21 Apr

3 Ways To Show Customers You Care About Their Business

Posted in Synergy Suggestions on 21.04.15 by John Meloche

Business man with smiley facesGenerally, most companies brag about their customer service. They insist that their brand of service sets them apart from their competition. But how many of them mean it? We’ve all had experiences with businesses that practice customer service in a less than savoury way. How many times have you encountered a customer service rep that was rude, standoffish or disinterested? Too many to count, right?

Truly setting your company apart from others in the customer service department requires some attention to detail. As we pointed out in yesterday’s blog, it often means that you’ll have to go over and above the call of duty for your customers. It’s important to let them know that you truly care about their business. On SixRevisions.com, Raphael Caixeta offers up some advice on how you can pull this off.

Here are three ways to show customers you care about their business:

1. Listen up! You know all about your products and services. As the owner of your business, it is likely that few people, if any, can describe their benefits as well as you can. Your knowledge base about your brand, however, doesn’t mean that you automatically know how to address the needs of each and every one of your clients. It is incredibly important to listen attentively to their needs and concerns.

That way, you’ll be able to satisfy each of their unique requirements the first time around. “It’s important to listen to what your clients are communicating to you,” insists Caixeta, “Understand what they are saying and ask for clarifications on things that might be ambiguous. Clients might be unfamiliar with certain terminologies in our profession, and what you think they mean might be different to what they actually mean.”

2. Stick to your word. Trust is everything. It doesn’t matter what type of relationship we’re talking about. If you can’t be trusted, the relationship can’t last. Be sure to honour your word each and every time you give it. One surefire way to lose a customer is to make a promise that you can’t keep. It is highly unlikely that you’ll be able to regain trust once it has been lost. Make being dependable a huge highlight of working with your business.

“If you say you’re going to do something, make sure you do it,” advises Caixeta, “It’s part of being a professional. If you need more time on something, you should let them know as soon as possible, not after you’ve already missed the deadline. Honouring your commitments is very important.” Remember that good news spreads. A trustworthy business is often one that gets highly recommended.

3. Own up to it. Okay, so maybe you were unable to complete a project on time when you promised that you would. Perhaps an item didn’t get delivered to the right address. Maybe poor listening lead to you being unable to stick to your word. Uh oh! Not adhering to the first two tips listed in today’s blog is bound to land you in some hot water, right? Well, if you’re able to fess up and fix the mistakes you’ve admitted to making, you may still have a chance to prove to your customers that you care about their business.

“If you did something that didn’t end up working, you should repair it,” writes Caixeta, “A quick way to lose a client forever is not admitting that you are at fault and not fixing your own mistakes. You should always strive for a high-quality output; it shows that you have a high level of standards in your craftsmanship.” Be sure to check back for tomorrow’s blog as we complete our look at this very important topic.

And, as always, Synergy Marketing can be reached at 1-877-748-9884 to discuss providing your company with the best promo products in the business!

tags: , , , ,

Comments Off on 3 Ways To Show Customers You Care About Their Business