17 Aug

3 Reasons Why Your Business Should Use Email Marketing

Posted in Small Business Advertising on 17.08.16 by John Meloche

How many emails have you received lately with the following subject “Huge sale, buy now!”? Probably a lot. That’s the new trend in our business world. We’ve discussed the rise of email marketing. But how does email marketing help you? How can it translate into success? Why should your business have an ongoing email marketing campaign? Here are 3 reasons why your business should use email marketing:

  1. Optimal Awareness. When you constantly get emails from businesses, it might come off as a nuisance or insignificant. But the fact of the matter is you remember that business. Their name, their mission, their brand, you keep all of that information in your head. It gives your business access to a very valuable commodity in the business world: top of the mind awareness. For example, let’s say you own a cosmetics company. You have an ongoing email marketing campaign and send people promotional emails regarding sales, new products, etc.. Those repetitive emails engrave your brand within the mind of the consumer. So when the time comes and they need some sort of cosmetic product, they’ll recall your company’s emails and try and take advantage of your promotions.
  2. Brand Loyalty. Email marketing campaigns enable you to develop a relationship with your customers. When you’re providing valuable products for discounted prices exclusively to individuals, people notice and appreciate it. Emails also allow you to regularly contact your customers and incentivize them to further shop with your company. Hence your building relationships with these people and contributing to establishing a loyal consumer base for your company.
  3. Increased Sales. The fundamental reason why any business pursues any marketing campaign. Sales provide the business with revenue that enables it to succeed. The reasons listed above engender augmented sales numbers. That’s the goal for any businesses’ promotional efforts. Not only does email marketing provide sales, but it does so at a low cost. Thus boosting your company’s ROI and giving you that much more financial incentive to utilize email marketing services.

 

Email marketing is yet another method of e-commerce that’s thriving and evolving. It’s an inexpensive way to display your company’s creativity and innovation all the while creating loyal customers. So join the trend and start emailing!

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