08 Apr

3 Ways Promo Gifts Strengthen Customer Relationships

Posted in Promotional Products on 08.04.15 by John Meloche

img-multi-clr-led-logo-1024x1269Business owners all across Canada are unified by a very specific similarity – they all want their companies to grow. Who wouldn’t? What differentiates these business owners, however, are the methods they employ to foster growth within their respective brands. Some choose to go the traditional route of print ads or radio spots. But these avenues prove to be both costly and largely ineffective in the long run.

Many others choose to go the route of the promotional gift. And, at Synergy Marketing, we have many years of experience that have proven to us that this method works! First, let it be highlighted that promo gifts cost far less than your average print ad or radio spot. That said, they also create great bonds between givers and recipients. On AMABaltimore.org, Arsham Mirshah writes that a promo gift is “a proven, cost effective way of marketing your company to an extremely large audience while doing minimal work.”

Here are three ways that promo gifts strengthen customer relationships:

1. They help to break the ice. Before you can strengthen a customer relationship, a business owner must first begin one. By offering a gift to a new customer, you are giving yourself an opportunity to immediately open up the lines of communication. It allows you to get to know people by name and learn about their interests and needs so that you can address them. Mirshah writes that this entire circumstance encourages shoppers to buy from you.

“L.J. Market Research did a study that found 52% of participants given a promotional item, ultimately did business with that company,” he reveals, “The remaining 48% of participants said they would be more likely to do business with that company in the future because of their gesture.” Keep in mind that the giving of the gift itself is an act of generosity that, at worst, will simply give off a good impression of your company.

2. They help you to stand out from your competitors. In yesterday’s blog, we underlined the importance of bringing your promo gifts to trade shows with you. That way, you are able to easily set your brand apart from the many others in attendance who may be more likely to hand out nothing more than business cards. Mirshah writes that promotional products are excellent ways to attract attention.

“Everyone wants to be the popular table at the trade-show, am I right?” he asks, “We all want attention for our companies and our brands and promotional products are a great way to attract that attention!…Your trade-show booth can only be viewed from so far away, so how do you reach people all the way on the other side of the convention center? Easy! Send a promotional product after them!”

3. They have some serious staying power. Again, it should be reiterated that promo gifts and business cards are not created equally. Not to mention, television commercials can only be run for so long. Promo gifts, on the other hand, are useful items that bring value to the lives of their recipients. They stick around as constant reminders of your business for a very long time. Mirshah highlights this as well.

“Think about what promotional products generally are: note pads, pens, t-shirts, key chains etc.,” he writes, “These items are not large or expensive; instead, they are simply useful. These types of items can easily be used in everyday life, making them susceptible to long term exposure.” He notes that the L.J. Market Research study found that a full year after receiving promo gifts, a third of recipients reported that they actually still had them on their person!

Invest in promo gift advertising for your business today. Call Synergy Marketing at 1-877-748-9884!

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