16 Jan

3 Ways To Use Promo Gifts To Your Advantage

Posted in Synergy Suggestions on 16.01.14 by John Meloche

competitive advantage conceptIn yesterday’s blog, we revisited the topic of using promotional gifts to advertise your business. No surprise there, right? At Synergy Marketing, we’ve been selling promotional gifts to Canadian business owners for many years. And our experience has proven one thing – they work! Promo gifts aren’t just mini-commercials. They’re problem solvers! Useful gifts are used daily while TV ads disappear within thirty seconds.

As well, we pointed out how relatively cheap promo gifts are when compared to standard methods of business advertising. So why wouldn’t a company want to place its name and logo on a promotional product? On BetterNetworker.com, Sherri Jones writes that there are various reasons to use promo gifts and various ways to use them to your advantage. We mentioned a few yesterday. We’ll continue to look at some more today.

Trade Shows/Vending Events. “Businesses large and small benefit from participating in trade shows/vending events,” writes Jones, “When representing your company, you should have promotional items as giveaways so that a piece of you goes away with everyone. Whatever you give away, make certain your company’s name and contact information is included on everything.”

One of the greatest benefits to doing this, she continues, is that you will be remembered long after the event. Trade shows attract countless business owners who all come equipped with business cards. If you solely did the same thing, you would literally become lost in the shuffle. Your promo gift is the perfect way to make a lasting impression any time you go to a vending event.

Employee/Team Recognition. Obviously your customers are important. But your employees must never be forgotten. Of course, you can’t run your company without them. So, they too, deserve “thank yous” now and again. Show that you appreciate your staff members for pulling off jobs well done by giving them unique and useful promotional products.

Be sure that you’re handing out items that your employees can use either in the office or at home. Believe it or not, this form of advertising can also work wonders. Firstly, it encourages your staff to continue working hard for your company as they feel that their efforts are of value. Secondly, your gift helps to spread the word about your brand to anyone who sees your employee using it.

New Product Introduction. Whenever you are launching a new product, you definitely want to put the word out so that people know about it. If you throw a special event at your place of business or even decide to hold a contest of some kind, it’s a great idea to hand out a promo gift to everyone who visits your place of business. You’ll not only be generating interest in the new products, but gaining more loyal customers in the process.

Synergy Marketing offers the best promo products in the business. Why else do you think we chose the domain name that we did? Feel free to peruse through our website to view the many different products that we have to offer. Of course, your best bet is to speak to one of our sales representatives. They’re experts at choosing the right gift for the right business. Just call 1-877-748-9884.

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