29 Jan

5 Benefits To Promotional Product Advertising

Posted in Promotional Products on 29.01.14 by John Meloche

Depositphotos_7759171_xsFor decades, promotional products have been helping business owners all across Canada to grow their customer bases in ways that traditional advertising cannot. Handing out promo gifts sparks a personal connection between business owner and customer. This personal connection cannot be achieved through television commercials and radio spots – which cost so much more to make!

Instead, promo gifts help for conversations to be started. They are kind gestures that are most often met with great appreciation. Promo gifts often create bonds that turn into referrals. And we all know that there is no better type of promotion than word-of-mouth promotion! Let’s not forget that promo gifts are useful items. That means that they actually perform functions that ensure your brand is being remembered daily.

Pens, flashlights, key chains, sunglasses, rulers, markers, calendars and so many more products that are used on a regular basis can be part of your best promotional campaign ever! Of course, once your business name and logo is attached, the possibilities are endless. But, as always, you don’t have to take our word for it. On Examiner.com, Joshua Cintron provides five benefits to promotional product advertising.

Stand above the competition. Cintron writes that promo products give your company a “unique, creative flair” that helps it to stand out from other companies. He notes that promo gifts help you to open up lines of communication with your customers. They make for great icebreakers that encourage your recipient to pay greater attention to the things you have to say. What better way to outdo your competitors?

Actual and inexpensive advertising solutions. Cintron reiterates that promo gifts are far less expensive than radio or television advertising. For a fraction of what it would cost to run a print ad or billboard, your promo gift will literally live with its recipient. Commercials come and go within seconds. The impact is minimal. A useful promo gift becomes part of your customer’s life. You can stay on the minds of your best clients with these very cost-effective gifts.

Useful, tangible items for giveaway. “These products are useful items that people can keep with them at all times for future reference,” writes Cintron, “The usefulness of the item goes beyond the person who receives it. If the product is unwanted, it is typically passed along to the next person who may use it and benefit from it.” So you’re not only securing customer loyalty from a recipient, you’re gaining greater attention from others too!

Flexibility of items purchased. There are so many different promo gifts to choose from, there is literally no end to your promotional possibilities. At Synergy Marketing, we are experts at selecting the right gift for the right business. As Cintron points out, many items are flexible and can be made to match the theme of your business. For example, we have gifts such as Ice Scrapers that are perfect for the automotive industry.

Unique way to introduce a new product to a target audience. According to Cintron, “this is a unique way to introduce a new product into the market. The target audience can evaluate the product, determine if it is good or not and then the company can collect data to perfect the product. Not only does this work to improve the new product but will also increase consumer confidence in the new item if the target audience finds them useful.”

Contact Synergy Marketing at 1-877-748-9884 to order the perfect promo product for your business today!

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