27 Jul

5 Ways to Gain Twitter Followers Without Paying

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 27.07.16 by John Meloche

Going along with our social commerce theme, we are now looking at another huge social media outlet: Twitter. Twitter is extremely popular and is still growing in size. According to DMR stats, 310 million people use Twitter and 100 million people are active daily users. What does that mean? Well just like Facebook, there’s a large crowd of people you don’t want to miss out on. Even with the enormous audience, businesses still struggle to expand their reach and connect with potential clientele. So today we’re looking at 5 free things you can do to increase your Twitter following:

  1. Post a lot. This is consistent across all social media outlets. You have to actively post in order to catch and keep the attention of new fans. Just make sure you’re actually posting consistent quality material.
  2. Connect with Similar Accounts.  Go out and explore Twitter and search for similar accounts like yours. Or even search for people who are interested in your industry’s work. Retweet, favorite, or comment on posts relevant to your company and start conversations. Not only is this a great way to bring people to your account, but it’s ideal for starting new relationships with fans over social media.
  3. Follow more people. This could be the simplest thing you can do. People take notice to new followers and occasionally you’ll get a follow back.
  4. Make Sure your Bio is good. Your bio is often the first thing a customer will see when they see your Twitter page. Not only that but it’s the first piece of info they will receive about your company. That little blurb of text is your businesses’ first impression. First impressions definitely matter, so make sure your bio is professional, informative, and intriguing. Don’t go on about your business; people don’t want to read a long paragraph and there’s a limit to your text.  Include all the info you believe is necessary for the twitter user to know. Again, I want to emphasize that a short bio is more effective; people have a short attention span and that attention span is even shorter on social media.
  5. Control your Hashtags. Although Twitter is the origin of hashtags, it’s not the most hashtag-friendly social media medium. It’s been proven that tweets with hashtags are more effective in terms of reach. however, too many can reverse that effect. How many is too many? Well according to Buddy Media, a tweet with one or two hashtags has 21% higher engagement than tweets with three or more hashtags. Not only this. but tweets with three or more hashtags have actually shown a 17% drop in engagement. It’s actually crazy to think that an additional hashtag can cost the reach of thousands of people. So your ideal tweet should contain one or two hashtags in order to optimize the reach on your posts.

 

While there is a lot of meticulous details with tweeting, it can open so many doors for your business. According to Jayson DeMers from Forbes, 36% of marketers say they have gained a customer by using Twitter. There is so much potential in social media and Twitter is just one of many social commerce opportunities for an expanded clientele base. So get on Twitter, follow these steps, and see your followers number and user base increase.

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