24 Jan

Become A Customer-Pleasing Artist

Posted in Synergy Suggestions on 24.01.12 by John Meloche

At Synergy Marketing Consultants, we are in the business of pleasing customers. In addition, we are also in the business of helping businesses please their customers. So, for us, we are kind of working double duty. In other words, in order for our company to be successful, we need to make sure that customers of our customers are happy!

We talk a lot about pleasing customers around here. Since it’s such an important aspect of our business, you can forgive us for constantly thinking up ways to please our clients. It certainly isn’t the easiest thing in the world to do. There is an art – if you will – to bringing satisfaction to your customer base on a regular basis.

On Om2Marketing.com, you’ll find a pretty interesting article entitled “The Art of Pleasing Your Customers”. It insists that to get the art down pat, business owners must be committed to considering a list of factors that go into customer-pleasing. Clearly, this is an art made up of many layers that, when working together, can produce great results.

According to the site, these factors include “targeting customers carefully, knowing what your customers need, ensuring a competitive offer, promoting your business distinctively, delivering excellent service, and keeping track of customers’ satisfaction and opinions.” But, first let’s pinpoint exactly what it means to “please” a customer.

When a customer is satisfied, it means that he or she is able to leave your place of business with a perceived experience of the product or service that is actually better than what was originally expected. If this is achieved, chances are that the customer will continue to return to the business to spend more money.

There’s nothing like repeat business to show that you have been successful in pleasing someone who has visited your store. As the site points out, repeat business also saves you money as regular customers are cheaper to advertise to and serve than those who have not yet visited your store.

Furthermore, they provide you with the perfect recipients of promotional gifts. Satisfied customers are obviously the most likely to pass on the good word about your business to their families and friends. Your promo gifts will serve as excellent reminders for them to do so.

But, there are, however, various levels of customer satisfaction. What level are you trying to achieve? In tomorrow’s blog, we will revisit the Om2Marketing.com article to go over the three levels of customer satisfaction to see if we can help you reach the level that you are looking for!

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