13 Jan

3 Easy Ways To Impress Your Customers

Posted in Synergy Suggestions on 13.01.16 by John Meloche

Conceptual business photo of business woman with happy and sad customers face isolated on whiteIn yesterday’s blog, we highlighted the fact that many benefits can be enjoyed by business owners when they give things away for free. It may sound like a strange concept – after all, how do you earn a profit when you’re not selling your items? – but it works! Of course, we’re not saying that you need to give everything you sell away for free. Obviously, that would make no business sense. But the kind gesture of a freebie, now and again, goes a long way.

Naturally, there are many other ways to impress your customers. At Synergy Marketing, we have long proven that, in addition to giving away promo gifts, excellent customer service is an integral part of growing a brand’s reputation. But great customer service doesn’t just mean being nice. It involves relationship-building skills that need to be practiced by everyone on your staff. Need some help?

Not to worry. Here are three easy ways to impress your customers:

1. Engage in genuine small talk. People can tell is someone is being honest, down-to-earth and genuine in the way that person interacts with others. Be yourself. But truly take a real interest in the conversations you have with the people you do business with. They will appreciate you for it and be a lot more likely to want to extend their business relationships with you.

On AmericanExpress.com, Jason Brick writes of the importance of engaging with clients and showing that you care about what is happening in their lives. “This is all part of showing customers that you view them as actual people, which is a disappointingly rare thing when dealing with businesses today,” he writes, “Some of your clients won’t want to make small talk—and the same responsive listening will let your people identify them and move straight on to business.”

2. Never shy away from saying “thank you”. Honestly, you simply can’t say the words “thank you” enough. It may sound like a simple task – and it is – but far too many people forget the importance of these two words and neglect to use them on a regular basis. Let your customers know how much you appreciate them. The simple gesture will most certainly be met with positive energy that can translate into long-time customer loyalty.

On ClientHeartbeat.com, Ross Beard advocates for the “thank you”. “This is pretty straight forward,” he insists, “Be thankful for your customers continued support and business. Without their purchases and repeat purchases, you wouldn’t be receiving your paycheck. Saying thank you goes a long way to showing you appreciate your customers. And…an appreciated customer is a happy customer.”

3. Be prompt with your responses to questions. People hate waiting, especially in today’s world, where people are used to getting the information they need with the click of a few buttons on their smartphones. If you get asked a question and don’t know the answer, let your customer know that you’ll work to locate the correct information as soon as possible. Making customers feel like they’re not priorities won’t help your business to gain much favour with the general public.

Brick reminds us that with today’s massive use of social media, being prompt with responses to customer questions should be easy. “Use texting, email or even Twitter to have a meaningful interaction within minutes or even seconds of your first contact with a customer,” he advises, “Something as simple as a ‘Thanks for calling. I’m working on (exact description of the problem) right now’… will truly wow the recipient because of the fast delivery and the specific details that show a human being cares about what happens next.”

Be sure to check back for tomorrow’s blog as we continue to provide tips for how to knock your customers’ socks off! And don’t forget to contact Synergy Marketing to order the promotional product of your choice. Call us at 1-877-748-9884 today!

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