20 Mar

3 Great Ideas For Promoting Your Website Offline

Posted in Synergy Suggestions on 20.03.15 by John Meloche

Website Address Bar - http and wwwAs you may already know, the Synergy Marketing website recently underwent a facelift. Our sleeker, cleaner-looking website now also showcases many of our brand new promotional products. We proudly unveiled both the new site and our new catalogue additions a few weeks ago. It’s important, these days, to communicate changes in your company through changes in the way your company is represented online.

Naturally, there are many ways to increase the number of visitors to your website by using online methods. For example, we took to our Facebook and Twitter accounts to tell people of the news about our new site. Of course, we blogged about the new changes as well. However, there are a number of other ways to promote the snazzy new website you come up with for your company. And many of them can be done offline. Here are three great ideas.

1. Put your URL on everything. You likely have tons of material that you can stamp your website address on. Letterheads and business cards are two of the most obvious ones. All forms of communication between your business and its customers, suppliers, partners and associates should include your URL. It is also a good idea to include it on any promotional products that bear your company name.

Entrepreneur.com agrees. “Include your URL on all promotional items you give away–coffee mugs, T-shirts, keychains and so on,” reads the website, “A daily reminder is a good way to get people to visit your site.” In addition, you may even want to include your web address on the uniform of your employees. If you own a company where uniforms are required, this is a great way for customers to learn how to locate you online.

2. Write a press release. While blogs will likely always be excellent ways to communicate your brand’s message online, there are still plenty of reasons to try to get the word out to the media. Your press releases should include newsworthy bits of information that is likely to be picked up by the magazines and newspapers you send them to. “By having it at their fingertips, they may be more likely to include it in articles they write about your company,” says Entrepreneur.com.

As you may have guessed, your press releases should include your company’s website address. You may even want to include information about the recent additions to your website or the fact that customers can buy directly from you online. Entrepreneur.com also reminds us not to forget to include your web address in your Yellow Pages ad. “That’s one place people see it every day,” the site insists.

3. Display it on your company vehicle. If you own a company vehicle, it’s a great place to display your company website. Your car or truck has the potential to be a moving billboard advertising your business. Especially if you are in the delivery business and know that your company vehicle does a lot of travelling, there is no reason to not have your website clearly displayed along its side.

“Be sure to put your URL on the side of any car or truck that’s out there delivering your products,” advises Entrepreneur.com. Advertising your website offline has everything to do with labelling the appropriate materials with the address. This is much the same concept used by Synergy Marketing when we advertise our promotional gifts. The more your business name, logo and website are out there, the better the chances you have of growing your brand.

Order your promo gifts by calling us at 1-877-748-9884 today!

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