Synergy Marketing makes its headquarters. Now, we’re not ones to complain. We haven’t forgotten how cold the winter is. We love summer and hope we have many more weeks of it left! However, with that said, it’s important to remember that when the temperatures rise and the humidity rises with it, we should all be taking measures to beat the heat.

Arguably, the most important way to get through a humid day is to stay hydrated. Yes, the importance of drinking water should not be underestimated. It is a mandatory part of our lives, needed each and every day. If you’ve spent even one day not drinking any water – and, to be honest, we know a lot of people like this! – you’re certainly not doing your body any favours. Let it be made clear: you need to drink water!

According to Jeff Behar of BodyBuilding.com, water is the single most critical nutrient for our bodies’ health, growth and development. “The human brain is composed of 95% water; blood is 82% water; the lungs are nearly 90% water,” he informs us, “It is not only the most important nutrient in the body, but also the most abundant. Water is critical to the balance of all the body’s systems, including the brain, heart, lungs, kidneys and muscles.”

Still not convinced that drinking water is mandatory? To put it bluntly, you would die without it. Now, most people know this. But many still take drinking water for granted. They feel that if they are thirsty, they can go to many other tastier beverages to quench their thirst. But it needs to be understood that water is needed for good health. And we’re talking about water that is free of any sugars or unnecessary carbonation.

“Your body depends on water to survive,” states FamilyDoctor.org, “Every cell, tissue, and organ in your body needs water to work correctly. For example, your body uses water to maintain its temperature, remove waste, and lubricate joints.” Clearly, it’s important to remember that drinking water – especially on hot days – isn’t just a matter of quenching thirst. Keep in mind that your body is replenishing its supply of water which it is constantly losing.

As FamilyDoctor.org points out, “water makes up more than half of your body weight. You lose water each day when you go to the bathroom, sweat, and even when you breathe. You lose water even faster when the weather is really hot, when you are physically active, or if you have a fever. Vomiting and diarrhea can also lead to rapid water loss. If you don’t replace the water you lose, you can become dehydrated.”

Behar definitely agrees. In fact, he explains just how detrimental it is to our health to omit water from regular consumption. “A 2% drop in body water can cause a small but critical shrinkage of the brain, which can impair neuromuscular coordination, decrease concentration, and slow thinking,” he reveals, “Dehydration can also reduce endurance, decrease strength, cause cramping, and slow muscular response.”

At Synergy Marketing, we support the concept of staying hydrated. And we certainly hope you do as well. Proudly, we offer an awesome array of water bottles to our clients who are looking to make favourable impressions on their favourite clients, colleagues and co-workers. Attach your business name and logo to a great water bottle today and advertise your business in the healthiest way possible!

To place your order, give us a call at 1-877-748-9884!

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18 Aug

3 More Ways To Attract Back-To-School Shoppers

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 18.08.15 by John Meloche

Education and back to school concept: stack of textbooks, desktop globe, calculator and other school/college objects isolated on white backgroundIt’s back-to-school season! Sorry kids, but there’s no way around it. This doesn’t mean that there aren’t several days of summer left. There’s still plenty of time to soak up the sun and enjoy all of the season’s exciting events. However, in a few weeks, classes will commence and students and teachers will resume their non-summer lives. As a result, back-to-school shopping is all the rage right now.

What is your business doing to capitalize on this annual tradition? In yesterday’s blog, we revealed some sound back-to-school marketing strategies. You’ll notice that industry experts don’t recommend shying away from utilizing social media to put the word out about your brand’s new marketing campaign. There are, of course, many other ways to attract back-to-school shoppers.

Here are three more:

1. Create a back-to-school video. There are few things that pique the interest of internet-surfers more than interesting videos. Creating one that advertises your company’s new marketing campaign may be the best way to attract new customers seeking back-to-school deals. The popularity of such sites as YouTube cannot be understated. But as Ruth Arber of AdWeek.com points out, other social media platforms can come in quite handy in this regard.

“If you have video assets, use Facebook and Twitter’s auto-play video formats to drive high engagement and video views,” she informs us, “Then re-engage users who watched your video content with a website tweet or link quote, that brings them to a site where they can browse more specific products.” Evidently, the use of social media and your company website is of paramount importance to back-to-school marketing plans.

2. Always consider the kids. Yes, it’s the parents that will be doing most of the shopping for their young school-bound children. But it’s important to remember that, in many cases, it’s the kids who will be influencing their parents’ buying decisions. Your marketing campaign should be student-focused. When you meet their needs, you encourage them to get their parents to spend money in your store.

You don’t have to take our word for it. On SocialMediaToday.com, Mark Cooper makes this point pretty clearly. “It’s not only adult shoppers who are getting savvier,” he reveals, “Moms with kids between the ages of 6 and 17 are highly influenced by their offspring. Marketers need to not only appeal to parents, but also to their kiddos. Run campaigns geared towards students so they ask for your products by name.”

3. Give out back-to-school promo gifts. A few weeks ago, our blog listed some of the best back-to-school-themed promotional products that Synergy Marketing has to offer. Among them are the 5 In 1 Ruler, the Retractable Mouse Pad and the Memo Pad with Pen. All great items that can be used in the classroom, our promo gifts are excellent ways to endear customers to your brand. These gifts, in particular, are especially appreciated during this time of year.

Please feel free to give us a call at 1-877-748-9884 to further discuss the promo gifts that can best help to boost your brand during this back-to-school shopping season. As always, our sales team is happy to answer any questions you may have. Learning is what going back to school is all about, isn’t it? Furthering your education about how to effectively market your brand is what Synergy Marketing is all about. Talk to you soon!

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