19 Mar

3 More Ways To Master The Customer-Rewarding Game

Posted in Synergy Suggestions on 19.03.15 by John Meloche

Group of female shoppersNo matter what type of business you own, you’re in the customer-rewarding business. That is, of course, if you’re interested in both retaining your customer base and growing it exponentially, you will make showing your gratitude a habit. It certainly doesn’t hurt to say “thank you”. And there are a number of ways that you can do it. As we pointed out in yesterday’s blog, there are some very important go-to methods of rewarding your customers for their support.

In today’s blog, we’ll continue our look at this concept. It’s one that we’ve tackled quite often on the Synergy Marketing Blog. And that’s because we know that being adept in the customer-rewarding business plays a huge role in the growth of any company. Showing your customers that their support is valued is bound to keep them loyal for many years to come. Here are some more ways to master the customer-rewarding game.

1. Keep in touch. It sounds like the simplest piece of advice in the world, doesn’t it? But how many business owners are keeping in touch with their clients? This is an especially important practice for those who own businesses where even the most loyal of customers don’t visit on a regular basis. Take, car repair, for example. In many cases, customers may only visit once or twice a year, depending on the needs of their vehicles.

Your clients may also move living locations. Does this mean you should lose them as customers? “Keep in touch as contacts move on,” recommends Angela Stringfellow on AmericanExpress.com, “Many people switch jobs several times over the course of their careers. If your primary contact at a client moves on to another company, keeping in touch with that person will allow you to continue to nurture that relationship.”

2. Use social media. The use of social networking platforms such as Facebook and Twitter is commonly heralded as a must in today’s business world. This tip has found its way on many a list of tips found on the Synergy Marketing Blog as a result. These days, it can be as easy as simply mentioning a customer via an online post or tweet to show the type of gratitude that will keep that person loyal.

In other cases, you may want to include social media in your rewards program ideas. “Customer loyalty programs began with simple punch cards you kept in your pocket, and now they’re evolving through something else in your pocket: the smart phone,” writes Ted Donnelly on Inc.com. He goes on to note that larger companies still tend to be “slightly nervous about using social media”, so it’s a great strategy for smaller businesses to employ.

3. Spread the word. The more your customers support you, the more you should do to reward them for it. Be sure to let people know that you’re in the customer-rewarding game. Naturally, you can use social media to communicate that you offer special deals and discounts to those who refer your business to others. And you can certainly use your own word-of-mouth promotional skills to speak to customers in your store about your willingness to thank them for their support.

“Other ways to inform customers about referral and rewards programs include e-mail marketing blasts with program details, having a static referral rewards page on your company Website to explain specifics and requirements and using social media to broadcast referral incentive opportunities to your followers,” offers Stringfellow. Not to mention, handing out those handy promo gifts is bound to generate quite a buzz!

Order yours today by calling Synergy Marketing at 1-877-748-9884!

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