04 Jul

5 More Summer-Themed Small Business Marketing Tips

Posted in Synergy Suggestions on 04.07.14 by John Meloche

Shopping summer salesWho loves summer? We love summer! Don’t you? What’s not to like? The sun is out, the weather is warm, and people enjoy going outdoors more now than at any other time of the year. If you’re a business owner, this is fantastic news. As you know, the warm weather encourages more and more people to come outside which means that more and more people are available to visit your store.

In yesterday’s blog, we began taking a look at a ThoughtReach.com article by Brian Morris that detailed a few ways that business owners could use the summer season to promote their businesses. These small business marketing tips, geared towards summer-themed ideas, are great ways to make this summer your hottest one yet. In today’s blog, we’ll conclude our look at this list.

1. Hot weather promotional items. Ironically, although most people love the hot weather, one of the first things they tend to do is look for ways to cool down. Do you offer items that can assist with such needs? We sure do! Morris points out that promotional items such as water bottles are excellent giveaways to anyone who enters your location on a hot day. At Synergy Marketing, we have a variety of water bottles for you to choose from!

2. Temperature-related discounts. Here’s a cool idea. Or a hot one, depending on how you look at it. Morris suggests that you offer different daily discounts depending on the temperature. “Launch a fun campaign that gets customers to your location during the dog days of summer by offering a discount based on how high the temperature climbs,” he suggests, “You’ll be able to land sales on days when customers would otherwise stay indoors.”

3. Go to lunch. Sometimes, you need to go that extra mile in order to both impress and secure the loyalty of your most important clients. Morris suggests that you take them to lunch at some point during the summer “to reinforce your business relationship, foster customer loyalty, and glean information that can improve your company and customer satisfaction. Your customers will appreciate the gesture.”

4. Community service. Readers of the Synergy Marketing Blog know that this is a marketing tip that comes up pretty often. Is there really ever a downside to volunteering your time for your community? Not only does it show kindness and generosity, but it helps your community members out in ways that they truly need. Of course, your commitment to your community is great PR for your brand, reminds Morris.

5. Have fun with holidays. “The summer has plenty of wacky holidays that present opportunities for fun and unique marketing,” writes Morris, “For example, June is candy month, July is National Anti-Boredom Month, and August is National Golf Month. Think you can roll one of those into an attention-getting marketing campaign?” We think you can. And we have just what you need to make these ideas work.

Promotional gifts provide your customers with ways to think about you on a daily basis. Because they are not business cards – which tend to get lost or thrown away – your promo gifts will last a long time within the possession of their recipients. Naturally, summer-themed gifts will work best in the coming months. Give us a call at 1-877-748-9884 to order the promo gift that will work best to promote your brand this summer.

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