03 Oct

5 More Approaches To Customer Appreciation

Posted in Synergy Suggestions on 03.10.14 by John Meloche

Thank YouFor the past couple of days, we have been paying close attention to the concept of customer appreciation. When it comes to the success of your business, there is no one more important than those who make up your customer base. How else would your company survive it wasn’t supported by these great people? So saying “thank you” to them on a regular basis will play a huge role in keeping your company successful.

With Thanksgiving just around the corner – and other big holidays to follow – we are now experiencing the time of year when saying “thank you” is most important. According to Japkin.com founder, Oleg Posternatsky, many companies lose business by not showing their customers the appreciation they deserve. He writes that social media mentions, sweet treats, referrals and of course, free goodies are all great ways to say “thanks”.

In today’s blog, we will conclude our look at Posternatsky’s great list of ideas on how to show your customers the appreciation that they deserve. As always, Synergy Marketing believes strongly in the “saying thank you” concept. Our amazing promotional products are most often used for that purpose. For many years, they have helped Canadian business owners grow their customer bases as a result. Here are five more ways to give your customers praise.

1. Say Thank You for Every Feedback They Give – Positive or Negative. It’s always important to listen to your customers. Who better to listen to when it comes to ideas about improving your business? This is especially true when you receive negative feedback. Don’t ignore it. Showing your clients that you’ve truly listened to what they’ve had to say will show that you value their opinions. This will encourage them to continue to support you.

2. Show Gratitude via Great Customer Service. While there are obviously many different ways to thank your customers, providing top-notch customer service is what they truly want in the first place. According to Posternatsky, “59% of customers are willing to part ways from the current companies they’re doing business with for a better customer service experience.” Do what you can to provide amazing customer service experiences each and every time.

3. Give Them a Discount for No Apparent Reason. Just imagine the looks on your customers’ faces when you save them some money for no special reason. This will especially “wow” them during the holiday season and will likely encourage them to spend more in your store. Even a small discount is bound to impress. “A simple 5% or 10% discount is something that will already go a long way in the thank you chart,” says Posternatsky.

4. Dole Out Gift Cards. Another excellent way to gain favour during the upcoming holiday season is to hand out gift cards to your loyal customers. “If you have the resources to do it, go ahead and send gift cards together with your personalized notes to your most loyal customers,” Posternatsky suggests, “Just make sure that the gift card you send fits the personality or lifestyle of your customers.”

5. Celebrate Their Milestones and Achievements. Another great idea for small businesses, celebrating your customers is a fantastic way to earn their loyalty for the long haul. How much more special can you make a person feel when you send them cakes for their birthdays or flowers if they are new moms? “Good friends celebrate milestones and achievements together to convey how much they mean to each other,” Posternatsky reminds us.

As you may have guessed, passing along a great promo gift will work excellently for this purpose. To order yours from Synergy Marketing, simply call us at 1-877-748-9884!

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