12 Mar

6 Unique Ways To Thank Your Customers

Posted in Synergy Suggestions on 12.03.15 by John Meloche

Thank youAt Synergy Marketing, we provide our clients with a wide selection of the best promo products in the business. And as we highlighted in yesterday’s blog, we have many new and exciting promo gifts that can help take your business to the next level. However, you may be wondering exactly how giving out free gifts with your company name and logo on them can help increase your brand’s success. There are, in fact, many ways.

One of the most important is that your free gift is a way of showing appreciation. Thanking your customers can go a long way in securing their loyalty. People enjoy feeling valued. And when you show your customers that you appreciate their business, it helps them to get a good feeling about your brand. It’s this good feeling that will inspire them to remain loyal to you. Here are six other ways you can thank your customers.

1. Write a handwritten note. In today’s tech-savvy, e-mail-obsessed world, nothing says “personal touch” like writing a handwritten note. It’s a great “old school” way to show your appreciation to your customers, says Gregory Ciotti of HelpScout.net. “It’s surprising how rarely this proven way of showing gratitude is actually used,” he writes, “Can you remember the last time you received a handwritten thank you card?”

2. Utilize social media. Arguably, Facebook and Twitter are two of the most popular ways that people communicate these days. While handwritten notes are recommended, there should be nothing stopping you from spreading the love on social media as well. “You can reward your socially savvy customers with special announcements, exclusive promotions or just be available to help and answer questions,” says Ciotti.

3. Blog about them. Are there certain clients that you would like to write about? Use your website’s blog to post links to their websites and comment about how much you enjoy doing business with them. Our telecom provider, MeloTel has a “Client Spotlight” series of blogs that does this. And Synergy Marketing has been featured! “Feature customers on your website,” Ciotti insists, “This makes customers feel valued and gives them a sense of pride in doing business with you.”

4. Offer up some useful information. People love getting things for free. This is another reason why promotional products are met with so much favour. But the freebies you give out don’t always have to come by way of material items. Offering some advice, instruction or insight to your customers is a great way to show them than their business matters to you. Educating your customers will also encourage them to trust you, strengthening your business relationship.

5. Be giving of your time. Quality time is yet another “free” giveaway that serves as an excellent “thank you”. In the minds of many, your time is just as valuable as a gift. And as Ciotti points out, “there’s no need to break the bank with a lavish gift to thank a customer.” “Schedule a lunch at your customer’s office, order in for anyone that will join you, then sit and listen,” he continues, “Go out of your way to meet people on the front lines and hear about what they do every day.”

6. Reward loyalty. Are there certain customers that deserve thanking more than others? In many cases, there are customers who remain loyal to a brand and become “regulars”. These are people you should definitely let know you appreciate. “Invite your most loyal customers into a VIP rewards program,” suggests Ciotti, “Your rewards program doesn’t have to be complex; it can be as simple as offering customers an annual discount on their anniversary.”

And, of course, you can’t forget about handing out those great promo gifts with your company logo attached to them. To order yours, call Synergy Marketing at 1-877-748-9884 today!

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