27 May

4 Easy Ways To Make An Impact In Your Community

Posted in Synergy Suggestions on 27.05.14 by John Meloche

Pile of handsMake that seven in a row! Just in case you weren’t convinced by yesterday’s blog, the staff, here at Synergy Marketing, is pretty excited about the recent hot streak being enjoyed by our hometown Toronto Blue Jays. Not only are we big sports fans around here, but we always associate the success of sports teams with the success of businesses. After all, teams are businesses, right?

They have fan bases. They require supporters to spend their money on them in order for them to operate. And they represent a certain demographic. With the Blue Jays, Raptors and Maple Leafs all representing Toronto – the city where Synergy Marketing is headquartered – it only makes sense for us to support these teams. However, it also makes sense of us to draw parallels between our support and the support your business deserves from its community.

As a business owner, you possess the unique opportunity to capture the heart of “fans” from your local community. As Jesse Aaron writes on GetBusyMedia.com, “running a small business can be a challenge, but the best way to make an impact with your business is to first make an impact in the community you serve.” He goes on to provide some ways that you can get involved in your community in order to boost business.

1. Serve on a Community Board. Aaron writes that this is one of the best ways to become known in your community. He advises that you try to find a board that will suit the interests of both yourself and those who are most likely to support your business. These boards, he notes, are often full of influential people so “connecting with them will be beneficial, as they will lead you to the people who you are ultimately aiming to serve as customers.”

2. Volunteer. There is a lot of power in volunteering, insists Aaron. It shows that you are willing to give of your time and be part of something that is bigger than your business. “It makes you a team player,” he writes. Being a volunteer automatically puts you in a win-win situation. It shows your community your charitable side which goes a long way in building relationships. And it obviously shines a favourable light on your business!

3. Build Partnerships. Making connections with people in your community is a surefire way to get your business exposed on a broader scale. Aaron points out that if you are already on boards or volunteering, building partnerships is an easy feat. It’s practically inevitable that you’re going to meet new people and become better associated with them over time. Work out ways to help others so that they are willing to help you as well.

4. Donate. It’s not just your time that you should be donating in order to help your business succeed. Your donations don’t always have to be monetary either, Aaron points out. Perhaps you could donate your space so that large, local groups can meet. By supporting community organizations, you will not only gain favour in your community, but be recognized as one of the community’s leaders.

In tomorrow’s blog, we’ll continue to take a look at some more of Aaron’s ideas on how to get better involved in your community. It should go without saying that the more you get involved in your community, the more your community will support your business. And speaking of support, we’re looking forward to cheering on the Toronto Blue Jays in their next game tonight! And we’re looking forward to hearing from you as well.

Call Synergy Marketing to order your promotional gifts at 1-877-748-9884.

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