18 Jan

3 Easy Ways To Expand Your Customer Base

Posted in Small Business Advertising, Synergy Suggestions on 18.01.16 by John Meloche

Colorful arrows hitting the center of a target. Concept for illustration of business consulting and new customer acquisition strategyIf it’s one thing that all business owners have in common, it’s that they’re all interested in growing the sizes of their customer bases. This is likely most true for small business owners. Especially those who have aspirations of expanding and owning more locations, growing customer bases is imperative. But what are the best ways to go about securing more customers? As always, we have a few ideas!

Here are three easy ways to expand your customer base:

1. Focus on impressing your current customers. This is a very important step in increasing the number of customers you have. You can never forget the people who already support your business. And that’s because the best ways to advertise your brand is to have your happy customers do it for you! Be sure to focus on making your current customers happy and they will be bound to spread the good word about your brand.

In The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company, Steve Black and Bob Dorf advise business owners to get their current customers to spend more if they want their customer bases to grow. “To start, make sure your customers are satisfied with the product, performance and price,” write the duo, courtesy of an excerpt on Entrepreneur.com, “Then you try to sell them more product, upgrade their service or extend their contracts.”

Some of the basic approaches that they recommend include cross-selling programs, up-selling programs, next-selling programs and something they call “unbundling”. “If a product is complex or multi-featured, split it into several products, each sold separately, which sometimes grows revenue,” explain Black and Dorf, “This works well in many tech, software, and industrial product areas.”

2. Ask for opinions on your website. As we’ve established, a focus on your current customers is important. The same can be said about your current website visitors. Gauging how people currently feel about your business is a key step in helping it to grow. Utilize your website by implementing a survey that encourages visitors to discuss their opinions about your brand. It will serve to provide you with some very useful feedback.

This strategy is championed by Steven MacDonald on SuperOffice.com. “Before a web visitor leaves your website, request that they complete a short survey related to your business,” he recommends, “People are happy to express themselves and often enjoy telling you about their online and offline experiences. You can use a survey to conduct industry research, customer experience or measure customer satisfaction.”

3. Ask happy customers for referrals. As mentioned earlier, happy customers make for the best advertisements. Simply ask the customers who have expressed their pleasure with your brand to recommend it to others. “Customer referrals are the most honest source of new business,” says MacDonald, “There are lots of different viral marketing tools and tactics that can help you get customers to refer other customers to your company.”

At Synergy Marketing, we have a long history of helping Canadian business owners to secure referrals. Our top-of-the-line promotional products are regularly heralded as excellent sources of encouragement in that regard. When customers receive our free gifts, they are often motivated to let their friends and family members know about the companies that gave them the gifts. Order yours today!

Call us at 1-877-748-9884!

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