15 Jul

5 Ways To Strengthen Your Social Media Presence

Posted in Small Business Advertising, Social Media, Synergy Suggestions on 15.07.16 by John Meloche

Did you know that YouTube, Facebook, and Twitter serve as the 2nd, 3rd, and 8th most visited websites respectively? There’s such an immense audience present on social media, but still businesses struggle to direct traffic to their social media pages. Well, fear no more, cause here are 5 ways to strengthen your company’s social media presence.

  1. Constantly Post. This is kind of obvious. People don’t want to follow a plain and boring account. They want to see a consistent stream of interesting content. At least a post a day is good, but if you can post more then that would be ideal.
  2. Change it up. It’s good to post consistently but make sure you’re changing the material. People don’t want to see the exact same post every day. The whole point is you want to keep people interested, steady similar posts doesn’t really achieve that.
  3. Make the Content Relevant. You have to make sure the stuff you post actually relates to your business somehow. Ideally you want to explore different routes that help reveal your businesses’ niche in an interesting way. Also when you post, you want to portray a realistic image of your company. You have to realize that your Facebook page, Twitter account, Instagram account, etc., are all your virtual representatives. You need to post stuff that your business would otherwise be interested in. You have to conduct yourself in a professional matter over social media in order to maintain a beneficial/good image of your company. People look to social media for pretty much anything, you don’t want them to develop a poor image of your company because of some irrelevant posts; that’s a large market you don’t want to miss out on.
  4. Like Random People’s content. Believe it or not this is a pretty effective strategy. There’s no better way to appear on social media, then on someone’s notification page. People are obsessed with getting likes, some would even go as far to buy likes for their posts. When you like a person’s post, they notice it, and some would even get so happy that they’d maybe even follow you back. Neil Patel, from Quicksprout, used this strategy and found that for every 100 likes he made on random people’s photos, he got 6.1 followers.
  5. Take Advantage of Hashtags. Hashtags have made many marketer’s dreams come true. With a simple hashtag, you can reach millions. However, there is a caveat to hashtags. It’s extremely easy to misuse hashtags. It’s important to stress quality over quantity for hashtags. Make sure your hashtags are actually relevant to your company and posts. Irrelevant hashtags can easily confuse your audience and throw them off your posts. For example, #followforfollow probably isn’t the right thing to say when you’re posting about a big sale.

Social media can open so many doors for your business, but it’s all about using it the right way. Your posts need to be relevant and interesting, otherwise you can say #goodbye to new followers.

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