21 Sep

3 Ways To Begin Your New “Thanking Campaign”

Posted in Synergy Suggestions on 21.09.15 by John Meloche

Thank youNow that we have officially entered into the fall season, many Canadians are preparing for their favourite fall holidays. Halloween comes at the end of October, of course. And Thanksgiving is just a few weeks away. At Synergy Marketing, however, we tend to celebrate Thanksgiving all year round. Our amazing promotional products are widely known as some of the greatest ways to say “thank you” to the people who matter to you the most.

To business owners, customers certainly mean a whole lot. After all, with no customers, businesses wouldn’t succeed. So, it should go without saying that it’s incredibly important to thank them as often as you can. You certainly don’t need to wait until Thanksgiving to thank your customers. But it’s certainly a great time of year to begin a new “thanking campaign”. And there are many different ways to get one going!

Here are three:

1. Put it in writing. It’s always polite to say “thank you”. But it just seems to have greater meaning when it is put into writing. And we don’t just mean sending appreciative emails. A handwritten note shows that you’ve put some time and effort into thinking about the person you’re sending the message to. A sincere “thank you” is made obvious by the fact that you’ve put pen to paper. If you haven’t gotten a pen out in a while, now would be a good time.

On Japkin.com, Oleg Posternatsky writes that this gesture can go a long way. “In a world of digital communication, seeing handwritten notes is like witnessing snow fall on the Sahara – a very rare occurrence,” he writes, “People underestimate the impact of this simple gesture…Because no matter how old-school this is, nothing beats that warm, fuzzy feeling knowing that someone took the effort to painstakingly write a letter manually.”

2. Try going “over the top”. By today’s standards, customers expect excellent customer service from all companies that they do business with. So simply being nice isn’t exactly going to set you apart from your competition. Sometimes, it’s necessary to go over and above the call of duty. The whole “actions speak louder than words” theory applies here. Providing special bonuses to customers as a way of thanking them is one of those actions.

On GrouponWorks.com, Monika Jansen highly suggests that you go out of your way to “wow” your customers as a way of showing gratitude. “Do something totally over-the-top for one customer,” she recommends, “It could be random (the 8th person who walks in the door, or a customer you know is going through a tough time). Treat them to an experience they won’t forget, and they will tell everyone they know about it.”

3. Set up a rewards program. Arguably, there’s no better way to thank a customer than to save him or her money. People love getting discounts. And let’s be honest. Your most loyal customers deserve a discount or two now and again. Perhaps it’s time that you set up a rewards program that enables your customers to earn points that lead to future discounts or even freebies. Posternatsky recommends this strategy as well.

“A number of businesses shy away from loyalty rewards schemes because almost everyone is doing it,” he admits, “Well, this is because it works! People dig these kinds of incentives. To some extent, being able to receive exclusive rewards adds to your customers’ self-worth, at least when doing business with you.” The only thing that we can think of that’s better than a rewards program is giving away gifts for free!

And you know where you can find the best promo products in the business, can’t you? Call Synergy Marketing at 1-877-748-9884!

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