We’ve looked at the increased usage of email marketing throughout the business world. We’ve analyzed its fit amongst the various types of businesses. We’ve looked at how you should structure your emails. And now to end it off, we’re going to look at simple things you can do to increase the response rate to your emails and boost your ROI. Here are a couple of additional strategies you can implement to help strengthen your email marketing efforts.

1. Nothing’s better than Free. A great way to start an email marketing campaign is to give something for free. It doesn’t have to be something great but a small little gift is a good way to start a relationship with someone. People love free things, so if you provide them with that, then you can help build relationships with thousands of your email recipients.
2. Timing is Everything. You have to be meticulous with your campaign. Every little detail has to be perfect. Being precise with your promotional efforts is what enables you to fully display your creativity. This doesn’t change with the timing of your emails. There are certain time frames that produce greater results than others. For emails, prime time is 8 p.m. to midnight. You would think that 9-5 would be better, but people are always working and are unable to check their emails. Better results have been apparent over the night hours. Experian Marketing Services conducted a study in 2012 and found that the time of day that received the best open rate was 8 p.m. to midnight (22% open rate). In addition to a greater opening rate, this time frame also received more clickthroughs and sales.
3. Mobile Oriented Emails. People are always on their phones nowadays. That means that people are doing more and more things over their phones. That includes checking emails. Litmus, a notable email marketing firm, found that mobile opens accounted for 47% of all email opens in June of 2013. This trend has only continued going into 2016. Lots of people are checking their emails from their phones, you have to make sure your emails are compatible with the various mobile platforms. In fact, you could design your emails for smartphones specifically. Mobile phones are computers themselves, you have to make sure they’re accounted for in your email marketing efforts.

These are all just little things you can do to make sure your emails are actually opened. These little things all contribute to increasing the effectiveness of your promotional efforts. When it comes down to it, it’s all about precision. You have to be methodical with your emails as ultimate care with your promotional efforts is essential for success. Precision is just one of many ingredients for marketing success, but if you follow the guidelines listed over the past couple of blogs, you could see a good return on your investment.