29 Jul

5 Ways to Increase Your Reach Over Google+ Without Paying

Posted in Small Business Advertising, Social Media on 29.07.16 by John Meloche

To conclude social commerce week, we’re going to talk about a social media outlet that most people neglect. While Google+ isn’t exactly as well known as the previous 3 mediums that we’ve covered, it still boasts a large audience and contains many perks. According to DMR stats, Google+ has 300 million monthly active users. So there’s definitely a significant audience present and its connections with Google itself open up many SEO opportunities. Here are 5 ways you can increase your reach over Google+:

  1. Add People to Your Circle. The first step of developing a network is actually getting people to join your network. Adding a lot of people to your network also offers SEO benefits as well.
  2. Optimize your Posts. Speaking of SEO opportunities, a larger circle means you have higher chances of being recognized over Google searches. One of the greatest things about Google+ is the ability to come up on the first page of Google searches. How it works is that if someone from your circle searches something up on Google, and you’ve already written about it on your Google+ profile, then it will show up on the first page of their search. So if you add a lot of people to your circle, and post regularly about things people in your circle might look up, then your SEO will go through the roof!
  3. Create or Join Communities. Communities are like Google+’s version of Facebook groups. This allows you to optimize both the reach and selectivity of your social media efforts. You can join or create a group that features other people or businesses within your industry or potential clientele. It’s a great way to increase the effectiveness of your posts while at the same time developing relationships with potential fans or allies over social media.
  4. Let Others Know how you Feel. Go out and find posts relevant to your company’s niche and industry. Share your positive opinions. Not only does this make people more interested in your business, but it makes your business come off as an actual person with actual interests. People respect that, especially over social media where identities become one huge enigma.
  5. +1 Posts. +1’s are like the Google+ version of likes. Now this tactic stays consistent over all social media platforms. People appreciate it when you like their stuff. It makes them feel better about their content and makes them more generous. This newfound generosity often leads to a follow back or in Google+, another person in your circle. Not only that but a +1 gives people clarity on your interactions. They want to know that your going to interact with them, +1’s help clear that dilemma up.

 

Well it’s clear, whether it’s Facebook, Instagram, or even Google+, social media sets businesses up with great opportunities for success. They exponentially increase your reach, help reach new clientele, and expand your user base. Social media is becoming the advertising tool of the future and for good reason. So make sure your business starts operating across all these mediums and follow these rules. Once that happens, then the followers, likes, and customers will all come together.

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