29 Apr

What Makes Golf-Related Promo Gifts So Great?

Posted in Promotional Products on 29.04.16 by John Meloche

glf803poncho-1024x1269If you’re a business owner, you don’t need to necessarily like the sport of golf in order to know its importance in the business world. A lot of business happens on the golf course. And this is why many an entrepreneur will take up the sport so that they can conduct important business meetings on the green. The fact that golf is such a well-beloved sport amongst businesspeople is one that should be taken advantage of by company owners when considering the types of promo gifts to hand out.

At Synergy Marketing, we have a wide variety of golf-related promo gifts that make for wonderful gestures when they are handed out to recipients. Especially if your business partners, suppliers and other colleagues are the types to enjoy playing the sport, you’ll find that handing out our golf-related gifts can go a long way in building your relationships. The next thing you know, you’ll be teeing off with a new friend-slash-business associate!

What types of golf-related gifts are offered by Synergy Marketing? Well, let’s begin with our clever Golf Tee Set. This is our most cost-conscious golf-related gift and it also happens to be among the most practical. It contains no less than 12 tees (six red and six white) and comes in a convenient holder that doubles as a key chain. At only $3.95 each, these sets make for the perfect gifts for those planning on hitting the green this summertime.

We also carry a Golf Ball Poncho. It’s a golf ball with your company name and logo on it, which is actually a container for a fold-out one-size-fits-all poncho. Great for taking to the golf course in the event of a rain shower, the poncho comes with a belt clip, making it very easy to carry around with you. The Golf Ball Poncho is also a cost-conscious choice at it goes for just $5.95 a piece.

Our Golf Accessories Set is also a favourite promo gift amongst golf-lovers. Also just $5.95 each, this awesome gift is an oversized golf ball case that contains five tees and two ball markers. The golf enthusiast among your colleagues or in your customer base will love this gift as it is one that can be taken with him/her each time he/she takes a trip to the golf course.

GLF834-1024x1269How are golf-related promo gifts effective at building business relationships? As mentioned earlier, a lot of business is conducted on golf courses. Giving out golf-related gifts may increase your chances to drum up conversations about future golf games that could put you in a position to grow your business relationships. Even if you don’t wish to play golf yourself, the fact that your gift recipients will have constant reminders of your business when they play golf can only improve the reputation of your brand.

Are there more golf-related promo gifts to choose from? There sure are! Synergy Marketing also offers Golf Towels that come in blue, green and grey colours. We also carry the very fashionable Protour™ Executive Golf Clip which is a multi-tool that includes a golf spike wrench, divot tool, ball marker and cigar cutter. It comes in a waterproof case with a clear lid and interior form-fit mold for protection and easy identification.

And the list doesn’t stop there! Learn more or place your order for the golf-related promo gift of your choice by calling Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or emailing us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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28 Apr

3 Ways To Improve Relationships With Angry Customers

Posted in customer satisfaction, Customer Service, Synergy Suggestions on 28.04.16 by John Meloche

Businessman holding two papers with happy and angry face each on themIn yesterday’s blog, we revisited the topic of angry customers. It’s a topic that most business owners wish to avoid, but it’s an important one nonetheless. Dealing with disgruntled customers should be seen as learning opportunities. The better you handle such situations, the better you’ll be able to improve your business overall. Your ability to resolve issues with angry customers can actually make or break your company.

So how can you improve your relationships with them? Here are three ways:

1. Don’t take it personally. It isn’t easy to avoid an emotional response to someone who is expressing anger towards you. You’re only human. However, it’s important to keep in mind that when a customer is upset with an aspect of your business, it isn’t a personal attack against you. Give your customer the opportunity to vent and realize that your job is to improve the relationship between the customers and your brand. This person doesn’t have to be your personal friend.

“When a customer is upset, remember that it is not a personal attack,” asserts Shari Waters on About.com, “Let them talk as long as they need to, not only to get it off their chest, but to thoroughly explain the problem. Listen carefully! You cannot fix what you don’t understand, so be sure to ask the customer enough questions to learn what is bothering them. By simply listening, the customer will realize that you are interested in their problem and he/she will eventually calm down enough to discuss the situation in a positive manner.”

2. Endeavour to work with your customer to find a resolution. Don’t assume that you know exactly how to fix a customer’s problem. There’s no better way to come to a resolution than probing your customer to discover exactly what can be done to satisfy him/her. Let your customer know that you care about his/her business and that you’re willing to find a solution that will prove it.

“When your customers decide to purchase your product or service, they commit to a financial relationship with you,” explains Ron Burley on Inc.com, “When problems arise, they want to know that you’re willing to listen and aren’t going to run for the door. A positive statement that you are willing to work with them to find a solution, rather than being their adversary, begins a conversation that can be your best insurance against that customer going rogue and blasting you on the Internet.”

3. Request further feedback. So you’ve resolved an issue. That’s excellent. But have you discovered ways to avoid such incidents in the future? Use the experience to learn more about how you can improve customer relations going forward. Don’t be afraid to ask your customer if there is anything more you can do to improve your business. You may just find it to be the best way to grow your company’s reputation.

“Dealing with each unpleasant customer should be a learning experience,” says Waters, “Customer feedback should be viewed as an opportunity for change. Keep in mind that not all customers can be pleased. Some people are just complainers and nothing you do will change that. But everything you can correct about this situation will help with future events. Keep improving in areas over which you have control.”

Of course, it never hurts to offer your customers useful promotional gifts that bear your company’s name and logo as a way to resolve issues. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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27 Apr

3 Ways To Resolve Issues With Disgruntled Customers

Posted in customer satisfaction, Customer Service, Synergy Suggestions on 27.04.16 by John Meloche

Reaction smiley, vector illustrationGenerally speaking, ensuring customer satisfaction is on the top of to-do lists had by all business owners. However, satisfying customers isn’t always easy. In fact, we’ve all experienced those incidents when customers get upset. Really upset! The last thing any business owner wants is to lose business and anger a member of the buying public who is bound to spread the news about their dissatisfaction. So what to do when customers get angry?

Here are three ways to resolve issues with disgruntled customers:

1. Apologize – sincerely. Saying “sorry” should be the most obvious go-to response to anyone who is upset because of an interaction with your business. Regardless if you feel the occurrence is the fault of your company or not, it’s important to acknowledge that your customer is upset because of it. Be sure to offer genuine apologies as people can easily tell the difference between sincerity and lip service. A disingenuous apology is only bound to make things worse.

On Inc.com, Ron Burley highlights the importance of saying sorry and meaning it. “A sincere apology tells your customer that you regret his having to interrupt his day to make that call,” he writes, “An apology defuses the situation and can allow for a conversation in which you get an opportunity to diagnose what went wrong, with the possibility of preventing similar future problems.”

2. Follow up with the customer post-resolution. Don’t assume that just because your last conversation may have ended on a pleasant note that all is well with the world in the mind of your customer. Be sure to put in a follow up phone call or email to ensure that he/she is still satisfied with the resolution. This will leave a lasting impression that may be the key in encouraging that customer to continue to work with your business in future.

“Whatever promises you make to the customer to resolve the issue, be sure to follow up,” advises Shari Waters on About.com, “Call when you said you would call. Even if you don’t have the resolution, let the customer know you’re sticking to your word. This shows the customer that his/her business is important to you and you’re actively working towards getting things fixed.”

3. Thank the customer for his/her honesty. That’s right. When you have an angry customer to contend with, you should actually include a word of thanks in your response. Why? He/she is offering you the opportunity to improve your business. If there is a facet of your brand that is not being met well with its supporters, your ability to correct the problem will help you to avoid it with any other customers in the future. You should be grateful to have attained this knowledge.

“At first glance, it may seem like your customer should be the one expressing gratitude,” says Burley, “But think about it. In his mind, he paid for a product or service that didn’t perform as expected, and was then required to spend professional or personal time to work out a remedy. On the other hand, you’ve likely gained important information about product performance and how customers perceive your company. In my mind, that’s certainly worth a ‘thank you.’”

Be sure to check back for tomorrow’s blog as we continue to list ways to improve relationships with angry customers!

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26 Apr

3 No-Brainers That Boost Your Brand’s Image

Posted in Small Business Advertising, Synergy Suggestions on 26.04.16 by John Meloche

Depositphotos_54688729_s-2015In yesterday’s blog, we revisited the topic of brand image and listed a number of ways that business owners can improve theirs. It should come as no surprise that being active on social media is a well-heralded tip. Using the internet to improve the image of your brand is practically a no-brainer type of strategy in today’s digitally-crazed world. In today’s blog, we’ll add to our list of no-brainers that boost your brand’s image.

Here are three:

1. Update your website. The importance of having your website updated on a regular basis cannot be understated. When people visit your site on any given week and then decide to revisit it the next, it shouldn’t look exactly the same. There should be some sort of new content that communicates that your business is keeping busy and doing well. Stale, stagnant websites give impressions that nothing is happening with the companies they represent.

“Like it or not, your website may be the first impression a potential customer has with your organization,” says Elliot Markowitz on TheVarGuy.com, “Your website should be dynamic, contain updated industry news or company information, and include any relevant content feeds or blogs…Having a poorly designed or out-of-date, stagnant website will turn away potential customers fast.”

2. Make your customers laugh. We’re not just talking about providing excellent customer service. That’s expected. To make your brand stand out, you’ll need to employ interesting and every quirky ways to gain public interest. Why not post humorous videos to YouTube? It’s no secret that people watch videos online each and every day. The marketing company, Forgelight Creative suggests that the creation of funny videos becomes a new practice of yours.

“How many times a week, or even a day, do you find yourself distracted by an entertaining video you saw on Facebook?” they ask on their website, “If this doesn’t sound like you, trust me, it sounds like a lot of your potential customers. Consumers like companies that have a sense of humor, so if you really want your image to improve, try to make them laugh!”

3. Make your employees happy. If the people who represent your company in the public eye don’t appear to love their jobs, you give little to no reason for the buying public to think very highly of your brand. If you truly want your company to have a strong brand image, ensure that each and every member of your staff is a staunch supporter of your mission statement. Markowitz highlights the importance of addressing corporate culture.

“Employees who have a positive work experience share it through their own social media channels and word gets around,” he reveals, “Conversely, employees who are treated miserably or feel taken advantaged of also share. How you run your company is on display for the world to see. Companies will want to do business with like-minded companies that share the same values.”

Of course, it’s also always a good idea to put your brand’s logo on a great promotional gift to hand out to your customers. To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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25 Apr

3 Tips For Improving Your Brand Image

Posted in Small Business Advertising, Synergy Suggestions on 25.04.16 by John Meloche

Construction site crane building a blue 3D text. Part of a series.Brand imaging is everything. The opinion that the general public has about your company holds a lot of weight. People talk. And they don’t even have to know each other to do it! Each and every day, people jump on their social media accounts to connect with friends, acquaintances and even complete strangers. The likes and dislikes of a person are very easily made known these days. Where does your company fit in such conversations?

Could your brand image use some improving? Here are three tips for how to do so:

1. Expand your social media activity. We just mentioned that social media make very popular ways for people to share news and opinions these days. Your company should certainly be doing its part to stay active on social media through such accounts as Facebook and Twitter. However, these two are obviously not the only types of accounts out there.

Perhaps, it’s time for you to expand your social media reach. “Maybe it’s time you try expanding to the fastest growing social media platform, Instagram,” suggests the marketing agency, Forgelight Creative, “What better way to enhance your brand image than through connecting with customers and potential customers with visuals?”

Elliot Markowitz on TheVarGuy.com agrees that business owners need to have strong social media presences in order to improve their brands’ images. “Someone inside your company should be populating any social media presence regularly,” he advises, “They should be responding and interacting with the community. And they should be pushing out content that is both educational and relevant and aligns with your business.”

2. Host a contest this summer. Needless to say, the upcoming summertime will present ample opportunities for you to welcome new customers through the doors of your store. But, we’ve been saying it anyway! Last week, we posted a number of blogs detailing ways that you can turn the summer into your most lucrative time of year. One way to do that is to host a contest to inject excitement into those who hear the mention of your brand.

“As long as you’re giving away something realistic (not a brand new car or $100,000) and you’re using the right avenues to market the contest, you will see your followers grow and people will remember your brand easier,” says Forgelight Creative, “A great example of this would be a restaurant offering a free dinner for the first person to correctly answer a trivia question that relates to that restaurant.”

3. Start writing a blog if you haven’t done so already. Earlier this month, Synergy Marketing celebrated its 200th follower on Twitter. As of this writing, we’re sitting at 219. Now, you don’t have to tell us that that isn’t a huge number. However, it’s proof of our growth on social media. Thanks to our daily blogs (which have their links posted on Facebook and Twitter each day), we’ve been able to gain new followers and greater website traffic.

“Create weekly or biweekly posts that talk about what’s going on in your business, gives advice, or is general commentary on your industry,” recommends Forgelight Creative, “You may not directly see how this will improve your brand image, but it will. People like to know what’s going on with companies they’re working with and a blog shows that you care about what you’re doing.”

Be sure to check back for tomorrow’s blog as we continue to list ways to boost your brand’s image!

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22 Apr

What Makes Water Bottles Such Great Promotional Gifts?

Posted in Promotional Products on 22.04.16 by John Meloche

img-terrain-water-bottle-logo-1024x1269The weather is warming up in most of Canada. (Sorry Newfoundland. We know you got hit with a snowstorm this week!) When Canadians get the opportunity to enjoy the warm weather, it presents a really exciting time of year. Naturally, people become more active, leaving their homes more often to enjoy the sunshine that comes along with the season. As a business owner, you can definitely take advantage of this.

How can business owners take advantage of the warmer weather? Simply put, it’s just smart to offer customers gifts to help them enjoy the warm weather more. And with spring now here and summer on the way, there are going to be many more ways in which people find good times. Going to the beach is just one of many examples. And no matter what your customers decide to do, you can offer them promotional gifts to help add to their summer festivities.

What promo gifts work best during the summer? Our Flying Saucers are perfect go-to gifts for the summer. Barbeque, picnics or any other outdoor events – even simple trips to the park – can make use of a Frisbee. For many years, Synergy Marketing’s customers have been attaching their business names and logos to our Flying Saucers and have made bigger names for themselves throughout the summers. Our amazing line of water bottles, however, is also incredibly popular!

What makes water bottles such great promotional gifts? Well, let’s first consider the fact that it’s very important to stay hydrated. Naturally, we all sweat more during the hotter days of the year. The weather encourages people to come out of their homes more often. And drinking water is absolutely necessary for beating the heat, no matter how much we enjoy warmer temperatures. Not to mention, water bottles are among the most practical and useful gifts you can give out.

What makes Synergy Marketing’s water bottles so special? As always, we offer nothing but top-of-the-line quality when it comes to our promotional products. And our water bottles are no exception! The Terrain Water Bottle is especially noted for its durability. This Stainless Steel single water bottle carries 750ml or 25 ounces of fluid and comes with a handy drink spout. They go for only $15.95 a piece.

img-foldable-water-bottle-logo-1024x1269The Foldable Water Bottle represents a more cost-effective option. At just $5.95 each, these water bottles make excellent summertime promo gifts. They carry 16 ounces of fluid and are very lightweight. The fact that you can fold these water bottles up after use makes storage very easy. They also come with leak resistant push/pull lids and carabiner hooks and are completely BPA free!

What other benefits do our water bottles provide? Keeping a reusable water bottle on hand, instead of buying disposable bottles of water is great for the environment. It reduces the amount of fossil fuels and toxins released into the air during the production of plastic water bottles. In addition, you’ll end up saving tons of money by refilling your water bottles with your own tap water (which you can filter) instead of regularly buying water from the store.

To place your order for the water bottle of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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21 Apr

3 More Ways To Boost Sales During Your Normally Slow Summer

Posted in Small Business Advertising, Synergy Suggestions on 21.04.16 by John Meloche

Piggy bank on beach backgroundIn yesterday’s blog, we reached out to business owners who normally experience slow summer seasons. It’s important to know that all hope should not be lost if you have such a seasonal business. There are a number of steps that can be taken to turn your summer around and make it a successful time of year for your business! In today’s blog, we’ll continue to look at ways that you can boost sales during your otherwise least successful time of year.

Here are three more:

1. Try upselling to your loyal customers. Too often, business owners get focused on attracting new customers, so they neglect those who have already supported their brands. It’s important to never lose touch with those who have been helping your business to be successful since its inception. Call up your loyal customers and inform them of the various products and services you have available that may add value to the purchases they’ve already made.

On Hubspot.com, Emma Brudner writes that upselling to current customers is a top way to crawl out of a summer sales slump. “Since you’re calling happy customers anyway, you might as well inquire about their usage of your product or service, and ask if they’re bumping up against any of the limits,” she suggests, “If so, time for an upselling conversation. Remember — sales isn’t all hunting, all the time. Farming can be just as profitable (and is often far easier).”

2. Target “staycationers”. The summertime is a popular time of year for people to plan vacations. Not everyone is doing it, however. There are those who would much prefer the comforts of their own homes when it comes down to spending time away from work. Create a marketing campaign that offers some special savings for those who are on “staycations”. On Entrepreneur.com, Grant Cardone offers up some tips for how to focus these efforts.

“Focus some of your marketing efforts on prospective customers who plan to be around in July and August,” he suggests, “Remember that these are clearly busy people who are pressed for time and can’t afford a vacation or leisurely summer work pace. Take the initiative by distributing flyers, getting on social media and updating your website to let people know you will be around, too, and can offer something valuable to help them deal with their time constraints.”

3. Network while on vacation. Perhaps, you already have your summer all planned out. You’re going on vacation! After all, it is your slow season and this is what you’re used to doing each time July and August come around. Take steps to improving your business this summer by networking while you’re on vacation. You just may find that the summer can be a very lucrative time of year for you.

Brudner insists that you still work to grow your business even when you turn off your phone and laptop while on vacation. “Just because you’ve cast your go-to tools aside doesn’t mean you have to stop networking,” she says, “And isn’t networking the basis of every strong sales process? Chat with the people at your hotel, or strike up conversations with the folks one umbrella over on the beach. You might just find a referral source — or better yet, a new prospect.”

Of course, it’s always good to take your company’s promotional gifts with you wherever you go! To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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20 Apr

3 Steps To No Longer Have Summer Be Your Slow Season

Posted in Small Business Advertising, Synergy Suggestions on 20.04.16 by John Meloche

Summer piggy bank with sunglasses on the beachSummer is an exciting time for most Canadians. The majority of us can’t wait for the snow to melt, the temperatures to rise and the sun to shine. Most business owners are part of this group of people. They revel in the fact that warmer weather encourages more people to come out of their homes. As a result, they have more customers to welcome into their stores so that they can enjoy even greater successes than they’re used to.

Summer success isn’t the same for all business types. There are those that actually experience a downturn during the warmer months of the year. Let’s suppose you specialize in winter sports equipment, for example. You’re likely to be the type of business owner who sees the advent of summer as a bad thing. There is, however, a way to turn your slow season into a successful one.

It just requires the taking of a few important steps. Here are three of them:

1. Change the mindset of your entire team. If you’re one of those business owners who dreads the beginning of summer, it’s likely that your staff feels the same way. It’s important to change the mindsets of everyone involved in your company before you implement any steps towards improving your business. Avoiding another slow season will require a positive attitude. According to Grant Cardone on Entrepreneur.com, this is the first step to turning your summer around.

“Make a firm decision not to participate in a slowdown,” he insists, “Don’t allow your employees to buy into this thinking because I assure you that they will make a summer slowdown one of the first excuses if there are any issues with their job performance. Hold a daily meeting to discuss what you are going to do to prosper–not contract—this summer. Set clearly defined goals and list the activities that need to be undertaken to achieve them.”

2. Get in touch with your most supportive customers. Sometimes, the most sensible step to take is to reach out to those who you can trust the most to support you. Your most loyal customers deserve to know that their patronage is greatly appreciated. Make shopping at your place of business worth their whiles this summer. Offer them some exclusive discounts to show how grateful you are for their support. It should go a long way in boosting your summer sales.

“Get out in front of the summer slowdown and let your best customers know you’ll be available all summer,” recommends Cardone, “Target anyone who has bought from you in the last 90 days through direct mail, phone calls, emails or social media. Get into regular communication with these customers and figure out how to expand your business with them. For example, find out what you can do to assist as they prepare for vacation or to help fill a gap in their absence.”

3. Start up a summer referral campaign. Once you’ve secured the support of your loyal customers, you’ll want to take things one step further. Remember that your happiest customers are the best possible promoters of your brand. Kindly ask them to refer your business to others and offer them incentives and other advantages for doing so. A new summer referral program will help introduce you to many new members of your customer base.

On Hubspot.com, Emma Brudner offers up some advice on how to get this done. “Call up your customers and ask if they know anyone who could benefit from your product or service,” she recommends, “Because you’ll be kickstarting your relationship with the referred prospect with a personal recommendation instead of having to earn trust from scratch, the deal can close that much faster.”

Be sure to check back for tomorrow’s blog as we continue to list ways that you can boost sales during your normally slow summer!

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19 Apr

3 More Ways To Heat Up Your Summer Sales

Posted in Promotional Products, Small Business Advertising, Synergy Suggestions on 19.04.16 by John Meloche

Portrait of attractive young women in sunglasses with shopping bags looking at camera and smiling.In yesterday’s blog, we celebrated what we considered the official start of spring by acknowledging the wonderfully warm and sunny weather we were enjoying in Toronto – the home of Synergy Marketing’s headquarters. The blog also listed a number of ways that business owners all across Canada can heat up sales to coincide with the warmer upcoming months. In today’s blog, we’ll continue that list.

Here are three more ways to heat up your summer sales:

1. Remember that it’s not vacation time for you. This isn’t to say that you can’t enjoy the summer yourself. It’s only fair that you get to take time for yourself and your family. However, the summer is also a time when you should be putting extra efforts into gaining more notoriety for your business. This is especially true if summer is a slower season for your company. LogikalCode.com insists that you take advantage of any extra time you have.

“For some businesses summer means more downtime, but that doesn’t mean you can’t be productive,” reads the site, “If fall or the holidays are your busy season, take advantage of the extra time you have now by thinking ahead and planning your upcoming marketing campaigns. You could also use the time to evaluate your current business practices, offer staff extra training, and improve your customer service.”

2. Launch a special summer sale. It’s not exactly mind-blowing advice, is it? But, sometimes those go-to obvious choices are the best ones you can make. Why wouldn’t you launch a summer sale? Have you ever met a customer who didn’t love getting a discount? Remember that the summertime automatically means that more people will be coming out of their homes. That means that there will be more opportunities to sell to more customers.

“If you’re finding the summer months particularly slow, you might want to consider offering an incentive to your customers with a sale or special promotion,” says LogikalCode.com, “Even a small discount to past customers might be enough to increase your sales.” Consider packaging some of your slower-selling items with some of your popular ones to create special “bundle” deals.

3. Get into the giving spirit. At Synergy Marketing, we’re never ones to shy away from the concept of giving away freebies. People simply love them! And, in case it wasn’t already obvious, the gesture does wonders to improve the image of your business. As mentioned yesterday, the summertime marks the perfect time of year to be out and about meeting people that you can give your company’s promotional products to.

“Giveaways are the bread and butter of marketing techniques,” believes Megan Totka on SellBetter.ca, “When done in the right way, they can give a significant boost to your sales. If you sell a product that goes with a summery themed giveaway, then one of your products is the perfect item…Consider items such as coolers, water bottles, or fans that your customers will use on hot summer days – and make sure they have your name website and contact information on them.”

You do know where you can get the best promotional products in the business, right? To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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18 Apr

3 Ways To Heat Up Sales In Your Store

Posted in Promotional Products, Small Business Advertising, Synergy Suggestions on 18.04.16 by John Meloche

Two gorgeous girls with shopping bags having fun outdoorsWhat a wonderful day it is in the City of Toronto today. The sun is shining brightly and the weather is warmer than it’s been all year. It finally feels like spring! To be honest, it’s actually a lot closer to feeling like summer as a high of 24 degrees Celcius has been predicted for today. It reminds us that the beginning of summer really isn’t that far off. And when the weather heats up, it’s certainly time to introduce ways to heat up sales in your store.

Here are three:

1. Make yourself present at live events. Summer lovers are those who get thrills out of being outdoors at various events. Whether they are sporting events, picnics, barbeques, concerts or festivals, these joyous occasions make for the perfect places to get the name of your business better known. Be sure to look into all of the different events that are being scheduled in the coming months and make plans to attend.

On SellBetter.ca, Megan Totka insists that you “do anything and everything you can to have a presence and humanize your business. By getting representatives of your business to places where your customers are, you can do less marketing and make more money. Check the newspaper in advance to see where and when events will be held in your area and make sure it is cleared for you to come and spread the word about your business.”

LogikalCode.com is in full agreement. “Participating in local festivals and events can help get your name out there in the community,” says the website, “Whether you set up a booth, host a contest, or just get your name on an event poster, it’s great exposure for your business. You could even host your own event, like a customer appreciation BBQ to show your customers some love.”

2. Reach out to visitors of your city. The summertime is synonymous with vacations. And if your neck of the woods is one where vacationers frequent during the warmer months of the year, be sure to come up with a campaign that targets them. Totka advises business owners to get the word out about their companies through local magazines and newspapers to attract tourists.

“If your business is in an area where tourists will visit during summer months, use it to your advantage,” she writes, “Promotional outreach can get you far, so hopefully you allocated some dollars to market to those visiting your town. Consider incentives such as a free appetizer or free dessert with the purchase of an entrée to get vacationers in the door. Local summer events such as festivals and fairs can generate revenue, help you build your brand and introduce your business to prospective customers.”

img-flying-saucer-logo-v1-1024x12693. Change up your promotional items. At Synergy Marketing, we have a wide variety of promotional products to choose from. Of course, our summer-themed products are ideal for giveaways in the coming months. Consider the different items you can see your company name and logo on and order them so that you have them in time for the summer. Our Flying Saucer just so happens to be one of the most popular!

LogikalCode.com agrees that you should offer up new promo gifts. “If you’re in the habit of giving away promotional items, start gearing them towards the summer season,” says the website, “Frisbees, fans and water bottles will win over customers during the warm weather.” To place your order for the promo gift of your choice, call Synergy Marketing at 1-877-748-9884 between 9am and 5pm EST or email us at info@gosynergygo.com! You can also sign up for our Insider E-Flyer Program HERE!

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