14 Jun

4 Reasons Why Your Business Should be Blogging

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 14.06.16 by John Meloche

A very underrated and otherwise unrecognized marketing tool, blogs can have a profound impact on your businesses’ success. “How can a blog really help my business?” That’s a good question to ask, and this question is filled with a copious amount of answers. However let’s concentrate on a couple of core reasons why blogs can translate into sales.

  1. Blogs enable you to generate lots of new traffic to your site. They help you improve your SEO (Search Engine Optimization). Let’s go through the process. Your website contains a couple of pages all containing information relevant to your company. When your company operates a blog you’re essentially creating more pages for customers to see and thus increasing your chances of your website showing up in search engines. This of course allows you to drive traffic to your website just through organic searches.
  2. Blogs serve as a great and inexpensive way of generating leads. This is also connected to the proceedings of SEO but blogs have been proven to be extremely efficient lead generators. On hubspot.com, Olivia Allen discussed the strength of lead generation through blogs, pointing out that “B2B marketers that use blogs receive 67% more leads than those that do not.” This is a very compelling statistic that shows the obvious opportunities that exist within business blogging.
  3. Blogs can strengthen your social media presence. A lot of your current and potential customers will likely be on social media so it makes sense to communicate to them over said medium. That being said you need to make sure you can actually provide useful information to your current and potential clientele. This is exactly where blogs come in. Constant blogging allows you to be able to consistently provide useful information about your company on social media. Of course this all correlates to lead generation as this information can stimulate consumer interest and in turn provide more leads to your website. Joe Fylan from elegantthemes.com stated that “Each tweet of a blog post is an action that has the potential to grow the number of leads heading to your site,” revealing the increased effectiveness of social media marketing through blogging.
  4. Finally Blogs can aid/quicken the sales process. Blogs serve as the perfect opportunity to answer those specific questions inquired by customers or just generally provide more in-depth explanations of your product, company, etc. They’re just a great means of presenting additional relevant information about a certain thing in your business. Customers can refer to these blogs and be enlightened by the additional information. All together blogging help move the sales process along more swiftly, so much so that it’s been proven to increase your companies’ conversion rate. As proven by a statistic from Hubspot, revealing that “92% of companies who blog multiple times per day have acquired a customer from their blog.”

Now these are just a few of many reasons why blogs can help improve your businesses’ performance. They’re an extremely inexpensive marketing tool that’s sure to boast an impressive return on your investment.

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