31 Mar

3 Interesting Ways To Help Your Business Raise Eyebrows

Posted in Small Business Advertising, Synergy Suggestions on 31.03.16 by John Meloche

Portrait of surprised girl with raised eyebrowsIn yesterday’s blog, we took a look at some unique ways that you can generate excitement for your products. It doesn’t matter if they are new products or old products that some may consider “boring”, coming up with inventive ways to create a new buzz is an all-important task for business owners from all industries. In today’s blog, we’ll continue to examine some interesting ways to help your business raise eyebrows.

Here are three more:

1. Try to get some media attention. There’s nothing like being in the news or trending on social media to get the attention you’re looking for. When considering new ways to advertise your products, think about how you may be able to get the media involved. Do you have an interesting story to tell that can be connected to the launch of your new product? Can you solve a problem that many members of society have through what you’re selling?

Answering these questions in the positive may help you to get some news coverage. On YourStory.com, Aditya Kulkarni highlights the importance of having your products become stories deserving of media attention. As far as he’s concerned, timing plays a big factor. “You need to pick a time where your product area will be in the media’s attention, but it should not be drowned out by something else,” he insists.

2. K.I.S.S. = Keep It Simple Stupid. You’ve likely heard of this idiom before. You’ve probably also heard about the “less is more” perspective. Both sayings apply here. Believe it or not, sometimes it’s best to be as direct and to-the-point as you can get in order to quickly grab the attention of members of the buying public. What makes your product so great? Answer that question concisely in your advertising and you’ll begin to raise eyebrows.

“Too many companies get caught up in the complexity of their products,” believes Shad Connelly on ThinkMonsters.com, “Just because you produce a complex product doesn’t mean you need to produce complex marketing. Anyone should be able to visit your website and understand why your product is valuable. If they can’t, you’re in trouble. The key is to whittle your marketing down to the essential message.”

3. Help the public to see the bigger picture. If you’re looking to garner greater excitement about your products, then there must be something more exciting about them than other products. What is the bigger picture? How can your product solve problems and be useful long-term? Will your products bring greater happiness to the lives of those who purchase them? Consider avenues where you can market your items in this way.

“People love big ideas,” insists Kulkarni, “Especially the media, bloggers and the tech press. When you’re discussing your product with them, it is important to give them the big idea – talk about your overarching vision and how you will solve the world’s biggest problems – even if what you are launching is modest. People will understand that your current launch is the first step to the big vision.”

At Synergy Marketing, our experience has shown us that promotional gifts have long been able to raise eyebrows, generating greater interest in the businesses that give them out. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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30 Mar

3 Ways To Generate Excitement About Your Products

Posted in Small Business Advertising, Synergy Suggestions on 30.03.16 by John Meloche

Happy jubilant you woman cheering. Fun high angle perspective of a vivacious jubilant you woman cheering and raising her clenched fists arms to the camera in her excitement isolated on whiteFor the most part, business owners are well aware of the importance of advertising. However, they can sometimes get stuck in ruts when they’ve been using the same marketing techniques for years. When looking to generate new senses of excitement about your products, it’s important to introduce exciting new ways of promoting them. It just may be time for you to step outside of your comfort zone and try something a little different!

Here are three ways to generate excitement about your products:

1. Relay the advantages of purchasing your products. When the customers make their buying decisions, they’re often based on making choices about supporting one brand name over another. Factors such as price, quality and overall usefulness are often used to determine which of the brands people decide to go with. Instead of focusing on your product, focus your advertising efforts on the buyer. How will he/she benefit from supporting your brand?

Answering this question will end up making consumers more excited about what you have to offer. At least, this is what Shad Connelly writes on ThinkMonsters.com. “One thing boring brands do all the time is focus on specs and features of their products,” he says, “People don’t care about specs. They care about how a product will impact them. Bring your benefits to the forefront of your marketing and move the features to the background.”

2. Run a focus group. There are few people in the world who are more capable of letting you know how worthwhile your products are than the people who have had opportunities to use them. Consider running a focus group that allows specially selected individuals from your target market to try out the products you’re selling. Be sure to ask pertinent questions about their experiences to gauge how happy they are with what you’re offering.

On YourStory.com, Aditya Kulkarni brings up the topic of movie screenings for members of the media prior to films being released to the public. This gives noteworthy individuals chances to promote the movie to others who will pay attention to their opinions. A focus group works in much the same way. “A movie producer needs to keep the opinion leaders in good humour, so they can say can comment about their work, urging their followers to see the movie,” he writes.

3. Remember that laughter is the best medicine. This popular saying works wonders in the world of marketing and promotion. When you can make people laugh, you’re bound to get their attention in a memorable way. Just take a look at your average commercial break. How many of the ads are made in a comedic way? Funny advertising tends to get people talking. And with social media being so popular, your funny ad stands the chance of going viral.

Connelly firmly agrees. “The Web has opened the door to more marketing humour,” he confidently reports, “It’s a risky approach because you actually have to be funny for it to work. But for a ‘boring’ product, a little humour can go a long way. You can even make a joke of how boring people perceive your product to be. Nothing can push your marketing viral faster than a good laugh.”

At Synergy Marketing, our experience has shown us that promotional gifts always make for exciting ways to promote a business. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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29 Mar

3 More Ways To Make Sure You’re Employing A Happy Staff

Posted in Synergy Suggestions on 29.03.16 by John Meloche

Portrait of a charismatic multi-ethnic business people working at a laptop in the officeIn yesterday’s blog, we revisited the topic of happy employees and highlighted their importance to your business. Not only are happy employees the most productive kind you can have, but when your staff is excited to work for you, your customers will take notice. Optimum customer service is pretty much a guaranteed result of employing happy people. So what are some other ways that you can make sure you’re employing a happy staff?

Here are three more to consider:

1. Lead by example. It’s an age-old piece of advice, but it is entirely relevant and worthwhile to heed. Most employees will not follow through on their commitments to their jobs if the people in charge aren’t doing so themselves. Happy employees are proud employees. It’s important to give your staff members reasons to feel like it is worth it to work for your company. Show them exactly what you expect from them by never slouching on your own dedication to excellence.

“The manager sets the tone for the office, so one of the best ways to get your employees excited is by being excited yourself,” advises Annette Hazard on Under30CEO.com, “If your employees see that you are uninterested in what you are doing then they are going to care little about their own work. Not only act excited about your work, but be serious about it. Your employees will take note and act accordingly.”

2. Don’t allow your managers to hurt your brand image. We’ve all had experiences with office managers who simply make work harder than necessary. If you have anyone in positions of power who may be bringing down the energy of your office, it’s time to make a change. The people who manage your office have a huge impact on the happiness of the employees who work for you.

“People don’t quit companies; they escape lousy managers,” says Verne Harnish on Fortune.com, “One recent survey showed that 65% of workers would prefer a new boss over a raise. If your team is underperforming, take a close look at how your lieutenants manage their direct reports. Do they know how to coach your employees so that they can excel — or make the people around them feel alienated and stupid? If it’s the latter, get them into management training ASAP.”

3. Publicly acknowledge jobs well done. “Besides just giving them a check, you should also recognize good effort and performance from your employees,” encourages Hazard, “For example, when you have someone that reaches a specific sales goal, give them service awards and recognize them in front of everyone. Having some kind of an awards banquet may also be a good idea to recognize your top performers.”

Everyone enjoys the feeling of being appreciated. Your staff works hard. When certain members perform exceptionally well, it’s only fair that they are acknowledged for it. This is another way to use Synergy Marketing’s promotional gifts. Offering prizes, gifts or rewards for special accomplishments gives employees extra motivation to perform at their best. And you know where you can get the best promotional gifts in the business, right?

To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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28 Mar

3 Ways To Ensure The Happiness Of Your Employees

Posted in Synergy Suggestions on 28.03.16 by John Meloche

Portrait of smiling business people against white backgroundAt Synergy Marketing, we talk a lot about customer satisfaction. A huge part of our mission statement is to not only satisfy our customers, but to provide ways for them to satisfy their own customers as well. Working with business owners across Canada for so many years, our sales reps have learned that one of the most important ways to ensure that a company has happy customers is to have happy employees.

Your employees are the lifeblood of your business. Without them, it would be entirely impossible for your company to function. It’s of vital importance to your brand’s success that you have employees who are completely on board with your own mission statement. And if you want customers to keep coming back, you’ll want to have employees who are happy to work for you. That way, you can ensure constant pleasant interactions between the public and your brand.

Here are three ways to ensure the happiness of your employees:

1. Invest in the happiness of your employees. As with everything else that is necessary to run your business, you’ll need to devote some money and time into making your workers happy. That includes offering them free lunches every now and again and even taking them on retreats from time to time. Offer them free tickets to sporting events and concerts and provide flexible work hours so they never feel that coming into work is a burden.

2. Involve them in decisions that promote company development. Naturally, the big decisions will come from up top. But when you’re the one up top, it’s a good idea to consider the views and opinions of the people who report to you. When you give employees the opportunity to contribute to the changes being made at your business, it empowers them and gives them greater senses of self-worth and importance.

On Fortune.com, Verne Harnish suggests that you give your staff members the freedom to express what it is they may wish to change about your company culture. That way, it will help them to do their jobs better. “Ask staffers today what stupid processes and obstacles are slowing their work — whether it’s long meetings, endless paperwork, or incompetent colleagues — and then free them from those hassles,” he advises, “My prediction: Their productivity will double.”

3. Provide worthwhile incentives. “Few things motivate employees like more pay,” says Annette Hazard on Under30CEO.com, “People like to be able to make more money than they’re already making. Once they get up to a certain point, this fails to be a motivating factor. However, it works well for most employees. Offer them some type of a bonus if they accomplish certain goals for the company.”

It’s practically a no-brainer to suggest that when you supply your employees with opportunities to earn more than just their paycheques, they will be a lot more likely to put in harder efforts at completing jobs well done. Synergy Marketing’s promotional gifts are highly effective in this regard. Your incentives don’t always have to be monetary. Free water bottles, flashlights, wine stoppers, USB chargers and other great gifts work wonders!

Be sure to check back for tomorrow’s blog as we continue to explore ways to make sure you’re employing a happy staff. But, to place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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25 Mar

Introducing 3 Brand New Promo Gifts!

Posted in Promotional Products on 25.03.16 by John Meloche

dsk60greenopen-1024x1269With today being Good Friday, we just wanted to inform you that Synergy Marketing is observing the statutory holiday. As a result, our offices are closed, but we will be open bright and early Monday morning as Easter Monday is not a statutory holiday in Ontario. We’d also like to take this opportunity to wish everyone across Canada an excellent long weekend. No matter how you choose to celebrate it, we hope that it is one that you enjoy!

Today is one of those rare days when, although it’s a holiday, there is still work for many of us to do. Canadian business owners know exactly what we’re talking about. Even when they’re not at work, those with entrepreneurial spirits are still thinking of ways to grow their companies with inventive new ideas. At Synergy Marketing, we’ve long championed the promotional gift as part of a sound, yet cost-effective marketing strategy.

This coming Monday, we encourage you to give us a call in order to learn more about the promotional products we sell that are known for helping to grow businesses. All of our gifts have long helped Canadian business owners to increase the sizes of their customer bases, garner referrals and encourage greater brand loyalty. And we’re excited to announce that we have several brand new promo gifts that have been recently added to our catalogue!

Allow us to introduce you to three of them:

1. 2-Tone Sticky Note Pack with Ruler. This awesome new Desktop gift is highly useful in any working environment. Both office workers and students alike will enjoy this 2-tone plastic sticky note pack that comes with no less than seven multi-coloured adhesive tabs. It is also equipped with a ruler that measures both inches and millimetres. At only $4.95 each, these awesome promo gifts are well worth the investment. They are available in red, blue, black and green.

2. Lanyard Calculator. This slim card-shaped, pocket-sized calculator comes attached to a 15” lanyard and has a convenient detachable clip. An extremely convenient way to carry a calculator around with you, the Lanyard Calculator comes with its batteries included. Sold at just $5.95 each, there is a one colour imprint of your company logo included with all items. The set up charge is $25.00.

G485-1024x12693. Card Holder. Believe or not, wallets are slowly becoming things of the past. Consider the fact that people rarely walk around with cash anymore. Canada, in fact, is going the way of the “cashless society” thanks to the penchant of its citizens for using credit cards and debit cards to pay for purchases. As a result, thinner and more convenient-to-carry-around card holders are replacing wallets in many pockets and purses.

Our promotional card holder, therefore, makes a great gift for the modern day consumer. It is made with bonded leather, has two inside slash pockets and is coloured inside with matching outside stitching. As well, our card holders are all made with 100% recycled material, so you’d be making a “green” choice by selecting these great gifts to promote your business. They go for just $8.95 each.

Give us a call on Monday to learn more about these and other new promo gifts that we have available. We can be reached at 1-877-748-9884 between 9am and 5pm EST. You can also email us at info@gosynergygo.com and sign up for our Insider E-Flyer Program HERE!

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24 Mar

Combining Blogging With Social Media To Engage Audiences

Posted in Small Business Advertising, Social Media on 24.03.16 by John Meloche

Technology internet modern lifestyle. Female finger touching screen of computer laptop showing blank copy space. Business at home.In yesterday’s blog, we revisited the topic of social media and highlighted the fact that it’s important for business owners to be social if they expect to use their platforms as effective advertising methods. Remember, social media advertising is less about advertising than it is about engaging audiences. But what are the best ways to go about engaging audiences using social media?

At Synergy Marketing, we believe that it’s all about blogging. It only makes sense to practice what we preach, right? For years now, we’ve been taking to daily blogging to engage our audience. And we feel that it’s probably the best way to grow our company’s reputation using social media. Naturally, blogging does a lot more than simply make a comment in 140 characters or less. We use our tweets to bring people to our blogs.

Blogging helps you to showcase your “expert ideas”. It provides entertaining and informative pieces of advice and develops a “voice” for your company that people can relate to. Content marketing is all the rage these days because of the personal touch it adds to the interactions between companies and their potential customers. In fact, today, companies have “fans”, not just customers.

And having fans can go a long way because, inevitably, a fair number of those fans are bound to become customers. On AllBusiness.com, Alex Morris points out that blogging is a great way to boost traffic to your website. “Putting out a fun, informative, news based blog once a week can add great new content to your site,” he agrees, “This, in turn, makes your site livelier in Google’s algorithms, which allows the opportunity for new traffic to visit your site.”

Blogging isn’t meant to be a one-sided conversation. Your blogs should encourage comments from their readers. If you don’t necessarily wish to have people leave comments on your website (especially if you wish to control its content), your social media accounts offer the opportunity for others to leave their opinions. The more people comment, the more interest you’re bound to gain for your blog topic.

The most interest your blogs garner, the more people who will become familiar with your brand! You get the concept. On Bplans.com, Shay Wright discusses the importance of responding to reader comments. “When people do leave good insightful comments, be sure to respond to them and thank them for participating in the conversation,” he advises, “If someone leaves a question for you in a comment, be sure to respond to their question.”

What’s the best way to garner comments? Be creative! Clearly, it pays to make your blogs interesting. “Creativity is encouraged, so you should take advantage of this,” insists Morris, “This doesn’t mean you have to invent amazing new topics, it just promotes content using your writing style. A good example for topic ideas are seasonal events (such as Halloween, Christmas and New Year’s).”

We hope that this blog has encouraged you to learn more about Synergy Marketing. To hear more about our promotional products, please call us at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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23 Mar

Being Social On Social Media Is A Good Business Practice

Posted in Small Business Advertising, Social Media on 23.03.16 by John Meloche

Social media and networking concept: group of color signs with social media services in metal office bucket isolated on white backgroundWe’ve never claimed to be social media experts, here at Synergy Marketing. But we do know one thing for sure. Ever since we took to posting links to our blogs on both our Facebook and Twitter accounts, our followership has significantly grown. We wouldn’t say that our profiles are the most popular on the internet. Nevertheless, the fact that we remain active has certainly gained us a growing number of fans.

Social media are practically musts in today’s business world. If nothing else, they represent free forms of advertising. The truth is, however, that they represent so much more than that. It can’t be forgotten that the “social” part of using the Facebooks and Twitters of the world plays a big role in the ways in which you can engage an audience. You see, social media advertising is a lot less about advertising than it is about interacting with others.

Essentially, this is what social media are used for. Getting reactions out of people is the objective of every post, whether it’s personal or business-related. The trick is for business-related posts to still have a personal touch. This is why every one of our social media posts is a question. The point is to get readers curious enough to wish to know the answer to the question and click on the link that brings them to our website.

However, as mentioned earlier, we don’t claim to be social media experts. In truth, there is still a lot that we’re learning as it relates to engaging our audience. This is why we so often take to the internet to research expert opinions about how to utilize social media to our advantage. As a result, we’ve learned that Facebook posts and tweets shouldn’t be written as straight advertisements.

This is a point that is strongly communicated by Shay Wright on Bplans.com. “The days when large companies could just blanket the airwaves with their sales pitches and actually expect a return from such advertising are gone,” he asserts, “People are tired of being sold to. They want companies to listen to them and slowly gain their trust over time before they’ll open their wallet to them.”

The point, once again, is to be social on social media. Remember that your profiles give you opportunities to showcase your personality. These days, people often form their opinions of businesses based on the way they interact with the public. Clearly, it’s not just about selling quality products anymore. Companies are expected to show genuine forms of interest in the people who support them.

“There are plenty of deadly serious business articles out there which approach this topic in greater detail than I will,” says Alex Morris on AllBusiness.com, “This mechanical, meticulous process often ignores what customers would actually like from you. If they’ve taken the time to Like your Facebook page they don’t need to be bombarded with spam. Adopting a sense of humour, and being fun, can have a much greater impact for your marketing campaign.”

Be sure to check back for tomorrow’s blog as we’ll list a number of effective ways to engage your audience through social media. And don’t forget, of course, that you can call Synergy Marketing directly at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com to order promotional products to advertise your business. You can also sign up for our Insider E-Flyer Program HERE!

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22 Mar

4 Methods Of Maintaining The Support Of Your Client Base

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 22.03.16 by John Meloche

group of young people's hands isolated on whiteIn yesterday’s blog, we welcomed the new spring season by offering up some ideas for how you can get your business to spring forward. It’s a great time of year to launch new marketing campaigns, but it’s important to never forget about those tried-and-true techniques that will keep your current customers interested in what you have to offer. So what are you doing to maintain the support of your client base?

Here are four methods.

1. Make use of content marketing and your social media pages. This is a tip that we’re not likely to stop giving any time soon. It’s important to acknowledge the power of the internet and its ability to help you take your business to the next level. Through your social media accounts, you can directly connect to members of your customer base on a regular basis and at no charge to you. This helps to build customer relationships in ways that were once impossible!

On his website, sales expert, Brian Tracy highly recommends this practice. “There are so many more ways to get your product to your customers than ever before,” he informs us, “What’s the best part? They’re all free. You can use social media such as Facebook, Twitter, and your blog to your advantage. By building relationships with your customers through these channels you can access more people than ever.”

2. Don’t lose touch with your supporters. It’s important to keep your client base in the know. Following up via phone or email after a service has been performed is a great way to show that your customers are important to you. Furthermore, it showcases your willingness to make their lives easier. The act of keeping in touch is, most often, well received by customers as so few business owners tend to consider its impact.

On BusinessKnowHow.com, Bob Leduc insists that the act of following up is bound to result in more sales. “Most prospective customers will not buy the first time they see or hear about your product or service,” he reminds us, “You’re losing a lot of sales if you do not persistently follow up with those prospects. Your follow up procedure can be as simple as periodically contacting them with a new offer. Or it can be more complex like distributing a newsletter or providing updated product information.”

3. Offer competitive prices. Being “cheap” isn’t necessarily an ideal selling point. You never want to give off the impression that your products are of low quality. However, it’s important to remain competitive in your marketplace by not overpricing your goods. Researching your industry and discovering the price ranges of your competitors is a great ways to gauge how you should be pricing your items.

“Do market research on your competitors to determine the right price,” recommends Tracy, “If you have a high-priced product, be prepared to over-deliver quality to your customers. Price can be determined by “perceived value” of your product. If you can make your product seem superior to your competitors, you can charge a higher price.”

4. Don’t shy away from offering freebies. “Your ideal customer is far more likely to buy your product if you give them a preview to try out,” insists Tracy, “Shoot a short video of your product in action, give them a free piece of really great content and get your customers excited for what’s next.” At Synergy Marketing, we couldn’t agree more. We’ve long believed in the art of giving out free gifts to boost the reputation of your business.

Giving out promo gifts with your company logo on them is a great way to use the “freebie” to your advantage. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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21 Mar

4 Ideas For Springing Your Business Forward

Posted in Small Business Advertising, Synergy Suggestions on 21.03.16 by John Meloche

3d render illustration of red line bouncing on stack of gold coins graph.Welcome to spring! Undoubtedly, Canadians are rejoicing in the fact that the winter is now over. And while it may still take some time for parts of this great country of ours to fully warm up, there is still a lot to be excited about. Canadian business owners have every right to be especially excited. New seasons generally bring about new reasons to launch marketing campaigns that can help to boost sales. What do you have planned in order to spring your business forward?

Here are four ideas:

1. Work to enhance the customer experience. Believe it or not, it’s the customer service that often brings people back to support brands over the products and services they sell. People like knowing that they can not only depend on the companies of their choice for quality, but for enjoyable experiences as well. Think about it. Are you more likely to return to a store where a business owner remembers your name and asks about your day or one where you are unrecognizable?

On BusinessKnowHow.com, Bob Leduc writes that customers value the feelings they have about the companies they support over the actual goods that are purchased. “Your customers really don’t want your products or services,” he believes, “They don’t even want what those products or services do for them. What they really want is to gain the specific feeling they get after buying and using your products or services.”

2. Don’t give up on cold calling. Telemarketing isn’t everyone’s cup of tea. We’ll be the first to admit that. However, it’s certainly not a lost art if handled correctly. In fact, Synergy Marketing sales reps perform a lot of cold calling on a daily basis. And it has greatly helped them to develop new business relationships that have been lucrative for all parties involved. It can work for your business as well!

On his website, sales expert, Brian Tracy admits that cold calling isn’t the easiest thing in the world to do. But it’s a worthwhile business practice nonetheless. “Cold calling potential prospects can be frustrating and hard,” he says, “Whether you are doing it in person or on the phone, it is your job to warm up a potential customer. Especially if your product is new, you may have to generate interest by calling your customers.”

3. Be willing to answer questions. Developing a Frequently Asked Questions section of your website – if you haven’t already – is an excellent idea. But you certainly don’t want to stop there. Show your client base that you are available to answer questions whenever they’re asked. Make it known to your customers – via email newsletters, social media posts and personal interactions – that you’re happy to be a regular source of advice and information.

“Questions from prospects may be a nuisance. But answering them can be very profitable,” says Leduc, “Prospective customers only take time to ask questions when they have a high level of interest in your product or service. Providing a satisfactory answer to a prospect’s question often leads directly to a sale. Invite prospects to ask questions when in live selling situations. And make it easy for them to ask questions when they are not…such as at your web site.”

4. Have a clear sales pitch. “Pick out one or two benefits of your products and state those clearly in the sales headline,” advises Tracy, “Make it clear to your customers EXACTLY what your product is going to do for them. Be specific. If your product has multiple benefits, create sales messages for different customers that they can relate to.” At Synergy Marketing, we always do our best to let our customers know exactly what our promo gifts can do for them.

Boosting sales, growing customer relationships and garnering referrals are just three of the benefits that promo gifts give our customers. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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18 Mar

4 More “Go Green” Tips To Take Heed To

Posted in Small Business Advertising, Synergy Suggestions on 18.03.16 by John Meloche

Going GreenIn yesterday’s blog, we celebrated St. Patrick’s Day by offering up a few great ideas for how your company can go green. Conserving energy, using recyclable products and avoiding those that only serve to harm the environment is not just good for our planet – it’s good for your bottom line as well. If you’re looking to both save money and do the world a good deed, you’ll want to take heed to the “go green” tips sent your way.

Here are four more:

1. Conserve human energy. Your electricity isn’t the only thing you should be conserving. Consider the fact that the better your staff feels, the better they will be able to perform their duties. On Inc.com, Marla Tabaka advocates the practice of encouraging healthy lifestyles in the workplace. She believes that this will provide an energy boost that will result in higher productivity.

“Consider that healthy, energetic employees will be more creative and productive,” she offers, “Help to keep your team healthy by creating a safe, non-toxic environment. Serve sustainable brain food at meetings: nuts, organic fruits and vegetables, and even dark chocolate all play a role in maintaining mental acuity.”

2. Change to LED light bulbs. How can you save energy while saving money on your electricity bill at the same time? Well, you can make a habit out of turning of the lights when they are not in use. Flicking the switch to “off” when you’re leaving an empty restroom is certainly a great start. You may also want to switch to LED light bulbs. “LEDs use far less energy and do not contain mercury and other toxic gases contained by incandescent and fluorescent lights,” says Tabaka.

Kate Harrison of Forbes.com agrees. “Though CFL and LED lights both have a higher purchase price than standard incandescent bulbs, they last significantly longer and use much less energy,” she writes, “CFL and LED bulbs can replace standard bulbs in most fixtures and can save you up to $200 per bulb over time. This calculator is a great way to see how quickly simply changing out your bulbs can add up!”

3. Host a green-promoting fundraising event. It’s one thing to adopt a “go green” attitude in the workplace. It’s an entirely different animal to campaign for your community to do the same. With this suggestion, you’ll be launching a new marketing campaign that is bound to paint your brand in a very favourable light. Tabaka agrees that hosting such an event is something that will do wonders for your company’s reputation.

img-terrain-water-bottle-logo-1024x1269“Cause-driven programs are excellent for your image and public relations; and it feels good to support something that is meaningful and far reaching,” she believes, “Adopt a green cause and do an annual fundraising event. There are all sorts of conservation campaigns you can participate in, from planting trees to raising funds for environmental studies scholarships. Find one that’s close to your heart and involve your online and local communities.”

4. Recycle as much as you can. “In addition to recycling everything that can be recycled, think green when buying or replacing items,” suggests Harrison, “Consider purchasing used or vintage office furniture instead of brand new pieces. You can find great deals on barely used office furniture on eBay and Craigslist.”

And don’t forget to contact Synergy Marketing to ask about how promo gifts like our promotional water bottles can help your company to go green. Please give us a call at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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