29 Jan

3 More Sound Solutions For Growing Your Business

Posted in Small Business Advertising, Synergy Suggestions on 29.01.16 by John Meloche

Concept of growth of a companyIn yesterday’s blog, we revisited that ever-popular topic of growing your business. At Synergy Marketing, we specialize in low-cost solutions for business growth. Our cost-effective promo gifts, of course, are prime examples. However, our blog is also adept at listing a number of budget-conscious solutions to taking companies to the next level. Let’s pick up where we left off yesterday, shall we?

Here are three more sound solutions for growing your business:

1. Add value to the lives of your customers. People don’t just want to go home with good products. Sure, getting a quality product is the initial objective when selecting an item to buy. But people also enjoy knowing that they can depend on certain brands to solve their problems. This is where developing strong relationships come into play. It’s important that you know what your customers need and how your company can meet those needs. This is how you add value.

“Providing value in the lives of your customers is extremely important when thinking about creating lasting business success,” says Matt Mayberry on Entrepreneur.com, “If you are not changing or adding extreme value to your customers’ lives, your business will hit ‘stall mode’ very quickly. The stall mode is when you truly believe you are doing everything right and working extremely hard, but the results and success aren’t present to show for it.”

2. Take time to address your emotional state. In all of the lists of tips that we’ve provided over the years, we sometimes forget to address the mental and emotional impact of assuming the role of business owner. That isn’t done purposely, as we know just how tough a grind it can be to be so focused on business all the time. One way to help improve things at your company is to take time to improve your own state of emotions.

“Take a few moments to assess the day’s emotional challenges,” insists the Reader’s Digest website, “Almost as important as your to-do list is a ‘be prepared for’ list. Inventory the tough phone calls, boring meetings, challenging customers, frustrating red tape, infuriating rush-hour drives, droning detail work, and other challenges you may face.”

3. Make customer service your top priority. We’ve said quite a lot about providing high-quality products over our past few blogs. And there will always be a lot of emphasis placed on product quality. That should go without saying. However, it’s also a well-known fact that it doesn’t matter how good your products are, if your customers are unhappy with your service, they will not likely return to your place of business.

“It boggles my mind when I see a business pay more attention to what they think is right rather than to what the customer has to say,” reveals Mayberry, “Listen, we all make mistakes and some of the best business people fall into this category as well. If a customer isn’t satisfied or happy, you have to do everything in your power to make that customer happy…Even if your customer was the one who was wrong, take the initiative to fix things and correct them immediately.”

Synergy Marketing’s promo gifts are well known for helping business owners to grow their businesses. Don’t forget to place your order for the promo gift of your choice by calling us at 1-877-748-9884 between 9am to 5pm EST or by emailing us at info@gosynergygo.com!

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28 Jan

3 Ways To Foster Your Company’s Growth

Posted in Small Business Advertising, Synergy Suggestions on 28.01.16 by John Meloche

business woman happy with her growth and success - isolated over a white backgroundOkay, so January is just about over. How are your New Year’s Resolutions coming along? If your 2016 hasn’t quite gotten off to the start you were hoping for, here’s something you should keep in mind: there’s no time limit to making your dreams come true! Of course, it’s always good to set deadlines. But when those deadlines pass, it only means that new plans should be put in place to take your company in a new direction.

Have you tried out some strategies that haven’t worked? If so, you’re not alone. Running a business is tough. All business owners of all sizes know that. This is why Synergy Marketing is so intent on providing entrepreneurs all across Canada with the means to grow their businesses in cost-effective ways. If you checked out yesterday’s blog, you’ll know exactly why it’s a good idea to choose us.

But what else can you do to foster your company’s growth? Here are three ideas:

1. Remember that you can never stop learning. Most business owners consider themselves experts in their fields. And there’s nothing wrong with that. Having confidence is important in your role. However, it’s also important to know that the old “you can’t teach an old dog new tricks” adage is a sham. That’s not to say that you’re an “old dog”! It’s just meant to communicate that you should always be trying to learn more about your industry.

“No matter what category your business happens to fall in, one thing is necessary in order for you to provide your customers extreme value: to make the commitment to continuously learn and study what’s ‘hot’ in your field,” writes Matt Mayberry on Entrepreneur.com, “If you spend an hour a day to learn about and research your field, you will instantly start to set yourself apart from your competition.”

2. Write two to-do lists. This particular piece of advice comes courtesy of Reader’s Digest. Most people have to-do lists to keep them on track with all of the things they have to do each day. This is an especially important task for the busy business owner. But why write two to-do lists per day? According to the publication’s website, each list is categorized by the priority ranking of the tasks that are required of you to complete.

“The first should contain everything that you need to get done soon,” Reader’s Digest explains, “It should be a comprehensive list of short-, medium-, and long-term projects and work, and you should constantly adjust it. The second to-do list should be what you can reasonably expect to get done today, and today only.”

3. Strive to offer unbeatable products and services. In case you haven’t already been able to tell, Synergy Marketing prides itself on its high-quality products and top-notch customer service. We know that these two traits are the markings of a successful brand. Take note of the products that your customers seem to enjoy and the ones that aren’t so popular. Accept feedback about your customer service practices. With all of this in mind, make necessary changes.

Mayberry agrees that this is how you help to make your company one of the best around. “One of the quickest ways to set you apart from the competition is to provide your customers with high-quality products at the same price as your competitors,” he believes, “Quality is everything when it comes to growing your business. Spend the time to plan, organize and deliver top-notch quality products/services in everything you do.”

Be sure to check back for tomorrow’s blog as we continue to provide sound solutions for growing your business. And don’t forget that to place your order for the promo gift of your choice, you can call Synergy Marketing at 1-877-748-9884 between 9am to 5pm EST or email us at info@gosynergygo.com!

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27 Jan

Why Choose Synergy Marketing?

Posted in Promotional Products, Small Business Advertising, Synergy Suggestions on 27.01.16 by John Meloche

De45BmihIf you’re a Canadian business owner who is looking to grow the good name of his or her company, then Synergy Marketing wants your business! You may be asking why you would want to give us your business. And, if so, we don’t blame you. After all, there are many different marketing companies out there who would all claim that they can help elevate your brand to the next level.

So why should you choose to work with Synergy Marketing?

We’ve got the experience! With over 25 years in the promotional marketing business, we have quite the handle on providing top-quality promo products and business gifts. In our time, we have developed many great relationships with suppliers all over the globe. Over the years, we have grown into a top supplier of promotional merchandise to some of the largest corporations in North America, helping them all to advertise their businesses in very cost-effective ways.

Our specialty is service! We keep all of our promo products in stock and that allows us to imprint and engrave your branding on our products on site. This enables us to service our customers faster and more efficiently. We also live by the philosophy that it is always easier to keep a customer then to find a new one. Keeping that in mind, we strive to help our current customers with custom promotional products that will set them apart from their competition.

We have worldwide acclaim! We have offices across Canada, as well as the United States and overseas. As a result, we are able to meet the needs of corporate customers from all over the world. We take great pride in the many relationships we’ve developed, knowing that our dedication to providing top-of-the-line promo products and incomparable customer service is what has always made us a cut above our competitors.

We have an excellent selection! Our high quality promo gifts include pens, flashlights, key chains, water bottles, travel mugs, earmuffs, wine stoppers, rulers, markers and so much more! Our product categories also include Golf-related gifts, Houseware, Automotive, Desktop and even Holiday gifts. That means that no matter your business type, we definitely have the right promo gift to satisfy your customers!

We’re incredibly enthusiastic! This may seem like an odd trait to brag about, but we truly believe that the Synergy Marketing staff is like no other. We have a very light-hearted office environment that promotes employee interaction, friendly competition and high-energy working days. Laughter and music is a part of the everyday work schedule. It helps to keep us motivated and excited about interacting with our customers and selling our great products.

We’re open to serve you each day! Synergy Marketing is open for business from Monday to Friday, 9am to 5pm EST. We invite you to give us a call at 1-877-748-9884 to speak to one of our friendly and experienced representatives about selecting the perfect promo gift to advertise your business. You may also email us at info@gosynergygo.com at any time you wish for information about our customized promotional products.

Thank you for choosing us!

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26 Jan

4 More Ways To Re-energize Your Employees

Posted in Synergy Suggestions on 26.01.16 by John Meloche

Excited successful business team of diverse multiethnic young people sitting at a table in the office cheering exuberantly as they celebrate a successful outcome on the laptop computerIn yesterday’s blog, we revisited the topic of boosting employee morale and pointed out that the end of January is usually a good time to start implementing some ways to do so. The holidays are long gone and the everyday working grind is beginning to affect your staff members. Doing what you can to boost their spirits and re-energize them will go a long way in helping your business to be successful.

Here are four more ways to re-energize your employees:

1. Be willing to accept feedback from your employees. It’s always a good idea to reward your employees. But, arguably, there is no greater reward than accepting their feedback and implementing changes based on it. Your staff members want to know that what they have to say matters. Proving that their opinions are of consequence will give them all the more reason to work hard to make your brand great.

2. Don’t shy away from offering promotions. Your best employees are characterized by the ones who wish to move up in your company. While some may be happy simply to receive pay cheques, there are those who wish to stay with your company for the long haul. Those are the members of your staff who will go all out to make your business great. Reward them by making them know that there are opportunities for growth.

“Forty percent of millennials expect promotions every one to two years,” says Sujan Patel on Inc.com, “To maintain employee morale among a new generation of employees, you need to emphasize the viability of your promotional tracks. Be clear about opportunities to grow, not just during recruitment but on a regular basis.”

3. Grant time off to employees to pursue projects they are passionate about. Maintaining an appropriate work/life balance is important for everyone. That includes you. According to Marcus Erb on Entrepreneur.com, when you offer your employees the ability to take time from work to pursue personal projects, it can serve as an “energizing break from regular responsibilities and can serve as a source of innovation for a company.”

4. Offer real lunch breaks. Let’s be honest. Most lunch breaks don’t allow people enough time to leave their work stations, eat their meals, use the restrooms and return comfortably back to their jobs. There usually isn’t enough time. If you notice that your employees are feeling constrained by the times they are given for their lunch breaks, try to come up with ways to make such breaks more enjoyable and relaxing.

“Research suggests that only one in five people take lunch breaks and that white-collar workers are least likely to step away from their desks for a break,” informs Patel. He goes on to point out that research has shown that when people stay inside to eat their meals at their work stations it is, “really detrimental to creative thinking.” “Get managers on board to take a coffee break, go for a walk or check out a new restaurant every day,” Patel recommends.

And, as always, remember to reward your staff with your company’s promotional gifts. To place an order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am to 5pm EST or email us at info@gosynergygo.com!

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25 Jan

4 Ways To Boost The Energy Of Your Staff Members

Posted in Synergy Suggestions on 25.01.16 by John Meloche

Successful young business people showing thumbs up signWith nearly a month of 2016 already in the books, you may be noticing a bit of a lag in the energy around your place of business. Generally speaking, each New Year starts off strong but, by the time January winds down, there is a dip in enthusiasm. By now, people have gotten used to the everyday grind that comes with working, as the holidays are long gone. So what can you do to boost the energy of your staff members?

Here are four ideas:

1. Design a company outing based on employee feedback. It’s always nice to give your team some time away from the office. Setting up company outings that reward your employees’ hard work is a great morale booster. But allowing them to choose where and how they’d like to celebrate their accomplishments is an excellent way to motivate them to perform at their best well into the future.

On Inc.com, Sujan Patel agrees that to boost employee morale, you crowd-source your company outing ideas. “How many times have you been to a company outing that missed the mark?” he asks, “Instead of putting your HR team in charge, ask for anonymous nominations for a company-wide outing — then let your team vote for their favourites. Giving employees the opportunity to shape rewarding activities ensures that your effort serves everyone.”

2. Celebrate their accomplishments. The more you make your employees know that their contributions matter, the more they will be willing to contribute to your business. Don’t shy away from publicly acknowledging the jobs well done by your top performers. “It’s natural to focus on what’s ahead rather than reflect on how much has been achieved,” says Marcus Erb on Entrepreneur.com, “Taking time to reflect, though, helps employees appreciate how much they have done.”

3. Remove negative influences from your staff. Firing people is generally not a recommendation that makes many lists of how to boost employee morale. However, the old adage about there always being a “bad apple in the bunch” is often true. As a result, you may need to seriously take a look at the dynamics of your staff and find out if someone is just not gelling with others. Patel bluntly describes such people as “jerks”.

In fact, he quotes executive coach Rodger Dean Duncan who describes jerks as those who “intimidate, condescend, or demean, swear, behave rudely, belittle people in front of others, give only negative feedback, lie, act sexist or racist, withhold critical information, blow up in meetings, refuse to accept blame or accountability, gossip, and spread rumours, use fear as a motivator, etc.” If that sounds like someone you’ve employed, it’s time you let that person go.

4. Give out promotional gifts as rewards. Don’t assume that promo gifts only work as advertising methods. Giving them out to customers will work wonders for boosting your client base. But giving them out to your employees will also inspire loyalty. Be sure to acknowledge the contributions of your staff while also boosting their senses of pride in who they work for by sending them home with branded promo products.

To place an order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am to 5pm EST or email us at info@gosynergygo.com!

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22 Jan

The Do’s And Don’ts Of Handing Out Promo Gifts

Posted in Promotional Products, Synergy Suggestions on 22.01.16 by John Meloche

Depositphotos_62320183_s-2015In yesterday’s blog, we discussed the benefits that promo gifts can provide the business owners who give them out to their customers. However, as Audrey Sellers makes clear on ePromos.com, there’s a lot more to using promotional products than simply handing them out to members of your target audience. She insists that to make use of your investment, it’s best to follow some wise do’s and don’ts.

DO know your audience. Smart business owners have good ideas about what their customers want. Consider the type of people who support your business. What type of gift would they be able to get the most out of? “Take a moment to revisit your customer profile,” advises Sellers, “Looking at demographics, you should have insight such as customer age, gender, geographic location, income range, education, and more.”

DON’T settle for cheap products. As mentioned yesterday, Synergy Marketing proudly stands behind the quality of the promo products it offers. This is because we know that poor quality gifts only give bad impressions of the companies that give them out. “Don’t sacrifice quality to save a few bucks,” warns Sellers, “Your brand image is on the line. If you go for the cheapest products you can find, people will correlate those giveaways with your brand.”

DO pay attention to the competition. You’re not likely to be the only business owner handing out promo gifts to his/her customers. Make note of what your competitors may be giving out and seek to do better. “Take some time to study the promo items that other companies have used, and figure out why they selected those products,” says Sellers, “It’s especially helpful to pay attention to the businesses in your niche.”

DON’T hand out promos without a strategy. “Do you have a game plan for your promotional products?” Sellers asks, “If you’re not sure why you’re giving them out, then don’t do it. Take some time to figure out what you want to accomplish. You should never invest in promos without knowing why you’re making the investment. You’ll simply be flinging freebies at people with no solid goal in mind.”

DO find ways to grab people’s attention. Sometimes, it’s best to go against the grain and do something out of the ordinary. Being really creative with the promo gifts you choose can go a long way in setting you apart from your competition. “Think about ways to really make an impression on your audience,” encourages Sellers, “It could be the products themselves, or it could be the way in which they’re delivered.”

DON’T go too off the rails. While we do recommend being creative, you don’t want to consider gifts that may be deemed strange or inappropriate. “Creativity is good, but don’t cross the line and make people feel weird or uncomfortable with your giveaways,” says Sellers, “The last thing you want to do is upset your customers or turn them away from your brand. A promotional toothbrush is a great giveaway if you’re a dentist. If you’re an accountant, well, not so much.”

To get your hands on the best promo products in the business, call Synergy Marketing at 1-877-748-9884!

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21 Jan

Enjoying The Benefits That Promo Gifts Can Provide

Posted in Promotional Products on 21.01.16 by John Meloche

Triple_pens-1024x1269At Synergy Marketing, we offer Canadian business owners the best promo products in the business. We wouldn’t be surprised if we’ve started a blog or two the exact same way in the past. And that’s because it’s pretty much a mantra of ours to state that our top-of-the-line promo gifts are second-to-none. That’s sort of saying the same thing twice, isn’t it? Well, we can’t help it! We stand behind each and every promo gift that we sell.

There are many reasons that we are so proud of our catalogue. But, at the top of the list is the fact that they actually work. You see, we could brag all day long about the quality and usefulness of our products. However, if they didn’t do their job – and that’s growing the businesses of the company owners who give out our promo gifts – they wouldn’t be worth very much. Ironically, they don’t cost that much to begin with!

That’s another fantastic reason to hand out promo gifts to your customers. When compared to the costs of traditional modes of advertising – television commercials, prints ads, billboards etc. – promo gifts are among the most cost-effective modes of advertising available anywhere! If you’re not yet sold on the power of the promo gift, consider the fact that they are used each and every day.

Pens, key chains, flashlights and water bottles (just to name a few) are part of people’s everyday lives. On Wattpad.com, Ellie Greg points out that these gifts have staying power. She notes that the longer customers keep your promo gifts, the stronger your advertising capabilities are. “Presenting your clients with a key chain or a refrigerator magnet is something which will help keep you in mind when they need items like yours again,” she writes.

Key chains, just happen to be among the many gifts that Greg highlights as a favourite among business owners looking to grow their companies. “Key chains are something which don’t cost much and can be taken everywhere,” she explains, “Not only are key chains something which folks may use every day, they may additionally find them helpful for storing spare keys.” But, promo gifts tend to do a lot more than just advertise.

Their everyday usefulness provides additional value to the interactions your customers have with you. You’re not just presenting gifts. You’re doing favours! “You are able to help make your customers feel that you value them, any time you send them a promotional gift,” offers Greg, “And for customers who have been with you for some time, this will help to keep them with you for years to come.”

With this point, Greg illustrates one of the most important benefits that come along with using promo gifts to advertise your business. They garner loyalty and long-time patronage. As we’ve pointed out in past blogs, a focus on current customers, so that they remain customers for the long haul, is one of the best ways to ensure the success of your company well into the future. Are you ready to enjoy the benefits that promo gifts can provide?

Call Synergy Marketing at 1-877-748-9884 today to order the promotional product that will best advertise your company!

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20 Jan

3 Ways To Ensure Your Company’s Bright Future

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 20.01.16 by John Meloche

holding a business, building on handDo you remember last month when you were busy planning for the New Year? You likely had a lot of great ideas that you wanted to see unfold in the “future”. Well, the future is here. Are you still working on making your New Year’s Resolutions become realities? Growing your business requires a lot of effort. Tell you something you don’t know, right? Well, it’s important to be a good planner if you want to make your aspirations come to light.

As a business owner, it’s always important to plan ahead. Securing a bright future for your business requires you to create sound plans that involve precise steps that will help you to meet your goals. Considering that time seems to fly, and as it passes by technology continues to change, you’ll need to be up on all of the latest innovations that you can use to help your business flourish well into the years to come.

Here are three ways to ensure your company’s bright future:

1. Create an app. If you have a smartphone, it is likely filled with apps. What may seem like “the new thing” is actually quite commonplace in 2016. People use apps every day. Whether they’re looking for a game to play or for a place to shop, customers use apps because they come in incredibly handy to the savvy smartphone-user. Creating an app for your business will not only prove that you are on the cutting edge, but it’s bound to bring more attention to your brand.

On InnovationManagement.se, Jenna Batten, writes that it is vital to be able to facilitate business over mobile devices. “Consumers are depending more and more on phones and tablets for Internet activity (including the purchase of services and products),” she informs, “Also, we’re only just getting into a wearable technology era that’s going to intensify the average consumer’s reliance on mobile connectivity. These are trends that every business should seek to take advantage of.”

2. Focus on keeping your current customers. Most business owners assume that “growth” is defined predominantly by the addition of new customers. However, if you don’t work to hold on to the current customers you have, growth won’t be all that likely. Be sure to never forget your existing customers as they can help you to develop the growth you’re looking for.

This point of view is conveyed on the Business Development Bank of Canada website. “Looking for growth opportunities? Don’t forget your existing clients,” reads the site, “They could be your best path to expansion success. It’s usually much easier to find new business from current clients than to start afresh with untested ones.”

3. Take advantage of social networking. An item that belongs on the “should already be doing it” list is one that is going to remain popular for quite some time. If you’re not on Facebook and Twitter, at the very least, you’re certainly not garnering your company as much attention as it could be getting. Reaching out and connecting to literally millions of people through a variety of social media posts on a daily basis is imperative in today’s world of business advertising.

If you’re not one for social media yourself, it would be wise to hire someone who can do the networking for you. “It is increasingly necessary for modern businesses to consider the hiring of social networking experts or, in larger companies, entire marketing divisions focused on social marketing,” insists Batten, “We’re only beginning to touch on the next chapter of mobile connectivity in society, and increased use of social networking channels will walk hand-in-hand with further use of modern mobile devices.”

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19 Jan

3 Smart Ways To Increase Customer Retention

Posted in Small Business Advertising, Synergy Suggestions on 19.01.16 by John Meloche

customer retention memo post illustration design over a white backgroundIn yesterday’s blog, we touched upon the subject of growing customer bases. This is something that all business owners are interested in doing. But what are the best ways of going about it? Yesterday, we highlighted the fact that impressing your current customers is part of the all-important first step. Making your current customers happy is the best way to get the good word about your company spread to others.

“To increase your customer base, it is necessary to stay in constant contact with potential and existing customers and the more value your business can offer, the more likely they will remain loyal,” writes Steven MacDonald on SuperOffice.com, “A 5% increase in customer retention can result in a 75% increase in customer value. The challenge is how to improve your retention by 5%.” So what can you do to increase customer retention?

Here are three smart ways:

1. Make use of content marketing. Content marketing is all the rage these days. Why do you think that Synergy Marketing posts a new blog to its website each business day of the week? Our website now boasts a wealth of amazingly useful content that has helped for it to be picked up in search engines a lot more than it used to. Another way to use content marketing to your advantage is to send out free newsletters to your current customers.

Keeping in touch with them will help to keep them your customers. “Free is something that everyone can afford, from small businesses to global corporations,” reminds MacDonald, “When you offer a free newsletter, you are informing your potential customers that you are willing to provide free information from the start. If you provide good content, customers will know more about your business.”

2. Make suggestions to customers based on their proven interests. Smart business owners get to know their customers. They understand their likes and dislikes and cater to their buying habits, as a result. It’s best to try to predict what your customers are looking for, based on what they have purchased in the past. They will appreciate your attention to detail. Simply make suggestions considering what you know about them and see if it doesn’t boost sales.

In their book, The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company, Steve Black and Bob Dorf suggest that you utilize your website to make such suggestions. In an excerpt on Entrepreneur.com, the pair recommend that “on every ‘thank you’ or confirmation page, (you) suggest multiple items the customer may also find interesting, and ideally provide an incentive for purchasing.”

3. Maintain an excellent customer service regimen. It’s hard to go wrong when your customer service is excellent. It not only helps you to retain customers, but it encourages more customers to give your brand a try. People often want to enjoy their experiences with companies more than they do the actual products they purchase. When customers are made happy, as we pointed out yesterday, they tend to tell others about their experiences.

It’s important to make every experience count. “A customer who contacts customer support about their first order is just as important as a customer who contacts customer service about their tenth order,” MacDonald reminds us, “Treat each customer with respect and take appropriate action. A happy customer is likely to tell at least three friends about a positive experience and great customer service leads to increased sales.”

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18 Jan

3 Easy Ways To Expand Your Customer Base

Posted in Small Business Advertising, Synergy Suggestions on 18.01.16 by John Meloche

Colorful arrows hitting the center of a target. Concept for illustration of business consulting and new customer acquisition strategyIf it’s one thing that all business owners have in common, it’s that they’re all interested in growing the sizes of their customer bases. This is likely most true for small business owners. Especially those who have aspirations of expanding and owning more locations, growing customer bases is imperative. But what are the best ways to go about securing more customers? As always, we have a few ideas!

Here are three easy ways to expand your customer base:

1. Focus on impressing your current customers. This is a very important step in increasing the number of customers you have. You can never forget the people who already support your business. And that’s because the best ways to advertise your brand is to have your happy customers do it for you! Be sure to focus on making your current customers happy and they will be bound to spread the good word about your brand.

In The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company, Steve Black and Bob Dorf advise business owners to get their current customers to spend more if they want their customer bases to grow. “To start, make sure your customers are satisfied with the product, performance and price,” write the duo, courtesy of an excerpt on Entrepreneur.com, “Then you try to sell them more product, upgrade their service or extend their contracts.”

Some of the basic approaches that they recommend include cross-selling programs, up-selling programs, next-selling programs and something they call “unbundling”. “If a product is complex or multi-featured, split it into several products, each sold separately, which sometimes grows revenue,” explain Black and Dorf, “This works well in many tech, software, and industrial product areas.”

2. Ask for opinions on your website. As we’ve established, a focus on your current customers is important. The same can be said about your current website visitors. Gauging how people currently feel about your business is a key step in helping it to grow. Utilize your website by implementing a survey that encourages visitors to discuss their opinions about your brand. It will serve to provide you with some very useful feedback.

This strategy is championed by Steven MacDonald on SuperOffice.com. “Before a web visitor leaves your website, request that they complete a short survey related to your business,” he recommends, “People are happy to express themselves and often enjoy telling you about their online and offline experiences. You can use a survey to conduct industry research, customer experience or measure customer satisfaction.”

3. Ask happy customers for referrals. As mentioned earlier, happy customers make for the best advertisements. Simply ask the customers who have expressed their pleasure with your brand to recommend it to others. “Customer referrals are the most honest source of new business,” says MacDonald, “There are lots of different viral marketing tools and tactics that can help you get customers to refer other customers to your company.”

At Synergy Marketing, we have a long history of helping Canadian business owners to secure referrals. Our top-of-the-line promotional products are regularly heralded as excellent sources of encouragement in that regard. When customers receive our free gifts, they are often motivated to let their friends and family members know about the companies that gave them the gifts. Order yours today!

Call us at 1-877-748-9884!

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