22 Jan

Becoming A Top Content Marketer

Posted in Synergy Suggestions on 22.01.14 by John Meloche

SEO SwitchPromoting your business will always be at the top of your to-do list, won’t it? As a business owner, you’re likely always thinking of ways to gain more customers. But, as we’ve been pointing out over the past couple of days, content marketing is one of the smartest and most cost-effective ways to get your business more attention. And it’s more about providing information than it is straight advertising.

Content marketing involves you getting active online by blogging and sharing information that others will find useful. By proving that you’re an expert in your field, you will attract attention from people who will likely be interested in what it is you have to sell. Content marketing is effective because it sells your brand without having to blatantly advertise it.

In today’s blog, we’ll wrap up our look at an article about content marketing by Mark Lerner. On SocialMediaToday.com, he lists a number of tips for entrepreneurs looking to gain greater attention in their respective marketplaces. Have you started your blog yet? If not, don’t worry. There are a few more tips that we’ll be providing today that will help you get well on your way to being a top content marketer.

Embrace Videos. Right up there with Google is YouTube when it comes to the most popular places on the internet that people search for content. Lerner points out that creating videos is easier than you think. You can even film them with your smart phone! That said, it’s a good idea to create a video that will gain some interest and attention and post in your website.

Of course, you should include the link to your video on your Facebook and Twitter pages too. Your videos can include just about anything. Consider them your visual blogs. You can provide some useful insight on industry-related issues. Share your expertise that may help to solve some problems and answer some questions. Or just be funny! You never know what will go viral.

Optimize for SEO. It’s all about boosting traffic to your site, Lerner reminds us. So he suggests that for all of your content, you create catchy titles and use important keywords so that it can be easily found online. You want to be found in search engines, right? So consider the words that best describe your content and be sure to include them in your descriptions and write ups.

Promote via Social Media. As if this point wasn’t already made obvious, do your best to keep all of your profiles updated on a regular basis. You’d be surprised just how powerful tweeting can be. As Lerner writes, “Social media is one of the best ways to distribute your content. Networks such as Facebook, Twitter, LinkedIn, Google+…this is where your target audience is and the most effective way to reach them.”

Now that you’re an expert in the field of content marketing, it’s time for you to take your business to the next level! At Synergy Marketing, we’re confident that our promotional products can do just that. For decades, promo gifts have helped business owners to grow their businesses, garner referrals and secure loyal customers. To place an order, call Synergy Marketing at 1-877-748-9884.

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