22 Oct

3 Ways To Utilize Your Promo Gifts For The Best Responses

Posted in Promotional Products on 22.10.15 by John Meloche

ballpoint-logo-group-rev-1024x1269How can you use promo gifts to your advantage? In yesterday’s blog, we discussed how you can use them to attract attention for your brand. We pointed out that when you give out useful and handy promo gifts, you don’t just generate interest from your recipients. You also elicit curiosity from those who come into contact with your recipients. So how can you utilize your promo gifts to get the best responses?

Here are three ways:

1. Invite old customers back. It is often said that it is much easier to impress current customers than it is to excite ones that you’ve never met. But how easy is it to reintroduce your company to customers who you haven’t seen in a while? Surely, there must be a way to entice them to return. Promo gifts are the key! Who doesn’t like getting something for free? The gesture may just turn your old customers into new ones again. John Whitaker makes this point on CreativeGuerillaMarketing.com.

“Ideally, you have the contact information of your current customers and past clients, stay in touch with them by sending them promotional items with your brand name boldly printed on them,” he suggests, “The items could be clothing such as T-shirts and designer caps, key holders, pens, writing pads, lanyards, or any item that you deem people will utilize on a regular basis. You may also add some of the promotional products to the packages of your offers.”

2. Make your customers feel like VIPs. People enjoy the “exclusive” feel that comes with doing business with certain companies. It’s your job to make sure the people who support you feel good about every interaction they have with your business. Promo gifts are very often used as rewards. Let your loyal customers know that you appreciate them by giving them “exclusive” gifts that are reserved for your best supporters.

On Epromos.com, Audrey Sellers reminds us that using promo gifts as part of an advertising strategy provides a personal touch that many large corporations don’t even think about. “Receiving a gift makes people feel special, and remember: Everyone loves a freebie,” she writes, “Promotional items show customers that their business is valued and appreciated.”

3. Get your employees on board with spreading your brand name. Remember that promo gifts aren’t just for your customers. They serve as excellent rewards for your employees as well. Most people take great pride in the companies they work for. So your employees are the people who are most likely to be on board with promoting your brand. Encourage them to do their part by giving them your promo gifts as ways to show your appreciation.

“Your employees can collectively play a major role in spreading the word about your brand,” says Whitaker, “Empower them by giving them some branded promotional items that they can give out to people in their various communities. Events like Expos and conferences can be ideal places for creating brand awareness. If you take part in various events, encourage your employees to give out to participants some of your branded items particularly pens, clothing, and lanyards. People will appreciate it.”

Sellers agrees that promo gifts are excellent at boosting employee morale. “Promotional items are incredibly effective at inspiring employees and helping them form a favourable view of your business,” she believes, “They’re also great motivators, encouraging the team to work harder and sell more.” To get your hands on the best promo products in the business, contact Synergy Marketing at 1-877-748-9884!

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